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Electric Face Cleanser Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global electric face cleanser products market was valued at USD 5.2 billion in 2022 and is projected to expand at a CAGR of 8.1% from 2023 to 2030. The rising demand for skin cleansing products with different features and changing consumer preference for electric facial cleansers are expected to drive the market growth. Growing demand for facial cleansing devices that offer deep cleansing of the skin, unclog pores, and remove dirt is expected to propel the demand for electric face cleansers. The increasing number of skin problems such as acne, pigmentation, and aging skin among the growing population of young adults is further driving the demand for these products.
Furthermore, the increasing trend of facial skin care and the rising awareness about skin health have led to the increasing demand for facial cleansing devices. Companies are launching products with enhanced features to cater to the needs of customers. For instance, in June 2021, Neutrogena launched its new facial cleansing device, the Neutrogena Microdermabrasion System. The device is designed with a silk-touch applicator head, which is gentle enough to be used daily and provides a deep cleanse.
In addition, the increasing demand for facial cleansing products with advanced features is driving the market growth. Companies are introducing products with features such as sonic cleansing technology and exfoliating heads. For instance, in October 2021, FOREO launched its revolutionary facial cleansing device, the LUNA 3, which uses innovative sonic technology for deep cleansing, gentle exfoliation, and a luxurious massage. The device is designed with a new ‘Adapted Cleanse’ feature, which automatically adjusts the power of the brush based on the user’s skin type.
The increasing trend of premiumization and the rising demand for organic products is further propelling the demand for electric facial cleansers. Companies are introducing high-end products with natural ingredients and no harsh chemicals. For instance, in April 2021, Foreo launched its new natural-based facial cleanser, the LUNA Mini 2 For Natural Skincare. The device is designed with a 3D Sonic Cleanse technology and natural-based T-sonic pulsations, which help to cleanse and exfoliate the skin without causing irritation.
Moreover, the increasing adoption of e-commerce platforms is also contributing to the growth of the market. These platforms provide customers with a wide variety of products at competitive prices and with various offers. Furthermore, the convenience of online shopping has led to the rise in the popularity of electric facial cleansers. Companies are focusing on developing their e-commerce strategies to capitalize on this trend. For instance, in May 2021, Foreo launched its online store in the United States, allowing customers to shop the brand’s entire range of products.
Product Insights
The battery-powered face cleanser segment is expected to grow at the highest CAGR of 6.6% during the forecast period. Increasing disposable income and rising awareness about skincare are the major factors driving the market. According to an article published by Forbes, in November 2020, more than half of the population in countries such as the U.S., China, and India started to use electric facial cleansers. Moreover, the growing presence of e-commerce channels and the increasing use of social media platforms are also driving the market growth.
The wireless face cleanser segment is expected to be the second-largest market in terms of demand. The increasing demand for wireless face cleansers is attributed to their convenience, portability, and easy usage. Furthermore, the rising trend of facial cleansing and the increasing number of beauty salons are also driving the demand for wireless face cleansers.
Distribution Channel Insights
The supermarkets and hypermarkets segment held a major share of over 23.6% in 2022. Supermarkets & hypermarkets are the preferred channel for consumers to buy electric face cleanser products, as they provide a wide range of options in terms of brands, product types, and price points. Moreover, the presence of beauty advisors and other in-store personnel help customers to make the right purchase decision. According to a survey by Statista in 2019, around 63% of the respondents preferred to purchase their beauty and personal care products from supermarkets & hypermarkets.
The online segment is anticipated to expand at the highest CAGR of 12.2% over the forecast period. The growth of the segment is mainly driven by the rising consumer inclination towards online marketplaces and e-commerce websites. Online retailers offer a wide range of electric face cleanser products at competitive prices and provide multiple delivery options such as same-day and next-day delivery. Furthermore, the availability of customer reviews helps customers to make a better purchase decision. For instance, in May 2020, Procter & Gamble launched the Olay Skin Advisor, an AI-powered website that provides personalized skincare advice to customers.
