The global functional chewing gums products market was valued at USD 12.3 billion in 2022 and is projected to expand at a CAGR of 11.5% from 2023 to 2030. Functional chewing gums are gaining popularity among health-conscious consumers. The rising demand for functional chewing gums is attributed to the increasing health benefits associated with chewing gums. Moreover, the increased awareness regarding the importance of oral hygiene and dental care is also driving the demand for functional chewing gums. Furthermore, the introduction of innovative flavors and ingredients that provide additional benefits to consumers is expected to spur the market growth.

The introduction of organic and natural chewing gums has been a major factor driving the market. The growing demand for natural ingredients has led to the introduction of organic chewing gums. For instance, in October 2021, PUR Gum launched a line of sugar-free, vegan, and non-GMO chewing gums. The company offers its products in five flavors, namely mint, pomegranate, cinnamon, watermelon, and bubblegum. The growing demand for sugar-free chewing gums is expected to boost the market growth.

The rising demand for functional chewing gums infused with nutritional ingredients is driving the market. The increasing awareness regarding the importance of nutrition is leading to the introduction of functional chewing gums loaded with vitamins and minerals. For instance, in December 2021, Lotte launched a chewing gum with collagen and calcium to promote oral health. The company is expected to launch similar products in the near future.

In addition, the growing demand for sugar-free chewing gums is driving the market. The increasing health-consciousness among consumers has led to the introduction of sugar-free chewing gums. For instance, in March 2022, the American Dental Association (ADA) approved Wrigley’s Orbit sugar-free gum, claiming it to be beneficial for oral health. Moreover, the growing demand for innovative flavors and ingredients is also driving the market. For instance, in April 2022, Wrigley’s launched a new line of gum with flavors such as green apple, strawberry, and pineapple.

The rising demand for functional chewing gums among millennials and Generation Z is expected to further fuel the market growth. The young generation is increasingly opting for functional chewing gums, which is expected to drive the market growth in the coming years. Moreover, the growing availability of these products in convenient stores and supermarkets is further propelling the demand for the market. Additionally, the rising demand for vegan and organic chewing gums is expected to further support the market growth in the coming years.

The sugar-free gum segment is expected to dominate the functional chewing gums market and account for the largest market share of around 50.0% in 2020. The increasing awareness among consumers regarding the health benefits associated with sugar-free chewing gums is driving the demand for these products. Sugar-free gums help reduce cavities and tooth decay and are preferred by health-conscious consumers. According to an article published by the American Dental Association, in October 2019, sugar-free gums help reduce plaque acidity and protect teeth from further decay.

The dental health segment is anticipated to grow at the fastest CAGR of 8.4% over the forecast period. The increasing awareness among consumers about dental health, along with the rising demand for products that offer dental health benefits, are some of the key factors driving the growth of this segment. In addition, the increasing availability of products such as gum with added calcium and vitamins and products that help reduce teeth sensitivity are some of the major factors driving the growth of the dental health segment.

The supermarkets and hypermarkets segment accounted for the major market share in 2022. The presence of these establishments in the developed countries and their easy accessibility to the customers, along with the availability of a wide variety of functional chewing gums are the major factors driving the growth of the segment. Furthermore, supermarkets & hypermarkets also offer attractive discounts & promotions on functional chewing gums, thereby encouraging customers to purchase them.

The online segment is projected to expand at the highest CAGR of 12.9% during the forecast period. The availability of various functional chewing gums products on the e-commerce websites and improved connectivity of internet have enabled customers to purchase these products quickly and conveniently. In addition, the e-commerce websites offer several discounts & promotions on the purchase of functional chewing gums, which is further driving the segment growth.

The functional segment accounted for the largest revenue share of 68.3% in the year 2022. The functional chewing gums are gaining popularity owing to their health benefits such as the ability to reduce stress, improve mental health, and provide energy. For instance, in June 2022, Wrigley, a subsidiary of Mars, Inc., launched a functional chewing gum called Xylitol Chewing Gum, which is sugar-free, gluten-free, and vegan-friendly. This product is enriched with xylitol, which helps to reduce stress, improve mental health, and provide energy. Furthermore, the surge in the consumption of functional chewing gums among the health-conscious population is also driving the functional segment.

