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Fruit Puree Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global fruit puree products market was valued at USD 13.2 billion in 2021 and is projected to expand at a CAGR of 3.5% from 2022 to 2030. Fruit puree products are gaining traction in the food and beverage industry due to their high nutritional value and the convenience of their long shelf life. Fruit puree is a homogeneous mixture of fruits that are cooked and crushed into a smooth paste. It is used for several applications such as smoothies, shakes, cocktails, sauces, and desserts. Fruit puree is a healthy option for consumers, as it contains dietary fiber, vitamins, and minerals.
The increasing health-consciousness among consumers is driving the demand for fruit puree products. Consumers are increasingly opting for packaged products that are free of preservatives and additives, which has led to an increase in the demand for natural fruit purees. Furthermore, the increasing demand for convenience in the food and beverage industry is driving the growth of the market. Fruit purees are extensively used in ready-to-eat meals, frozen desserts, and snack bars due to their convenience and ease of preparation. The rising demand for natural ingredients in processed products has led to the launch of several new products in the market. For instance, in May 2021, Bonduelle launched a new range of organic fruit purees for children.
The increasing demand for plant-based protein will boost the demand for the market. Plant-based proteins are gaining traction in the food industry, due to the growing awareness regarding the health benefits associated with them. Furthermore, the rising demand for vegan and vegetarian diets is driving the demand for plant-based proteins. Fruit purees are used as an alternative to dairy-based proteins in several beverages and snacks, which is propelling their demand. For instance, in November 2020, Natur Green Foods launched a range of plant-based protein smoothies and shakes, made with fruit purees.
In addition, the increasing demand for frozen and preserved foods will fuel the market growth. The increasing popularity of frozen food products due to their convenience and long shelf life is driving the demand for frozen fruit purees. Furthermore, the growing demand for vegan-friendly products, as well as the increasing disposable income of consumers, is driving the demand for fruit purees. For instance, in June 2021, The J.M. Smucker Company launched a range of frozen fruit purees under its brand, Jif Dippers.
The increasing demand for organic products is expected to support the growth of the market. Organic fruit purees are gaining traction due to their health benefits and eco-friendly production process. Furthermore, the growing demand for organic products and the increasing concerns regarding the presence of harmful chemicals in conventional products are driving the demand for organic fruit purees. For instance, in April 2021, Nature’s Bakery launched a range of USDA-certified organic fruit purees.
Product Insights
The fruit puree segment held the largest market share and accounted for around 34.4% of the total market share in 2022. Fruit purees are gaining popularity as a healthy alternative and are used in a wide range of applications such as smoothies, bakery products, sauces, jams, jellies, and baby food. The increasing demand for healthy and natural foods has been driving the global market for fruit purees over the years. Furthermore, the increasing popularity of convenience foods and rising awareness regarding the health benefits of natural ingredients are some of the other factors driving the market growth.
The ready-to-drink segment is anticipated to expand at the fastest CAGR of 8.5% over the forecast period. The rising demand for convenience food among consumers is driving the demand for ready-to-drink fruit purees. Additionally, the increasing number of health-conscious consumers and the increasing awareness of the health benefits of natural products are fueling the growth of the segment. Furthermore, the rising demand for natural and organic products, as well as the increasing popularity of smoothies and functional beverages, are further propelling the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the major share of over 42.3% in 2022. The growth of the segment is mainly driven by the increasing number of supermarkets & hypermarkets that offer convenience in terms of variety and prices. The supermarkets and hypermarkets segment also allows customers to find the desired product more quickly and easily, as the products are categorized in shelves according to the type of fruit puree. Moreover, the supermarkets & hypermarkets segment is expected to remain the largest distribution channel for fruit puree products over the forecast period.
The online segment is anticipated to expand at a CAGR of 12.2% over the forecast period. The growing consumer inclination towards online shopping has been driving the online segment of the fruit puree products market. The online segment offers convenience, affordability, and fast delivery of the products. In addition, the increasing preference for online shopping among consumers will continue to drive the online segment of the market in the coming years.
