This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
Electric Grill Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
GET A FREE SAMPLE
Report Overview
The global electric grill market was valued at USD 10.9 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The increasing preference for electric grills over traditional charcoal grills is primarily driving the market growth. Electric grills have several advantages, such as portability, less time to heat up, and easy to clean, which are expected to drive the market in the coming years. Furthermore, the increasing focus on health and wellness and the rising disposable income are expected to bolster the market growth.
The rising trend of backyard barbecues is expected to drive the market growth in the coming years. According to a survey conducted by the Hearth, Patio, and Barbecue Association (HPBA), the number of households participating in backyard grilling has increased from 57 million to 71 million in 2021. Furthermore, the increasing demand for convenience and portability is expected to fuel the growth of the electric grill market. Electric grills are portable and easy to use, which is gaining traction among consumers due to the growing trend of outdoor grilling.
In addition, the growing awareness about health and wellness is expected to drive the market growth. Most electric grills are equipped with features such as temperature control and grease management systems, which help reduce fat content and prevent flare-ups. Furthermore, the growing demand for energy-efficient grills is expected to provide a positive outlook for the market in the coming years. For instance, in February 2021, Weber launched the Q1400 electric grill with a powerful 1,560-watt heating element that helps cook food quickly and evenly.
The increasing popularity of smokeless charcoal grills is expected to propel the market growth in the coming years. Smokeless charcoal grills are a recent innovation in the market, providing a safer and cleaner grilling experience than traditional charcoal grills. The product is gaining popularity among consumers due to its smokeless and odorless nature. Furthermore, the increasing focus on sustainable practices is expected to drive the demand for electric grills in the coming years. For instance, in May 2021, Char-Broil launched a line of electric grills that use up to 70% less charcoal than conventional charcoal grills.
Moreover, the increasing demand for technologically advanced and energy-efficient electric grills is expected to drive the market growth. For instance, in June 2021, Delonghi launched a new electric grill with multiple cooking options, such as baking, grilling, and roasting. The grill has a unique design and a heating element that delivers consistent heat throughout the cooking surface. In addition, the increasing demand for electric grills from restaurants and hotels is expected to support market growth.
Product Insights
The electric grill segment held the largest share of the market in 2022. The high demand for electric grills is attributed to the increasing awareness regarding healthy cooking, convenience, and safety as compared to other grills. Customers are gradually shifting from traditional grills to electric grills, which are a much safer and easier option. These grills are further being propelled by the rising trend of outdoor cooking and increasing disposable incomes among consumers.
The portable electric grill segment is expected to witness the highest CAGR of 10.2% over the forecast period. The rising trend for outdoor barbecue grilling is driving the demand for portable electric grills among consumers. Furthermore, the increasing popularity of compact and light-weight grills has also been driving the demand for portable electric grills. Additionally, the development of innovative, technologically advanced, and multi-functional portable electric grills is anticipated to further propel the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 35.4% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase electric grills. Research conducted by the National Retail Federation in 2020 revealed that more than 65% of consumers prefer supermarkets & hypermarkets to purchase electric grills due to their wide selection of products and assistance from store associates.
The online segment is anticipated to expand at the highest CAGR of 12.8% over the forecast period. Companies are investing heavily in the development of their online platforms to increase their visibility among consumers. For instance, in December 2022, Amazon launched Amazon Grill, an online platform dedicated to electric grills. The website offers a wide selection of electric grills from different brands and provides customers with the best deals and discounts on all the products. In addition, it also provides detailed information and expert advice on choosing the best product for their needs.
Type Insights
The built-in electric grills segment accounted for the largest revenue share of 49.2% in the year 2022. The increasing purchasing power of the consumers and the growing demand for outdoor cooking appliances are some of the key factors driving the growth of this segment. Furthermore, the convenience of built-in electric grills and the increasing popularity of outdoor kitchen designs is also driving the segment’s growth. Additionally, the increasing preference for high-end built-in electric grills with modern features such as built-in temperature sensors, infrared heating, and smart technology are further driving the segment’s growth.