The medicinal segment is anticipated to expand at the highest CAGR of 8.2% over the forecast period. The growing demand for medicinal chewing gums is driven by their health benefits such as reducing plaque, providing relief from bad breath, and providing relief from dry mouth. For instance, in May 2022, GlaxoSmithKline Consumer Healthcare launched a medicinal chewing gum called Plax, which helps reduce plaque and provides relief from bad breath. This product is available in Mint, Cool Mint, and Cinnamon flavors. Moreover, the rising demand for medicinal chewing gums due to health benefits is driving the growth of the segment.

Europe dominated the market and accounted for the largest revenue share of over 32.6% in 2022. This is attributed to the presence of prominent players, such as Mondelez International, Wrigley, and Nestlé, which have been launching a wide range of functional chewing gums in the region. In February 2021, Wrigley launched a new range of chewing gum products with added functionalities such as whitening, freshening, and strengthening.

The Asia Pacific is expected to witness the fastest growth in the coming years, owing to the rising consumer preference for gum products with health benefits. Increasing awareness among the population regarding oral health, coupled with the rising disposable income, is expected to drive the growth of the market in this region. For instance, in October 2022, Hershey’s launched its first functional chewing gum product, known as ‘The After Dark Gum’, in India.

In this part of the functional chewing gums business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your functional chewing gums products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a functional chewing gums products business comes from sales of the product in retail outlets, online sales, and other marketing initiatives such as promotions and sponsorships. Here you will find a list with a description of each of them as well as other possible sources of profit such as advertising, consulting, and franchising.

Projecting Expenses

In this section, all the regular expenses related to keeping the functional chewing gums products business running will be described. The list of operating expenses includes raw materials, manufacturing costs, packaging costs, payroll, marketing, advertising, legal fees, taxes, insurance policies, and other administrative expenses.

Some of the key companies operating in the functional chewing gums market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In August 2022, Wrigley’s launched the Stay Alert chewing gum, a gum that contains caffeine and vitamins to help boost energy and alertness.

– In May 2022, Mondelez launched the Trident Vitality chewing gum, a sugar-free gum made with natural ingredients such as guarana and ginseng for increased energy.

– In June 2022, Lotte launched the Xylitol chewing gum, a sugar-free gum made with Xylitol, a natural sweetener that helps reduce plaque and tooth decay.

Some of the prominent players in the functional chewing gums market include:

– Wrigley’s
– Mondelez International, Inc.
– Cadbury Adams
– Lotte Corporation
– Hershey Company
– Glico
– Perfetti van Melle
– Mars, Incorporated
– Ricola
– Huhtamaki

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global functional chewing gums products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Sugar-free
– Natural
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the advantages of functional chewing gums?
[A]: Functional chewing gums offer numerous advantages such as improved oral health, improved digestion, and a reduced risk of cavities. Additionally, functional chewing gums are a convenient way to get a quick burst of energy and can also help reduce stress and anxiety.

[Q]: Who are the key players in the global functional chewing gums market?
[A]: The key players in the global functional chewing gums market include Mondelez International, Inc., Mars, Inc., Wrigley Company, Perfetti Van Melle, Hershey Company, Cadbury Plc., Nestle S.A., Fertin Pharma A/S, BLANX GmbH, and VIVO Nutrition.

[Q]: What factors are driving the market growth of functional chewing gums?
[A]: The rising demand for healthy products, the increasing popularity of functional chewing gums among youngsters, the growing awareness and availability of functional chewing gums, and the increasing trend of consuming functional chewing gums as a snack or as a leisure activity are some of the key factors driving the market growth of functional chewing gums.

[Q]: What are the major trends in the global functional chewing gums market?
[A]: The major trends in the global functional chewing gums market include the rising demand for sugar-free functional chewing gums, the increasing demand for natural and organic functional chewing gums, and the growing popularity of customized and flavored functional chewing gums.

[Q]: What is the potential of product innovation in the global functional chewing gums market?
[A]: Product innovation is expected to be a key factor driving the global functional chewing gums market in the coming years. Manufacturers are focusing on developing innovative products with health benefits and enhanced flavors to meet the changing needs of consumers.