The global e-commerce footwear products market was valued at USD 169.1 billion in 2022 and is projected to expand at a CAGR of 10.2% from 2023 to 2030. The rapid growth of the e-commerce industry is the key factor driving the market growth. Consumers are increasingly turning to online platforms to purchase footwear, as they offer convenience and a larger variety of options. Furthermore, the emergence of various e-commerce models such as flash sales and subscription-based services are also contributing to the market growth.

The increasing popularity of athleisure has boosted the demand for sports and casual footwear. The emergence of athleisure has changed the way people dress, as it has become more acceptable to wear casual clothes in formal scenarios. Moreover, the growing popularity of athleisure has led to an increase in the demand for sports and casual footwear, as people are increasingly incorporating these into their everyday wardrobe. Furthermore, an increase in disposable income of people, especially in developing countries, is also driving the market growth.

Furthermore, the increasing trend of customization offers an opportunity for market players to develop products that cater to the individual needs of consumers. For instance, in December 2021, Nike launched a new online customization platform called Nike By You, which offers customers the ability to customize their own shoes. The platform allows customers to customize their shoes with various colors, graphics, and materials.

However, the availability of counterfeits in the market is expected to hamper the market growth. The presence of knockoffs and counterfeits in the market has created a confusing environment for consumers, as it becomes difficult to differentiate between original products and fake ones. Moreover, the increasing prices of raw materials such as leather and rubber due to the rising cost of production is expected to restrain the market growth.

Additionally, the market is expected to benefit from the increasing use of mobile applications and the emergence of social commerce. The growing number of people using their smartphones to purchase footwear is driving the demand for mobile applications. Furthermore, the emergence of social commerce is creating new opportunities for market participants. For instance, in June 2021, Adidas announced the launch of a new app called Adidas Unite, which allows customers to purchase the brand’s products through the app. The app also provides customers with a platform to connect and engage with each other.

The sports and running shoes segment is expected to hold the largest share of the e-commerce footwear market in 2022. Growing popularity of sports activities and increasing participation in sports activities such as running, jogging, and other sports activities are driving the demand for sports and running shoes. According to an article published by Forbes, in October 2019, around 80 million Americans participated in running activities in 2018. Furthermore, rising trend in global health and fitness, growing awareness about health benefits of running, and increasing disposable income among consumers are some of the factors driving the segmental growth.

The flip-flop segment is expected to witness the fastest growth rate over the forecast period. Growing preference for flip-flops among the youth population and rising demand for casual footwear are some of the key factors driving the market. Flip-flops have become a popular choice among the younger population due to its comfort, convenience, and availability in various colors, designs, and sizes. Furthermore, rising demand for flip-flops as a fashion statement is another factor driving the segmental growth.

The e-commerce segment dominated the market in 2022 with a revenue share of over 65.1%. The growth of this segment is mainly attributed to the rising adoption of e-commerce websites and mobile applications for footwear sales. The rapid growth of the e-commerce industry in numerous countries, especially in emerging economies, is expected to drive the segment growth over the forecast period. The growing penetration of the internet worldwide is likely to increase the adoption of e-commerce for footwear sales. For instance, according to the KPMG report, the online market share of footwear in the UK was 8% in 2020 and is expected to reach 18.5% by 2022.

The store-based retail segment is further classified into supermarkets and hypermarkets, specialty stores, and others. The supermarkets and hypermarkets segment accounted for the major revenue share of over 42.1% in 2022. The convenience and availability of a wide variety of brands and sizes in supermarkets and hypermarkets are expected to drive the segment growth over the forecast period. Increasing consumer inclination towards shopping for apparel and footwear in supermarkets and hypermarkets is further expected to propel the segment growth over the forecast period.

The formal category accounted for the largest revenue share of 57.6% in the year 2022. The rising inclination of working professionals towards formal wear is expected to drive the demand for formal shoes. Furthermore, the availability of wide range of formal shoes in online platforms such as Amazon, Myntra, Flipkart and Jabong is increasing the consumer base of formal shoes. Additionally, the rising trend of work from home due to the pandemic has increased the demand for comfortable and smart casual shoes.

