The global electric blankets products market was valued at USD 9.5 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Electric blankets are gaining popularity due to the increasing demand for energy-efficient products. These blankets are designed to provide warmth and comfort, and are available in a wide variety of styles, colors, and sizes. Furthermore, these blankets provide safety, as they come with features such as overheating protection and auto shut-off.

The rising disposable income of consumers, especially in emerging countries, is driving the demand for electric blankets. Moreover, the increasing trend of technological advancement is further propelling the market growth. For instance, in June 2021, Beautyrest launched the Beautyrest Smart Motion Blankets with features such as motion-activated heating, automatic shut-off, and temperature control. This blanket is the first of its kind, as it uses sensors and heating elements to provide a comfortable sleep experience.

In addition, the rising environmental concerns among consumers is encouraging the demand for energy-efficient products, such as electric blankets. As electric blankets consume less electricity as compared to traditional heating methods, they are witnessing an increased demand from various end users. Furthermore, the increasing popularity of online shopping platforms is driving the demand for electric blankets globally. This is attributed to the increasing availability of a wide variety of these products on various online platforms.

Moreover, the increasing awareness regarding the health benefits associated with the use of electric blankets is further driving the demand for these products. Electric blankets are known to provide relief from pain and aches, while also improving circulation and providing relief from arthritis and other conditions. Furthermore, the rising preference for eco-friendly products is creating opportunities for the electric blanket market. For instance, in November 2021, Sunbeam launched a new range of eco-friendly electric blankets made from recycled materials.

Furthermore, the rising trend of luxury products is creating opportunities for the market. Manufacturers are introducing designer electric blankets with features such as motion-activated heating and temperature control. For instance, in December 2021, Sleep Number launched the Sleep Number 360 Smart Bed with dual heating and cooling zones. This product is designed to provide customized comfort and support for both sleep partners.

The electric blankets segment led the market and accounted for a share of around 47.3% in 2022. Growing preference for energy-efficient products coupled with increasing demand for temperature-controlled bedding products has been driving the demand for electric blankets. According to an article published by the Sleep Foundation, more than 80% of the population in the U.S. owns an electric blanket. Furthermore, macro-level factors such as the rise in disposable income and the growing awareness regarding the benefits of electric blankets are driving the demand for these products.

The heated underblankets segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Growing demand for temperature-controlled bedding products, advancements in technology such as the introduction of electric underblankets with removable control, and the emergence of new product categories such as heated mattress pads are some of the key factors driving the heated underblankets market growth revenue. According to an article published by the Sleep Foundation, in 2020, 67% of Americans said they would sleep better if their bedding were heated. In addition, increasing awareness regarding the health benefits of electric bedding such as improved blood circulation and relief from muscle soreness is another factor driving the growth of the market.

The retail stores segment accounted for the major share of the electric blankets market in 2022. Retail stores provide a wide range of electric blankets from various brands and offer customers the opportunity to view and test the products before making a purchase. Furthermore, the availability of discounts and promotional offers in retail stores is fueling the growth of this segment. The presence of numerous multi-brand stores and standalone stores is also contributing to the growth of the segment.

The e-commerce segment is expected to expand at a significant CAGR of 10.4% during the forecast period. The growth of this segment is driven by the increasing penetration of the internet and the increasing use of smartphones. Furthermore, the presence of numerous online retail stores and the availability of discounts and promotional offers are expected to fuel the growth of the segment. Additionally, the convenience of online shopping and the availability of electric blankets from multiple brands on the same platform are expected to drive the growth of the segment.

The heated electric blanket segment accounted for the largest revenue share of 66.2% in the year 2022. This is due to increasing consumer preferences for electric blankets due to their advantages, such as no need to preheat and consistent heat. As such, the heated electric blanket segment is estimated to witness the highest revenue growth over the forecast period.

The non-heated electric blanket segment is expected to witness the highest revenue growth over the forecast period. This is due to the increasing number of health-conscious consumers who prefer non-heated electric blankets, as these blankets offer comfort without any risk of overheating. Additionally, the rising demand from retail chains, such as Walmart, and the growing popularity of electric blankets among the younger population are some of the major factors that are fueling the growth of the non-heated electric blanket segment.

Europe dominated the market and accounted for the largest revenue share of over 35.2% in 2022. The high demand for electric blankets in the region is driven by the rising demand for energy-efficient products and the growing trend of home automation. Additionally, the presence of prominent players, such as Sunbeam and Biddeford, has led to the increased availability of high-end electric blankets. Furthermore, the high disposable income of consumers in the region has enabled them to purchase premium electric blankets.

Asia Pacific is expected to witness the fastest growth in the coming years. The increasing population and rapid urbanization are the key factors behind this growth. Additionally, the rise in awareness regarding the benefits of electric blankets, such as cost-effectiveness and energy efficiency, is expected to drive the market in the region. For instance, in January 2021, BlanketTech launched its line of self-heating electric blankets in India.

In this part of the electric blankets products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your electric blankets business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for an electric blankets business comes from sales of electric blankets, wholesale orders, and retail orders. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of accessories, discounts, and promotions.

Projecting Expenses
In this section, all the regular expenses related to keeping the electric blankets business running will be described. The list of operating expenses includes purchasing of electric blankets, wages, marketing expenses, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the electric blankets market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Sunbeam launched a line of smart electric blankets with built-in Wi-Fi and Alexa compatibility.

– In August 2022, Serta launched a line of electric blankets with temperature settings that can be controlled through a smartphone.

– In June 2022, Sleep Number Corporation launched a line of intelligent electric blankets that can be automatically adjusted to the user’s desired temperature.

Some of the prominent players in the electric blankets market include:

– Sunbeam Products, Inc.
– Serta, Inc.
– Sleep Number Corporation
– Biddeford Blankets, LLC
– Beautyrest
– SoftHeat
– Sharper Image
– Brookstone
– Perfect Fit Industries
– L.L. Bean

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global electric blankets products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Blankets
– Mattress Pads
– Throw Blankets
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Offline
– Online

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Non-Heated
– Heated

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation in the Electric Blankets Market?
[A]: Innovations in electric blankets are on the rise. Companies are coming up with products that are designed to make the user experience more comfortable and efficient. For instance, the introduction of wireless electric blankets and the incorporation of technology such as Bluetooth and sensors are expected to drive the market further.

[Q]: Who are the Key Players in the Electric Blankets Market?
[A]: Key players in the electric blankets market include Sunbeam Products Inc., Emerson Electric Co., Biddeford Blankets LLC, Dorelan S.p.A., Embr Labs, and Chilipad LLC.

[Q]: Which Region Offers the Largest Opportunity for Sales of Electric Blankets?
[A]: The Asia Pacific region is expected to offer the largest opportunity for sales of electric blankets, due to a rise in population, economic growth, and an increase in the disposable income of consumers.

[Q]: What are the factors driving the electric blankets market?
[A]: Factors driving the electric blankets market include an increasing demand for comfort and convenience, technological advancements, and the introduction of innovative designs and features.