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Face Wash And Cleanser Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global face wash and cleanser products market is projected to expand at a CAGR of 6.3% from 2021 to 2028. Growing consumer preference for natural, organic, and cruelty-free products is driving the demand for face wash and cleanser products. As consumers become more conscious about their appearance and hygiene, they are increasingly looking for products that are free of harsh chemicals and artificial ingredients. This is driving the demand for natural and organic products such as face wash and cleanser. Furthermore, the increasing number of product launches is anticipated to fuel the market growth. For instance, in August 2021, L’Oreal launched a new range of face wash and cleansers, under the brand name ‘L’Oreal Paris Revitalift’. The product range consists of face wash, face scrub, and face mask, which are specifically designed to target wrinkles, dullness, and sagging skin.
The growing demand for natural and organic products is driving the growth of the market. Consumers are increasingly becoming aware of the benefits of using natural ingredients over synthetic ones, such as plant-based oils, minerals, and extracts. For instance, in November 2021, Garnier launched a new range of face wash and cleansers, ‘Garnier SkinActive’, which contains natural ingredients such as green tea, grapefruit, and pomegranate. Furthermore, the increasing number of promotional activities such as discounts and free trials are further driving the demand for face wash and cleanser products.
The increasing awareness among consumers regarding the importance of personal hygiene and skin care is fueling the demand for face wash and cleanser products. The rising prevalence of skin diseases such as acne, allergies, and eczema is further driving the demand for face wash and cleansers, as they help keep the skin healthy and clean. Furthermore, the increasing demand for travel-size facial cleansers is also driving the market growth. The growing demand for facial cleansers that are portable and convenient to use is propelling the demand for travel-size facial cleansers.
The increasing demand for men’s grooming products is also fueling the market growth. The growing awareness regarding personal hygiene and appearance has led to an increased demand for men’s grooming products. For instance, in April 2021, Dove launched a new face wash and cleanser range specifically designed for men, called ‘Dove Men+Care’. The product range includes face wash, facial scrub, and face masks, which are formulated to provide deep cleansing and nourishment.
Product Insights
The face wash segment is anticipated to dominate the market with a share of around 41.3% in 2022. Rising awareness regarding personal hygiene, increasing demand for organic and natural face wash products, and the introduction of innovative products in the market are the major factors driving the growth of the segment. According to an article published by Skincare Ox in January 2020, 89% of people aged 18-29 use face wash as part of their skincare routine. Furthermore, the availability of face wash products in different forms, such as foam, oil-based, and gel-based, is another factor driving the growth of the face wash segment.
The cleanser segment is expected to experience a healthy growth over the forecast period. Growing demand for natural and organic cleansers and the introduction of new products are some of the key factors driving the growth of the cleanser segment. According to an article published by The Dermatology Review in August 2020, the demand for gentle, non-irritating, and non-drying cleansers is growing in the market. Furthermore, increasing adoption of eco-friendly products and the availability of different types of cleansers, such as oil-based, cream-based, and foam-based, is driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest distribution channel share in 2022, and is estimated to generate an incremental opportunity of over US$ 1.7 billion. Supermarkets and hypermarkets are the largest distribution channel for face wash and cleanser products in the world. These stores provide a wide variety of products to consumers, which helps them to find the right product according to their needs. In addition, supermarkets and hypermarkets also provide attractive discounts and deals on face wash and cleanser products, which further encourages customers to purchase them from these stores.
The online segment is anticipated to expand at the highest CAGR of 12.2% over the forecast period. The growth of the segment is mainly driven by the rising penetration of the internet and disposable incomes of consumers. The presence of several e-commerce giants such as Amazon, Flipkart, and Alibaba, has significantly increased the sales of face wash and cleansers products through the online platform. In addition, these platforms also offer attractive discounts and deals on purchase of face wash and cleanser products, which further boosts the demand for these products.
Type Insights
The mass segment accounted for the largest revenue share of 60.2% in the year 2022. This is attributed to the wide product range offered by mass products across different price points and the availability of these products in online and offline stores. The growing trend of personal grooming and hygiene has further boosted the demand for mass face wash and cleanser products. Moreover, the rising awareness of these products among consumers has also led to an increase in the demand for mass products.
