The global e-commerce apparel products market was valued at USD 463.2 billion in 2022 and is expected to witness a CAGR of 14.1% from 2023 to 2030. The growth of the market is driven by the surging penetration of the internet and the rising preference for online shopping among consumers. The increasing number of smartphone users and the increasing presence of online retail stores are major factors propelling the growth of the market. Additionally, the increasing trend of online shopping and the increasing presence of third-party online marketplaces are expected to drive the market during the forecast period.

The growing popularity of social media and influencers has enabled the fashion industry to reach wider audiences, thus, boosting the market growth. Furthermore, the rising demand for customized clothing is expected to offer lucrative opportunities for market players. The emergence of virtual fitting rooms and augmented reality (AR) technology has made online shopping more interactive and user-friendly. For instance, in July 2021, Lululemon launched a virtual fitting room that helps customers try on their clothes in real-time and get feedback from their friends.

Moreover, the increasing acceptance of cashless payments and the rising penetration of digital wallet applications are expected to fuel the growth of the market. The growing adoption of e-commerce apparel products is driven by the increasing awareness about health and fitness, as well as the rising demand for athleisure apparel. Furthermore, the introduction of innovative consumer-centric models is expected to further drive the market. For instance, in October 2021, Amazon launched Prime Wardrobe, an e-commerce try-before-you-buy service that allows customers to try out their clothes before buying them.

Moreover, the increasing number of e-commerce fashion events and the increasing trend of people purchasing premium apparel are expected to aid the market growth. The growing trend of personalization of products and the increasing preference for sustainable fashion are expected to accelerate the market growth. The growing demand for sustainable and eco-friendly fashion is expected to drive the growth of the market. For instance, in May 2021, ASOS, a UK-based online fashion retailer, launched a new range of sustainable menswear as part of its commitment to sustainability.

The tops segment accounted for the largest market share of 32.2% in 2022. Increasing consumer inclination toward purchasing clothes online along with rising disposable income and fashion awareness among consumers are some of the key factors driving the tops segment. According to an article published by Mintel, in January 2020, it is estimated that 66% of consumers shop online for clothing and accessories. Furthermore, the availability of discounts and promotional offers along with the convenience of online shopping are some of the other factors driving the growth of the tops segment.

The trousers & jeans segment is projected to expand at the fastest CAGR of 8.3% over the forecast period. The growing popularity of casual and comfortable clothing such as trousers and jeans among consumers along with the increasing trend of athleisure and denim fabric is driving the growth of the segment. Furthermore, rising demand for custom-fit jeans and trousers among consumers is another factor driving the market growth. Furthermore, rising fashion trends and awareness among consumers are expected to fuel the demand for trousers & jeans over the forecast period.

The online segment is expected to dominate the market in 2022, with a share of over 43.3%. The rising penetration of internet, smartphones, and mobile applications across the globe have been driving the demand for e-commerce apparel products. The increasing preference for online shopping due to the convenience, availability of a wide range of products, and discounts and offers have further propelled the growth of the segment. In addition, the increasing prominence of social media platforms such as Instagram and Pinterest have further encouraged consumers to shop online.

The department stores segment is projected to grow at the highest CAGR during the forecast period. Department stores offer a wide range of apparel products, including men’s, women’s, and kids’ clothing. Department stores are often located in prime locations, offering consumers convenience and easy access to a variety of products. Moreover, department stores also provide customers with a unique shopping experience, as the stores offer a range of products from different brands and manufacturers. This makes it easier for customers to compare products and select the one that best suits their needs.

The women’s apparel segment accounted for the largest revenue share of 49.3% in 2022. The rising trend of online shopping, especially among the female population, is propelling the demand for women’s apparel. Furthermore, the increasing trend of personalization and customization of apparel is driving the women’s apparel segment. For instance, ASOS, an online fashion retailer, offers its customers the opportunity to personalize their apparel with different fonts, colors, and graphics. Such factors are expected to fuel the demand for women’s apparel in the e-commerce market during the forecast period.

