Flavored Water Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global flavored water products market was valued at USD 256.5 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The increasing demand for health and wellness beverages has driven the growth of the flavored water products market. Global health concerns, such as obesity and diabetes, have increased the awareness of consumers regarding the health benefits of flavored water. Consumers are increasingly opting for flavored water products, such as still and sparkling, over sugary drinks and carbonated beverages. The emergence of health-conscious consumers and the growing demand for nutritious and natural drinks are creating new opportunities for market growth.

Furthermore, the increasing popularity of sparkling and flavored water beverages, such as lemonades, flavored sodas, and tonic water, has led to the introduction of several new products in the market. For instance, in May 2021, Coca-Cola launched its new sparkling beverage, AHA, to provide consumers with a wider range of flavor options. This ready-to-drink beverage is available in eight flavor combinations, such as Orange & Grapefruit, Black Cherry & Coffee, and Apple & Ginger. Additionally, the availability of flavored water products in various packaging sizes and shapes is further driving the market growth.

The introduction of new flavored water products, such as vitamin-infused, electrolyte-rich, and fortified beverages, are expected to drive the market growth. For instance, in April 2021, PepsiCo launched its new sparkling water brand, Bubly, as part of its health and wellness portfolio. The brand offers its products in a range of flavors, such as lime, strawberry, orange mango, and apple. The new product launch is aimed at providing consumers with a healthier alternative to sugary drinks.

The trend of premiumization in demand for flavored water products, with an increased impact of clean-label ingredients, is resulting in the high price of the products. This is likely to restrain the market growth to some extent. Additionally, the increasing number of innovative product launches to cater to the growing product demand from consumers is expected to further support the growth of the market. For instance, in January 2021, Nestlé Waters North America launched a flavored sparkling water brand, Chareau, in the U.S. market. The brand offers its products in five flavors, such as cucumber-aloe, yuzu-lemongrass, and pineapple-coconut.

Product Insights

The flavored water segment held a share of around 45.5% in 2022. The segment has witnessed an increasing demand due to the availability of a wide variety of flavors, such as orange, lemon, and other fruit flavors. Moreover, flavored water provides natural hydration, energy, and electrolytes, which has resulted in a surge in its demand among consumers. Increasing health and wellness trend among individuals has forced manufacturers to introduce flavored water, which provides a refreshing and healthy drink.

The unflavored water segment is expected to expand at the fastest CAGR of 5.2% during the forecast period. This is owing to the increasing demand for unflavored water as it is free from sweeteners and additives. Unflavored water also helps in controlling weight, as it has zero calories. Additionally, the increasing demand for still water has been driving the market growth.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the market with a share of over 36.3% in 2022. This is mainly attributed to the fact that supermarkets and hypermarkets provide a wide range of products to the customers and a convenient shopping experience. In addition, the presence of supermarkets and hypermarkets in every city or town is another factor driving the segment growth. Moreover, supermarkets & hypermarkets are the primary source of purchasing food & beverage products for a large number of customers.

The online segment is anticipated to expand at the highest CAGR of 10.1% over the forecast period. The rising number of online channels, such as Amazon, Walmart, and Flipkart, has made it easier for customers to purchase flavored water products. This is due to the fact that these online channels provide a wide range of products and offer discounts and promotional offers. Moreover, the availability of product reviews and ratings on these online websites has further enabled customers to make informed decisions while purchasing flavored water products.

Type Insights

The still segment accounted for the largest revenue share of 60.4% in the year 2022. The increasing demand for clean label flavored water products with natural sweeteners, such as stevia, is driving the growth of the still segment. Consumers are demanding clean label products with fewer ingredients and natural sweeteners, as these products are perceived to be healthier than the flavored still water products with added artificial sweeteners. Furthermore, the rising health consciousness among consumers is also driving the still segment.

The sparkling segment is anticipated to expand at the highest CAGR of 8.7% during the forecast period. The popularity of flavored sparkling water products is increasing among consumers, as they are perceived to be healthier than carbonated drinks such as sodas and soft drinks. The rising awareness regarding the health benefits of sparkling water and the increasing flavor options offered by the manufacturers are the key factors driving the growth of the sparkling segment. Additionally, the availability of flavored sparkling water products with natural sweeteners and fewer ingredients is also projected to drive the segment’s growth.

Regional Insights

North America held the largest market share in 2022, accounting for more than 34.2% of the market. This can be attributed to the rising health consciousness amongst the population in the region, which has led to more individuals opting for healthier beverage options, such as flavored water. Moreover, the presence of leading players, such as PepsiCo and Nestle, have made flavored water more accessible to consumers. For instance, in April 2022, PepsiCo launched a new range of flavored water, Aquafina FlavorSplash, in the U.S.

