The global facial hair care wipes market was valued at USD 4.5 billion in 2021 and is anticipated to witness a healthy CAGR of 8.2% during the forecast period (2022-2030). The growing penetration of facial hair care wipes in the male population is driving the market growth. Men are increasingly becoming more aware of their appearance and are investing more in facial hair care, which is driving the demand for facial hair care wipes.

The rising trend of facial hair styling among men is creating a demand for facial hair care products, such as facial hair care wipes. The availability of various facial hair care wipes, such as beard wipes, mustache wipes, and chin wipes, is allowing men to conveniently style their facial hair. Additionally, the growing popularity of facial hair care wipes has led to a surge in product launches in the market. For instance, in February 2021, Wahl introduced a new range of facial hair care wipes, which are designed to clean and refresh facial hair.

Aside from that, the increasing awareness of the importance of personal hygiene and cleanliness is also driving the demand for facial hair care wipes. Furthermore, the availability of facial hair care wipes in various scents, such as lemon, mint, and aloe, is boosting their popularity. Moreover, facial hair care wipes are often convenient and travel-friendly, which is driving their demand among male consumers.

The increasing demand from the millennial population is also driving the market growth. Furthermore, the rising disposable income of consumers is enabling them to purchase premium facial hair care wipes. Moreover, the rise in the trend of online retailing is also driving the growth of the market. Online platforms provide various offers on facial hair care wipes, which is driving the sales of these products. Additionally, the availability of various facial hair care wipes in different packaging formats, such as tubs, pouches, and bottles, is driving the market growth.

The facial hair wipes segment held the largest share of the market in 2020 due to the increasing demand for the convenience offered by facial hair wipes. The convenience of facial hair wipes is one of the key factors driving its market growth. According to an article published by The Mancunion, in November 2019, facial hair wipes have become a grooming essential for men around the world, as they are easy to use, affordable, and provide a quick solution for facial hair grooming. Additionally, rising awareness among consumers regarding personal hygiene and increasing disposable income are also driving the demand for facial hair wipes.

The beard oil segment is expected to expand at the fastest CAGR of 10.2% during the forecast period due to the growing popularity of using beard oil to nourish and condition facial hair. According to an article published by Esquire, in June 2020, beard oils are becoming increasingly popular among consumers, as they help to soften and condition facial hair, preventing it from becoming dry and brittle. In addition, numerous brands are engaging in aggressive marketing campaigns to create awareness about their products, which is further driving the growth of the beard oil market.

The supermarkets and hypermarkets segment captured the major share of over 39.2% in 2022. This segment is expected to grow at a steady rate due to the increasing number of supermarkets and hypermarkets across the globe. According to a survey by the Grocery Manufacturers Association in 2020, around 35% of US consumers purchase facial hair care wipes from supermarkets and hypermarkets. Moreover, consumers find these outlets convenient as they can purchase multiple products at once and the wide range of products available at these outlets makes it easier for them to compare prices and select the desired product.

The direct sales segment is expected to expand with a CAGR of 11.3% over the forecast period. With the increasing awareness of the benefits of facial hair care wipes, the manufacturers are focusing on direct sales for generating revenue. Companies are providing various offers and discounts, such as free home delivery, to attract customers. For instance, in October 2021, WipeX launched a new website to facilitate direct sales of their facial hair care wipes. The company also offers free home delivery on orders above a certain amount.

The disposable wipes segment accounted for the largest revenue share of 70.3% in the year 2022. The increasing demand for convenience and hygiene among consumers is driving the demand for facial hair care wipes. The convenience of these wipes, which can be used frequently, has been a major factor for the segment’s growth. These wipes enable consumers to easily clean their facial hair without using water, making them an ideal choice for on-the-go grooming. Also, the rising trend of using natural and organic skincare products is likely to drive the demand for facial hair care wipes.