The casual category is anticipated to expand at the highest CAGR of 10.7% over the forecast period. The increasing demand for casual shoes among all age groups is likely to be the major factor for the growth of this segment. Moreover, the increasing trend of athleisure, which is a combination of athletics and leisure, coupled with the introduction of fashion-oriented sneakers by various luxury brands such as Gucci, Prada, and Balenciaga is expected to propel the market growth. Furthermore, the introduction of 3D printed footwear is expected to create immense opportunities for the online footwear market.

Asia Pacific is expected to witness the fastest growth in the coming years. The growing trend of e-commerce, along with increased internet access and improved digital payment systems, are some of the key factors driving the growth of the market in the region. Furthermore, a growing population and the presence of numerous e-commerce players in the region are likely to create new opportunities for the market in the region. For instance, in December 2021, Amazon launched its ‘Try before you buy’ service for shoes in Japan.

North America is expected to hold the second-largest market share by 2022. An increase in the adoption of online shopping has triggered a surge in the demand for footwear products in the region. Furthermore, the presence of prominent e-commerce players, such as Amazon and Walmart, is likely to offer lucrative opportunities for the market in North America. For instance, in April 2022, Walmart collaborated with shoes.com to enhance its digital presence in the footwear category.

In this section of the e-commerce footwear products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the e-commerce footwear products business. Generally, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenue for an e-commerce footwear business come from sales of footwear products, subscriptions, sponsorships, and advertising. Here you will find a list with a description of each of them and other possible sources of profit such as affiliate marketing, the sale of accessories, and collaborations with influencers.

Projecting Expenses

In this section, all the regular expenses related to keeping the e-commerce footwear business running will be described. The list of operating expenses includes website hosting, payment processing fees, wages, taxes, marketing and advertising, inventory costs, fulfillment costs, and others.

Some of the key companies operating in the e-commerce footwear market are increasingly focusing on product launches and expansion of their distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nike Inc. launched a new line of sneakers for the e-commerce market.

– In August 2022, Adidas AG launched a new line of e-commerce shoes designed to provide superior comfort and style.

– In October 2022, Red Wing Shoes launched a new collection of shoes for the e-commerce market, providing superior comfort and style.

Some of the prominent players in the e-commerce footwear market include:

– Adidas AG
– Reebok International Limited
– Nike Inc.
– New Balance, Inc.
– Wolverine World Wide, Inc.
– Red Wing Shoes
– Skechers USA, Inc.
– Timberland LLC
– Dr. Martens
– VF Corporation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global e-commerce footwear market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Athletic
– Dress
– Casual
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline
– Other

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Men
– Women
– Kids

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the factors driving the growth of the e-commerce footwear market?
[A]: Factors such as increasing internet penetration, rising disposable income, and growing popularity of online shopping are expected to drive the e-commerce footwear market. The convenience of shopping online and the availability of a wide range of options are some of the other factors that are expected to drive the market.

[Q]: Which region holds the largest share of the e-commerce footwear market?
[A]: Asia Pacific is expected to hold the largest share of the e-commerce footwear market in 2021, followed by North America and Europe. The increasing number of online shoppers, increasing demand for fashionable footwear, and the growing e-commerce industry are the key factors driving the growth of the market in the Asia Pacific region.

[Q]: What are the key trends driving the e-commerce footwear market?
[A]: Key trends driving the e-commerce footwear market include the rise of omnichannel retailing, increasing personalization, and the use of big data and analytics. These trends are helping retailers gain better visibility into customer behavior, allowing them to offer personalized services and products that meet their needs.

[Q]: What are the major challenges faced by the e-commerce footwear market?
[A]: Challenges such as counterfeit products, logistical issues, and high return rates are expected to hamper the growth of the e-commerce footwear market. The lack of offline stores and the lack of touch-and-feel experience while shopping online are some of the other factors restraining the market’s growth.

[Q]: Who are the major players in the e-commerce footwear market?
[A]: Major players in the e-commerce footwear market include Nike, Adidas, Puma, VF Corporation, Skechers, ASICS, and New Balance. These companies are actively focusing on product development and expanding their product portfolios to meet the changing demands of their customers.