This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
E-commerce Household Appliances Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global e-commerce household appliances market was valued at USD 7.85 billion in 2020 and is expected to grow at a CAGR of 10.3% from 2021 to 2028. The surge in the adoption of e-commerce platforms across the world is driving the growth of the e-commerce household appliances market. Additionally, the increased use of smartphones and internet is also contributing to the growth of the market.
The growing presence of e-commerce giants such as Amazon, Flipkart, and others is driving the growth of the market. These players offer a wide range of products at competitive prices, which is driving the demand for household appliances. Furthermore, the availability of various discounts and offers on these products is also driving the market.
The increasing use of the internet and smartphones for online shopping has further helped boost the demand for the market. Consumers are increasingly shifting from the traditional shopping format to online shopping, which is driving the demand for the market. Furthermore, the availability of innovative products with advanced features is also contributing to the growth of the market. For instance, in April 2021, Bosch launched its new range of connected washing machines, which are equipped with a range of advanced features such as Pro Active monitoring, automatic dosing, and remote monitoring.
Furthermore, the increasing use of voice-enabled digital assistants such as Alexa and Google Home is also driving the demand for e-commerce household appliances. The growing popularity of these digital assistants is enabling consumers to control their appliances with voice commands. Additionally, the growing trend of smart homes is also driving the demand for these products.
Moreover, the increasing trend of subscription-based models such as Amazon’s Subscribe & Save is also boosting the growth of the market. The increasing trend of subscription models is helping consumers save time and money by allowing them to order products on a regular basis at discounted prices.
Overall, the increasing adoption of e-commerce platforms and the growing trend of smart homes are expected to drive the growth of the e-commerce household appliances market in the coming years.
Product Insights
The kitchen appliances segment held the largest market share in 2020 and is anticipated to remain dominant during the forecast period. The rising demand for technologically advanced kitchen appliances, increasing disposable income, growing demand for convenience, and improvement in living standards are the primary factors driving the growth of the e-commerce kitchen appliances market. According to an article published by the University of York, in November 2020, the kitchen appliances market is estimated to hold a market share of 35.4% by 2025.
The air purifiers segment is expected to expand at the fastest CAGR of 8.4% during the forecast period. The rising air pollution levels, increasing awareness regarding air purifiers, and the growing emphasis on indoor air quality are some of the key factors driving the e-commerce air purifiers market. According to an article published by the University of Chicago, in August 2020, air purifiers are estimated to account for a share of 12.5% of the global e-commerce household appliance market by 2025. Growing investments in research and development activities, rising demand for energy-efficient and cost-effective products, and the introduction of advanced air purifiers are some of the other factors driving the market growth.
Distribution Channel Insights
The online segment is estimated to account for the largest market share of over 39.2% in 2022. The growth of the segment can be attributed to increasing internet penetration and the growing number of smartphone users across the world. The rising demand for e-commerce household appliance products among consumers due to their convenience and easy availability is encouraging retailers to expand their online presence. For instance, in October 2022, Amazon launched its own brand of household appliances, Amazon Basics, to offer a wide range of home appliances to its customers.
The supermarkets & hypermarkets segment is expected to register the second-highest CAGR over the forecast period. This is due to the increasing number of supermarkets and hypermarkets across the world, coupled with the rising consumer preference for supermarkets & hypermarkets as a primary source to purchase household appliances. Supermarkets & hypermarkets provide a wide selection of products and offer convenience to customers while making their purchase decisions.
Type Insights
The small household appliances segment accounted for the largest revenue share of 57.2% in the year 2022. The growing demand for convenient and time-saving small household appliances is expected to drive the growth of the segment. The increasing disposable incomes and living standards of people in developing countries are increasing the demand for small household appliances such as juicers, toasters, blenders, etc. Furthermore, the increasing number of nuclear families and the increased acceptance of online shopping are further propelling the market growth of small household appliances.
The large household appliances segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. The increasing number of households and growing awareness of energy-efficient products are driving the demand for large household appliances. The technological advancements in the field of energy-efficient products are expected to further drive the market growth. Additionally, the rising disposable income of people in developing countries is increasing the demand for high-end large household appliances such as washing machines, refrigerators, and ovens.
Regional Insights
North America held the largest revenue share of over 38.3% in 2022 due to rapid digitalization and the presence of major players in the region. The U.S. and Canada are the prominent countries in this region that are driving the growth of the market. The U.S. is the major market in North America due to the presence of major players, such as Samsung, LG, and Whirlpool, who offer a wide range of household appliances. The growing trend of online shopping, increasing disposable income, and a high rate of urbanization are some of the major factors that are propelling the growth of the market in this region.
Europe is expected to register the highest CAGR during the forecast period. The presence of a large consumer base and the increasing penetration of internet services are the major factors driving the growth of the market in this region. Additionally, the growing trend of smart appliances, such as smart ovens and refrigerators, is expected to further propel the growth of the market. For instance, in April 2021, the UK-based company, Smart Kitchen, launched a range of connected ovens and refrigerators that are compatible with the Google Assistant.
Financial Projections
In this part of the e-commerce household appliances products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an e-commerce household appliances products business comes from the sale of products, as well as associated services such as delivery and installation. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, financing, and subscription services.
Projecting Expenses
In this section, all the regular expenses related to keeping the e-commerce household appliances products business running will be described. The list of operating expenses includes web hosting fees, warehouse rental, wages, shipping costs, utilities, advertising costs, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the e-commerce household appliances market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Samsung launched a range of automated vacuum cleaners.
– In August 2022, LG Electronics launched a range of smart refrigerators with voice control and built-in cameras.
– In October 2022, Xiaomi launched a range of connected air purifiers.
Some of the prominent players in the e-commerce household appliances market include:
– Samsung Electronics Co. Ltd.
– LG Electronics Inc.
– Panasonic Corporation
– Philips Electronics N.V.
– BSH Home Appliances Corporation
– Haier Group Corporation
– Whirlpool Corporation
– Hisense Electric Co., Ltd.
– Electrolux AB
– Xiaomi Corporation
Global E-commerce Household Appliances Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global e-commerce household appliances market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Refrigerators
– Washing Machines
– Vacuum Cleaners
– Dishwashers
– Air Conditioners
– Kitchen Appliances
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Offline
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Small Home Appliances
– Major Home Appliances
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the e-commerce household appliances market?
[A]: Factors such as the increasing penetration of the internet, the rising demand for convenience, competition among vendors, and the increasing preference for online shopping are driving the global e-commerce household appliances market. Additionally, the rise of online grocery stores and the increasing availability of discounts and offers through online platforms are expected to fuel the growth of the market during the forecast period.
[Q]: Who are the key players in the e-commerce household appliances market?
[A]: The key players in the global e-commerce household appliances market are Samsung, Haier, LG, Panasonic, Sharp, Bosch, Electrolux, Miele, Whirlpool, and Dyson.
[Q]: What are the key trends in the e-commerce household appliances market?
[A]: The key trends in the e-commerce household appliances market are the increasing use of voice-enabled technology, rising emphasis on sustainability, and the increasing popularity of hybrid appliances.
[Q]: What are the opportunities present in the e-commerce household appliances market?
[A]: The opportunities present in the e-commerce household appliances market include the rising number of internet users, increasing preference for online shopping, and the introduction of innovative products. Additionally, the increasing penetration of internet-enabled devices and the increasing acceptance of cashless payments are expected to create opportunities for market players.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
