The global ginger beer products market was valued at USD 8.6 billion in 2022 and is expected to register a CAGR of 5.6% over the forecast period of 2023 to 2030. The increasing demand for alcoholic beverages and the growing popularity of ginger beer products are driving the market growth. The popularity of ginger beer is rising because it is a healthier alternative to beer and other alcoholic beverages, as it contains fewer calories and sugar. Additionally, the emergence of craft breweries has also contributed to the surging demand for ginger beer products.

Furthermore, the increasing availability of ginger beer products in restaurants and supermarkets is expected to drive the market growth. Manufacturers are introducing new flavors of ginger beer to attract consumers. For instance, in June 2021, Fever-Tree announced the launch of its new ginger beer range, which includes ginger beer, ginger beer with elderflower, and ginger beer with mango & lime. The company has created a unique flavor profile for each of the new variants.

Additionally, manufacturers are introducing organic ginger beer products to meet the growing demand for organic beverages. For instance, in July 2021, Stone Brewing announced the launch of its new organic ginger beer, Stone Gingerland, as part of its organic portfolio. The beer is brewed with organic ingredients, including organic ginger root, organic cane sugar, and organic lemon juice.

The increasing demand for ready-to-drink (RTD) alcoholic beverages is also driving the market growth. As the RTD beverages are convenient and easy to consume, they are gaining traction among consumers. For instance, in August 2021, The Cambridge Distillery, a UK-based spirits distillery, launched its new ginger beer-inspired gin and tonic, which is an all-in-one RTD.

The increasing trend of gifting alcoholic beverages is expected to boost the market growth in the coming years. People are gifting ginger beer to their friends and family as it is considered to be a unique gift. Manufacturers are introducing gift packs, which has further increased the demand for ginger beer products. For instance, in October 2021, The Cambridge Distillery launched a new range of festive gift packs for its gin and tonic products. The gift packs include ginger beer-inspired gin and tonic and other festive-themed gin and tonic flavors.

The alcoholic ginger beer segment held a significant share of the market in 2022, owing to the rising consumption of alcoholic ginger beer in various countries such as the UK, the U.S., Australia, and New Zealand. According to an article published by Vinepair, in 2018, the UK alone consumed over 360 million liters of ginger beer, with Australia and New Zealand also showing significant consumption. Moreover, alcoholic ginger beer has also gained popularity among adults and is becoming a go-to drink for parties and other events.

The non-alcoholic ginger beer segment is anticipated to expand at the fastest CAGR of 8.5 % over the forecast period. Non-alcoholic ginger beer is gaining traction among health-conscious consumers, as it is a healthier alternative to other sugary soft drinks. Furthermore, the rising trend of organic and natural food products is also boosting the demand for non-alcoholic ginger beer. According to an article published by the BBC, in 2019, the demand for non-alcoholic beverages is rising at a rapid pace, due to health concerns and the growing demand for healthy beverage options.

The supermarkets and hypermarkets segment captured the major share of over 35.0% in 2022. The growth of this segment is mainly driven by the increasing number of supermarkets and hypermarkets that stock ginger beer and other related products. Supermarkets and hypermarkets offer a wide range of ginger beer products and provide customers with the convenience of purchasing a variety of products under one roof. Moreover, the presence of supermarkets and hypermarkets in various localities has further contributed to the segment’s growth.

The convenience stores segment is anticipated to expand at the highest CAGR of 8.6% over the forecast period. Convenience stores are mainly located in residential areas, streets, and small commercial areas, which makes them easily accessible. Convenience stores are known for their fast service and wide range of products, making them a popular choice for consumers. Additionally, the rising number of convenience stores across various countries has further contributed to the segment’s growth.

The non-alcoholic ginger beer segment is estimated to account for the largest revenue share of 88.7% in the year 2022. The increasing inclination of health-conscious consumers towards non-alcoholic drinks is driving the market. The high demand for low-calorie, organic, and natural drinks is providing a major boost to the growth of non-alcoholic ginger beer. Moreover, the rising demand for healthy and natural beverages is expected to drive the segment in the forecast period.

