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Germany Consumer Appliances Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The German consumer appliances market was valued at USD 35 billion in 2022 and is expected to expand at a CAGR of 4.5% from 2023 to 2030. Germany is one of the dominant markets for consumer appliances in Europe. This growth is attributed to an increase in the number of households and rising disposable incomes, which have enabled consumers to purchase durable and high-quality appliances. Furthermore, the country’s leading manufacturers are constantly developing new products, such as smart appliances, which are gaining traction in the German market.
In Germany, the demand for washing machines, dryers, refrigerators, microwaves, dishwashers, and other household appliances is growing. This demand is further supported by the increasing trend of automating various tasks, such as laundry and dishwashing, with the help of these products. Furthermore, the rising cost of labor and the need to save time is driving the demand for these products. The growing trend of energy-efficient appliances is also propelling the market growth. Furthermore, the availability of refrigerators with a smart temperature control system is expected to fuel the demand for these products in the coming years.
In addition, the increasing penetration of online platforms for the sale of consumer appliances is expected to support the growth of the market. For instance, in January 2021, Home24, a German online furniture and home accessories retailer, launched its new home appliances range. The new product line includes washing machines, tumble dryers, dishwashers, and other appliances. Furthermore, the increasing preference for smart and connected appliances is expected to create a lucrative growth opportunity for the market in the coming years.
The growing demand for energy-efficient consumer appliances is also driving the market. The German government has been emphasizing energy efficiency and has introduced several energy efficiency labeling systems for consumer appliances. Furthermore, the introduction of the energy efficiency label for various products, such as refrigerators, washing machines, and tumble dryers, is expected to create a positive outlook for the market in the coming years.
Moreover, the increasing focus on sustainable product development is expected to boost the market’s growth. For instance, in March 2021, Miele launched its new Generation 7000 kitchen appliances range. The new range is designed with a focus on sustainability and energy efficiency. Furthermore, the rising trend of premiumization in the market is expected to drive the demand for high-end products in the future.
Product Insights
The laundry care appliances segment held a share of 26.2% in 2022. This segment is expected to expand at a CAGR of 5.3% during the forecast period. The popularity of laundry care appliances, such as washing machines and dryers, is increasing owing to their energy efficiency and convenience. Washing machines with the energy label A+++ consume up to 70% less energy than A-label washing machines. Furthermore, features such as automatic detergent dosing, delay start, and steam cleaning are further boosting the market.
The refrigeration appliances segment is anticipated to register the fastest CAGR of 6.3% during the forecast period. Refrigeration appliances are witnessing a surge in demand owing to their energy-saving capabilities and technological advancements. Consumers are increasingly opting for digitalized refrigeration appliances, such as refrigerators with LCD screens, Wi-Fi connectivity, and automatic ice makers. Additionally, the emergence of innovative models with high storage capacity, such as four-door and side-by-side refrigerators, is providing an impetus to the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the major share of the Germany consumer appliances market in 2021. Supermarkets and hypermarkets offer a wide selection of products and provide a convenient shopping experience for consumers. Furthermore, the availability of discounts, offers, and other schemes enhance the consumer’s purchasing power, thereby driving the growth of this segment. Additionally, the presence of store personnel assists customers to make quick purchasing decisions.
The online segment is projected to expand at the highest CAGR over the forecast period. The increasing popularity of online shopping platforms such as Amazon and eBay, as well as the growing prevalence of smartphones and tablets, has led to an increase in online sales of consumer appliances in Germany. Moreover, the availability of discounts and offers on consumer appliances through online channels has attracted customers and is projected to drive the growth of the online segment.
Type Insights
The freestanding segment held the majority of the market share in the Germany consumer appliances market in 2021. The segment is expected to witness a CAGR of 7.1% over the forecast period, mainly due to their easy installation, low cost, and compatibility with small spaces. Also, the introduction of energy-efficient freestanding appliances such as refrigerators and washing machines is driving the demand for this segment. For instance, in June 2021, Haier launched a new energy-efficient freestanding washing machine.
