The global fruit and vegetable chips products market was valued at USD 6.7 billion in 2022 and is projected to expand at a CAGR of 8.3% from 2023 to 2030. The increasing demand for healthy snacks is the major factor driving market growth. Fruit and vegetable chips are gaining significant popularity among health-conscious consumers, as they provide a better alternative to traditional snacks. The growing trend of health-consciousness among consumers is the major factor driving market growth. Furthermore, the growing trend of veganism and plant-based diets is expected to provide a further boost to the market.

The increasing demand for convenience food is also fueling the demand for fruit and vegetable chips products. The growing demand for ready-to-eat food is expected to provide a further boost to the market, as fruit and vegetable chips are easy to prepare and store. Furthermore, the increasing availability of organic and gluten-free products is expected to drive market growth. The growing trend of customization among consumers has also increased the demand for fruit and vegetable chips products. The market participants are launching customized chips to cater to the needs of their customers. For instance, in December 2021, McCain Foodservice launched a new range of vegetable chips for foodservice operators.

Furthermore, the rising trend of snacking among consumers is also driving the market. The rise in the number of working women and dual-income households is a major factor driving the trend of snacking. Consumers are increasingly preferring lighter snacks in between meals, which is fueling the demand for healthy snacks. Fruit and vegetable chips provide a healthier alternative to traditional snacks and are witnessing an increased demand from consumers.

The increasing demand for packaged snacks is expected to present lucrative opportunities for the market. Packaged snacks are convenient and require minimal preparation, which is expected to drive their demand. Furthermore, the growing trend of premiumization among consumers is expected to provide a further boost to the market. Manufacturers are introducing premium products with natural ingredients to meet the needs of health-conscious consumers. For instance, in April 2021, The Naturo Group launched a new range of premium fruit and vegetable chips. The product range includes kale chips, sweet potato chips, and beetroot chips.

The potato segment dominated the market and accounted for a share of approximately XX% in 2022. The increasing demand for healthy yet tasty snacks and growing health awareness among consumers are the major factors driving the growth of the market. According to an article published by Statista in April 2020, the potato chips market was worth approximately US$ XX billion in 2019 and is expected to reach US$ XX billion by 2023. Furthermore, factors such as rising disposable income, increasing demand for convenience food, and the availability of various flavors are propelling the market growth.

The banana segment is expected to register the highest CAGR over the forecast period. This can be attributed to the increasing demand for exotic flavors in snacks and the growing health consciousness among consumers. Moreover, the increasing availability of various flavors of banana chips as snacks is driving the market growth. In addition, increasing disposable income and rising demand for convenience food are further propelling the growth of the market.

The supermarkets and hypermarkets segment held the largest market share of over 53.2% in 2022. This segment is expected to remain dominant during the forecast period owing to the increasing number of supermarkets and hypermarkets in the developing countries, especially in emerging economies such as India and China. Additionally, supermarkets and hypermarkets provide a wide range of products, including fruit and vegetable chips, at discounted prices. Furthermore, these markets offer easy accessibility and convenience to customers, which has led to a surge in their demand.

The specialty stores segment is anticipated to register the highest CAGR of 9.3% during the forecast period. Specialty stores are offering a wide range of innovative and exclusive products, including fruit and vegetable chips, which attract consumers. Moreover, many specialty stores are providing online delivery services, which has increased their popularity among consumers. Furthermore, these stores are providing a personalized shopping experience to customers, which is further driving the demand for fruit and vegetable chips.

The fresh segment accounted for the largest revenue share of 66.4% in the year 2022. The availability of fresh fruits and vegetables in supermarkets and online retailers is driving the growth of the segment. Consumers prefer fresh products over processed products as they are more nutritious and beneficial for health. Furthermore, the increasing trend of health-consciousness among consumers is prompting them to purchase fresh products, thus propelling the segment’s growth.

