The Europe reusable water bottle products market was valued at USD 5.1 billion in 2022 and is anticipated to expand at a CAGR of 4.5% from 2023 to 2030. The rising awareness regarding the environmental issues along with the increasing health consciousness among consumers is driving the demand for reusable water bottles in Europe. Moreover, changing lifestyle and increasing disposable income are some of the other factors driving the growth of the market.

In addition, the growing popularity of sports and outdoor activities is driving the demand for sports bottles. For instance, according to the European Outdoor Group, in 2020, the outdoor sports market in Europe was estimated to be around USD 76.37 billion. Furthermore, the availability of a wide variety of reusable water bottles with unique designs and features is further propelling the growth of the market. For instance, in November 2021, S’well, a leading manufacturer of reusable water bottles, launched a new collection of bottles with an advanced triple-layered copper insulation technology.

The availability of a wide variety of materials for manufacturing reusable water bottles is further propelling the growth of the market. For instance, stainless steel bottles are being used for their durability and resistance to bacteria and odors. Moreover, plastic bottles are also in high demand due to their lightweight, shatterproof, and inexpensive nature. Furthermore, the rising demand for eco-friendly products is propelling the demand for bottles made from biodegradable material such as bamboo and glass.

The increasing number of initiatives by governments and other organizations to reduce the use of single-use plastic bottles is also driving the growth of the market. For instance, in 2021, the European Commission proposed a ban on single-use plastics, including plastic straws, plates, and cutlery, to reduce marine litter and plastic pollution. Additionally, the rising number of promotional campaigns and initiatives by market participants is further driving the growth of the market. For instance, in October 2021, Coca-Cola launched its #ChooseToReuse campaign to promote its reusable aluminum bottle.

Moreover, the increasing focus on health and wellness is also driving the demand for reusable water bottles. The growing number of fitness centers and health clubs is further boosting the demand for reusable water bottles among consumers

The plastic segment accounted for the largest share in the Europe reusable water bottle market in 2021. The widespread use of plastic in the manufacture of these products is a major factor driving the growth of this segment. Plastic is light in weight, and it has a long shelf life and is recyclable. Moreover, plastic is a versatile material and can be used to make several kinds of bottles, including sports bottles, travel mugs, and others. The increase in the number of health-conscious consumers, along with environmental concerns, has resulted in the increased demand for reusable water bottles.

The stainless steel segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Stainless steel is a highly durable material that is used to make reusable water bottles. It is safe, hygienic, and does not corrode, making it an ideal material for making reusable water bottles. The increasing disposable income among consumers and the growing demand for eco-friendly products are two of the primary drivers of the stainless steel segment. Furthermore, the growing popularity of stainless steel water bottles among consumers is also a contributing factor to the growth of this segment.

The supermarkets and hypermarkets segment held the major share of the Europe reusable water bottle products market in 2020. The growth of the segment was mainly driven by the increasing consumer preference for supermarkets and hypermarkets as a primary source for purchasing reusable water bottle products. According to a study by Euromonitor International in 2020, convenience stores and supermarkets are the preferred outlets for buying reusable water bottles in Europe, as consumers prefer to touch and feel the product before purchasing it. These establishments also offer a wide selection of products and assist customers in making quick purchasing decisions for the required product.

The online segment is expected to expand at the highest CAGR during the forecast period. E-commerce development in the reusable water bottle products industry has been rapid in the region, with companies launching websites and mobile applications to increase their visibility among consumers. For instance, in January 2021, SIGG launched its e-commerce website in the UK, offering a wide selection of reusable water bottles, thermos flasks, and accessories. The website provides detailed product information and customer reviews to help customers make informed purchasing decisions.

The reusable water bottle products market in Europe is segmented into metal, plastic, and glass. The metal segment is expected to account for the largest revenue share of 38.5% in the year 2022 owing to its high durability, lightweight, and eco-friendly nature. Additionally, the rising trend of using metal bottles in outdoor activities such as hiking, camping, and trekking is driving the market for metal water bottles in the region. Moreover, stainless steel water bottles are widely accepted by consumers due to their non-toxic and BPA-free nature.

