The global facial care products market was valued at USD 48.6 billion in 2022 and is anticipated to grow at a CAGR of 6.2% from 2023 to 2030. The rising awareness among the population about skin care and personal hygiene is the primary factor driving the market growth. Furthermore, the increasing demand for anti-aging products, increasing adoption of skin care products among men, and rising disposable income are some of the other factors augmenting the market growth.

Moreover, increasing product launches based on natural ingredients, such as herbal extracts, is anticipated to further drive the market growth. For instance, in April 2021, Shiseido Co., Ltd. launched its AQUALABELGlow Perfection Moisture Milk, a new facial milk that uses natural components, such as Japanese botanicals, to provide hydration and make the skin look brighter. Furthermore, the rising popularity of facial care products among millennials and Generation Z, is expected to offer lucrative opportunities to the market.

Increasing demand for organic facial care products is also anticipated to drive the market growth. Growing awareness among consumers pertaining to the potential harmful effects of chemicals is expected to drive the organic facial care product market. Furthermore, organic facial care products are also gaining popularity due to their natural ingredients and safe usage. To meet the rising demand, key players are launching organic facial care products. For instance, in October 2021, The Honest Company, Inc. launched its Organic Facial Care line, which includes a face wash, face toner, face moisturizer, and face scrub.

Furthermore, the increasing demand for facial masks is also likely to fuel the growth of the facial care products market. Facial masks are widely used for treating various skin conditions such as blemishes, wrinkles, acne, and dryness. The growing demand for facial masks is attributed to their ability to provide effective hydration and nourishment to the skin. In addition, manufacturers are incorporating various natural ingredients in facial masks, such as aloe vera, green tea, and cucumber, to offer enhanced benefits to the users.

The facial cleansers segment is projected to lead the market and account for a share of around 34.9% in 2022. Increasing awareness regarding facial skin care, rise in disposable income, and growing availability of facial care products are some of the main factors driving the growth of the facial cleansers market. According to an article published by the University of Massachusetts, in January 2020, a majority of the population, particularly in developing countries, is expected to invest heavily in facial care products in the coming years.

The facial masks segment is expected to witness the highest CAGR of 10.2% during the forecast period. The growing demand for facial masks and peels is mainly attributed to the growing trend of facial masks and increasing awareness about skin issues among the population. According to an article published by the University of Graz, in January 2020, facial masks are becoming popular among consumers due to the increasing trend of DIY skin care, which is driving the growth of the market. In addition, rising disposable income and increasing demand for natural and organic facial masks are also fueling the growth of the segment.

The supermarkets and hypermarkets segment held the majority of the market share in 2022 and is expected to remain dominant over the forecast period. Supermarkets and hypermarkets are the leading distribution channels for facial care products, due to the availability of a wide range of products, convenience, and discounts offered by large retail chains. Consumers are increasingly buying facial care products from physical stores due to the convenience of touch-and-feel experience.

The online segment is projected to register the highest CAGR of 10.5% over the forecast period. Online retailing platforms such as Amazon and Flipkart are gaining traction among consumers, which is expected to drive the segment growth over the forecast period. Additionally, the emergence of popular online retailers, such as Nykaa and Sephora, are expected to drive the segment growth as they offer exclusive product ranges. Moreover, brands are also launching their own websites to increase their brand visibility among customers. For instance, in February 2020, L’Oréal launched its official website for the Indian market, which offers a wide range of facial care products.

The cleansing segment accounted for the largest revenue share of 45.1% in the year 2022. The growing prevalence of skin concerns such as acne, wrinkles, and dark spots among the population is driving the demand for facial cleansers. Facial cleansers help to remove dirt, oil, and other impurities that can cause skin problems. Furthermore, the rising demand for toxin-free products and the increasing adoption of natural and organic ingredients are expected to boost the segment’s growth over the forecast period.

The mask segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The rising awareness about the benefits of facial masks, such as improved skin texture and skin hydration, is propelling the demand for facial masks. Moreover, the increasing number of launches of innovative products, such as sheet masks and peel-off masks, is further driving the segment’s growth. For instance, in June 2021, The Body Shop launched a range of face masks called “The Body Shop Sheet Mask”, which is a single-use sheet face mask with natural ingredients.

Asia Pacific dominated the market and accounted for the largest revenue share of over 40.5% in 2022. This is primarily due to the increasing awareness of facial care among consumers, which has led to the emergence of various brands catering to the needs of this segment in the region. For instance, in February 2021, Kose, a leading Japanese cosmetics brand, launched the Clear Turn White C skin-brightening series designed to address the needs of Asian consumers.

North America is expected to witness the second-fastest growth in the coming years. This is due to the increasing demand for facial care products owing to the rising trend of self-care and anti-aging among consumers. Furthermore, the presence of major players, such as Estée Lauder and L’Oréal, who manufacture high-quality and premium facial care products, is expected to further drive the market growth. For instance, in June 2021, L’Oréal expanded its facial care portfolio with the launch of its Triple Power Anti-Aging Moisturizer for women in the U.S.

In this part of the facial care products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your facial care business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a facial care products business comes from retail sales of the products itself, such as cleansers, serums, moisturizers, masks, and other facial care products. This can be through online sales, in-store sales, and other online marketplaces.

Projecting Expenses

In this section, all the regular expenses related to keeping the facial care products business running will be described. The list of operating expenses includes materials, labour costs, advertising and promotion, packaging costs, overhead costs, and other costs such as rent, electricity, and insurance.

Some of the key companies operating in the facial care products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, L’Oréal launched their first facial care range for men, designed to provide deep hydration and nourishment.

– In August 2022, Unilever launched their first facial care range for women, designed to provide protection from environmental stressors.

– In October 2022, Procter & Gamble launched their first facial care range for sensitive skin, designed to provide deep hydration and nourishment.

Some of the prominent players in the facial care products market include:

– L’Oréal
– Unilever
– Procter & Gamble
– Beiersdorf AG
– Shiseido Co., Ltd.
– Estee Lauder Companies, Inc.
– Kao Corporation
– Vi-john Group
– Colgate-Palmolive Company
– Reckitt Benckiser
– Coty, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global facial care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Cleansers
– Moisturizers
– Sunscreen
– Facial Exfoliants
– Anti-Aging
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Pharmacies & Drug Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Outlook for the Global Facial Care Products Market?
[A]: The global facial care products market is expected to grow at a CAGR of 6.5% during the forecast period of 2019-2025. The market is driven by the growing awareness among consumers about the importance of skin care and the increasing demand for natural and organic facial care products.

[Q]: What are the Major Drivers of the Facial Care Products Market?
[A]: The major drivers of the facial care products market include the increasing demand for natural and organic products, growing awareness of skin care among consumers, and the rise of the beauty and personal care industry. Additionally, technological advancements in facial care products are also driving market growth.

[Q]: Who are the Major Players in the Facial Care Products Market?
[A]: The major players in the facial care products market are Unilever, Procter & Gamble, L’Oréal, Shiseido, Beiersdorf AG, Johnson & Johnson, Kao Corporation, Estée Lauder, and others.

[Q]: What are the Key Regions in the Facial Care Products Market?
[A]: The key regions in the facial care products market are North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America is expected to dominate the market due to the region’s well-established beauty and personal care industry.

[Q]: What are the Factors Restraining the Growth of the Facial Care Products Market?
[A]: The factors restraining the growth of the facial care products market include the availability of counterfeit products in the market, and the increasing prevalence of skin allergies due to the use of facial care products. Additionally, the strict regulatory policies in some countries are also hindering market growth.