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Electric Toothbrush Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global electric toothbrush products market was valued at USD 2.6 billion in 2021 and is projected to expand at a CAGR of 8.3% from 2022 to 2029. The increasing demand for oral care products is driving the market. Electric toothbrushes are gaining traction due to their advanced features such as multiple brush modes, pressure sensors, and timers, which help in cleaning teeth more efficiently than manual toothbrushes. Companies are focusing on launching advanced electric toothbrushes to meet the growing demand of customers. For instance, in January 2022, P&G launched Oral-B Genius X, which features artificial intelligence that helps users to make informed decisions about their brushing habits.
Furthermore, the rising awareness about oral hygiene is driving the market growth. According to the American Dental Association (ADA), it is recommended to brush teeth twice a day for two minutes and floss once a day. This has led to an increase in the number of patients visiting dentists and dental hygienists. Moreover, growing number of dental clinics and hospitals is another major factor driving the market.
The rising trend of premiumization is expected to drive the market in the coming years. Companies are launching premium electric toothbrushes with advanced features to cater to the growing demand of consumers. For instance, in October 2021, Philips launched Sonicare DiamondClean Smart toothbrush, which is equipped with voice coaching, personalized brushing routine, and real-time feedback. The product is available in various colors such as rose gold, white, black, and pink.
In addition, the increasing number of innovative brand launches to cater to the growing product demand from customers is expected to further support the growth of the market. For instance, in June 2021, Dabur India Ltd. launched a new electric toothbrush under its brand Dabur Red. The electric toothbrush is designed for deep cleaning of teeth and gums and is equipped with advanced features such as auto-timer, soft bristles, and dual-mode cleaning.
The rising demand for smart electric toothbrushes is driving the market growth. Smart electric toothbrushes are equipped with sensors, Bluetooth connectivity, and other advanced technologies such as artificial intelligence (AI) and voice integration. For instance, in March 2021, Procter & Gamble launched its Oral-B iO toothbrush, which is equipped with artificial intelligence (AI) to provide real-time feedback to users on their brushing techniques. Furthermore, the rising trend of promotional activities by market players is expected to drive the market in the coming years.
Product Insights
The electric toothbrush segment accounted for the largest market share in 2022. This is attributed to the increasing awareness about oral hygiene and the availability of various electric toothbrush models for better tooth and gum health. According to an article published by Oral-B, in December 2020, electric toothbrushes remove up to two times more plaque than a manual toothbrush. Furthermore, the easy-to-use features, such as timers and pressure sensors, of electric toothbrushes are expected to drive the segment growth.
The sonic toothbrush segment is anticipated to expand at the fastest CAGR of 8.5% over the forecast period. This is attributed to the increasing adoption of sonic toothbrushes to prevent tooth decay and maintain gum health. According to an article published by the University of Manchester, in February 2021, sonic toothbrushes can remove up to 25% more plaque than manual toothbrushes. In addition, the availability of various sonic toothbrush models with advanced features such as auto-timer and pressure sensors is expected to drive the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment is expected to account for the largest share of the market in 2022. Supermarkets and hypermarkets provide customers with a wide selection of electric toothbrush products from various brands, thereby allowing them to compare different products. Furthermore, customers can touch and feel the products, thereby gaining confidence in their purchase. This is expected to drive the segment over the forecast period.
Online sales of electric toothbrush products are estimated to expand at the highest CAGR of 12.8% during the forecast period. The growing acceptance of online shopping platforms such as Amazon and Flipkart, coupled with the rising penetration of internet and smartphones, is propelling the growth of the online segment. Moreover, several promotional offers, discounts, and other benefits are also driving the segment.
Type Insights
The manual segment accounted for the largest revenue share of 78.2% in the year 2022. Low cost and easy availability of manual toothbrushes make them preferred choice for consumers. Also, the easy use of these toothbrushes without the need for charging makes them a preferred choice for the people who do not wish to use the electric toothbrushes.