The built-in segment is expected to witness the highest CAGR of 8.8% over the forecast period. The demand for built-in appliances has increased due to their advanced technology, sleek designs, and luxurious outlook. Furthermore, the increasing trend of urbanization and renovation projects in Germany is driving the demand for built-in consumer appliances. For instance, in January 2021, Siemens launched a series of built-in appliances, including ovens, refrigerators, and dishwashers.
Regional Insights
Germany dominated the market and accounted for the largest revenue share in 2020. This is due to the growing demand for consumer appliances from the country’s largest population segment, the Baby Boomers. The country is also home to a large number of affluent people, which is contributing to the growth of the market. In addition, the presence of prominent players, such as Siemens, Miele, and Bosch, is bolstering the market growth. For instance, in July 2020, Bosch launched its HomeMade app, which provides consumers with personalized recipes and home-made meal ideas.
Western Europe is expected to witness the second-fastest growth in the coming years. This can be attributed to the presence of a well-established distribution network which makes it easier for manufacturers to enter the market. Moreover, the rising demand for smart home appliances is further expected to drive the growth of the market in the region. For instance, in August 2021, Bosch launched a new range of smart appliances in the U.K. which allow consumers to use their smartphones to control the appliances.
Financial Projections
In this part of the consumer appliances products business plan we will provide a detailed breakdown of all income and expense categories of the business. These projections are typically drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for a consumer appliances products business is the sale of products. This could include items such as refrigerators, freezers, ovens, microwaves, dishwashers, washing machines, dryers, and other large home appliances. Additionally, the business may offer services such as repairs and installation for a fee.
Projecting Expenses
In this section, all the regular expenses related to keeping the consumer appliances products business running will be described. The list of operating expenses includes rent or mortgage payments, wages, utilities, insurance policies, advertising, maintenance, and others. Additionally, the business may need to purchase inventory in order to meet customer demand, as well as equipment and tools needed to repair and install appliances.
Key companies & market share insights
Some of the key companies operating in the German consumer appliances market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Bosch launched a new range of kitchen appliances, including ovens, stoves, dishwashers, and refrigerators.
– In August 2022, Siemens announced the launch of a new line of washing machines, which are designed to reduce water and energy consumption.
– In September 2022, LG Electronics launched a new range of smart ovens, which can be controlled remotely via a smartphone.
Some of the prominent players in the German consumer appliances market include:
– Bosch
– Siemens
– LG Electronics
– Samsung Electronics Co., Ltd.
– BSH Hausgeräte GmbH
– Whirlpool Corporation
– Electrolux AB
– Miele & Cie. KG
– Gaggenau
– Gorenje d.d.
Global Germany Consumer Appliances Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Germany Consumer Appliances Products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Refrigerators
– Washing Machines
– Dishwashers
– Air Conditioners
– Electric Cookers
– Other Appliances
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Offline
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Free Standing Appliances
– Built-in Appliances
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– Germany
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Market Players in the Germany Consumer Appliances Market?
[A]: Major players operating in the Germany consumer appliances market include Robert Bosch GmbH, Siemens AG, BSH Hausgeräte GmbH, Whirlpool Corporation, Electrolux AB, AEG, Miele & Cie. KG, Panasonic Corporation, and LG Electronics Inc.
[Q]: What Factors are Driving the Growth of the Germany Consumer Appliances Market?
[A]: Factors driving the growth of the Germany consumer appliances market include increasing disposable income, increasing urbanization, and rising demand for energy-efficient appliances. Moreover, the rise in internet penetration and the implementation of digital technologies have also contributed to market growth.
[Q]: What are the Opportunities for Companies in the Germany Consumer Appliances Market?
[A]: Companies have the opportunity to capitalize on the rising demand for smart appliances, as well as the trend of customization and personalization. Moreover, manufacturers can capitalize on the growth of the e-commerce industry by increasing their online presence and offering their products through online platforms.
[Q]: What are the Challenges Faced by Companies in the Germany Consumer Appliances Market?
[A]: Companies in the Germany consumer appliances market face challenges such as high competition and tight margins. Moreover, the rising cost of raw materials and increasing labor costs are also hampering the growth of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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