Type Insights
The conventional segment accounted for the largest revenue share of 68.9% in the year 2022. The increasing demand for healthy processed food products has increased the consumption of conventional fruit puree products. The growing health consciousness among consumers is likely to be a key driver for the segment. The availability of these products in various flavors and the increasing inclination towards natural and organic food products are some of the trends that are propelling the market for conventional fruit puree products.
The organic segment is anticipated to expand at the highest CAGR of 8.7% over the forecast period. The rising demand for organic food products has increased the demand for organic fruit puree products. The increased awareness among consumers regarding the health benefits of organic food products has been a major factor driving the segment. Moreover, the availability of organic fruit puree products in various forms, such as frozen purees, smoothies, and juices, is also propelling the segment.
Regional Insights
The Asia Pacific region is expected to dominate the market and account for the largest revenue share of around 32.3% in 2022. The growth of the region is attributed to the increasing demand for convenience food products, such as ready-to-eat purees and baby food products. Moreover, the presence of a large number of key players, such as Nestle and General Mills, in the region is expected to boost the market growth. For instance, in April 2021, Nestle India Ltd launched its ready-to-eat apple puree product in the country.
Europe is expected to witness the second-highest growth in the coming years. The rising demand for health and convenience products is driving the growth of the region. Moreover, the presence of a large number of key players, such as Dole, Del Monte, and Cargill, is expected to further boost the market growth. For instance, in April 2021, Dole launched its organic puree range comprising of organic pear, banana, and apple purees in the region.
Financial Projections
In this part of the fruit puree products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a fruit puree products business comes from the sales of the products. Here you will find a list with a description of each of the products and other possible sources of profit such as fundraising, promotions, and special events.
Projecting Expenses
In this section, all the regular expenses related to keeping the fruit puree products business running will be described. The list of operating expenses includes ingredients, packaging, labor, facility rent, utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the fruit puree market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Del Monte Foods launched a new line of organic fruit purees, which includes a variety of flavors such as strawberry, raspberry, banana and blueberry.
– In September 2022, Dole launched a range of ready-to-drink fruit purees, which are available in a variety of flavors such as pineapple, watermelon and peach.
– In October 2022, Kraft Heinz launched a range of premium fruit purees with additional ingredients such as almond butter, coconut milk, and chia seeds.
Some of the prominent players in the fruit puree market include:
– Del Monte Foods
– Dole Food Company
– Chiquita Brands International
– Del Monte Fresh Produce
– Kraft Heinz
– Nestlé S.A.
– H.J. Heinz Company
– SunOpta Inc.
– TreeTop Inc.
– Welch’s
Global Coconut Milk Powder Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit puree products market based on product type, distribution channel, end-user, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Apple
– Banana
– Mango
– Pineapple
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. End-User Outlook (Revenue, USD Million, 2017 – 2030)
– Food & Beverage Industry
– Pharmaceutical Industry
– Others
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the factors driving the Fruit Puree Products market?
[A]: Factors such as the rising demand for healthy and convenient food products, the growing trend of veganism, and the increasing demand for natural ingredients are some of the factors driving the growth of the Fruit Puree Products market.
[Q]: What are the emerging trends in the Fruit Puree Products market?
[A]: Emerging trends in the Fruit Puree Products market include the growing use of natural and organic ingredients, the development of innovative flavors and formulations, and the introduction of eco-friendly packaging solutions.
[Q]: Which Region Offers the Largest Opportunity for Sales of Fruit Puree Products?
[A]: The Asia Pacific region is expected to be the largest market for Fruit Puree Products, due to the growing demand for healthy and convenient food products in the region.
[Q]: Who are the Key Players in the Fruit Puree Products Market?
[A]: Some of the major players in the Fruit Puree Products market include Kraft Heinz, Unilever, Nestlé, Dole Food Company, Del Monte Foods, and General Mills.
[Q]: What are the benefits of Fruit Puree Products?
[A]: Fruit Puree Products offer numerous benefits, such as easy preparation, convenience, high nutritional value, and extended shelf life. They are also an excellent source of vitamins and minerals, and are a good alternative to fresh fruits for those who have dietary restrictions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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