Europe is expected to be the second-largest market, owing to the rising demand for convenience beverages, such as flavored water, among the population. Moreover, the increasing awareness regarding the health benefits associated with flavored water is expected to create a lucrative opportunity in the region. For instance, in June 2022, Nestle launched a range of flavored water, Nestle Pure Life Splash, in the UK.

Financial Projections

In this part of the flavored water products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your flavored water products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a flavored water products business comes from sales of the product. Other potential sources of revenue include the sale of associated merchandise, advertising, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the flavored water products business running will be described. The list of operating expenses includes costs for product development, packaging and labeling, marketing, administration, and other operating costs. Additionally, you should include the costs associated with your supply chain, such as purchasing raw materials, shipping, and warehousing.

Key companies & market share insights

Some of the key companies operating in the flavored water market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo Inc. launched a new range of flavored water beverages under the Aquafina brand.

– In August 2022, Coca-Cola Company launched the DASANI flavored water range in India.

– In October 2022, Nestlé launched the flavored water range ‘Pure Life’ in the U.S.

Some of the prominent players in the flavored water market include:

– PepsiCo Inc.
– Coca-Cola Company
– Nestlé
– Danone
– Keurig Dr Pepper
– Cott Corporation
– The Hint Water Company
– Talking Rain Beverage Company
– Glacéau Vitaminwater
– Hansen’s Natural

Global Flavored Water Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global flavored water products market based on product type, distribution channel, flavor, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Packaged Flavored Water
– Carbonated Flavored Water
– Non-Carbonated Flavored Water

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Flavor Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit Flavored
– Nut Flavored
– Herbal Flavored
– Spice Flavored

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What Trends are Influencing the Global Flavored Water Products Market?
[A]: The demand for flavored water products is expected to be driven by the health-conscious consumers’ trend towards healthy drinks, the increasing consumption of flavored water in the non-alcoholic beverage industry, and the growing popularity of flavored water products due to their low-calorie and refreshing nature. Furthermore, the increasing demand for natural and organic flavorings, and the growing health consciousness among consumers are expected to drive the demand for flavored water products in the near future.

[Q]: Who are the Key Players in the Flavored Water Products Market?
[A]: Coca-Cola Company, PepsiCo, Inc., Nestlé S.A., The Kraft Heinz Company, Dr Pepper Snapple Group, Inc., Groupe Danone S.A., and The Hint Corporation are the key players in the flavored water products market.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is likely to be an important factor in driving the global flavored water products market. Companies are focusing on developing flavored water products with natural ingredients, such as fruits and herbs, to meet the growing demand from health-conscious consumers. In addition, companies are launching new flavors and packaging formats to attract customers.

[Q]: Which Region Offers the Largest Opportunity for Sales of Flavored Water Products?
[A]: The Asia Pacific is expected to offer the largest opportunity for sales of flavored water products, due to the increasing consumption of flavored water products in the region. The region is also expected to be a lucrative market for new product launches, owing to the presence of a large population and the growing demand for healthy and low-calorie beverages.

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Flavored Water Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global flavored water products market was valued at USD 256.5 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The increasing demand for health and wellness beverages has driven the growth of the flavored water products market. Global health concerns, such as obesity and diabetes, have increased the awareness of consumers regarding the health benefits of flavored water. Consumers are increasingly opting for flavored water products, such as still and sparkling, over sugary drinks and carbonated beverages. The emergence of health-conscious consumers and the growing demand for nutritious and natural drinks are creating new opportunities for market growth.

Furthermore, the increasing popularity of sparkling and flavored water beverages, such as lemonades, flavored sodas, and tonic water, has led to the introduction of several new products in the market. For instance, in May 2021, Coca-Cola launched its new sparkling beverage, AHA, to provide consumers with a wider range of flavor options. This ready-to-drink beverage is available in eight flavor combinations, such as Orange & Grapefruit, Black Cherry & Coffee, and Apple & Ginger. Additionally, the availability of flavored water products in various packaging sizes and shapes is further driving the market growth.

The introduction of new flavored water products, such as vitamin-infused, electrolyte-rich, and fortified beverages, are expected to drive the market growth. For instance, in April 2021, PepsiCo launched its new sparkling water brand, Bubly, as part of its health and wellness portfolio. The brand offers its products in a range of flavors, such as lime, strawberry, orange mango, and apple. The new product launch is aimed at providing consumers with a healthier alternative to sugary drinks.

The trend of premiumization in demand for flavored water products, with an increased impact of clean-label ingredients, is resulting in the high price of the products. This is likely to restrain the market growth to some extent. Additionally, the increasing number of innovative product launches to cater to the growing product demand from consumers is expected to further support the growth of the market. For instance, in January 2021, Nestlé Waters North America launched a flavored sparkling water brand, Chareau, in the U.S. market. The brand offers its products in five flavors, such as cucumber-aloe, yuzu-lemongrass, and pineapple-coconut.

