The global electric hair brush products market was valued at USD 1.9 billion in 2021 and is expected to expand at a CAGR of 8.5% from 2022 to 2029. The market is driven by the growing demand for home and personal care products, increasing disposable incomes, rising awareness about personal care and beauty, and increasing urbanization. Additionally, new product launches and innovations are expected to further drive the market. For instance, in December 2021, Kipozi launched a versatile electric hair brush that combines a paddle brush and a hair straightener. It also has a ceramic tourmaline barrel that helps reduce static, heat up quickly, and evenly distribute heat for faster styling.

The rising influence of social media is also driving the demand for electric hairbrush products. Millennials and Gen Z are increasingly drawn to influencers and celebrities’ hair styles, and this is leading to an increased demand for electric hair brushes. In addition, the availability of a variety of these products online is accelerating the demand. The e-commerce platform further provides various offers on these products, which is boosting online sales.

Manufacturers are also focusing on introducing products that are easy to use and provide a better experience. For instance, in August 2020, Glamoriser unveiled Glamoriser Elite, an intelligent hair styling brush that is designed using advanced ionic technology to help reduce frizz and deliver salon-quality results. Furthermore, the rising awareness about the benefits of using electric hairbrush products is expected to drive the market. For instance, electric hair brushes are designed to be softer on the scalp and reduce tugging and pulling, which can cause hair damage over time.

Overall, the growing demand for electric hair brushes is expected to drive the market in the coming years. Additionally, manufacturers are focusing on introducing new products with advanced technology to cater to the changing needs of customers.

Electric hair brushes accounted for the largest market share of around 36.1% in 2022. The electric hairbrush segment is estimated to dominate the market over the forecast period. The demand for electric hair brush products is expected to rise significantly over the forecast period owing to the increasing demand for innovative and advanced hair styling products. A report by Grand View Research stated that the electric hairbrush market is expected to witness a significant rise in the demand due to the increasing number of product launches and advancements in technology.

The Detangling Hair Brushes segment is expected to register the highest CAGR of 6.7% during the forecast period. The increasing demand for detangling hair brushes is attributed to the growing consumer awareness about the need for gentle hair brushes for detangling and styling. Moreover, rising popularity of innovative detangling hair brushes and the introduction of ergonomic designs are some of the factors likely to drive the segment growth over the forecast period.

The supermarkets and hypermarkets segment accounted for the major share of the electric hair brush market in 2022. The large presence of supermarkets and hypermarkets in the urban, suburban, and rural areas has enabled customers to purchase products such as electric hair brushes conveniently. Furthermore, supermarkets & hypermarkets offer a wide variety of hair brushes, including electric hair brushes, which helps customers to select their preferred product. The increasing consumer inclination towards supermarkets & hypermarkets is further boosting the growth of this segment.

The online segment is anticipated to expand at the highest CAGR of 12.3% over the forecast period. The growing adoption of e-commerce websites and mobile applications has enabled consumers to purchase products such as electric hair brushes conveniently. In addition, the rising penetration of internet and smartphones in the developing and developed countries has led to an increase in online sales of electric hair brushes. Companies are also launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Nykaa launched NykaaMan.com dedicated to men’s grooming. The website will offer brands across categories like shaving, hair care, grooming kits, bath & body, beard care, sexual wellness, and sports nutrition.

The wired electric hair brush segment accounted for the largest revenue share of 72.3% in the year 2022. The increased demand for corded electric hair brushes is due to the convenience of use and their ability to offer great control and comfort. Also, the presence of advanced features such as touch control and LED display in the wired electric hair brushes is also driving their demand. For instance, in July 2022, Dyson, a U.K. based technology company, launched the Dyson Corrale Hair Straightener, which had a flexible manganese copper alloy plate and a powerful motor which allowed the tool to deliver consistent heat.

The wireless electric hair brush segment is anticipated to expand at the highest CAGR of 10.5% over the forecast period. The increasing trend of cordless electric hair brushes is attributed to the convenience of use and the ability to provide a salon-like hair styling experience at home. The surge in the adoption of wireless electric hair brushes owing to the increasing disposable income of consumers is also driving the segment’s growth. For instance, in April 2021, Philips, a Dutch electronics company, launched the Philips BHH880/10 Hair Styler, which had an AI-driven styling engine and could be connected to the Philips Style app.

North America is expected to account for the largest revenue share of the market during the forecast period. The growing demand for electric hair brushes in the region is mainly attributed to the presence of a large number of manufacturers and distributors in the region. For instance, in April 2021, Panasonic Corporation, a Japanese electronics manufacturer, launched a new series of electric hair brushes in the U.S. In addition, the rising trend of personal grooming among men and women in the region is also driving the growth of electric hair brush products in the region.

Europe is expected to witness significant growth over the forecast period. The presence of a large number of manufacturers in the region is expected to fuel the market growth. For instance, in 2021, the French luxury brand Dyson launched its new line of electric hair brushes in the region. In addition, the rising popularity of hair styling tools and devices among the younger population in the region is also expected to drive the growth of the market.

In this part of the electric hair brush products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your electric hair brush products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an electric hair brush products business comes from product sales, retail partnerships, and other marketing strategies such as digital advertising and influencer marketing. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale partnerships, promotions, and collaborations.

Projecting Expenses

In this section, all the regular expenses related to keeping the electric hair brush products business running will be described. The list of operating expenses includes product costs, materials, packaging, inventory, marketing and advertising, shipping, office expenses, and other miscellaneous costs.

Some of the key companies operating in the electric hair brush market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Philips launched the Philips HairBrush, a smart hairbrush with sensors that measure the brushing force and detect knots.

– In May 2022, Panasonic launched the Panasonic Smart Hairbrush, featuring advanced sensors and a digital display that provides personalized hair care advice.

– In June 2022, Braun launched the Braun Hairbrush, designed to provide a gentle brushing experience for all hair types.

Some of the prominent players in the electric hair brush market include:

– Philips
– Panasonic
– Braun
– Remington
– Dyson
– Gillette
– Kao Corporation
– Conair Corporation
– Wahl Clipper Corporation
– Revlon, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global electric hair brush products market based on product type, distribution channel, application, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Manual
– Powered

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Salon
– Home

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers Influencing the Market?
[A]: The global electric hair brush market is mainly driven by the increasing demand for innovative and efficient hair care products that are designed for different hair types. Additionally, the rise in disposable incomes, the increasing trend of personal grooming, and the growing popularity of hair styling products among consumers are also contributing to the growth of the market.

[Q]: Who are the Key Players in the Electric Hair Brush Market?
[A]: Key players in the electric hair brush market include Conair Corporation, The Procter & Gamble Company, Panasonic Corporation, Philips N.V., BaBylissPRO USA, Dyson Limited, Remington Products Company, and Wahl Clipper Corporation.

[Q]: What are the Different Types of Electric Hair Brushes?
[A]: The electric hair brush market is segmented based on product type into cordless, corded, and cordless brush. The cordless electric hair brush segment is expected to witness the highest growth during the forecast period, due to its convenience and portability.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to play a major role in the growth of the electric hair brush market. Manufacturers are constantly introducing new product lines, such as brushes with innovative features, to gain a competitive advantage. Additionally, increasing demand for products with advanced features and technology such as smart brush heads and sensors is driving product innovation.

[Q]: What are the Factors Restraining Market Growth?
[A]: Factors such as the high cost of electric hair brushes, the lack of awareness about the benefits of electric hair brushes, and the availability of counterfeit products are some of the factors restraining market growth. Moreover, the lack of technical expertise among consumers is also limiting market growth.