The global extruded snacks products market was valued at USD 34.6 billion in 2021 and is projected to expand at a CAGR of 6.2% from 2022 to 2030. Extruded snacks are gaining a lot of popularity among consumers as they are convenient and easy to eat. Additionally, the demand for snacks has surged due to the increasing number of working women, growing disposable incomes, and the busy lifestyles of consumers. The growing awareness among consumers about healthy eating habits is also driving the demand for extruded snacks. Furthermore, the introduction of new flavors and innovative packaging is expected to fuel the demand for extruded snacks.

Market players are focusing on introducing healthier products in the extruded snacks market. For instance, in June 2021, PepsiCo launched a new range of extruded snacks made from ingredients such as oats, pink salt, and whole wheat. The company has also launched a range of non-fried snacks, such as oats sticks and multigrain crackers. Additionally, companies are investing in R&D activities to develop innovative products and flavors. For instance, in July 2021, Calbee Inc. launched a new range of extruded snacks in Japan called “Slim Potato”. The snack is made from potatoes, wheat flour, and pea starch and is a low-calorie option.

The demand for convenient snacks is increasing, which is driving the growth of the market. The growing trend of snacking has resulted in the launch of new products with different flavors and packaging. This has further supported the growth of the market. Moreover, the increasing health consciousness among consumers is encouraging them to opt for healthier snacks. In addition, the increasing availability of snacks in retail stores, online stores, and convenience stores is expected to drive the demand for extruded snacks in the coming years.

The rising trend of premiumization is also driving the demand for extruded snacks. Companies are introducing high-quality, premium snacks with attractive packaging to attract more customers. Furthermore, market players are launching limited-edition flavors and products to meet the changing preferences of consumers. For instance, in April 2021, Kellogg’s launched a limited-edition range of extruded snacks flavored with salted caramel and chocolate. Moreover, the increasing demand for organic snacks is expected to further fuel the market growth.

The potato-based snacks segment dominated the market and accounted for a share of around 35.2% in 2022. The growing demand for potato-based snacks can be attributed to the increasing consumption of processed and convenient food products among consumers. Furthermore, the growing trend of snacking and the increasing preference for healthy snacks due to health consciousness among consumers are some of the key factors driving the growth of the potato-based snacks segment.

The corn-based snacks segment is expected to expand at the fastest CAGR of 8.1% over the forecast period. The increasing demand for corn-based snacks can be attributed to the increasing demand for gluten-free snacks, rising health consciousness among individuals, and the growing popularity of flavored snacks. According to an article published by The World Bank, in April 2020, the global market for gluten-free products is expected to reach $52.7 billion by 2024. Moreover, the increasing demand for healthy snacks and the rising number of health-conscious consumers are further driving the growth of the market.

The supermarkets and hypermarkets segment captured the major share of over 40.7% in 2022. Supermarkets and hypermarkets are the major distribution channels for extruded snacks products, as they are the primary source for consumers to purchase snacks. According to a study by Euromonitor International in 2020, around 65% of consumers prefer supermarkets and hypermarkets as the primary source of purchasing snacks. These establishments provide a wide variety of products and offer convenience in terms of product selection, price comparison, and product availability.

The online segment is anticipated to expand at the highest CAGR of 10.5% over the forecast period. The increasing penetration of internet coupled with the rising number of online platforms and e-commerce websites are expected to provide an impetus to the online segment growth. Companies are introducing innovative digital marketing strategies to improve their presence in the market and drive the sales of extruded snacks products. For instance, in June 2020, PepsiCo launched its official e-commerce store on Amazon to sell its products directly to the consumers. The company has introduced a wide range of products including potato chips, popcorn, and extruded snacks products.

The market is mainly classified into two categories, namely, savory snacks and sweet snacks. The savory snacks segment held a dominant share in the market in 2019 and is expected to remain dominant during the forecast period. The rising demand for healthier snacks is driving the growth of the savory snacks segment. Snack manufacturers are focusing on introducing new products with low-fat, low-calorie, and low-salt content to cater to the changing preferences of consumers.

