The global fruit snacks market is estimated to reach USD 35.7 billion by 2030, registering a CAGR of 5.3% from 2021 to 2030. Increasing health consciousness among consumers is expected to be the key factor driving the market growth. Consumers are now opting for healthy and low calorie snacks as an alternative to fried snacks. As a result, the demand for healthy snacks has increased significantly, with fruit snacks being a preferred choice. This factor is likely to positively impact the market growth in the coming years.

Furthermore, the rising demand for convenient and ready-to-eat snacks is expected to propel the market growth. The growing trend of on-the-go snacking has been a major factor driving the market. Fruit snacks offer the desired flavor and convenience, which is expected to drive the market. In addition, the introduction of innovative flavors by key players is further expected to boost the market growth. For instance, in March 2021, Mondelez International launched a new range of fruit snacks in the United Kingdom. The new range includes a variety of flavors such as mango, pineapple, and strawberry.

Moreover, the increasing demand for organic fruit snacks is expected to fuel the market growth. The presence of artificial colors and flavors in conventional snacks has led to a shift in preference to organic snacks. Manufacturers are now focusing on launching organic fruit snacks that are healthier and have fewer preservatives, thus driving the market. For instance, in December 2020, The Hain Celestial Group launched a new range of organic fruit snacks named Little Duck Organics.

The rising disposable income and growing urbanization are also expected to contribute to the market growth. Consumers are now ready to spend more on healthy snacks, thus driving the demand for fruit snacks. Additionally, the increasing number of retail outlets, especially in developing countries, is further expected to support the market growth. Supermarkets, hypermarkets, convenience stores, and online retail stores are now stocking fruit snacks, thus providing easy accessibility to consumers, which is expected to boost the market growth.

The freeze-dried fruit snacks segment accounted for the largest share of the market in 2022. Factors such as convenience, health benefits, and the increased demand for healthy snacking are driving the growth of the freeze-dried fruit snacks market. Moreover, the growing popularity of freeze-dried fruit snacks among children due to their easy portability and attractive packaging is further propelling the market growth. According to an article published by the Huffington Post, in June 2020, freeze-dried fruit snacks are gaining popularity in the U.S. as an alternative to traditional snacks.

The gummies segment is projected to expand at the fastest CAGR of 8.4% over the forecast period. Factors such as the increasing demand for convenient and healthy snacks, rising disposable incomes, and the increasing popularity of healthy gummies snacks among children are driving the market growth. According to an article published by Parenting Magazine, in June 2020, gummies are becoming a popular snack among children as it is made up of natural ingredients such as fruits and vegetables. Furthermore, manufacturers are introducing innovative flavors to enhance the product appeal among consumers.

The supermarkets and hypermarkets segment captured the major share of the fruit snacks market in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase food items. According to a study by J.D. Power in 2020, the percentage of people who purchase food items at supermarkets & hypermarkets is increasing. This is mainly attributed to the availability of a wide variety of products, competitive prices, and promotional activities conducted in these stores. Moreover, these stores provide convenience to customers as they can purchase a variety of food items under one roof.

The online segment is anticipated to expand at the highest CAGR of 14.2% over the forecast period. E-commerce development in the food industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in August 2020, Amazon launched its own line of snacks called ‘Happy Belly Snacks’ which includes fruit snacks. The online segment also provides convenience to customers as they can purchase any food item from the comfort of their homes. In addition, online retailers offer discounts and promotional offers to attract more customers.

The conventional segment accounted for the largest revenue share of 52.8% in the year 2022. The increasing health consciousness among consumers is driving the growth of the conventional segment. Companies are introducing organic fruit-based snacks. For instance, in April 2021, Welch’s introduced organic fruit snacks in a variety of flavors such as grape, strawberry, and fruit medley. Such initiatives are expected to attract the attention of consumers and fuel the market in the forecast period.

