The global fruit beverages market was valued at USD 209.7 billion in 2021 and is expected to expand at a CAGR of 4.2% from 2022 to 2030. The increasing popularity of healthy beverages, convenience associated with the availability of these drinks, and the growing demand for convenient and affordable beverages are some of the key factors driving the market growth. Furthermore, the presence of several beverage companies and their focus on innovation to develop new flavors and taste preferences is further boosting the market growth.

Moreover, increasing demand for natural and organic beverages is expected to drive the market growth. For instance, in June 2021, PepsiCo launched a new range of premium organic fruit beverages under the brand name Tropicana Organic, which includes four flavors: Orange Mango, Apple Raspberry, Pineapple Coconut, and Apple Peach. This product range is made with organic juices, purees, and concentrates, free from artificial sweeteners and preservatives.

In addition, manufacturers are introducing health drinks with added benefits such as enhanced immunity and improved digestion. For instance, in August 2021, Coca-Cola launched a new health-focused fruit drink under the brand name Minute Maid Boost, which contains vitamins, minerals, and dietary fibers. This drink is also fortified with prebiotics and probiotics to improve digestive health.

The increasing number of health-conscious consumers is further driving the demand for these beverages. Consumers are increasingly opting for low-sugar, low-calorie, and nutritious beverages that are easy to transport and consume. Moreover, rising consumer awareness regarding the nutritional benefits associated with consuming these beverages, such as improved immunity and digestive health, is further driving the market growth. Furthermore, the availability of these drinks in various sizes and packaging formats is further creating opportunities for the market.

The juice segment accounted for the largest revenue share of the global fruit beverages market in 2021 and is expected to expand at a CAGR of 4.3% during the forecast period. Growing awareness regarding the health benefits of juicing, such as increased energy levels and improved digestion, is one of the primary factors driving the growth of the segment. In addition, increasing demand for green and raw juices, such as wheatgrass and celery juices, is another factor driving the growth of the segment.

The smoothies segment is expected to expand at the fastest CAGR of 5.1% during the forecast period. The growth of the segment can be attributed to the growing popularity of ready-to-drink smoothies and the increasing demand for healthy beverages. Furthermore, the rising trend of incorporating plant-based ingredients, such as nuts, seeds, and grains, in smoothies is a key factor driving the segment. According to an article published by the Plant Based Foods Association, in April 2021, the retail sales of plant-based beverages grew by 20.4% in 2020, compared to 2019.

The convenience stores/petrol stations segment held a significant share in the fruit beverages market in 2022. With the changing lifestyles of consumers, the demand for convenience stores/petrol stations has significantly increased. The availability of fruit beverages in these stores has made them a preferred option for the purchase of the product. The convenience stores/petrol stations offer a wide range of products and provide convenience to consumers with easy accessibility and short waiting time.

The online segment is anticipated to register the highest CAGR of around 15.2% over the forecast period. The rise in the number of internet users and the growing trend of online shopping are the major factors driving the growth of the segment. Online sales channels are gaining traction among consumers owing to their convenience and competitive pricing. Furthermore, the availability of a wide range of products, discounts, and offers on online platforms have made them popular among consumers.

The ready-to-drink (RTD) segment held the largest share of the fruit beverages market in 2021. The increasing demand for RTD fruit beverages is mainly due to their convenience and ease of consumption. In addition, the availability of different flavors and sizes of RTD fruit beverages is expected to boost the market. Companies such as Coca-Cola and PepsiCo are focusing on introducing new flavors and sizes of RTD fruit beverages to attract more consumers.

The concentrate segment is expected to register the highest CAGR over the forecast period. The increasing demand for concentrate fruit beverages is mainly due to the rise in health consciousness among consumers. The growing number of health-conscious consumers is leading to a shift in the preference towards concentrate fruit beverages that are free from preservatives and artificial sweeteners. Also, the availability of concentrate fruit beverages in a variety of flavors and sizes is expected to boost the segment in the forecast period.