The plastic segment is expected to expand at the highest CAGR of 8.2% over the forecast period. Increasing awareness among consumers regarding the harmful effects of single-use plastic water bottles and their contribution to plastic pollution is driving the demand for reusable plastic water bottles in the region. Furthermore, plastic water bottles are lightweight and easy to carry, which makes them a preferred choice among consumers.

Europe is expected to lead the global market and is estimated to account for around 40.2% of the total market share by 2022. The presence of stringent regulations related to single-use plastic products and the growing demand for eco-friendly products are some of the major factors driving the growth of the market in the region. In addition, increasing health consciousness and the availability of a wide variety of reusable water bottles are further driving the growth of the market in the region. For instance, in May 2021, UK retailer Iceland pledged to stop selling single-use plastic water bottles and replace them with reusable bottles.

Asia Pacific is anticipated to witness the fastest growth over the forecast period. This can be attributed to the increasing presence of several manufacturers in countries such as India, China, and Japan. In addition, the growing awareness of environmental issues among consumers is expected to lead to increased demand for reusable water bottles in the region. For instance, in June 2021, Japanese convenience store chain, Family Mart, announced its plan to discontinue the sale of single-use plastic bottles at all of its stores by the end of 2022.

In this part of the Europe Reusable Water Bottle Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Europe Reusable Water Bottle Products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Europe Reusable Water Bottle Products business comes from the sale of these products to consumers. Other possible sources of profit include donations, affiliates and partnerships, and the sale of advertising space on the company’s website.

Projecting Expenses
In this section, all the regular expenses related to keeping the Europe Reusable Water Bottle Products business running will be described. The list of operating expenses includes product development costs, marketing and advertising expenses, shipping, wages, insurance policies, website hosting fees, and others.

Some of the key companies operating in the Europe reusable water bottle market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, S’well launched the new collection of insulated reusable water bottles designed for all-day hydration and temperature control.

– In June 2022, Hydro Flask launched the new collection of stainless steel reusable water bottles with a double-wall vacuum insulation to keep beverages cold for up to 24 hours.

– In October 2022, Kleen Kanteen launched the new collection of reusable water bottles designed with an easy-grip shape for comfortable drinking.

Some of the prominent players in the Europe reusable water bottle market include:

– S’well
– Hydro Flask
– Kleen Kanteen
– Contigo
– Klean Kanteen
– Camelbak
– SIGG
– Nalgene
– Thermos
– Miir

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global reusable water bottle products market based on product type, distribution channel, material type, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Plastic
– Glass
– Metal
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Material Type Outlook (Revenue, USD Million, 2017 – 2030)

– Polyethylene terephthalate (PET)
– High-density polyethylene (HDPE)
– Polypropylene (PP)
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation for Europe Reusable Water Bottle Products?
[A]: The Europe reusable water bottle market is witnessing various innovations in terms of material, design, features, and technologies. The introduction of new materials, such as biodegradable and recycled plastic, stainless steel, and glass, is driving the demand for the Europe reusable water bottle products. Furthermore, the introduction of smart features, such as temperature-controlled water bottles and connected water bottles, is also driving the market growth.

[Q]: Who are the Key Players in the Europe Reusable Water Bottle Products Market?
[A]: Some of the key players in the Europe reusable water bottle products market are CamelBak Products LLC, S’well Bottle LLC, SIGG Switzerland AG, Hydro Flask, Klean Kanteen LLC, Thermos LLC, Swig Savvy, and Contigo.

[Q]: Which Region Offers the Largest Opportunity for Sales of Europe Reusable Water Bottle Products?
[A]: Germany is expected to be the largest market for the Europe reusable water bottle products, owing to the increasing health consciousness among the people. Also, the presence of leading companies in the region is expected to further drive the growth of the market.

[Q]: What are the factors driving the Europe reusable water bottle products market?
[A]: The key factors driving the Europe reusable water bottle products market are the increasing health consciousness among people, the availability of various products, and the growing trend of replacing single-use plastic bottles with reusable bottles. Additionally, the increasing demand for eco-friendly and sustainable products is expected to create lucrative opportunities for the market.