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Dry Shampoo Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global dry shampoo products market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 7.5% from 2023 to 2030. Dry shampoo has become increasingly popular in recent years as a time-saving alternative to traditional shampooing. It’s an ideal product for those who don’t have the time to wash their hair regularly or those who want to add volume and texture to their hair without the use of styling products. Additionally, the rising concerns for hair damage due to harsh chemical-based products, such as shampoos, have led to an increase in the demand for dry shampoos.
Innovation and new product launches are contributing to the growth of the dry shampoo products market. For instance, in January 2021, Unilever launched a new dry shampoo product, Love Beauty and Planet Volume & Bounty Dry Shampoo. This product is claimed to be lightweight, vegan, and free of sulfates, parabens, and dyes. Furthermore, the product is infused with natural ingredients such as coconut milk and mimosa flower to provide a nourishing and refreshing effect.
The increasing demand among consumers for natural and organic products has encouraged manufacturers to offer organic dry shampoo products. For instance, in March 2021, Drybar launched its new organic dry shampoo, called the Detox Dry Shampoo, which is certified organic and free of sulfates, parabens, dyes, and phthalates. Moreover, rising awareness about the benefits of organic dry shampoo products is expected to drive the market in the coming years.
The increasing trend of travel and tourism is also driving the demand for dry shampoo products. Furthermore, the increasing preference for dry shampoo products over traditional shampoo products is expected to fuel the growth of the market. The rising trend of using dry shampoo products to add texture and volume to hair without the use of styling products is also boosting the market.
In addition, manufacturers are focusing on product personalization to cater to the needs of the consumers. For instance, in November 2021, Kao launched the John Frieda Volume Lift Dry Shampoo which is specifically designed to target the needs of fine, limp hair. Furthermore, the rising trend of athleisure is also expected to drive the demand for dry shampoo products as they are used to clean and volumize sweaty and oily hair in between washes.
Product Insights
The dry shampoo segment led the market and accounted for a share of around 30.3% in 2022. The demand for dry shampoo products is increasing due to the convenience offered by these products, as they reduce the time taken to wash hair. Additionally, the rising trend of maintaining healthy and voluminous hair among the male and female population is driving the demand for dry shampoos. As per an article published by the National Post, in December 2019, the demand for dry shampoo has witnessed a significant surge in recent years.
The styling segment is anticipated to expand at the fastest CAGR of 8.1% over the forecast period. Growing adoption of organic styling products, rising trends for grooming and styling, and the emergence of various hair colorants and styling brands are some of the key factors driving the styling market growth revenue. According to an article published by the University of Halmstad, in November 2019, 19% of respondents said styling their hair is as important for men as it is for women. In addition, increasing fashion trends and beauty awareness among individuals is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the major share of over 38.5% in 2020. Supermarkets & hypermarkets are the primary sources while purchasing beauty and personal care products. These retail outlets offer a variety of dry shampoo products, which is anticipated to propel the segment growth. Moreover, the availability of a wide range of products at reasonable prices has further augmented the segment growth.
The online segment is anticipated to expand at a significant CAGR of 11.2% during the forecast period. The rising penetration of the Internet and increasing number of social media users are likely to boost the online sales of dry shampoo products. In addition, the growing adoption of online stores such as Amazon, Flipkart, and Nykaa by the manufacturers of dry shampoo products is expected to propel the segment growth over the forecast period. In November 2020, Pantene, a Procter & Gamble brand, launched its Pro-V Dry Shampoo collection on Amazon. This product launch is expected to increase the online sales of dry shampoo products in the near future.
Type Insights
The aerosol segment accounted for the largest revenue share of 75.2% in the year 2022. The ease of use, availability, and convenience offered by aerosol dry shampoos are among the key factors driving the segment. Manufacturers are also launching new aerosol products with unique ingredients, scents, and textures to meet the requirements of different consumers. Moreover, aerosol dry shampoos are gaining popularity due to the convenience offered by these products. For instance, in May 2022, Batiste, a U.K. based manufacturer, launched a new aerosol dry shampoo product in the U.K. named Batiste Cherry. This product provides a long-lasting freshness, volume boost, and a light scent.
