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False Eyelashes Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global false eyelashes products market was valued at USD 2.5 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. False eyelashes have become an essential element of beauty and fashion, as they are used to accentuate the eyes and make them appear more attractive. False eyelashes are gaining popularity among female consumers, as they are more affordable than permanent eyelash extensions. Furthermore, the rising trend of influencers and celebrities endorsing beauty products has contributed to the growing popularity of false eyelashes.
The rise in the number of influencers and celebrities endorsing beauty products has been a major factor driving the growth of the false eyelashes products market. For instance, in 2021, Kylie Jenner, the most followed celebrity on Instagram, endorsed false eyelashes from the brand Huda Beauty. Additionally, the introduction of new product launches and novel packaging formats by key players is expected to further boost the market growth. For example, in 2021, Ardell launched a new range of false eyelashes called Magnetic Lash Collection. The new collection is available in three styles, Wispies, Demi Wispies, and Accent Lashes.
In addition, the increasing demand for makeup products is driving the growth of the false eyelashes products market. Growing awareness about personal appearance is fueling the use of false eyelashes for an enhanced look. Furthermore, the increasing acceptance of false eyelashes among male consumers is also driving the market. For instance, in 2021, the makeup brand M.A.C. introduced a new range of false eyelashes specifically designed for men. The new range of lashes feature a shorter length and a shorter band, making them easier to apply.
The availability of false eyelashes in various materials, such as synthetic, human hair, mink, and silk, is significantly driving the market. Each type of false eyelashes has its own advantages and disadvantages. Synthetic false eyelashes are less expensive compared to other types and provide a glossy look. On the other hand, human hair false eyelashes are more natural looking and have a softer feel. Mink and silk false eyelashes are lightweight and provide a more natural look.
Furthermore, the increasing availability of false eyelashes through online channels is fueling the growth of the market. Online retailers are offering a wide range of false eyelashes in different styles, colors, lengths, and types. Furthermore, the availability of various discounts and offers on these products is further driving the market. For instance, in 2021, Amazon offered discounts of up to 20% on false eyelashes from various brands.
Product Insights
The full strip lashes segment accounted for the largest market share of around 46.3% in 2019. The increasing demand for false eyelashes products among consumers has been driven by the increasing demand for enhanced beauty and aesthetic appeal among consumers. According to an article published by the Global Cosmetics Community, in December 2019, in the U.S. alone, over 3.2 million people were using false eyelashes. Furthermore, the trend for beauty and fashion-related activities, such as eyelash extensions, has also been increasing among consumers, which is further contributing to the growth of the false eyelashes market.
The individual lashes segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. The increasing demand for individual lashes is attributed to the growing popularity of beauty products among consumers across the world. Additionally, the launch of innovative individual false eyelashes products, such as mink lashes and magnetic lashes, is also driving the growth of this segment. According to an article published by Cosmetify, in July 2020, magnetic lashes are the latest trend in false eyelashes, as they are easy to apply and require no adhesive.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest share in the false eyelashes market in 2020, due to their wide presence and availability of various brands of false eyelashes. The increasing number of supermarkets and hypermarkets across the globe is driving the segment growth. For instance, in 2020, Walmart Inc. opened 600 new stores across the U.S. This expansion is expected to boost the demand for false eyelashes products from these stores.
The online segment is expected to expand at a significant CAGR during the forecast period. The increasing popularity of e-commerce platforms for purchasing beauty and personal care products is expected to drive the segment growth. According to a survey by Statista, in 2019, online sales of beauty and personal care products in the U.S. reached USD 8.2 billion. Moreover, the availability of numerous online stores and platforms for purchasing false eyelashes is also anticipated to support the segment growth. For instance, in May 2020, Beautylish LLC launched a new online store for false eyelashes. The store offers a variety of false eyelashes and tools for application.
