The Europe meat snacks market was valued at USD 3.2 billion in 2022 and is projected to expand at a CAGR of 6.3% from 2023 to 2030. The growing demand for convenience food, especially among the working population, is driving the market. The rise in the number of working women across Europe has increased the need for convenient food that can be consumed on the go.

The increasing demand for natural and healthy snacks is boosting the demand for meat snacks. Consumers are opting for healthy snacks such as jerky, sausage, and ham instead of unhealthy options such as chips and cookies. Furthermore, the introduction of novel meat snacks by manufacturers is further driving the growth of the market. For instance, in December 2021, Jack Link’s launched its new Campfire Snacks in the U.K. The product line consists of smoky and sweet varieties, such as Smoky BBQ Sausage Bites and Sweet & Salty Snack Bites. The company claims that the snacks are high in protein and low in fat.

In addition, the emergence of various online platforms to purchase meat snacks is expected to fuel the growth of the market. Online sales of meat snacks are increasing as it provides convenience to customers. Furthermore, manufacturers are focusing on launching products with attractive packaging and special labels to attract customers. For instance, Perky Jerky launched its new grab-and-go packaging for its jerky snacks in December 2021, focusing on convenience for consumers.

The increasing trend of veganism and flexitarian diets is also driving the growth of the meat snacks market. Key players are focusing on the development of vegan and vegetarian meat snacks. For instance, in March 2022, The Meatless Farm Co. launched a vegan sausage roll in the U.K. The company claims that its sausage roll contains the same amount of protein as a traditional pork sausage roll, with a quarter of the fat content.

Moreover, increasing consumer awareness regarding the health benefits of consuming meat snacks is expected to support market growth. Manufacturers are focusing on providing products with added nutrients to target health-conscious consumers. For instance, in April 2021, Ostrim launched a range of jerky snacks with added vitamins and minerals. The product line is said to provide a healthier snacking option for consumers.

The processed meat snacks segment led the market and accounted for a share of around 39.3% in 2022. Factors such as high nutritional content, increasing health consciousness, and rising demand for convenient and on-the-go snacks are driving the demand for processed meat snacks in Europe. According to a survey conducted by Statista in February 2020, 64% of the respondents in the UK thought that processed meat snacks are healthier compared to other snacks. In addition, the growing demand for protein-rich snacks is expected to further propel the growth of the market.

The salami segment is anticipated to expand at the fastest CAGR of 6.2% over the forecast period. Salami is a type of processed meat snack made from minced pork, beef, or other meats. It is fermented, air-dried, and seasoned with various spices. The increasing popularity of salami due to its unique flavor and taste is expected to propel the market growth. Furthermore, salami is considered to be a healthier alternative to other snacks, which is driving the demand for salami snacks among European consumers.

The supermarkets and hypermarkets segment captured the major share of over 44.9% in 2022. Supermarkets and hypermarkets are increasingly becoming the preferred channel for meat snacks due to their wide product assortment and convenient locations. Furthermore, the availability of discounts and promotional offers in these outlets further benefit the consumers. In addition, with the introduction of online delivery services, supermarkets and hypermarkets are also becoming the preferred channel for meat snacks.

The convenience stores segment is expected to register the highest CAGR of 6.2% during the forecast period. The increasing penetration of convenience stores in the European region has made them a key distribution channel for meat snacks. Furthermore, the convenience stores offer a wide variety of products with attractive packaging, which is driving their sales. In addition, the rising demand for ready-to-eat snacks, coupled with the growing consumer preference for convenience stores, is expected to drive the segment growth.

The dried meat snacks segment accounted for the largest revenue share of 66.4% in the year 2022. The increasing popularity of convenient and nutritious snacks is driving the demand for dried meat snacks in Europe. The rising number of health-conscious consumers in Europe has led to an increased demand for convenient and healthy snacks, such as dried meat snacks. Moreover, the growing number of working women has created a surge in the demand for convenient, ready-to-eat snacks. As a result, manufacturers are increasingly focusing on introducing new flavors and packaging for dried meat snacks.