Europe held the largest market share of over 32.4% in 2022 owing to the increasing consumption of fruit beverages in the region. The consumption of fruit beverages has increased significantly over the past few years in Europe due to the increasing demand for healthy alternatives to sugary drinks. Furthermore, the increasing number of health-conscious consumers in the region is expected to drive the demand for fruit beverages further. Additionally, the rising availability of various flavors of fruit beverages has attracted consumers in the region.

Asia Pacific is expected to witness the fastest growth during the forecast period. The increasing demand for fruit beverages in the region is driven by rising health consciousness and changing lifestyles. China, India, and Japan are the leading contributors to the growth of the market in the region. The expanding middle-class population in the region has led to an increase in disposable income, which has further boosted the demand for fruit beverages. Additionally, the growing number of health-conscious consumers in the region has increased the demand for natural and organic fruit beverages.

In this part of the fruit beverages products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your fruit beverages products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenue for a fruit beverages products business will come from sales of the products, wholesale and retail distribution, and contract manufacturing. Here you will find a list with a description of each of these revenue sources, as well as other possible sources of revenue such as promotional activities, online sales, and export opportunities.

Projecting Expenses

In this section, all the regular expenses related to keeping the fruit beverages business running will be described. The list of operating expenses includes raw materials, packaging materials, labor, marketing and advertising, distribution, storage and handling, taxes, and other miscellaneous costs.

Some of the key companies operating in the fruit beverages market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, PepsiCo launched a new line of fruit-flavored juices and beverages, leveraging its existing portfolio of fruit-flavored drinks.

– In June 2022, Coca-Cola launched a new line of natural fruit-based juices and smoothies, which are made with no artificial colors or flavors.

– In September 2022, Nestle launched a new range of fruit-flavored carbonated drinks, which are made with real fruit extracts.

Some of the prominent players in the fruit beverages market include:

– PepsiCo, Inc.
– Coca-Cola Company
– Nestle S.A.
– Suntory Beverage & Food Ltd.
– Dr Pepper Snapple Group, Inc.
– The Kraft Heinz Company
– Red Bull GmbH
– Monster Beverage Corporation
– Arizona Beverage Company
– Ocean Spray Cranberries, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit beverages products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Juices
– Drinks
– Smoothies
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Alcoholic
– Non-alcoholic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Fruit Beverage Market?
[A]: The key factors driving the fruit beverage market include rising health awareness, increasing demand for natural ingredients in food and beverages, the prevalence of convenience stores, and the growing demand for convenience foods. Additionally, the availability of a wide range of flavors, convenience, and healthy fat-free, low-calorie, and low-sugar options are fueling the growth of the market.

[Q]: What are the Challenges Faced by the Fruit Beverage Market?
[A]: The major challenge faced by the fruit beverage market is the presence of stringent food regulations and the lack of awareness about natural products. Additionally, the high cost of raw materials and packaging materials, as well as the increasing competition from other beverage segments, are some of the major factors restraining the growth of the market.

[Q]: Who are the Key Players in the Fruit Beverage Market?
[A]: Major players in the global fruit beverage market are PepsiCo, Inc., Suntory Beverage & Food Ltd., Coca-Cola Company, Cott Corporation, J.M Smucker Company, Kraft Foods Group, Inc., Arizona Beverage Company LLC, and Dr Pepper Snapple Group, Inc.

[Q]: What are the Major Types of Fruit Beverages?
[A]: The major types of fruit beverages are fruit juices, smoothies, ready-to-drink (RTD) beverages, fortified juices, and others such as nectars and concentrates.

[Q]: What Region Offers the Largest Opportunity for Sales of Fruit Beverages?
[A]: Asia-Pacific region is expected to witness the highest growth in the global fruit beverages market, owing to the increasing health consciousness among consumers in the region. Additionally, the rising disposable income and changing lifestyle of consumers in the region are projected to fuel the growth of the fruit beverages market.