The premium segment is anticipated to expand at a CAGR of 8.7% over the forecast period. The increasing global trend of using natural and organic products coupled with the rising disposable income in developing countries is driving the demand for premium face wash and cleanser products. Additionally, the increasing demand for technologically advanced products such as those with anti-pollution and anti-aging features is also propelling the growth of the premium segment. For instance, in April 2021, The Body Shop, a company of L’Oreal, launched a new facial cleanser called Vitamin C Glow Boosting Microdermabrasion. This product contains natural micro-exfoliants to remove dead skin cells and boost the natural glow of the skin.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 36.8% in 2022. This can be attributed to the increasing preference for natural and herbal products among consumers in the region. Moreover, the presence of well-established players, such as Unilever, Kao Corporation, and L’Oreal, is further expected to drive the growth of the market. For instance, in February 2021, Unilever introduced its brand Love Beauty and Planet, offering cruelty-free and vegan skin care products in the region.
Europe is expected to witness the second-fastest growth in the coming years. This can be attributed to the growing demand for natural skincare products in the region. For instance, in January 2021, German-based skincare brand, Dr. Hauschka, introduced a natural face wash that is suitable for all skin types. Moreover, the presence of prominent players, such as L’Oreal and Beiersdorf, is expected to drive the growth of the market in Europe.
Financial Projections
In this section of the face wash and cleanser products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your face wash and cleanser products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for face wash and cleanser products business comes from sales of the products, wholesale and private label sales, and advertising and promotional activities. Here you will find a list with a description of each of them and other possible sources of profit such as fundraisers, sponsorship, and contributions.
Projecting Expenses
In this section, all the regular expenses related to keeping the face wash and cleanser products business running will be described. The list of operating expenses includes advertising, raw materials, production costs, manufacturing costs, wages, packaging costs, shipping fees, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the face wash and cleansers market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, L’Oréal launched the Hydra Genius range of face washes and cleansers designed to provide hydration and protection from environmental pollutants.
– In August 2022, Neutrogena launched the Hydro Boost range of face washes and cleansers designed for all skin types.
– In October 2022, Procter & Gamble launched the Olay Cleanse range of face washes and cleansers designed to provide gentle cleaning for all skin types.
Some of the prominent players in the face wash and cleanser market include:
– L’Oréal
– Neutrogena
– Procter & Gamble
– Unilever
– Beiersdorf AG
– Johnson & Johnson
– Kao Corporation
– Shiseido Co., Ltd.
– The Estee Lauder Companies Inc.
– Burt’s Bees
Global Face Wash And Cleanser Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global face wash and cleanser products market based on product type, distribution channel, type, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Face Wash
– Cleanser
– Scrub
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Face Wash and Cleanser Products Market?
[A]: Product innovation and upgradation are expected to be the major drivers of the face wash and cleanser products market. Manufacturers are introducing innovative products such as natural and organic face wash and cleansers that are free from harmful chemicals and additives. Moreover, product packaging and labelling have been improved to attract more consumers.
[Q]: Who are the Key Players in the Face Wash and Cleanser Products Market?
[A]: Major players operating in the face wash and cleanser products market include Unilever, Procter & Gamble, Johnson & Johnson, L’Oreal, Beiersdorf AG, Shiseido, Kao Corporation, The Clorox Company, and Amorepacific Corporation.
[Q]: Which Region Offers the Largest Opportunity for Sales of Face Wash and Cleanser Products?
[A]: Asia Pacific is expected to be the largest market for face wash and cleanser products with an estimated absolute dollar opportunity of $10.1 B (USD). This is mainly due to the increasing population, rising disposable income, and changing lifestyle in the region.
[Q]: What are the factors driving the face wash and cleanser products market?
[A]: Factors such as increasing awareness about hygiene, growing demand for convenient products, and increasing demand for natural and organic products are driving the face wash and cleanser products market. Additionally, increasing demand for multifunctional products and the growing trend of men’s grooming are also boosting the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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