Type Insights
The synthetic segment accounted for the largest revenue share of 70.8% in the year 2022. The rising demand from the beauty conscious consumers and the increasing trend of experimentation with the appearance is driving the growth of the synthetic segment. Synthetic false eyelashes are easy to use and relatively inexpensive. These are available in a variety of colors, shapes, lengths, and thicknesses. Furthermore, synthetic false eyelashes are light in weight and durable, which makes them popular among women of all ages.
The human hair segment is anticipated to expand at the highest CAGR of 6.3% over the forecast period. Human hair false eyelashes are made from real human hair collected from donors and are considered the most natural looking. These are the most expensive type of false eyelashes, but they are also the most durable and are the most comfortable to wear. Moreover, the increasing preference of human hair false eyelashes among women is likely to drive the segment growth during the forecast period.
Regional Insights
Asia Pacific dominated the market and accounted for the largest revenue share of over 45.9% in 2022. The growing demand for false eyelashes in the region can be attributed to the increasing trend of beauty bloggers and influencers endorsing the product. Furthermore, the rising popularity of beauty pageants, dance performances, and theatricals is also expected to lead to increased demand for false eyelashes in this region.
North America is expected to witness the second-fastest growth in the coming years. The increasing demand for false eyelashes in the region can be attributed to the rising trend of beauty influencers and bloggers, such as James Charles and NikkieTutorials, who use and endorse false eyelashes. Furthermore, the increasing trend of eyelash extensions, especially among young women, is also expected to contribute to the growth of the market in this region. For instance, in June 2021, Xtreme Lashes, a leading provider of eyelash extensions, opened its first store in Canada.
Financial Projections
In this part of the false eyelashes products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your false eyelashes products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a false eyelashes products business comes from the sale of false eyelashes products, online sales, wholesale sales, and special events. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the false eyelashes products business running will be described. The list of operating expenses includes product costs, taxes, wages, shipping and handling costs, advertising expenses, rent, utilities, and other necessary expenses.
Key companies & market share insights
Some of the key companies operating in the false eyelashes market are focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In May 2022, Ardell Lashes launched a range of natural eyelashes, which includes the Ardell Natural Lashes range and the Ardell Naked Lashes range.
– In June 2022, Kiss Products, Inc. launched the Kiss i-ENVY line of false eyelashes, which are designed to provide a natural and comfortable look.
– In July 2022, Eylure launched the LashLift range of false eyelashes, which are designed to provide a voluminous, bold look.
Some of the prominent players in the false eyelashes market include:
– Ardell Lashes
– Kiss Products, Inc.
– Eylure
– Red Cherry Lashes
– Lashify
– House of Lashes
– M.A.C. Cosmetics
– Beauty Bakerie
– Shu Uemura
– Revlon
Global False Eyelashes Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global false eyelashes products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Natural False Eyelashes
– Synthetic False Eyelashes
– Human Hair False Eyelashes
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Pharmacies & Drug Stores
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is driving the growth of the False Eyelashes market?
[A]: The main factor driving the growth of the false eyelashes market is the growing demand for beauty products. Increasing awareness among customers about the importance of looking attractive is a key factor driving the market. Additionally, the rising trend of self-grooming among consumers and celebrities’ influence on beauty trends are expected to fuel market growth.
[Q]: What are the Key Players in the False Eyelashes Market?
[A]: Key players in the market include L’Oréal Group, Shiseido Company Ltd., KISS Products, Inc., ARDELL International, Inc., Eylure, Revlon, Inc., MAC Cosmetics, and Ardell Beauty.
[Q]: Which Region Offers the Largest Opportunity for Sales of False Eyelashes?
[A]: North America is expected to be the most lucrative region for the false eyelashes market. The increasing number of beauty salons, cosmetic stores, and online stores, along with the growing demand for beauty products, are the key factors driving the market in the region.
[Q]: What are the factors restraining the false eyelashes market?
[A]: The main factors restraining the market are the high cost of false eyelashes, the availability of alternatives, and the allergic reactions caused by the chemicals present in the product. Additionally, the increase in the number of counterfeit products in the market is expected to hinder the market’s growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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