The electric segment is anticipated to expand at the highest CAGR of 8.6% over the forecast period. The increasing awareness of the importance of dental hygiene and the availability of technologically advanced electric toothbrushes have been fuelling the growth of this segment. For instance, in April 2021, Philips launched Sonicare Protective Clean 4300 electric toothbrush, which uses sonic technology to remove plaque up to three times faster than manual toothbrushes. Additionally, the rising disposable incomes in developing nations such as India and China have been driving the demand for electric toothbrushes.
Regional Insights
Europe is anticipated to hold a major share in the global electric toothbrush market in the coming years. This is attributed to the presence of a large number of leading players in the region. For instance, in September 2021, Oral-B launched a new electric toothbrush in the U.K. that combines two technologies, 3D whitening and gum protection.
Asia Pacific is expected to witness the highest growth in the coming years. An increasing awareness among consumers regarding the benefits of electric toothbrushes, such as better oral hygiene, is a key factor driving the growth of the electric toothbrush market in the region. In addition, a growing middle-class population and rising disposable incomes are also contributing to the growth of the market in the region. For instance, in February 2021, Xiaomi launched its new electric toothbrush in India.
Financial Projections
In this part of the electric toothbrush products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your electric toothbrush products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for an electric toothbrush products business comes from sales of the product, as well as from other services related to the product. This includes sales of replacement parts, repairs, and warranties. Here you will find a list with a description of each of them and other possible sources of profit such as marketing and advertising or selling other related products.
Projecting Expenses
In this section, all the regular expenses related to keeping the electric toothbrush products business running will be described. The list of operating expenses includes product development costs, manufacturing costs, shipping costs, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the electric toothbrush market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Colgate-Palmolive launched the Palmolive Smart Electric Toothbrush, which is designed for both children and adults, and comes with built-in Bluetooth connectivity.
– In August 2022, Philips Sonicare launched the DiamondClean Smart 9300 electric toothbrush, which comes with several advanced features such as 3D cleaning technology and a pressure sensor.
– In September 2022, P&G launched the Oral-B Genius X Electric Toothbrush, which features a pressure sensor and 6 cleaning modes to provide a thorough and customized clean.
Some of the prominent players in the electric toothbrush market include:
– Colgate-Palmolive
– Philips Sonicare
– P&G
– Arm & Hammer
– Waterpik
– Panasonic
– Conair
– Foreo
– Quip
– Dr. Brite
Global Electric Toothbrush Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global electric toothbrush products market based on product type, power source, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Rechargeable Electric Toothbrushes
– Manual Electric Toothbrushes
– Battery-powered Electric Toothbrushes
2. Power Source Outlook (Revenue, USD Million, 2017 – 2030)
– Battery-powered
– Rechargeable
3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Grocery Stores
– Supermarkets & Hypermarkets
– Online Stores
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation?
[A]: The electric toothbrush products market is set to witness significant growth over the forecast period due to new product innovations, such as automated and connected electric toothbrushes. Automated electric toothbrushes come with sensors that detect plaque and gum disease, which help to ensure proper brushing techniques. Connected electric toothbrushes can be connected to a mobile device and provide real-time feedback and tracking of brushing habits.
[Q]: Who are the Key Players in the Electric Toothbrush Products Market?
[A]: The key players in the electric toothbrush products market are Procter & Gamble Co., Colgate-Palmolive Co., Church & Dwight Co., Inc., Koninklijke Philips N.V., Panasonic Corporation, and Water Pik, Inc.
[Q]: Which Region Offers the Largest Opportunity for Sales of Electric Toothbrush Products?
[A]: Asia Pacific is projected to be the fastest-growing region in the electric toothbrush products market and is expected to account for the largest market share during the forecast period. This is due to the growing oral hygiene awareness among consumers, the availability of a wide range of electric toothbrush products, and the increasing disposable income of consumers in the region.
[Q]: What are the factors driving the electric toothbrush products market?
[A]: The major factors driving the electric toothbrush products market include the increasing awareness of dental health, the growing popularity of electric toothbrushes, and the increasing disposable income of consumers. Additionally, the introduction of technologically advanced electric toothbrushes is expected to provide further impetus to the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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