The global flavored powder drinks market size was valued at USD 14.3 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. The increasing demand for flavored powder drinks is mainly attributed to their easy availability and convenience of use. The powder form requires only water to be added and is ready-to-consume, providing convenience to the consumers. Furthermore, the rising health consciousness among consumers has led to the growing popularity of flavored powder drinks. Additionally, the growing demand for healthy beverages such as protein drinks, energy drinks, and fortified drinks is anticipated to support the market growth.

Moreover, the introduction of innovative flavors by manufacturers is also expected to drive the flavored powder drinks market. For instance, in November 2021, Sunniva Super Coffee launched a new range of flavored powder drinks in flavors such as mocha, vanilla, caramel, and bold black. The product has no added sugar and is powered with added vitamins, minerals, and healthy fats.

Apart from that, the rising demand for convenience foods from urban consumers is further driving the demand for flavored powder drinks. Manufacturers are introducing various flavors and product variants such as fruit-based drinks and dairy-based drinks to cater to the needs of the consumers. For instance, in October 2021, Nestlé India launched a new range of flavored powder drinks in four flavors – mango, raspberry, peach, and strawberry.

The adoption of flavored powder drinks as an alternative to other beverages such as tea and coffee is expected to drive the market. Furthermore, the growing availability of organic and natural flavored powder drinks is also expected to support the market growth. For instance, in October 2021, Green Caffeen launched a new range of natural and organic flavored powder drinks in flavors such as strawberry, raspberry, and blueberry. The product is free from artificial ingredients and added sugar.

The rising trend of customization is also expected to drive the demand for flavored powder drinks. Manufacturers are introducing customizable products to meet the needs of the consumers. For instance, in October 2021, Coca-Cola launched a new range of flavored powder drinks that allows consumers to customize their drinks according to their taste. The product range includes flavors such as vanilla, mango, and raspberry. Furthermore, the increasing number of product launches is expected to further support the market growth in the coming years.

The flavored powder drinks segment held the largest market share in 2020. The growing health consciousness among consumers along with the rise in the demand for healthier and convenient beverage options is driving the growth of the flavored powder drinks market. According to an article published by Euromonitor International, in April 2021, the demand for low-calorie and sugar-free drinks will continue to increase in the upcoming years. This is primarily due to the health-conscious consumers who are looking for healthier beverage options.

The energy drinks segment is expected to witness the highest growth over the forecast period. The rising awareness about the health benefits of energy drinks along with the increasing consumption of sports and energy drinks among the younger population is driving the growth of the segment. According to an article published by the National Center for Biotechnology Information, in June 2020, the consumption of energy drinks among young adults is rising rapidly due to their perceived benefits, such as increased physical performance, enhanced mental alertness, and improved concentration.

The supermarkets and hypermarkets segment captured the major share of over 39.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase flavored powder drinks. According to a study by Statista in 2021, the majority of consumers preferred to purchase flavored powder drinks from supermarkets & hypermarkets in the United States. These establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required flavored powder drink.

The online segment is anticipated to expand at the highest CAGR of 11.2% over the forecast period. E-commerce development in the flavored powder drinks industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Amazon launched its e-commerce platform dedicated to flavored powder drinks. The website will offer a wide range of flavors and products for customers to choose from. In addition, it will also provide expert advice and opinions on choosing the best flavored powder drink.

The flavored powder drinks segment is estimated to hold the largest revenue share of 51.2% in the year 2022. The growing demand for healthy, convenient, and low-calorie drinks has increased the demand for flavored powder drinks. The manufacturers are introducing innovative flavors and products to attract consumers. For instance, in March 2021, Nestlé India launched its MAGGI FUSIAN range with two new flavors, Khichdi Masala and Manchurian Masala. The manufacturers are focusing on product innovation and new flavors to meet the demands of consumers, thus driving the market growth.

The unsweetened flavored powder drinks segment is estimated to expand at a CAGR of 8.1% during the forecast period. The manufacturers are catering to the health-conscious population by introducing unsweetened flavored powder drinks. For instance, in April 2021, Nestlé India launched an unsweetened version of its MAGGI FUSIAN range. The manufacturers are also introducing zero-calorie flavored powder drinks to cater to the health-conscious population. Such initiatives are likely to drive the unsweetened flavored powder drinks segment in the forecasted period.

Asia Pacific held the largest market share in 2022 and is expected to witness substantial growth over the forecast period due to the increasing disposable income of consumers and rising demand for convenient and healthy drinks. Increasing health consciousness among consumers has led to the emergence of several startups offering flavored powder drinks. For instance, in February 2021, Carma Food, an Indian brand, launched a range of natural and organic flavored powder drinks.

North America is expected to witness the second-fastest growth over the forecast period due to the presence of several international brands that offer flavored powder drinks. The presence of a large number of health-conscious consumers in the region is also driving the market growth. For instance, in August 2021, BOOST launched a new range of flavored powder drinks in the US.

In this part of the flavored powder drinks business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your flavored powder drinks products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The primary source of revenues for a flavored powder drinks business comes from the sale of powder drink products. This section will include an analysis of the market size, pricing strategy, target customers, and a description of the products. Additionally, other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events should be included.

Projecting Expenses
In this section, all the regular expenses related to keeping the flavored powder drinks business running will be described. The list of operating expenses includes raw materials and packaging, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the flavored powder drinks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Nestle S.A. launched a range of flavored powder drinks in the US market.

– In September 2022, Kraft Heinz Co. launched a range of flavored powder drinks in the European market.

– In August 2022, Unilever plc launched a range of flavored powder drinks in the Indian market.

Some of the prominent players in the flavored powder drinks market include:

– Nestle S.A.
– Kraft Heinz Co.
– Unilever plc
– Mars, Inc.
– PepsiCo, Inc.
– The Coca-Cola Company
– GSK Consumer Healthcare
– Red Bull GmbH
– Danone S.A.
– Dr Pepper Snapple Group, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global flavored powder drinks products market based on product type, distribution channel, flavor, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit-Based
– Dairy-Based
– Carbonated

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Flavor Outlook (Revenue, USD Million, 2017 – 2030)

– Fruits
– Chocolate
– Vanilla
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is a key component of the flavored powder drinks market. Manufacturers have responded to the changing preferences of consumers by developing new product flavors as well as expanding their product portfolio. For instance, Nestlé has developed Nestea Ice Tea Mixes, which come in lemon, peach and strawberry flavors. Similarly, Kool-Aid has developed new products, such as Kool-Aid Singles, which are individual-serving pouches of flavored powder drinks.

[Q]: Who are the Key Players in the Flavored Powder Drinks Market?
[A]: The major players in the flavored powder drinks market include Nestlé, The Coca-Cola Company, PepsiCo, Inc., Mars Inc., Kraft Heinz Co., and Cott Corporation.

[Q]: Which Region Offers the Largest Opportunity for Sales of Flavored Powder Drinks?
[A]: North America is expected to offer the largest opportunity for sales of flavored powder drinks. This is attributed to the presence of key manufacturers, the availability of product varieties, and the presence of an affluent consumer base that is willing to try out new products.

[Q]: What are the factors driving the flavored powder drinks market?
[A]: Increasing demand for convenience and health benefits, rising disposable income, and the availability of product varieties are some of the factors driving the flavored powder drinks market. Furthermore, the development of novel product flavors and packaging formats, such as single-serving pouches, is expected to drive the market.