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Garments Steamer Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global garments steamer products market was valued at USD 1.3 billion in 2022 and is projected to expand at a CAGR of 8.8% from 2023 to 2030. The market growth is attributed to a surge in the demand for technologically advanced products. In addition, the increasing purchasing power of consumers is driving the sale of these products. Moreover, the wide range of benefits offered by garment steamers such as time-saving, improved clothing quality, and convenience are propelling the demand for the product.
Furthermore, the market participants are focusing on the development of new products to cater to the needs of consumers. For instance, in March 2021, Black+Decker launched a new product, the FSMH1621, that is a handheld garment steamer. The device has an integrated steam head and a storage compartment for the steam cord, which makes it easier to store and transport. In addition, the product has a dual-voltage technology that helps in the automatic adjustment of voltage settings when the device is used in different countries.
On the other hand, the increasing demand for travel garment steamers is also expected to drive the growth of the market. Travel garment steamers are compact and lightweight, making them easy to store and carry. Moreover, they are also faster and more efficient in terms of performance. For instance, in June 2021, Philips introduced a new travel garment steamer, the GC360/05. This product is equipped with steam output of 10g/min and is suitable for all types of fabric.
In addition, the growing trend of online shopping is also expected to support the growth of the market during the forecast period. Online stores offer a wide range of garments steamer products at discounted prices, which is encouraging more customers to purchase them. Furthermore, the availability of easy payment options such as cash on delivery and online payment is also facilitating online purchases.
The increasing focus of key players on product branding and marketing is also expected to drive the growth of the market. For instance, in April 2021, Conair Corporation launched a new product, the Conair True Glow Steamer. The product is designed to provide steam to a variety of fabrics and comes with an ergonomic, lightweight design. The company has invested heavily in advertising campaigns to promote their new product in order to boost its sales.
Product Insights
The domestic segment dominated the market in 2018 and it is expected to register the highest CAGR over the forecast period. Increasing disposable income among consumers along with rising demand for convenience products such as garments steamers is expected to drive the demand for domestic garment steamers over the forecast period. Moreover, the increasing penetration of the internet and e-commerce channels has made it easier for consumers to access garments steamers.
The commercial segment is expected to register a significant CAGR over the forecast period. The segment is expected to witness rapid growth due to the increasing demand for garments steamers from the hospitality and hotel industry. Garment steamers are increasingly being used in hotels and restaurants as they provide efficient and quick results. Moreover, the rising demand for improved aesthetic appeal of garments, along with the increasing adoption of steamers in the fashion industry, is expected to further fuel the demand for commercial garment steamers.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 35.8% in 2022. This segment is anticipated to remain as the most preferred distribution channel for garments steamers over the forecast period. The rising trend of shopping for home appliances in supermarkets & hypermarkets has been driven by the availability of a wide range of products in a single place. Supermarkets & hypermarkets offer the convenience to compare different products and prices, making them the most preferred choice for customers. In addition, the growing availability of private labels at competitive prices has driven the sales of garments steamers through this channel.
The online segment is anticipated to expand at the highest CAGR of 14.5% over the forecast period. The growth of the segment is mainly driven by the rising internet penetration, strong presence of e-commerce giants, and the convenience of online shopping. Moreover, the availability of apparel steamers on multiple online platforms, discounts & offers, and doorstep delivery have further fueled the demand for online distribution channels. In addition, the presence of multiple payment options has encouraged customers to purchase garments steamers online.
Type Insights
The handheld steamers segment accounted for the largest revenue share of 66.3% in the year 2022. The growing trend of portable steamers due to their convenience and portability is driving the segment. These steamers are suitable for a variety of fabrics and are easy to use as they are lightweight and can be used without any installation. Also, the increasing trend of e-commerce is creating more opportunities for the manufacturers to reach a larger target audience.
The garment steamers segment is expected to register the highest CAGR of 10.9% during the forecast period. The increasing usage of garment steamers in the hospitality industry such as hotels and restaurants is expected to increase the demand for this segment. Also, the increasing trend of gifting advanced garment steamers in occasions such as weddings is creating more demand for this segment. Furthermore, the growing trend of rental services for garment steamers is anticipated to create more opportunities for the market growth.
Regional Insights
Asia Pacific is the leading regional segment and is projected to account for the largest share of the market. The regional market is driven by the rising disposable income and consumer spending capabilities of middle-class households in the region. Moreover, the presence of a large number of local manufacturers in the region also contributes to the growth of the regional market. For instance, in April 2021, Xiaomi launched its garment steamer MiJia in India.
Europe is expected to be the second largest regional segment and is anticipated to witness significant growth in the coming years. The presence of major market players, such as Philips, Rowenta, and Tefal, in the region contributes to the growth of the market. Additionally, the rising awareness regarding eco-friendly products is expected to drive the growth of the market in this region. For instance, in June 2021, Rowenta launched the Eco Intelligence garment steamer in the UK.
Financial Projections
In this part of the garments steamer products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a garments steamer products business comes from the sale of steaming products, including fabric steamers, handheld steamers, and steamers for garment care. Other possible sources of profit include the sale of accessories, such as fabric shavers, fabric refreshers, and fabric wrinkle removers.
Projecting Expenses
In this section, all the regular expenses related to keeping the garments steamer products business running will be described. The list of operating expenses includes salaries and wages, utilities, maintenance and repairs, advertising and marketing, rent, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the garments steamer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Philips Electronics launched the PerfectCare Elite Plus garment steamer which is designed to be used on a variety of fabrics.
– In August 2022, Tefal launched the Perfect Steam range of garment steamers featuring innovative technology to reduce creases and remove odours.
– In October 2022, Rowenta launched the X-Cel garment steamer which is designed to provide even steam distribution and reduce creases in fabrics.
Some of the prominent players in the garments steamer market include:
– Philips Electronics
– Tefal
– Rowenta
– Black & Decker
– Conair Corporation
– SharkNinja
– Sunbeam Products, Inc.
– Russell Hobbs
– Panasonic Corporation
– Jiffy Steamer Company
Global Garments Steamer Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global garments steamer products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Handheld Garment Steamers
– Stationary Garment Steamers
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Electric
– Steam
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What Factors are Driving the Garments Steamer Market?
[A]: Increasing disposable income, rising awareness among consumers about the benefits of steaming garments, and technological advances in garment steamer designs are some of the factors driving the growth of the garments steamer market. Additionally, the convenience of using a garment steamer has led to an increase in its demand.
[Q]: Who are the Key Players in the Garments Steamer Market?
[A]: Philips, Conair, Jiffy Steamer, Rowenta, SharkNinja, Sunbeam, Black & Decker, Tefal, and Russell Hobbs are some of the key players in the global garments steamer market.
[Q]: What is the Potential for Product Innovation?
[A]: Manufacturers are focusing on incorporating advanced technologies such as IoT and AI in garment steamers to offer enhanced features. For instance, the Rowenta IS6300 garment steamer is integrated with a digital timer that allows users to steam their clothes for a specific period of time.
[Q]: What Region Offers the Largest Opportunity for Sales of Garments Steamers?
[A]: Asia Pacific is expected to be the largest market for garments steamers, due to the large population and strong economic growth in the region. The increasing awareness about the benefits of using garment steamers, coupled with the growing demand for innovative designs and features are expected to drive the garments steamer market in the region.
[Q]: What are the Major Challenges Faced by the Garments Steamer Market?
[A]: The high cost of garment steamers, lack of awareness about the benefits of using garment steamers, and price fluctuations of raw materials are some of the major challenges faced by the garments steamer market. Additionally, the presence of counterfeit products in the market is also a major challenge.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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