The frozen segment is anticipated to expand at the highest CAGR of 8.4% over the forecast period. The growing demand for frozen products is due to the convenience of storage and longer shelf life of the products. Also, the increasing demand for convenience food is expected to boost the frozen segment’s growth. The growing preference for frozen fruit and vegetable chips due to the availability of a wide range of varieties is also contributing to the segment’s growth.

North America held the largest revenue share of the market in 2021. This can be attributed to the increasing demand for healthy snacks, such as chips made from fruits and vegetables, and the growing health consciousness among consumers in the region. Additionally, the presence of prominent players, such as Kettle Foods, Inc., and Calbee, Inc., in the region is further driving the growth of the market. For instance, in October 2021, Kettle Foods, Inc. launched a new line of baked chips made from sweet potatoes in the U.S.

Europe is expected to witness significant growth in the coming years. The increasing demand for healthy snacks and the increasing number of initiatives taken by the European Union to promote healthy eating habits are some of the key factors contributing to this growth. For instance, in June 2021, the European Union launched the “Farm to Fork” strategy, which aims to promote healthier diets and reduce the reliance on industrially produced food.

In this section of the fruit and vegetable chips products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a fruit and vegetable chips products business comes from sales of the chips products. The chips will be sold in retail stores, online, and through direct-to-consumer channels such as farmers markets and trade shows. Here you will find a list with a description of each of them and other possible sources of profit such as wholesale and bulk orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the fruit and vegetable chips products business running will be described. The list of operating expenses includes product ingredients, equipment and machinery, marketing, packaging, labor costs, distribution costs, taxes, and others.

Some of the key companies operating in the fruit and vegetable chips market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In April 2022, Frito-Lay launched a line of vegetable chips made from kale, spinach, and beets.

– In June 2022, Kettle Brand launched a line of vegetable chips made from sweet potatoes, parsnips, and carrots.

– In August 2022, Pringles launched a line of fruit chips made from apples, bananas, and pineapples.

Some of the prominent players in the fruit and vegetable chips market include:

– Frito-Lay
– Kettle Brand
– Pringles
– Cape Cod Potato Chips
– Veggie Chips
– Terra Chips
– Bare Snacks
– Popchips
– The Better Chip
– Garden of Eatin’

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit and vegetable chips products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Potato Chips
– Corn Chips
– Beetroot Chips
– Sweet Potato Chips
– Banana Chips
– Carrot Chips
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Baked
– Fried
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Major Factors Driving the Growth of the Fruit and Vegetable Chips Market?
[A]: The major factors driving the growth of the fruit and vegetable chips market include the growing demand for healthy snacks, increasing health consciousness among consumers, and the increasing number of health-conscious consumers looking for healthy snack options. Additionally, the rising availability of organic and natural products, and the increasing demand for convenience foods, are further propelling the growth of the market.

[Q]: Which Regions are Expected to Offer Opportunities for Growth?
[A]: North America and Europe are expected to offer significant opportunities for growth in the fruit and vegetable chips market. This is mainly due to the increasing demand for healthy snacks, the presence of major players in the market, and the increasing availability of organic and natural products. Moreover, the Asia Pacific region is expected to witness a high growth rate due to the growing awareness regarding healthy snacks and the increasing demand for convenience foods.

[Q]: What are the Key Players Operating in the Fruit and Vegetable Chips Market?
[A]: Key players operating in the fruit and vegetable chips market include Kellogg Company, PepsiCo, Inc., Nestlé S.A., General Mills, Inc., ConAgra Foods, Inc., Diamond Foods, Inc., Intersnack Group GmbH & Co. KG, and Kettle Foods, Inc.

[Q]: What are the Key Trends in the Fruit and Vegetable Chips Market?
[A]: The key trends in the fruit and vegetable chips market include the growing demand for convenience foods, the increasing availability of organic and natural products, the growing demand for healthy snacks, and the increasing health consciousness among consumers. Additionally, the increasing demand for flavor-infused products is also expected to drive the market growth.