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Fabric Softeners & Conditioners Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global fabric softeners & conditioners products market was valued at USD 2.5 billion in 2022 and is projected to expand at a CAGR of 4.2% from 2023 to 2030. Growing awareness regarding hygiene and personal care is driving the growth of the market. Additionally, easy accessibility to fabric softeners & conditioners products through various retail and e-commerce platforms is propelling the market growth. Furthermore, the emergence of luxury fabric softeners & conditioners products is trend that is further boosting the growth of the market.
The fabric softeners & conditioners products market has witnessed significant changes in terms of product offerings, pricing, and product placements. Increasing competitive pressure from regional and international brands is creating a new set of challenges for the market participants. In order to stay competitive and increase their market share, manufacturers are introducing various new product offerings with attractive packaging. For instance, in June 2021, Procter & Gamble launched Downy Defy Damage fabric conditioners, which is designed to protect fabrics from damage.
In addition, the growing trend of using natural and organic ingredients in fabric softener & conditioners products is expected to drive the market in the near future. Furthermore, the growing use of fabric softener & conditioners products in commercial as well as domestic settings is generating opportunities for the market players. For instance, in July 2021, Unilever launched Comfort Intense, which is a fabric conditioner formulated with natural ingredients to provide a long-lasting scent in fabrics for up to 12 weeks.
The market is further driven by the rising demand for multi-functional fabric softeners & conditioners products. Manufacturers are introducing various new product offerings that are designed to provide multiple benefits in one product. For instance, in August 2021, Henkel AG & Co. KGaA launched Pril Multi Action, which is a fabric softener that is designed to provide deep cleaning, stain removal, and fabric softening in one product.
Moreover, the growing trend of using fabric softener & conditioners products in the production of towels, bed sheets, and other home textiles is projected to drive the market in the coming years. Furthermore, the growing trend of using fabric softener & conditioners products in the commercial sector is generating ample opportunities for market participants. The rising number of laundromats and dry-cleaners is expected to support the market growth in the near future.
Product Insights
The fabric softeners segment held the major market share in 2022. Increasing demand for soft and fresh-smelling laundry is driving the market growth. According to an article published by the Washington Post, in April 2020, the demand for fabric softeners has been increasing, as individuals are becoming more conscious about the smell of their clothes. Furthermore, rising demand for fabric softeners, from the hotel and hospitality sector, will augment the market growth over the forecast period.
The fabric conditioners segment is estimated to register a CAGR of 4.3% during the forecast period. Growing innovations in fabric care products and rising consumer preferences for fabric conditioners are the major factors driving the market growth for fabric conditioners. Increasing adoption of fabric conditioners in emerging economies, such as India, China, and Brazil, is also supporting the market growth. According to an article published by Mintel, in November 2019, in India, around 28% of people who wash clothes with a fabric conditioner feel that it helps to keep their clothes soft and fresh.
Distribution Channel Insights
The supermarkets & hypermarkets segment is estimated to account for the largest share of the global market in terms of revenue in 2022. Supermarkets & hypermarkets are the main distribution channels for the sale of fabric softener & conditioner products. These stores offer a wide range of fabric softener & conditioners, which are available in different sizes, shapes, brands, and flavors. Supermarkets & hypermarkets also offer discounts on fabric softener & conditioner products, which attract a large number of customers. The increasing number of supermarkets & hypermarkets across the globe is also expected to drive the segment growth.
The online segment is anticipated to expand at the highest CAGR of 13.4% over the forecast period. The increasing penetration of the internet & smartphones, the growing popularity of online shopping, and the emergence of e-commerce platforms are some of the key factors driving the growth of the online segment. Additionally, the increasing availability of discounts and offers on online platforms is expected to further enhance the online segment’s growth.
Type Insights
The standard segment accounted for the largest revenue share of 73.4% in the year 2022, owing to its relatively low price and easy availability in the market. Companies such as Henkel AG & Co. KGaA, Procter & Gamble Co., Unilever, and Kao Corporation are focusing on launching standard products with improved features. These activities increase the demand for standard fabric softeners and conditioners products. Furthermore, the availability of these products in various sizes and forms, such as liquid, bars, and sheets, is further driving the demand for standard fabric softeners and conditioners.
