The global fruit beer products market was valued at USD 4.1 billion in 2022 and is projected to register a CAGR of 4.1% from 2023 to 2030. Fruit beer is a type of beer that is brewed with added fruit or fruit flavorings. The product is gaining momentum in the beer industry, as it provides a unique flavor to beer. The demand for fruit beer is increasing due to the rising consumer preference for flavored beer, as well as its popularity among the millennial population.

The rising consumer preference for local craft beer has led to an increase in the demand for fruit beer. For instance, in April 2021, the Boston Beer Company, Inc. launched a new line of hard seltzers called Truly Hard Seltzer Wild Berry. It is a mix of real fruit flavors that includes blackberry, Blueberry, and Raspberry. The company is expanding its portfolio in the flavored beer segment to cater to consumer preferences.

One of the major factors that is driving the demand for fruit beer is the growing popularity of craft beer. Craft beer is made by small, independent brewers and is gaining traction due to its unique flavor. Furthermore, manufacturers are introducing various innovative flavors to attract consumers, which is expected to drive the market growth. For instance, in February 2021, Anheuser-Busch InBev launched a new beer called Bud Light Radler, which is a fruit-flavored beer that is available in two flavors, grapefruit and tangerine.

The increasing number of beer festivals is also expected to drive the demand for fruit beer. Beer festivals provide an opportunity for craft beer producers to showcase their products to a wider consumer base. Moreover, the increasing number of beer cafes and bars is also expected to support the market growth. For instance, in April 2021, Stone Brewing Co. opened its new beer garden in Berlin, Germany. The beer garden offers a wide variety of craft beers, including fruit beer. Furthermore, the rising trend of beer tasting is expected to have a positive impact on the market in the near future.

In addition, manufacturers are introducing new packaging trends to attract consumers. The introduction of new packaging designs that are more attractive and easy to carry is expected to drive the demand for fruit beer. For instance, in October 2021, Kirin Brewery Company, Ltd. launched a new packaging for its beer called KIRIN Ichiban Shibori, which is a 500ml PET bottle that is easy to carry and store.

The fruit beer segment accounted for a share of around 30.5% in 2022. The introduction of flavored beer has been a game-changer for the beer industry, and the trend of incorporating fruits into the beer has been increasing rapidly in recent years. According to an article published by VinePair, in June 2019, the craft beer market is adapting to the tastes of millennial consumers, and this has lead to the emergence of fruit beer. The growing demand for unique flavored beer, increasing experimentation among consumers, and the rising trend of craft beer is driving the demand for fruit beer globally.

The sour beer segment is anticipated to expand at the fastest CAGR of 8.7% over the forecast period. Sour beer is a type of beer that is intentionally fermented with wild yeast and bacteria, resulting in a tart, sour taste. The growing demand for craft beer, increasing experimentation among consumers, and the rising trend of sour beer is driving the demand for sour beer globally. According to an article published by VinePair, in May 2019, sour beer is the fastest-growing craft beer category in the US. Additionally, the introduction of various flavors and styles of sour beer are further boosting the demand of the market.

The supermarkets and hypermarkets segment is expected to remain the largest segment in the global fruit beer products market during the forecast period. This segment is estimated to account for a market share of over 50.0% in 2027. The increasing demand for convenience in grocery shopping and the availability of a wide variety of products in one place are the major factors driving the segment. Furthermore, the presence of organized retail stores, such as supermarkets and hypermarkets, is boosting the sales of fruit beer products in the market.

The online segment is expected to register the highest CAGR of 8.9% during the forecast period. The increasing adoption of online shopping and the presence of numerous e-commerce platforms, such as Amazon, Flipkart, and BigBasket, are the major factors driving the segment. In addition, the rising penetration of smartphones and the availability of internet services are increasing the adoption of online channels for shopping. This, in turn, is anticipated to fuel the growth of the segment.

The craft segment accounted for the largest revenue share of 70.2% in the year 2022. The craft beer market is a rapidly growing segment, with demand driven by the increasing popularity of craft beer, as well as its unique flavor and taste. Furthermore, the presence of numerous craft brewers and their growing presence in the market is leading to the expansion of the craft beer market. For instance, in May 2021, Heineken launched its new craft beer ‘The Sub’ in the United Kingdom, which is an at-home draught beer machine that allows consumers to pour fresh beer from the comfort of their own homes.

