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Face Bronzer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global face bronzer products market was valued at USD 2.4 billion in 2021 and is projected to expand at a CAGR of 5.2% from 2022 to 2029. Face bronzers are used to highlight facial features and add a sun-kissed, sculpted, and dewy look to the skin. Furthermore, the rising trend of no-makeup makeup looks has increased the demand for face bronzer products among millennials who prefer minimalistic looks. In addition, the rise in the acceptance of gender-neutral products among consumers is expected to drive the growth of the market.
An increasing number of product launches is projected to provide lucrative opportunities for market participants. Key players are launching new products in order to meet the increasing demand for lightweight and long-lasting formulas. For instance, in June 2021, L’Oréal launched its new True Match Lumi Bronze It Bronzer which is a lightweight, buildable formula with a natural-looking finish.
The increasing influence of social media and digital media platforms has led to a surge in the popularity of celebrity makeup artists and influencers. Furthermore, influencers are leveraging their social media platforms to promote their brand partnerships, which are further encouraging companies to collaborate with them. For instance, in May 2021, NARS launched the new True Match Lumi Bronze It Bronzer, in collaboration with the famous makeup artist and influencer, Carli Bybel.
An increase in awareness about the benefits of using natural ingredients in cosmetics is expected to drive the demand for natural face bronzer products. Furthermore, the rising trend of clean beauty is encouraging key players to focus on developing sustainable and natural products. For instance, in October 2021, Burt’s Bees launched Natural Bronzing Powder, which is a 100% natural mineral bronzer. The product is free from parabens, phthalates, and petrolatum and is formulated with nourishing ingredients like cocoa seed butter and jojoba seed oil.
The increasing preference for luxury brands is also driving the market growth. Companies are introducing high-end and premium-priced products to meet the needs of the high-end consumer segment. For instance, in April 2021, Guerlain introduced its new Terracotta Bronzing Powder, which is a luxurious and high-end bronzer made with natural ingredients. The product is packaged in a luxurious gold and black case, making it an ideal product for luxury consumers.
Product Insights
The blush or bronzer segment held the largest share of the face bronzer market in 2019 and is anticipated to expand at a CAGR of 7.3% during the forecast period. Increasing awareness among the female population regarding the advantages associated with blush or bronzer products, such as providing a natural glow to the skin, is driving the segment growth. According to an article published by Allure, in December 2019, blush/bronzer is the fastest-growing category in the face makeup category.
Moreover, the highlighter segment is projected to expand at the fastest CAGR of 8.0% over the forecast period. Highlighters are cosmetic products used to give a glowing finish to the skin. Growing demand for contouring, strobing, and highlighting makeup products among the female population is propelling the growth of the segment. Furthermore, rising awareness about the advantages associated with face highlighters, such as providing a dewy effect to the skin, is fueling the segment growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 39.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. Moreover, these establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required skincare product.
The online segment is anticipated to expand at the highest CAGR of 11.3% over the forecast period. E-commerce development in the personal care and skincare industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in October 2020, Amazon India launched its beauty store with more than 200 brands and over 500 products in the face bronzer category. Additionally, various brands in the face bronzer market are also focusing on launching their own websites to make their products available to customers directly.
Type Insights
The powder segment held the largest market share of 48.2% in the year 2022. The increasing trend of using powder face bronzers is a key factor driving the growth of the powder segment. Powder face bronzers are used to enhance facial features, add contours and highlights to the face, and provide a natural-looking glow. For instance, in June 2021, Benefit Cosmetics launched the Hoola Bronzing Powder, a face bronzing powder that comes in a portable compact and provides a natural-looking tan.
The cream segment is projected to expand at the highest CAGR of 10.1% during the forecast period. The increasing demand for cream face bronzers is attributed to their easy-to-apply nature and their ability to provide a natural-looking glow. Moreover, the launch of new products with multi-functional benefits is expected to propel the segment growth. For instance, in March 2021, Estée Lauder launched the Bronzed Perfection Face + Eye Palette, a face bronzer with four shades of bronzer, blush, and highlighter.
Regional Insights
Europe dominated the market and accounted for the largest revenue share of over 38.6% in 2022. Growing demand for cosmetics products in the region is driving the market growth. Additionally, the increasing demand for luxury and high-quality products among consumers is encouraging players to launch innovative products in the market. For instance, in June 2021, Guerlain launched Terracotta Bronzing Powder in Europe.
Asia Pacific is expected to witness the highest growth in the coming years. The presence of a large population in the region is a major factor driving the demand for face bronzer products. Additionally, leading players are launching new product lines to cater to the growing demand in the region. For instance, in May 2021, L’Oreal Paris launched a new range of face bronzer products in India.
Financial Projections
In this part of the face bronzer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for a face bronzer products business comes from the sale of bronzer products. Other possible sources of revenue include advertising, sponsorships, and the sale of merchandise.
Projecting Expenses
In this section, all the regular expenses related to keeping the face bronzer products business running will be described. The list of operating expenses includes product manufacturing costs, shipping and handling fees, wages, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the face bronzer products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility amongst consumers. Some of the initiatives are:
– In June 2022, Estee Lauder launched the Bronze Goddess range of face bronzers.
– In August 2022, L’Oreal Paris launched the Terra Bronze range of face bronzers.
– In October 2022, Maybelline launched the FaceStudio range of face bronzers.
Some of the prominent players in the face bronzer products market include:
– Estee Lauder
– L’Oréal Paris
– Maybelline
– BH Cosmetics
– Revlon
– CoverGirl
– Physicians Formula
– Wet n Wild
– Rimmel
– bareMinerals
Global Face Bronzer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global face bronzer products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Bronzing Powders
– Bronzing Creams
– Bronzing Gels
– Bronzing Oils
– Bronzing Sprays
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Face Bronzer Products Market?
[A]: The face bronzer products market is driven by factors such as the increasing demand for natural and organic products, the increasing awareness about the health benefits of sun-kissed skin, and the growing trend of contouring makeup. Additionally, technological advancements such as the availability of portable face bronzer products and the increasing use of digital media platforms to promote such products are also driving the market growth.
[Q]: What are the Key Players in the Face Bronzer Products Market?
[A]: Key players operating in the face bronzer products market include Estee Lauder Companies Inc., L’Oréal S.A., Shiseido Co. Ltd., Unilever, Coty Inc., Beiersdorf AG, Revlon Inc., and Clarins Group.
[Q]: What is the Potential of Product Innovation?
[A]: Companies operating in the face bronzer products market are continuously introducing innovative products, such as liquid face bronzers, to meet the demands of the consumers. These products are easy to apply and provide a natural-looking sun-kissed glow, thus driving the demand for them. Additionally, the introduction of portable face bronzer products is also expected to drive the market growth.
[Q]: What is the Outlook for the Face Bronzer Products Market?
[A]: The face bronzer products market is expected to witness significant growth over the forecast period, owing to the increasing demand for natural and organic products and the growing trend of contouring makeup. Additionally, technological advancements such as the availability of portable face bronzer products and the increasing use of digital media platforms to promote such products are also expected to drive the market growth.
[Q]: What are the Regional Opportunities for the Face Bronzer Products Market?
[A]: The face bronzer products market is expected to be lucrative in North America, owing to the presence of a large number of players in the region. Moreover, the presence of a large number of beauty salons and spas offering beauty services, such as tanning and contouring, is expected to drive the demand for face bronzer products in the region. Additionally, the increasing spending power of the consumers in the region is also expected to drive the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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