The freestanding electric grills segment is estimated to expand at a CAGR of 10.5% during the forecast period. The rising trend of grilling among the millennials and the increasing preference for compact and portable grills in urban households are some of the major factors driving the demand for freestanding electric grills. Additionally, the increasing product innovations such as infrared grills and smart grills are further driving the segment’s growth.
Regional Insights
The Asia Pacific region is expected to dominate the market and account for the largest revenue share over the forecast period. This is attributed to the rising disposable income, increasing health-consciousness among consumers, and the introduction of innovative electric grills in the region. For instance, in April 2021, Xiaomi launched its first electric grill in China.
Europe is expected to account for the second-largest revenue share by 2022. Increasing awareness among consumers regarding the health benefits associated with electric grills is expected to drive the market in this region. Moreover, in November 2020, Weber launched its new electric grill, the Weber Q2400 Electric Grill for the European market.
North America is expected to witness steady growth in the coming years. Increasing focus on reducing the consumption of red meat among consumers, rising health-consciousness, and the introduction of innovative products are the key factors driving the market in the region. For instance, in May 2021, Weber launched its new line of electric grills, the Weber Pulse series, in the U.S.
Financial Projections
In this part of the electric grill products business plan we will provide a detailed breakdown of all income and expenses categories of the business. These forecasts include cash flow projections and capital requirements for the electric grill products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for the electric grill products business comes from the sale of grills and accessories. Other sources of income can include the sale of other small kitchen appliances, catering services, and the sale of parts and accessories.
Projecting Expenses
In this section, all the regular expenses related to keeping the electric grill products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, inventory, shipping and handling, and others.
Key companies & market share insights
Some of the major companies operating in the electric grill market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Weber launched the Q2400 electric grill, which offers a larger cooking area and faster heating time.
– In August 2022, Char-Broil launched the Patio Bistro Electric Grill, which features a porcelain-coated cooking grate and a removable grease tray for easy cleaning.
– In October 2022, Traeger Grills launched the Pro 575 electric grill, which features a digital Pro Controller for precise temperature control.
Some of the prominent players in the electric grill market include:
– Weber-Stephen Products LLC
– Char-Broil LLC
– Traeger Grills
– Char-Griller
– Z Grills
– DeLonghi S.p.A
– Cuisinart
– Nexgrill Industries, Inc.
– George Foreman
– Kalorik Group
Global Electric Grill Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global electric grill products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Tabletop Grills
– Built-in Grills
– Portable Grills
– Commercial Grills
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Specialty Stores
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Charcoal
– Gas
– Electric
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Global Electric Grill Products Market?
[A]: Factors such as the rising health consciousness among consumers, increasing disposable income, and the convenience that electric grills offer are driving the global electric grill products market. Additionally, the emergence of environmentally friendly and energy-efficient grills is expected to further drive the market growth.
[Q]: Who are the Leading Players in the Global Electric Grill Products Market?
[A]: Leading players in the global electric grill products market include Weber-Stephen Products LLC, Char-Broil LLC, Glen Dimplex Group, Hamilton Beach Brands, Inc., Koninklijke Philips N.V., Fagor Industrial, S.Coop., and TECNOFRIO.
[Q]: What are the Key Trends in the Global Electric Grill Products Market?
[A]: Key trends in the global electric grill products market include the increased adoption of wireless grills, the increasing demand for portable electric grills, and the emergence of technologically advanced grills.
[Q]: What are the Major Regions in the Global Electric Grill Products Market?
[A]: Major regions in the global electric grill products market include North America, Europe, Asia-Pacific, Central & South America, and the Middle East & Africa.
[Q]: What are the Factors Restraining the Global Electric Grill Products Market?
[A]: Factors such as the high cost of electric grills and the lack of awareness about their benefits are expected to restrain the growth of the global electric grill products market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.