The non-alcoholic segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The rising health consciousness among consumers has pushed them towards non-alcoholic beverages and this has been a major driver for the non-alcoholic beer segment. For instance, in April 2021, Heineken launched its new non-alcoholic beer ‘Heineken 0.0’ in Germany, which is made with natural ingredients and has a crisp and refreshing taste. Additionally, the increasing acceptance of non-alcoholic beer in social settings has also led to the growth of the segment.

Europe is expected to hold the largest share of the global fruit beer market by 2026. The growing demand for craft beer among Europeans is driving the market in the region. Additionally, the presence of a large number of microbreweries and craft beer producers in Europe is creating a favorable environment for the establishment of new products in the region. The UK, Germany, France, and Spain are some of the major countries in the region.

North America is expected to witness a significant growth over the forecast period due to the presence of key players such as Anheuser-Busch InBev, Molson Coors Beverage Company, and Boston Beer Company. Additionally, the increasing trend of craft beer and the growing demand for flavored beer are expected to drive the regional market.

Asia Pacific is expected to witness a rapid growth over the forecast period due to the increasing awareness among consumers regarding the availability of flavored beer and its health benefits. Additionally, the growing trend of craft beer in countries such as China, Japan, and India is expected to further drive the market.

In this part of the fruit beer products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your fruit beer products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a fruit beer products business comes from selling their products in stores and restaurants, catering events, and selling directly to customers. Additionally, there are other possible sources of profit such as selling merchandise, sponsoring events, and leasing their facility for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the fruit beer products business running will be described. The list of operating expenses includes ingredients, packaging, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the fruit beer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Anheuser-Busch launched their Mickey’s Finest Craft Fruit Beer with a blend of natural flavors.

– In June 2022, MillerCoors launched their “Fruit Beer” which is a blend of wheat, barley and a variety of fruits.

– In July 2022, Heineken launched their “Fruit Beer” which is a blend of wheat, barley and a variety of fruits.

Some of the prominent players in the fruit beer market include:

– Anheuser-Busch
– MillerCoors
– Heineken
– Molson Coors
– Carlsberg
– Kirin Brewery Co.
– Sapporo Breweries Ltd.
– Diageo PLC
– Constellation Brands
– Anchor Brewing Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit beer products market based on type, flavor, packaging, distribution channel, and region:

1. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Lager
– Ale
– Others

2. Flavor Outlook (Revenue, USD Million, 2017 – 2030)

– Citrus
– Apple
– Mango
– Pineapple
– Others

3. Packaging Outlook (Revenue, USD Million, 2017 – 2030)

– Bottles
– Cans
– Kegs

4. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

5. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the potential of Fruit Beer?
[A]: Fruit beer offers great potential for growth due to its unique flavor profiles and its appeal to a variety of drinkers. It is a relatively new style of beer, so there is a great opportunity to introduce new flavors and styles to the market. Furthermore, fruit beer can be a great addition to a craft brewery’s portfolio, as it can provide a point of differentiation in a crowded market.

[Q]: Who are the key players in the Fruit Beer Market?
[A]: Some of the key players in the fruit beer market are Anheuser-Busch InBev, Heineken International, Sierra Nevada Brewing Co., Boston Beer Company, MillerCoors, and Deschutes Brewing Company.

[Q]: What are the factors driving the Fruit Beer Market?
[A]: Factors such as the increasing popularity of craft beer, the growing preference for flavored beers, and the growing demand for low-calorie and gluten-free beverages are expected to drive the market over the forecast period.

[Q]: What Regions Offer the Largest Opportunity for Sales of Fruit Beer?
[A]: North America is expected to be the most lucrative region for fruit beer, with an absolute dollar opportunity of over $2 B (USD).

[Q]: What are the Different Types of Fruit Beer?
[A]: Fruit beer can be divided into two main categories: pale fruit beers and dark fruit beers. Pale fruit beers include those made with lighter fruits such as citrus, apples, and pears, while dark fruit beers are made with darker fruits such as cherries, plums, and blackberries.