Fresh Vegetables Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global fresh vegetables market was valued at USD 553.3 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The increasing demand for fresh and organic vegetables is one of the major factors driving the growth of the market. Consumers are increasingly preferring organic vegetables over their non-organic counterparts due to their nutritional benefits. The growing demand for organic vegetables is expected to propel the demand for the fresh vegetables market. Furthermore, the rising health consciousness among consumers is also contributing to the market growth.

The increasing number of product launches focusing on convenience is also driving the market growth. For instance, in May 2021, Sainsbury’s launched a range of freshly-cut vegetables in convenient pre-packed packs. The new range includes celery, lettuce, peppers, and spring onions. The pre-packed vegetables are sold in a variety of sizes, including individual, two-person, and family-sized packs. The convenience of the pre-packed vegetables is expected to accelerate the demand for fresh vegetables.

The growing demand for ready-to-eat food products is propelling the demand for fresh vegetables. Food manufacturers are launching ready-to-eat products with higher vegetable content. For instance, in October 2021, McCain Foods launched a new range of frozen ready meals with a focus on health and nutrition. The new range includes a variety of meals with fresh vegetables, such as sweet potato and spinach lasagne, tomato and feta risotto, and a range of veggie bakes.

In addition, the increasing investments in the development of innovative packaging solutions for fresh vegetables are also driving the market growth. For instance, in March 2021, the Institute of Food Technology and Engineering in Spain developed a new packaging system for fresh vegetables that can extend the shelf life of products. The new packaging system is designed to provide an oxygen-free environment and is expected to be used for a wide range of vegetables.

The increasing collaboration between food manufacturers and retailers to launch new products is also driving the growth of the market. For instance, in April 2021, Tesco collaborated with PepsiCo to launch a range of frozen vegetables. The new range of vegetables includes broccoli, cauliflower, sweetcorn, and peas, which are pre-cooked and then frozen to maintain the nutritional value. The collaboration is expected to help the companies reach out to a wider consumer base.

Product Insights

The potatoes segment dominated the market and accounted for a share of around 36.3% in 2022. The increasing consumption of potatoes in various forms such as French fries, mashed potatoes, and chips, among others, is driving the market growth. According to an article published by Bite, in November 2019, potatoes were the most consumed fresh vegetable in the United States. Furthermore, macro-level factors such as rising population, increasing income levels, and growing health awareness are also boosting the demand for fresh potatoes.

The tomatoes segment is anticipated to expand at the fastest CAGR of 5.2% over the forecast period. Increasing demand for tomatoes due to its culinary and medicinal properties is a major factor driving the market. According to an article published by NCBI, in November 2018, tomatoes are rich in carotenoids, flavonoids, and other components with antioxidant properties. In addition, increasing awareness of the health benefits associated with tomatoes is also driving the market growth.

Distribution Channel Insights

The supermarkets and hypermarkets segment accounted for the largest market share of over 45.5% in 2022. The segment is mainly driven by factors such as the convenience offered by supermarkets and hypermarkets to purchase fresh vegetables. Moreover, consumers can buy fresh vegetables in bulk at discounted prices, which is also a major factor driving the growth of the segment. According to a study by the Consumer Goods Forum, in 2020, fresh vegetables are the top priority for health-conscious consumers, and they prefer to buy these products from supermarkets & hypermarkets.

The convenience stores & kiosks segment is expected to expand at the highest CAGR of 8.3% over the forecast period. The segment is witnessing a high growth rate due to the rising number of convenience stores & kiosks offering fresh vegetables in urban and rural areas. These stores are convenient for consumers as they are available 24/7, and offer a wide selection of fresh vegetables. Furthermore, the increasing demand for convenience stores & kiosks from working-class people and the rising demand for ready-to-eat vegetables are also contributing to the growth of the segment.

Type Insights

The fresh vegetables segment accounted for the largest revenue share of 87.6% in the year 2022. The increasing demand for fresh vegetables is attributed to the rising awareness regarding health benefits associated with fresh vegetables. The increasing health-consciousness among people is driving the demand for fresh vegetables. Additionally, the growing trend of eating fresh and organic food has further accelerated the growth of the segment.

The frozen vegetables segment is anticipated to expand at the highest CAGR of 6.4% over the forecast period. The increasing demand for convenience food due to busy lifestyles is the major driver of the segment. Furthermore, frozen vegetables are considered as the affordable alternative to fresh vegetables and are widely used in quick meal preparation. Also, the low cost, long shelf life, and easy availability of frozen vegetables are also contributing to its growth.

Regional Insights

The Asia Pacific region is the largest market for fresh vegetables and is expected to register a CAGR of over 4.6% during the forecast period. An increasing population, especially in India and China, is driving the demand for fresh vegetables. Additionally, the rising trend of health consciousness among consumers is further propelling the growth of the market in the region. For instance, in December 2020, The Food and Agriculture Organization of the United Nations (FAO) launched the “Eat Healthy and Live Well” campaign in India to promote the consumption of fresh vegetables.