The other segment is expected to register the highest CAGR of 10.2% over the forecast period. The increasing trend of snacking among the younger population has driven the demand for other meat snacks. For instance, in October 2020, The Meat Snack Group launched a new product, the Jack Links Pepperoni Stick, targeting the younger population. Furthermore, the increasing number of food delivery services and convenience stores is expected to drive the growth of the other meat snacks segment.

Europe dominated the market and accounted for the largest revenue share of over 43.7% in 2022. This can be attributed to the growing demand for convenience and healthy food products among consumers in the region. Moreover, the presence of major players such as Old Dutch Foods, Jack Link’s, and Meat Snacks Group, who are investing heavily in product innovation to cater to changing consumer preferences, is further driving the growth of the market in the region.

Asia Pacific is projected to witness the fastest growth over the forecast period. This is mainly due to the rising trend of snack food consumption, especially among young adults, in the region. In addition, the increasing demand for meat snacks due to their high protein content is further expected to drive the growth of the market in the region. For instance, in March 2021, Old Trapper launched a new line of meat snacks in Japan.

In this part of the Europe Meat Snacks Products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Europe Meat Snacks Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Europe Meat Snacks Products business comes from the sale of meat snacks such as sausages, jerky, and other value-added products. Other sources of income can include catering services, which may involve vending at events, or the sale of retail merchandise.

Projecting Expenses
In this section, all the regular expenses related to keeping the Europe Meat Snacks Products business running will be described. The list of operating expenses includes wages, rent, utilities, insurance, advertising, and other expenses related to the production of meat snacks. Additionally, you’ll need to factor in the cost of raw materials, packaging, and distribution.

Some of the major companies operating in the Europe meat snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In May 2022, Nestlé S.A. launched a new range of meat snacks, ‘Nestlé Meat Snacks’, in the UK.

– In July 2022, Unilever N.V. launched a new range of meat snacks, ‘Unilever Meat Snacks’, in Germany.

– In September 2022, Smithfield Foods, Inc. launched a new range of meat snacks, ‘Smithfield Hickory Smoked’, in France.

Some of the prominent players in the Europe meat snacks market include:

– Nestlé S.A.
– Unilever N.V.
– Smithfield Foods, Inc.
– Kraft Heinz Company
– Kerry Group
– Jack Link’s Protein Snacks
– General Mills, Inc.
– Hormel Foods Corporation
– Tyson Foods, Inc.
– ConAgra Foods, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Europe meat snacks market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Ready-to-eat Meat Snacks
– Meat Jerky
– Meat Bars
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What Opportunities Does the Europe Meat Snacks Market Offer for Manufacturers?
[A]: The Europe meat snacks market offers abundant opportunities for manufacturers to capitalize on. Companies should focus on developing innovative products to meet the evolving needs of consumers. Additionally, healthy and protein-rich snacks are gaining traction in the market, thus providing further opportunities for manufacturers to expand their product offerings. Companies should strive to create products that cater to the health-conscious consumer.

[Q]: What are the Key Drivers of the Europe Meat Snacks Market?
[A]: Some of the key drivers include the growing demand for convenience products, rising health consciousness among consumers, and the increasing demand for high-protein snacks. Additionally, the innovation of new flavors and product variants, such as vegan and plant-based snacks, is also driving the growth of the market.

[Q]: Who are the Key Players in the Europe Meat Snacks Market?
[A]: Some of the key players in the Europe meat snacks market are Nestlé S.A., Smithfield Foods Inc., Kraft Heinz Company, The Hershey Company, and Mars Inc.

[Q]: How is the Europe Meat Snacks Market Segmented?
[A]: The Europe meat snacks market is segmented by product type, distribution channel, and region. By product type, the market is categorized into beef, pork, poultry, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores, and others. By region, the market is divided into the UK, Germany, France, Italy, Spain, and rest of Europe.