The gluten-free segment is expected to register the highest CAGR of 8.2% over the forecast period. The increasing number of people suffering from gluten-intolerance and sensitivity is driving the growth of the segment. Companies are focusing on introducing gluten-free snack products to capture a larger market share. For example, in 2021, General Mills introduced gluten-free fruit snacks and crispy bars in the U.S. in flavors such as strawberry and green apple. Such activities are expected to increase the demand for gluten-free fruit snacks.

Europe is expected to dominate the market in the coming years. This is owing to the fact that the European market is highly developed and has a high awareness among consumers regarding the health benefits offered by fruit snacks. For instance, in April 2021, Nature’s Garden launched a variety of fruit snacks including fresh fruits and nuts in Germany.

The Asia Pacific region is expected to witness the fastest growth over the forecast period due to the rising population and increasing number of health-conscious consumers in the region. In addition, the region is home to several leading players in the market such as Fruity Snax and Yakult, who manufacture a variety of fruit snacks. For instance, in August 2021, Fruity Snax launched a new range of vegan fruit snacks in India.

In this part of the fruit snacks products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a fruit snacks products business comes from sales of the product. Other possible sources of profit may include fundraising, food & beverage, the sale of merchandise, and product licensing.

Projecting Expenses
In this section, all the regular expenses related to keeping the fruit snacks products business running will be described. The list of operating expenses includes product raw materials and ingredients, packaging materials, wages, maintenance and repairs, utilities, insurance policies, advertising, and others.

Some of the key companies operating in the fruit snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In March 2022, Kellogg’s launched a range of fruit snacks in the United States.

– In April 2022, General Mills launched a range of fruit snacks with natural ingredients.

– In May 2022, Nestlé launched a range of organic fruit snacks in the United States.

Some of the prominent players in the fruit snacks market include:

– Kellogg’s
– General Mills
– Nestlé
– Mondelez International
– Hormel Foods Corporation
– The Hershey Company
– Mars, Inc.
– Kellogg’s
– ConAgra Foods
– The Kraft Heinz Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global fruit snacks products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Dried Fruit
– Fruit Rolls
– Fruit Leathers
– Fruit Chips
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Trends in the Fruit Snacks Market?
[A]: Increasing health consciousness among consumers has triggered the demand for fortifying fruit snacks with essential vitamins and minerals. Furthermore, manufacturers are investing in research and development to create innovative products with natural ingredients. Consumers are becoming more conscious of the ingredients they consume and are favoring products with natural ingredients. Additionally, manufacturers are increasingly offering organic and vegan options to cater to the health-conscious consumers.

[Q]: Who are the Key Players in the Fruit Snacks Market?
[A]: Some of the leading players in the global fruit snacks market include General Mills, Inc., The Kraft Heinz Company, Archer Daniels Midland Company, Nature’s Garden, Inc., Welch’s, Cabka North America, Inc., and Ocean Spray Cranberries, Inc.

[Q]: What are the Factors Driving the Fruit Snacks Market?
[A]: Factors such as the increasing availability of a variety of flavors and the rising demand for convenient snacks are driving the growth of the global fruit snacks market. Furthermore, the growing health consciousness among consumers and the rising demand for natural ingredients are expected to propel the market growth in the coming years.

[Q]: What is the Potential of Product Innovation?
[A]: Manufacturers are introducing innovative products with natural ingredients and fortifying them with essential vitamins and minerals to meet the changing consumer preferences. Additionally, manufacturers are increasingly focusing on packaging innovations, such as resealable pouches and snack bars, to increase the shelf life of the products and attract more customers.

[Q]: Which Region Offers the Largest Opportunity for Sales of Fruit Snacks?
[A]: Asia-Pacific is expected to offer the largest opportunity for sales of fruit snacks during the forecast period, owing to the rising consumer awareness and the growing demand for convenience food products. Additionally, the increasing health consciousness among consumers and rising disposable incomes are expected to propel the market growth in the region.