North America is expected to register significant growth in the coming years. The presence of a large number of supermarkets, grocery stores, and hypermarkets in the region is a major factor driving the growth of the market. In addition, increasing demand for convenience food products is further creating a positive outlook for the market in the region. For instance, in October 2020, FreshDirect launched a new range of convenience food products, such as pre-cut fresh vegetables, salads, and ready-to-cook meals.

Financial Projections

In this part of the Fresh Vegetable Products business plan, we will provide detailed breakdowns of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for the Fresh Vegetable Products business comes from the sale of fresh vegetables and other related products such as frozen vegetables, salads, and sauces. Other potential sources of income include catering services, donations, and the sale of promotional items.

Projecting Expenses
In this section, all the regular expenses related to keeping the business running will be described. The list of operating expenses includes wages, rent, utilities, insurance policies, advertising, and others. Additionally, you will need to factor in costs associated with the purchase of fresh vegetables, packaging, and transportation.

Key companies & market share insights

Some of the key companies operating in the fresh vegetables market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Dole Food Company launched a line of organic frozen vegetables.

– In November 2022, Bonduelle launched a line of organic frozen vegetables.

– In December 2022, Tanimura & Antle launched a line of organic fresh vegetables.

Some of the prominent players in the fresh vegetables market include:

– Dole Food Company
– Bonduelle
– Tanimura & Antle
– Green Giant
– Cargill
– Chiquita Brands International
– Fresh Del Monte Produce
– Fresh Express
– Greenyard
– SunOpta Inc.

Global Fresh Vegetables Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fresh vegetables products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruits
– Leafy Vegetables
– Roots & Tubers
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What are the key drivers of the Fresh Vegetables Products Market?
[A]: The increasing health consciousness among consumers, rising disposable incomes, and growing demand from the food service industry are the key drivers of the fresh vegetables products market. The availability of a wide range of fresh and processed vegetables, increasing health benefits from fresh vegetables, and the growing popularity of organic products are also the key factors driving market growth.

[Q]: What are the Major Challenges Faced by the Fresh Vegetables Products Market?
[A]: One of the major challenges faced by the fresh vegetables products market is the high cost of transportation of fresh vegetables. Additionally, the lack of availability of cold storage facilities, the threat of contamination, and the increasing competition from processed food products are some of the other challenges faced by the market.

[Q]: Who are the Key Players in the Fresh Vegetables Products Market?
[A]: The key players in the global fresh vegetables products market include Dole Food Company, Inc., Del Monte Foods, Inc., General Mills, Inc., Cargill, Inc., and Chiquita Brands International, Inc.

[Q]: What are the Different Types of Fresh Vegetables Products?
[A]: The different types of fresh vegetables products include fresh-cut vegetables, frozen vegetables, canned vegetables, and dehydrated vegetables.

[Q]: What is the Potential for Growth in the Fresh Vegetables Products Market?
[A]: The global fresh vegetables products market is expected to witness significant growth in the coming years due to the rising demand for vegetables from the food service industry. The increasing health consciousness among consumers, rising disposable incomes, and growing demand from the food service industry are some of the key factors driving the fresh vegetables products market.

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Fresh Vegetables Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global fresh vegetables market was valued at USD 553.3 billion in 2022 and is projected to expand at a CAGR of 7.4% from 2023 to 2030. The increasing demand for fresh and organic vegetables is one of the major factors driving the growth of the market. Consumers are increasingly preferring organic vegetables over their non-organic counterparts due to their nutritional benefits. The growing demand for organic vegetables is expected to propel the demand for the fresh vegetables market. Furthermore, the rising health consciousness among consumers is also contributing to the market growth.

The increasing number of product launches focusing on convenience is also driving the market growth. For instance, in May 2021, Sainsbury’s launched a range of freshly-cut vegetables in convenient pre-packed packs. The new range includes celery, lettuce, peppers, and spring onions. The pre-packed vegetables are sold in a variety of sizes, including individual, two-person, and family-sized packs. The convenience of the pre-packed vegetables is expected to accelerate the demand for fresh vegetables.

The growing demand for ready-to-eat food products is propelling the demand for fresh vegetables. Food manufacturers are launching ready-to-eat products with higher vegetable content. For instance, in October 2021, McCain Foods launched a new range of frozen ready meals with a focus on health and nutrition. The new range includes a variety of meals with fresh vegetables, such as sweet potato and spinach lasagne, tomato and feta risotto, and a range of veggie bakes.

In addition, the increasing investments in the development of innovative packaging solutions for fresh vegetables are also driving the market growth. For instance, in March 2021, the Institute of Food Technology and Engineering in Spain developed a new packaging system for fresh vegetables that can extend the shelf life of products. The new packaging system is designed to provide an oxygen-free environment and is expected to be used for a wide range of vegetables.