The premium segment is anticipated to expand at the highest CAGR of 6.2% over the forecast period. The increasing disposable income of the population and increasing consumer spending on premium fabric softeners & conditioners are propelling the growth of the premium segment. The rising demand for improved quality, concentrated, eco-friendly, and natural fabric softeners & conditioners is driving the growth of this segment. Moreover, increasing consumer awareness about fabric softeners & conditioners is creating an opportunity for the premium segment. Companies are focusing on launching high-end fabric softeners & conditioners with improved features.
Regional Insights
Europe held the largest market share in 2021 and it is anticipated to maintain its dominance throughout the forecast period. This can be attributed to the presence of large scale manufacturers in the region, coupled with the increasing demand for the product from countries such as Germany, France, Italy, and the U.K. The U.K. is one of the major markets for fabric softeners and conditioners in Europe, driven by the preference for low-cost products.
Asia Pacific is expected to witness the fastest growth over the forecast period. Factors such as the increasing number of working women, rising disposable income, and growing awareness about hygiene are expected to drive the market in the region. Moreover, the growing urbanization and increasing consumer spending on household products are expected to further boost the market in Asia Pacific.
Financial Projections
In this part of the fabric softeners & conditioners product business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your fabric softeners & conditioners product business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a fabric softeners & conditioners product business comes from the sale of the products. Here you will find a list with a description of each of the product categories and other possible sources of profit such as bulk orders, corporate partnerships, and online sales.
Projecting Expenses
In this section, all the regular expenses related to keeping the fabric softeners & conditioners product business running will be described. The list of operating expenses includes raw materials, packaging materials, production costs, wages, advertising and promotion, utilities, rent, and others.
Key companies & market share insights
Some of the key companies operating in the fabric softeners & conditioners market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Unilever launched a new range of fabric softener products under the brand name Comfort.
– In August 2022, Procter & Gamble announced the launch of a range of fabric conditioners and softeners under the brand name Downy.
– In October 2022, Henkel launched its range of fabric softener and conditioners under the brand name Softlan.
Some of the prominent players in the fabric softeners & conditioners market include:
– Unilever
– Procter & Gamble
– Henkel AG & Co. KGaA
– Church & Dwight Co., Inc.
– Lion Corporation
– Kao Corporation
– LG Household & Health Care
– Reckitt Benckiser
– Sun Products Corporation
– Lion Corporation
Global Fabric Softeners & Conditioners Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fabric softeners & conditioners products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Liquid Fabric Softeners & Conditioners
– Dryer Sheets
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Fabric Softeners & Conditioners Products Market?
[A]: The rising demand for fabric softeners and conditioners is driven by factors such as the growing awareness of fabric softeners and conditioners among consumers, the increasing adoption of these products in households, and the prominent presence of fabric softeners and conditioners in supermarkets, hypermarkets, and online retail stores.
[Q]: Who are the Leading Manufacturers of Fabric Softeners and Conditioners?
[A]: Some of the leading market players in the fabric softeners and conditioners products market include Procter & Gamble Co., Unilever PLC, Henkel AG & Co. KGaA, Church & Dwight Co. Inc., Reckitt Benckiser Group plc, Lion Corporation, Kao Corporation, Clorox Company, and others.
[Q]: What is the Outlook for the Fabric Softeners & Conditioners Products Market?
[A]: The fabric softeners & conditioners market is expected to experience moderate growth over the forecast period. The rapid growth of the textile industry, increasing disposable income, and the introduction of innovative products are expected to drive the market for fabric softeners and conditioners over the forecast period.
[Q]: What are the Regions with the Highest Demand for Fabric Softeners & Conditioners?
[A]: North America and Europe are the largest markets for fabric softeners and conditioners, followed by Asia Pacific. The increasing focus on hygiene, high disposable income of consumers, and the availability of fabric softeners and conditioners in supermarkets, hypermarkets, and online retail stores in these regions are expected to drive market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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