Type Insights
The battery-powered segment accounted for the largest revenue share of 68.5% in the year 2022. These products are powered by batteries and have become popular among consumers due to their convenience and portability. The availability of a wide range of products with different features such as cordless and waterproof models has further driven their sales. Additionally, the increasing trend of adopting technologically advanced products has resulted in the growing demand for battery-powered electric face cleansers.
The corded segment is anticipated to expand at a CAGR of 9.2% over the forecast period. Corded products are powered by a direct power source and are usually used for professional purposes. The increasing number of beauty salons and spas, along with the rising trend of using professional and technologically advanced products, is propelling the demand for corded electric face cleansers. Additionally, the availability of a wide range of corded products with different features such as adjustable speed and long-lasting use is further contributing to the growth of this segment.
Regional Insights
Asia Pacific held the largest share in the electric face cleanser market in 2022 and is expected to register the highest CAGR during the forecast period. This is mainly attributed to the rising disposable income, increasing adoption of electric face cleanser products in countries such as China, India, and South Korea, and increasing awareness about skin care products. For instance, in October 2021, the Chinese company Xiaomi launched its electric face cleanser product, the Mi Face Cleanser, in the Chinese market.
North America is expected to be the second-largest market for electric face cleanser products over the forecast period. This is due to the growing demand for technologically advanced skincare products in the region, such as electric face cleansers and other facial cleansing devices. Furthermore, increasing consumer spending on beauty and personal care products and the presence of several prominent players in the region are expected to drive the market in the region. For instance, in June 2021, Clarisonic launched its Mia Smart electric face cleanser in the U.S. market.
Financial Projections
In this part of the Electric Face Cleanser products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Electric Face Cleanser products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an Electric Face Cleanser products business comes from the sales of the products. Other possible sources of profit could include discounts, coupons, and promotions.
Projecting Expenses
In this section, all the regular expenses related to keeping the Electric Face Cleanser products business running will be described. The list of operating expenses includes costs for product development, marketing, staffing, storage, and distribution of the products. It also includes rent, utilities, insurance policies, advertising, and other miscellaneous expenses.
Key companies & market share insights
Some of the key companies operating in the electric face cleanser market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Panasonic Corporation launched the Panasonic Facial Cleansing Brush, a new device designed to deep cleanse, tone and massage the face.
– In August 2022, Philips Norelco launched the Philips VisaPure Advanced, an advanced facial cleansing brush with a unique 3D deep cleansing system.
– In October 2022, Clarisonic launched the Mia Smart, a new smart facial cleansing brush that is designed to provide a personalized skin care routine.
Some of the prominent players in the electric face cleanser market include:
– Panasonic Corporation
– Philips Norelco
– Braun GmbH
– Clarisonic
– Foreo AB
– JML Direct
– P&G Prestige
– Japonesque
– ORBIS Corporation
– Koninklijke Philips NV
Global Electric Face Cleanser Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global electric face cleanser products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Cleansing Brushes
– Cleansing Wipes
– Cleansing Devices
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Electric Face Cleanser Products Market?
[A]: Key drivers of the electric face cleanser products market include increasing awareness about skin health and hygiene, rising demand for technologically advanced products, and growing disposable income. Additionally, the rise in the number of spas and salons around the world has also fuelled the growth of the market.
[Q]: Which Region is Expected to Lead the Electric Face Cleanser Products Market?
[A]: Asia Pacific is expected to be the leading region in the electric face cleanser products market. This is attributed to factors such as rising disposable incomes, increasing consumer preference for technologically advanced products, and the growing demand for beauty and personal care products in the region.
[Q]: What are the Major Challenges Facing the Electric Face Cleanser Products Market?
[A]: The major challenge faced by the electric face cleanser products market is the high cost of the products. Additionally, the availability of counterfeit products and the lack of consumer awareness about the benefits of electric face cleansers are also hindering market growth.
[Q]: What Opportunities Does the Electric Face Cleanser Products Market Offer?
[A]: The electric face cleanser products market offers great opportunities for manufacturers to develop new products with innovative features and functionalities. Additionally, manufacturers can also introduce new product variants to cater to different consumer needs and preferences. Furthermore, manufacturers can also focus on increasing their distribution networks in order to increase their customer base.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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