Product Insights

The flavored water segment held a share of around 45.5% in 2022. The segment has witnessed an increasing demand due to the availability of a wide variety of flavors, such as orange, lemon, and other fruit flavors. Moreover, flavored water provides natural hydration, energy, and electrolytes, which has resulted in a surge in its demand among consumers. Increasing health and wellness trend among individuals has forced manufacturers to introduce flavored water, which provides a refreshing and healthy drink.

The unflavored water segment is expected to expand at the fastest CAGR of 5.2% during the forecast period. This is owing to the increasing demand for unflavored water as it is free from sweeteners and additives. Unflavored water also helps in controlling weight, as it has zero calories. Additionally, the increasing demand for still water has been driving the market growth.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the market with a share of over 36.3% in 2022. This is mainly attributed to the fact that supermarkets and hypermarkets provide a wide range of products to the customers and a convenient shopping experience. In addition, the presence of supermarkets and hypermarkets in every city or town is another factor driving the segment growth. Moreover, supermarkets & hypermarkets are the primary source of purchasing food & beverage products for a large number of customers.

The online segment is anticipated to expand at the highest CAGR of 10.1% over the forecast period. The rising number of online channels, such as Amazon, Walmart, and Flipkart, has made it easier for customers to purchase flavored water products. This is due to the fact that these online channels provide a wide range of products and offer discounts and promotional offers. Moreover, the availability of product reviews and ratings on these online websites has further enabled customers to make informed decisions while purchasing flavored water products.

Type Insights

The still segment accounted for the largest revenue share of 60.4% in the year 2022. The increasing demand for clean label flavored water products with natural sweeteners, such as stevia, is driving the growth of the still segment. Consumers are demanding clean label products with fewer ingredients and natural sweeteners, as these products are perceived to be healthier than the flavored still water products with added artificial sweeteners. Furthermore, the rising health consciousness among consumers is also driving the still segment.

The sparkling segment is anticipated to expand at the highest CAGR of 8.7% during the forecast period. The popularity of flavored sparkling water products is increasing among consumers, as they are perceived to be healthier than carbonated drinks such as sodas and soft drinks. The rising awareness regarding the health benefits of sparkling water and the increasing flavor options offered by the manufacturers are the key factors driving the growth of the sparkling segment. Additionally, the availability of flavored sparkling water products with natural sweeteners and fewer ingredients is also projected to drive the segment’s growth.

Regional Insights

North America held the largest market share in 2022, accounting for more than 34.2% of the market. This can be attributed to the rising health consciousness amongst the population in the region, which has led to more individuals opting for healthier beverage options, such as flavored water. Moreover, the presence of leading players, such as PepsiCo and Nestle, have made flavored water more accessible to consumers. For instance, in April 2022, PepsiCo launched a new range of flavored water, Aquafina FlavorSplash, in the U.S.

Europe is expected to be the second-largest market, owing to the rising demand for convenience beverages, such as flavored water, among the population. Moreover, the increasing awareness regarding the health benefits associated with flavored water is expected to create a lucrative opportunity in the region. For instance, in June 2022, Nestle launched a range of flavored water, Nestle Pure Life Splash, in the UK.

Financial Projections

In this part of the flavored water products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your flavored water products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a flavored water products business comes from sales of the product. Other potential sources of revenue include the sale of associated merchandise, advertising, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the flavored water products business running will be described. The list of operating expenses includes costs for product development, packaging and labeling, marketing, administration, and other operating costs. Additionally, you should include the costs associated with your supply chain, such as purchasing raw materials, shipping, and warehousing.

Key companies & market share insights

Some of the key companies operating in the flavored water market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo Inc. launched a new range of flavored water beverages under the Aquafina brand.

– In August 2022, Coca-Cola Company launched the DASANI flavored water range in India.

– In October 2022, Nestlé launched the flavored water range ‘Pure Life’ in the U.S.

Some of the prominent players in the flavored water market include:

– PepsiCo Inc.
– Coca-Cola Company
– Nestlé
– Danone
– Keurig Dr Pepper
– Cott Corporation
– The Hint Water Company
– Talking Rain Beverage Company
– Glacéau Vitaminwater
– Hansen’s Natural

Global Flavored Water Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global flavored water products market based on product type, distribution channel, flavor, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Packaged Flavored Water
– Carbonated Flavored Water
– Non-Carbonated Flavored Water

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Flavor Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit Flavored
– Nut Flavored
– Herbal Flavored
– Spice Flavored

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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