On the other hand, the sweet snacks segment is expected to exhibit the highest CAGR of 6.3% during the forecast period. The increasing popularity of extruded snacks among children is driving the growth of the sweet snacks segment. Extruded snacks are available in various flavors and are perceived as a healthy snacking option. Additionally, manufacturers are introducing new varieties of flavors such as chocolate, peanut butter, and fruit to further expand their product portfolio.

Europe dominated the market in 2021 and is expected to continue its dominance during the forecast period. This is primarily attributed to the presence of numerous players in the region, such as PepsiCo, Intersnack Group, and Nestlé, which have been launching new products to meet the changing preferences of consumers. For instance, in April 2021, PepsiCo launched Lay’s Maxx chips in the U.K., which are made from extruded potatoes.

In Asia Pacific, the market is expected to witness the fastest growth over the forecast period. This can be attributed to the growing demand for extruded snacks in countries such as India, China, and Japan. The rise in disposable incomes and the changing lifestyle of consumers are some of the major factors driving the growth of the market in this region. For instance, in January 2021, PepsiCo launched Kurkure Magic Masala in India, which is an extruded snack.

In this part of the extruded snacks products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your extruded snacks products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for an extruded snacks products business comes from the sale of snacks products. Here you will find a list with a description of each product and other possible sources of profit such as sales promotions, discounts, and partnerships with other businesses.

Projecting Expenses

In this section, all the regular expenses related to keeping the extruded snacks products business running will be described. The list of operating expenses includes raw material costs, packaging costs, wages, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the extruded snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, PepsiCo Inc. launched a range of extruded snacks in the Indian market, including Lays Masala Magic, Lays Magic Masala, Lays Magic Masala Cheese, and Kurkure Masala Munch.

– In September 2022, Kellogg’s launched a range of extruded snacks, such as Kellogg’s Pop-Tarts and Kellogg’s Fruity Snacks.

– In October 2022, ConAgra Foods Inc. launched a range of extruded snacks in the North American market, including Orville Redenbacher’s Gourmet Popping Corn and Act II Microwave Popcorn.

Some of the prominent players in the extruded snacks market include:

– PepsiCo Inc.
– Kellogg’s
– ConAgra Foods Inc.
– General Mills Inc.
– The Hain Celestial Group
– Intersnack Group GmbH & Co. KG
– Calbee, Inc.
– Calbee Snapea Crisps
– Walkers Snack Foods Ltd
– Diamond Foods Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global extruded snacks products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Potato Snacks
– Corn Snacks
– Rice Snacks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Regional Markets for Extruded Snacks?
[A]: The key regional markets for extruded snacks include North America, Europe, Asia Pacific, Latin America and Middle East & Africa. This market is dominated by North America, followed by Europe, Asia Pacific and Latin America.

[Q]: What are the Key Drivers of Growth in the Extruded Snacks Market?
[A]: The key drivers of growth in the extruded snacks market include the growing demand for convenience food, increasing disposable incomes, and the availability of a wide variety of flavors in these snacks. In addition, the increasing health consciousness among consumers is also contributing to the growth of the market.

[Q]: What are the Challenges Facing the Extruded Snacks Market?
[A]: The major challenge facing the extruded snacks market is the increasing health consciousness among consumers, which is leading them to opt for healthier snacks. As a result, there is a growing demand for natural and organic snacks, which is expected to hamper the growth of the extruded snacks market.

[Q]: Who are the Key Players in the Extruded Snacks Market?
[A]: The key players in the extruded snacks market include PepsiCo Inc., Kraft Foods Group, Inc., Nestlé SA, Kellogg’s Company, ConAgra Foods Inc., General Mills, Inc., Intersnack Group GmbH & Co. KG, Diamond Foods LLC, and Calbee Inc.

[Q]: What are the Opportunities for New Entrants in the Extruded Snacks Market?
[A]: The increasing health consciousness among consumers is creating opportunities for new entrants in the market, as they can offer healthy snacks such as organic and natural snacks. In addition, the increasing demand for convenience foods is also creating opportunities for new players to enter the market.