The powder segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The increasing popularity of powder dry shampoos among consumers is driving the market growth. Moreover, powder dry shampoos are gaining traction due to their low cost compared to aerosol dry shampoos. Additionally, the availability of innovative products such as colored powder dry shampoos is further aiding the growth of this segment. For instance, in July 2020, Not Your Mother’s, a U.S. based manufacturer, launched a new colored powder dry shampoo product in the U.S. named Color Matters. This product provides the users with a natural finish and natural color without any damage to the hair.
Regional Insights
Europe is estimated to dominate the market and is expected to account for the largest revenue share throughout the forecast period. This is mainly due to the presence of a large number of manufacturers and brands, along with the rising demand for dry shampoo products in the region. The rise in awareness about hair care and the increasing demand for organic products is expected to drive the regional market in the near future. For instance, in May 2021, Garnier launched its first dry shampoo in the European market.
North America is expected to witness a significant growth in the coming years. This is mainly attributed to the increasing demand for dry shampoo products due to the growing metrosexual culture in the region. Furthermore, the increasing demand for convenient products, along with the presence of several prominent players, is expected to drive the growth of the market in the region. For instance, in April 2021, Parlux launched its dry shampoo product range in the U.S. market.
Financial Projections
In this part of the dry shampoo products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your dry shampoo products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for the dry shampoo products business comes from the sale of the product itself and any related services that the business might offer. Other sources of revenue may include affiliate sales, online advertising, or private label agreements.
Projecting Expenses
In this section, all the regular expenses related to keeping the dry shampoo products business running will be described. The list of operating expenses includes product manufacturing, packaging, warehousing, website hosting, advertising, legal and accounting fees, taxes, and others.
Key companies & market share insights
Some of the key companies operating in the dry shampoo market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Unilever PLC launched a dry shampoo collection in the UK.
– In September 2022, L’Oréal Paris launched a new range of dry shampoos.
– In October 2022, Pantene launched a dry shampoo range specifically designed for curly hair.
Some of the prominent players in the dry shampoo market include:
– Unilever PLC
– L’Oréal SA
– Kao Corporation
– Shiseido Co., Ltd.
– Procter & Gamble Co.
– KAO Brands Company
– Henkel AG & Co. KGaA
– Church & Dwight Co., Inc.
– Johnson & Johnson
– Coty, Inc.
Global Dry Shampoo Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global dry shampoo products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Aerosol Dry Shampoo
– Powder Dry Shampoo
– Foam Dry Shampoo
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Specialty Stores
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the dry shampoo products market?
[A]: The major factors driving the dry shampoo products market include the growing popularity of natural and organic products, rising demand for convenience products, and the increasing use of dry shampoo as an alternative to traditional shampooing. Growing awareness about the health benefits of natural and organic products is also driving the market.
[Q]: Who are the key players in the dry shampoo product market?
[A]: The major companies operating in the market include Johnson & Johnson, Unilever, L’Oréal S.A., Procter & Gamble Co., Henkel AG & Co. KGaA, Kao Corporation, Church & Dwight Co., Inc., Revlon Inc., Schwarzkopf & Henkel GmbH, and Amway Corporation.
[Q]: What are the trends in the dry shampoo product market?
[A]: Some of the major trends in the dry shampoo product market include the increasing demand for natural and organic products, the growing popularity of oil-absorbing dry shampoo products, and the increasing use of dry shampoo as an alternative to traditional shampooing.
[Q]: What is the potential of product innovation?
[A]: Product innovation has been a key trend in the dry shampoo product market. Companies are introducing products with additional functionalities and improved packaging to meet the changing consumer demands. Companies are also introducing products with natural and organic ingredients to cater to the growing demand for health-conscious products.
[Q]: Which region offers the largest opportunity for sales of dry shampoo products?
[A]: North America is expected to be the most lucrative region for the dry shampoo products market, with an absolute dollar opportunity of $6 B (USD). The region is expected to witness growth due to the increasing popularity of natural and organic products, and the growing demand for convenience products.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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