The increasing collaboration between food manufacturers and retailers to launch new products is also driving the growth of the market. For instance, in April 2021, Tesco collaborated with PepsiCo to launch a range of frozen vegetables. The new range of vegetables includes broccoli, cauliflower, sweetcorn, and peas, which are pre-cooked and then frozen to maintain the nutritional value. The collaboration is expected to help the companies reach out to a wider consumer base.

Product Insights

The potatoes segment dominated the market and accounted for a share of around 36.3% in 2022. The increasing consumption of potatoes in various forms such as French fries, mashed potatoes, and chips, among others, is driving the market growth. According to an article published by Bite, in November 2019, potatoes were the most consumed fresh vegetable in the United States. Furthermore, macro-level factors such as rising population, increasing income levels, and growing health awareness are also boosting the demand for fresh potatoes.

The tomatoes segment is anticipated to expand at the fastest CAGR of 5.2% over the forecast period. Increasing demand for tomatoes due to its culinary and medicinal properties is a major factor driving the market. According to an article published by NCBI, in November 2018, tomatoes are rich in carotenoids, flavonoids, and other components with antioxidant properties. In addition, increasing awareness of the health benefits associated with tomatoes is also driving the market growth.

Distribution Channel Insights

The supermarkets and hypermarkets segment accounted for the largest market share of over 45.5% in 2022. The segment is mainly driven by factors such as the convenience offered by supermarkets and hypermarkets to purchase fresh vegetables. Moreover, consumers can buy fresh vegetables in bulk at discounted prices, which is also a major factor driving the growth of the segment. According to a study by the Consumer Goods Forum, in 2020, fresh vegetables are the top priority for health-conscious consumers, and they prefer to buy these products from supermarkets & hypermarkets.

The convenience stores & kiosks segment is expected to expand at the highest CAGR of 8.3% over the forecast period. The segment is witnessing a high growth rate due to the rising number of convenience stores & kiosks offering fresh vegetables in urban and rural areas. These stores are convenient for consumers as they are available 24/7, and offer a wide selection of fresh vegetables. Furthermore, the increasing demand for convenience stores & kiosks from working-class people and the rising demand for ready-to-eat vegetables are also contributing to the growth of the segment.

Type Insights

The fresh vegetables segment accounted for the largest revenue share of 87.6% in the year 2022. The increasing demand for fresh vegetables is attributed to the rising awareness regarding health benefits associated with fresh vegetables. The increasing health-consciousness among people is driving the demand for fresh vegetables. Additionally, the growing trend of eating fresh and organic food has further accelerated the growth of the segment.

The frozen vegetables segment is anticipated to expand at the highest CAGR of 6.4% over the forecast period. The increasing demand for convenience food due to busy lifestyles is the major driver of the segment. Furthermore, frozen vegetables are considered as the affordable alternative to fresh vegetables and are widely used in quick meal preparation. Also, the low cost, long shelf life, and easy availability of frozen vegetables are also contributing to its growth.

Regional Insights

The Asia Pacific region is the largest market for fresh vegetables and is expected to register a CAGR of over 4.6% during the forecast period. An increasing population, especially in India and China, is driving the demand for fresh vegetables. Additionally, the rising trend of health consciousness among consumers is further propelling the growth of the market in the region. For instance, in December 2020, The Food and Agriculture Organization of the United Nations (FAO) launched the “Eat Healthy and Live Well” campaign in India to promote the consumption of fresh vegetables.

North America is expected to register significant growth in the coming years. The presence of a large number of supermarkets, grocery stores, and hypermarkets in the region is a major factor driving the growth of the market. In addition, increasing demand for convenience food products is further creating a positive outlook for the market in the region. For instance, in October 2020, FreshDirect launched a new range of convenience food products, such as pre-cut fresh vegetables, salads, and ready-to-cook meals.

Financial Projections

In this part of the Fresh Vegetable Products business plan, we will provide detailed breakdowns of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenue for the Fresh Vegetable Products business comes from the sale of fresh vegetables and other related products such as frozen vegetables, salads, and sauces. Other potential sources of income include catering services, donations, and the sale of promotional items.

Projecting Expenses
In this section, all the regular expenses related to keeping the business running will be described. The list of operating expenses includes wages, rent, utilities, insurance policies, advertising, and others. Additionally, you will need to factor in costs associated with the purchase of fresh vegetables, packaging, and transportation.

Key companies & market share insights

Some of the key companies operating in the fresh vegetables market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, Dole Food Company launched a line of organic frozen vegetables.

– In November 2022, Bonduelle launched a line of organic frozen vegetables.

– In December 2022, Tanimura & Antle launched a line of organic fresh vegetables.

Some of the prominent players in the fresh vegetables market include:

– Dole Food Company
– Bonduelle
– Tanimura & Antle
– Green Giant
– Cargill
– Chiquita Brands International
– Fresh Del Monte Produce
– Fresh Express
– Greenyard
– SunOpta Inc.

Global Fresh Vegetables Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fresh vegetables products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Fruits
– Leafy Vegetables
– Roots & Tubers
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Convenience Stores
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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