The refillable wipes segment is anticipated to expand at the highest CAGR of 6.4% over the forecast period. Refillable wipes are easy to use and cost-effective, making them an attractive option for consumers. These wipes are available in different sizes, making them suitable for different types of facial hair. Also, the increasing demand for natural and organic skincare products is driving the growth of the segment. For instance, in October 2020, Beiersdorf AG, a leading German consumer goods company, launched a range of refillable facial wipes made from recycled materials.

Europe is expected to be the largest revenue contributor to the facial hair care wipes market in the coming years. The growth of the market in the region is attributed to the increasing trend of beard grooming among men in the region. The increasing popularity of facial hair care wipes among consumers has led to an increase in the number of product launches. For instance, in 2021, Beardbrand launched a subscription-based facial hair care wipes in the U.K.

The Asia Pacific is expected to be the fastest-growing region in the facial hair care wipes market. This growth is attributed to the rising trend of facial hair care among men in the region. In addition, the increasing disposable income of consumers is expected to drive the market growth in the region. For instance, in 2021, IOSSI launched a range of facial hair care wipes in India, with natural ingredients and essential oils.

In this part of the facial hair care wipes products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your facial hair care wipes products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a facial hair care wipes products business comes from retail sales, online sales, wholesale distribution, and subscription services. Here you will find a list with a description of each of them and other possible sources of profit such as licensing the product to other companies.

Projecting Expenses

In this section, all the regular expenses related to keeping the facial hair care wipes products business running will be described. The list of operating expenses includes manufacturing costs, marketing costs, advertising costs, inventory costs, shipping costs, warehouse costs, and others.

Some of the major companies operating in the facial hair care wipes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Bic Corporation launched a facial hair care wipes line targeting men and women.

– In August 2022, Gillette launched a line of beard wipes designed to clean and condition facial hair.

– In October 2022, Bulldog Skincare for Men launched a line of face wipes specifically designed to clean and condition facial hair.

Some of the prominent players in the facial hair care wipes market include:

– Bic Corporation
– Gillette
– Bulldog Skincare for Men
– Nivea
– L’Oréal
– Cremo Company
– Schwarzkopf & Henkel AG
– Bevel
– Baxter of California
– The Bearded Man Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global facial hair care wipes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Facial Hair Removal Wipes
– Facial Hair Grooming Wipes
– Facial Hair Color Wipes
– Facial Hair Styling Wipes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Drivers of the Facial Hair Care Wipes Market?
[A]: The major drivers of facial hair care wipes market are the rising awareness about personal hygiene, increasing disposable income, and changing lifestyle. Moreover, the increasing number of male grooming salons, rising demand for natural and organic products, and the increasing importance of personal appearance are some of the key factors driving the facial hair care wipes market.

[Q]: What are the Major Restraints of the Facial Hair Care Wipes Market?
[A]: The major restraints of facial hair care wipes market are the availability of cheap and inferior quality products, and the presence of various substitutes. Additionally, the lack of awareness and availability of these products in rural areas are some of the other key restraints of this market.

[Q]: Who are the Key Players in the Facial Hair Care Wipes Market?
[A]: Some of the key players in the facial hair care wipes market include Edgewell Personal Care Co, The Estée Lauder Companies Inc., The Kroger Co, Coty, Inc., L’Oréal S.A., Johnson & Johnson Consumer Inc., and Koninklijke Philips N.V.

[Q]: Which Region Offers the Largest Opportunity for Sales of Facial Hair Care Wipes?
[A]: With an absolute dollar opportunity of $12 B (USD), North America is expected to be lucrative for facial hair care wipes market.

[Q]: What are the Latest Trends in the Facial Hair Care Wipes Market?
[A]: Some of the latest trends in the facial hair care wipes market include the increasing popularity of natural and organic facial hair care products, the launch of innovative products, and the increasing popularity of multi-functional facial hair care wipes. Additionally, the rising demand for facial wipes that are free from synthetic preservatives and alcohol is also expected to boost the market growth.