The men’s apparel segment is expected to expand at the highest CAGR of 10.2% over the forecast period. Increasing disposable income and the rising trend of athleisure wear among men are the major factors driving the market. Also, e-commerce businesses are offering a wide range of men’s apparel options at competitive prices. For instance, Amazon, an online retailer, offers a wide range of men’s apparel, such as shirts, trousers, jeans, and jackets. Moreover, growing investments in e-commerce stores by major apparel brands, such as Nike and Adidas, are expected to fuel the demand for men’s apparel in the e-commerce market during the forecast period.

Asia Pacific dominated the market and accounted for the largest revenue share of over 36.0% in 2022. The major contributing factors to the growth of the region include the growing penetration of smartphones, the rising disposable income of consumers, and the increasing adoption of e-commerce platforms in the developing countries. China is the major contributor to the market growth in the region, on account of the increasing number of online shoppers and the presence of a huge number of e-retailers. For instance, in 2021, Alibaba Group Holding Ltd. launched a new app for luxury shoppers in China.

North America is anticipated to witness the second-highest growth in the coming years. The presence of leading companies, such as Amazon, Walmart, and Target, has enabled the region to lead the market. The region is witnessing the increasing demand for various fashion items, such as sports apparel, denim, and outdoor clothing. Moreover, increasing disposable income and rising awareness about online shopping are driving the growth of the market in the region.

In this part of the e-commerce apparel products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your e-commerce apparel products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an e-commerce apparel products business comes from sales of apparel products through the online store. Here you will find a list with a description of each of them and other possible sources of profit such as promotional campaigns, fundraising, the sale of merchandise, and discounts and coupons.

Projecting Expenses

In this section, all the regular expenses related to keeping the e-commerce apparel products business running will be described. The list of operating expenses includes website hosting, SEO and advertising costs, wages, shipping costs, taxes, inventory purchases, and others.

Some of the key companies operating in the e-commerce apparel market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In December 2022, Amazon launched the Prime Wardrobe program, allowing customers to try on clothes before buying them.

– In May 2022, Walmart announced the launch of its online apparel store, offering a wide range of apparel products.

– In August 2022, Alibaba Group launched its own fashion brand, Taobao Collection, for the Chinese market.

Some of the prominent players in the e-commerce apparel market include:

– Amazon.com, Inc.
– Walmart Inc.
– Alibaba Group
– JD.com Inc.
– Macy’s Inc.
– ASOS plc
– H&M Hennes & Mauritz AB
– Inditex SA
– Zalando SE
– Kohl’s Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global e-commerce apparel products market based on product, distribution channel, age group, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Tops
– Bottoms
– Outerwear
– Accessories
– Footwear

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

3. Age Group Outlook (Revenue, USD Million, 2017 – 2030)

– Kids
– Teens
– Adults

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Factors Drive the E-commerce Apparel Products Market?
[A]: The factors driving the e-commerce apparel products market are the increasing penetration of the internet, rising disposable incomes, and the growing adoption of smartphones and tablets. The emergence of social media networks, such as Facebook, Instagram, and Twitter, has also been instrumental in driving the growth of the e-commerce apparel products market. The increasing availability of discounts and promotional offers has further boosted the market growth.

[Q]: How Important is Advertising for the E-commerce Apparel Products Market?
[A]: Advertising plays an important role in the e-commerce apparel products market. It provides an effective platform for market players to reach out to their target audiences and promote their product offerings. Advertisements are also used to inform customers about the latest product launches, discounts, and other promotional offers.

[Q]: What are the Key Segments of the E-commerce Apparel Products Market?
[A]: The key segments of the e-commerce apparel products market are product type, end-user, and geography. On the basis of product type, the market is segmented into men’s, women’s, and children’s apparel. On the basis of end-user, the market is segmented into online and offline. Geographically, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

[Q]: Who are the Major Players in the E-commerce Apparel Products Market?
[A]: The major players in the e-commerce apparel products market are Amazon, Walmart, Asos, Target, Alibaba, Macy’s, Zalando, Uniqlo, H&M, and Gap.

[Q]: What are the Growth Opportunities for the E-commerce Apparel Products Market?
[A]: The growth opportunities for the e-commerce apparel products market include the increasing demand for personalization, the increasing use of virtual fitting rooms, and the introduction of new technologies such as augmented reality and artificial intelligence. Moreover, the increasing number of collaborations and partnerships between major players are expected to drive the growth of the market.