The alcoholic ginger beer segment is expected to expand at the highest CAGR of 14.3% over the forecast period. The rising demand for alcoholic beverages, particularly among the younger population, is driving the segment. Furthermore, the increasing popularity of ginger beer among craft beer drinkers is expected to fuel the market growth. In addition, the rising trend of flavored alcoholic beverages is expected to boost the market growth in the forecast period.

Asia Pacific is expected to witness the fastest growth in the coming years, owing to the increasing demand for ginger beer products among health-conscious consumers. In addition, the growing popularity of craft beer in countries such as China, Japan, and India is expected to drive the growth of the market in the region. For instance, in June 2021, the Japanese brewery Coedo launched the ginger beer product in the country.

Europe is expected to hold a significant share in the market. Growing demand from countries such as the UK, Germany, and France is expected to drive the growth of the market in the region. In the UK, the demand for ginger beer has been increasing due to the rising popularity of the drinks among health-conscious consumers. For instance, in April 2021, the UK-based company Crabbies launched a new range of alcoholic ginger beer with natural flavors.

North America is expected to witness a steady growth in the coming years. The increasing demand for low-calorie and natural beverages is expected to drive the growth of the market in the region. For instance, in April 2021, the US-based company Spindrift launched a new range of ginger beer with natural flavors.

In this part of the ginger beer products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your ginger beer products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a ginger beer products business comes from the sales of the product itself. This includes sales of the product directly to customers, as well as through distributors and retailers. Other possible sources of profit include catering services, events, and sponsorships.

Projecting Expenses
In this section, all the regular expenses related to keeping the ginger beer products business running will be described. The list of operating expenses includes ingredients and supplies, wages, packaging and labeling, advertising, utilities, and insurance policies. Other expenses may include delivery costs, market research and promotions, and legal and professional fees.

Some of the key companies operating in the ginger beer market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Brooklyn-based Fentimans launched a new flavor of their ginger beer, ginger lemon.

– In August 2022, Reed’s Inc. launched their new line of organic ginger beer.

– In October 2022, Fever-Tree launched their new craft ginger beer, which is made from naturally sourced ingredients.

Some of the prominent players in the ginger beer market include:

– Fentimans
– Reed’s Inc.
– Fever-Tree
– Pabst Brewing Company
– Kraft Heinz Company
– The Coca-Cola Company
– AB InBev
– BrewDog
– Shmaltz Brewing Company
– Goose Island Beer Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global ginger beer products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Traditional Ginger Beer
– Fruit Flavored Ginger Beer
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Product Innovation?
[A]: Ginger beer products are witnessing a surge in innovation as manufacturers are introducing new flavors, packaging, and formats to gain an edge in the market. The introduction of natural and organic ginger beer products is a popular trend that is contributing to the market’s growth. Moreover, companies are introducing new product lines that offer convenience, such as ready-to-drink ginger beer products.

[Q]: Who are the Key Players in the Ginger Beer Products Market?
[A]: Major players in the ginger beer products market include SABMiller, Kirin Co Ltd., Carlsberg Group, Diageo, Heineken N.V., Anheuser-Busch InBev, United Breweries Group, Asahi Group Holdings Ltd., and Molson Coors Brewing Co.

[Q]: Which Region Offers the Largest Opportunity for Sales of Ginger Beer Products?
[A]: Europe is expected to be the largest market for ginger beer products, owing to the presence of a large number of companies operating in the region. Moreover, the region is witnessing an increase in the sale of natural and organic ginger beer products, which is driving the growth of ginger beer products market.

[Q]: What are the factors driving the ginger beer products market?
[A]: Factors such as the increasing number of health-conscious consumers, the rising popularity of craft beer, and the increasing demand for natural and organic ginger beer products are driving the growth of the ginger beer products market.