The global fruit and vegetable juice products market size was valued at USD 42.2 billion in 2021 and is expected to expand at a CAGR of 5.7% from 2022 to 2029. The increasing awareness of health benefits associated with the consumption of fruit and vegetable juices is driving the growth of the market. Additionally, the rise in the number of health-conscious individuals and the growth of the organized retail sector are positively impacting the market. Moreover, the growing demand for convenience foods and ready-to-drink (RTD) beverages is expected to further support market growth.

The rising demand for healthier alternatives to traditional beverages is driving the demand for fruit and vegetable juices. Increasing awareness of the health benefits of consuming fruit and vegetable juices has led to an increase in their demand. Additionally, the growing availability of organic and natural juices is further supporting the growth of the market. Furthermore, due to the increasing popularity of plant-based beverages, manufacturers are launching a wide variety of fruit and vegetable juices. For instance, in April 2021, PepsiCo India launched a new range of seven vegetable juice variants under the brand Tropicana.

The introduction of innovative packaging and the presence of various health benefits associated with these products are contributing to the growth of the market. For instance, in July 2021, Tetra Pak launched a new paper-based carton for beverages named Tetra Rex Bio-based. The product is made from renewable materials and is designed to help beverage makers reduce their environmental impact. Moreover, companies are developing new flavors and varieties of fruit and vegetable juices to cater to the increasing demand of customers. For instance, in August 2021, PepsiCo India launched a new range of juices that are high in fiber and protein under the brand Tropicana.

The rise of the health-conscious population, the availability of vegan products, and the increasing demand for organic and natural products are some of the factors driving the market. Moreover, growing consumer preference for ready-to-drink (RTD) beverages and the growing demand for convenience foods are also contributing to the growth of the market. Furthermore, the presence of various health benefits associated with these products, such as improved digestion and increased immunity, is expected to further support the growth of the market.

The vegetable juice segment dominated the market in terms of revenue and accounted for a share of 35.7% in 2022. Growing health consciousness among consumers along with the rising health awareness campaigns is boosting the demand for vegetable juices. According to an article published by the American Heart Association, in July 2019, the consumption of vegetable juice helps in decreasing the risk of diabetes and heart diseases. Furthermore, increasing disposable income, along with rising health consciousness among individuals, is another major factor contributing to the growth of the vegetable juice segment.

The fruit juice segment is anticipated to expand at the fastest CAGR of 6.9% over the forecast period. Increasing demand for natural and organic juices, rising health consciousness, and growing demand for flavored fruit juices are some of the major factors driving the fruit juice market. According to an article published by the National Center for Biotechnology Information, in June 2019, fruit juices possess various health benefits such as reducing the risk of cancer, and improving skin health, digestion, and metabolism. In addition, easy availability of different varieties of fruit juices in supermarkets and convenience stores is driving the growth of the market.

The supermarkets and hypermarkets segment captured the major share of over 48.7% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source of purchasing food and beverages. These establishments provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required juice products. Additionally, the presence of organized retail stores has increased in developing countries such as India and China, which has further propelled the segment growth.

The online segment is anticipated to expand at the highest CAGR of 14.3% over the forecast period. The growth of the segment is mainly driven by the rising use of the internet and the increasing penetration of e-commerce in developing countries. Many companies are launching their own websites and shopping apps to increase their brand visibility among consumers. For instance, in April 2021, PepsiCo launched the Amazon Shopping App, allowing customers to shop for their favorite juices directly from the app. Additionally, the presence of e-commerce giants such as Amazon, Walmart, and Alibaba is further driving the segment growth.

The organic segment accounted for the largest revenue share of 55.5% in the year 2022. The rising consumer awareness about health benefits associated with organic juices and growing demand for organic food have increased the demand for organic fruit and vegetable juices. Furthermore, the increasing demand for organic beverages in North America and Europe due to the presence of a large number of health-conscious consumers is also driving the growth of the organic segment.

The conventional segment is anticipated to expand at a CAGR of 8.6% over the period of 2022-2030. The increasing availability of conventional fruit and vegetable juices with various flavors and the presence of a wide range of conventional brands are the major factors driving the growth of the segment. For instance, in August 2022, PepsiCo, Inc. introduced Tropicana Essentials Probiotics juice, which is a conventional fruit and vegetable juice. The product is infused with probiotics that help in improving digestive health.

Europe is expected to witness significant growth in the coming years owing to the increasing preference for health and wellness-based products among consumers in the region. Additionally, the growth of the region is attributed to the expansion of the food and beverage industry, leading to the introduction of innovative juices. For instance, in November 2021, the UK-based juice company, Innocent Drinks, launched a new range of vegetable and fruit juices in the UK.

Asia Pacific is expected to be the fastest-growing region in the market. The growth in the region is attributed to the rising demand for healthy and convenient food and beverage products due to the changing lifestyle. The presence of key players, such as PepsiCo and Coca-Cola, is also expected to drive the growth of the market in the region. For instance, in October 2021, Coca-Cola launched a new range of fruit and vegetable juices in India.

In this section of the fruit and vegetable juice products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a fruit and vegetable juice products business comes from sales of juice products, private labeling, catering, and sponsorship. Here you will also find a list with a description of other possible sources of profit such as fundraising, the sale of merchandise, and leasing the facility for parties and corporate events.

Projecting Expenses
In this section, all the regular expenses related to keeping the fruit and vegetable juice products business running will be described. The list of operating expenses includes wages, maintenance and repairs, utilities, insurance policies, advertising, and others. Additionally, expenses such as ingredients, packaging materials, and transportation costs must also be considered.

Some of the key companies operating in the fruit and vegetable juice market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo Inc. launched a new range of organic fruit and vegetable juices.

– In August 2022, Coca-Cola launched a range of premium juices made from freshly squeezed fruits and vegetables.

– In October 2022, Tropicana Products Inc. launched a range of 100% natural fruit and vegetable juices.

Some of the prominent players in the fruit and vegetable juice market include:

– PepsiCo Inc.
– Coca-Cola
– Del Monte Foods Inc.
– Kraft Heinz Company
– Tropicana Products Inc.
– Dr. Pepper Snapple Group
– Hain Celestial Group
– Ocean Spray Cranberries Inc.
– Bolthouse Farms
– Welch Foods Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit and vegetable juice products market based on type, product, distribution channel, and region:

1. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Fruit Juice
– Vegetable Juice

2. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Concentrates
– Ready-to-Drink
– Others

3. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Specialty Stores
– Others

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Market Size of the Global Fruit and Vegetable Juice Products Market?
[A]: The global fruit and vegetable juice products market was valued at $30.8 Billion in 2020 and is expected to reach $44.4 Billion by 2027, growing at a CAGR of 5.5% during the forecast period.

[Q]: What are the Key Drivers of the Market?
[A]: The major factors driving the growth of the market include increasing health consciousness and rising demand for healthy beverages, growing demand for convenience and ready-to-drink beverages, and increasing availability of a variety of flavors in the market.

[Q]: What are the Major Segments of the Market?
[A]: The global fruit and vegetable juice products market is segmented on the basis of type, distribution channel, and region. By type, the market is divided into fruit juices, vegetable juices, and others. By distribution channel, the market is divided into offline and online.

[Q]: Who are the Key Players in the Fruit and Vegetable Juice Products Market?
[A]: The key players in the market include PepsiCo, Inc., Coca-Cola Company, The Dr. Pepper Snapple Group, Inc., Nestlé S.A., Campbell Soup Company, The Welch’s Company, Tropicana Products, Inc., Dole Food Company, Inc., Del Monte Foods, Inc., and Ocean Spray Cranberries, Inc.