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Glamping Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global glamping products market was valued at USD 9.1 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Glamping is the latest trend of camping, and the rising interest of tourists in unique and luxury travel experiences is driving the market growth. Glamping concept offers travelers a unique way to explore the outdoors with modern amenities and luxury services such as air conditioning, spa, and other recreational activities.
Several companies are investing in the development of glamping sites across the world. For instance, in February 2022, Under Canvas, a leading luxury camping company, opened its first glamping site in the UK. The site is located in the breathtaking landscape of the South Downs National Park and includes luxurious camping structures with modern amenities.
Manufacturers are launching products to meet the growing demand for glamping products. For instance, in August 2021, the UK-based manufacturer, Kampa launched a new glamping product range, GlampAir. The product range includes a range of inflatable shelters, portable air conditioning units, and other accessories for glamping. This new product launch will help strengthen the market position of the company.
In addition, the growing trend of renting outdoor equipment is expected to drive the market growth. For instance, in May 2021, the US-based rental company, GetOutfitted, launched a new rental product for glamping. The product range includes luxury tents, sleeping bags, and all the necessary camping accessories. The company offers these products at affordable prices, which will further increase the demand for the glamping market.
Furthermore, the growing trend of eco-tourism is expected to fuel the growth of the market. Eco-tourism has been growing significantly due to the awareness among consumers to reduce their carbon footprint and preserve the environment. This trend has resulted in higher demand for sustainable glamping products, such as tents made of recycled and biodegradable materials. For instance, in October 2021, the UK-based company, Terra Nauta, launched a new range of eco-friendly glamping tents made from recycled materials.
The increasing demand for glamping in rural areas is also driving the market growth. The growing trend of rural tourism is increasing the demand for glamping in rural areas. In addition, the presence of unexplored natural attractions in rural areas is further expected to support the growth of the market. For instance, in March 2021, the US-based company, Glamping Hub, launched a new glamping site in rural Oregon. The site features luxury tents and cabins with modern amenities, set in the backdrop of a beautiful natural setting.
Product Insights
The luxury camping equipment segment held the largest market share in 2021 and is expected to maintain its dominance over the forecast period. The increasing popularity of glamping has led to an increase in the demand for luxury camping equipment such as pop-up cabins, tents, sleeping bags, and furniture. According to a survey conducted by Glamping Hub in 2020, 55% of people said they enjoy the unique experience that glamping offers. Furthermore, factors such as rising disposable income and increasing awareness about the importance of leisure have been driving the demand for luxury camping equipment.
The camping accessories segment is anticipated to expand at the fastest CAGR of 7.6% over the forecast period. Growing preference for camping trips among individuals and increasing demand for camping accessories such as camping furniture, cookware, and portable lights is propelling the market growth. According to a survey conducted by the Outdoor Industry Association in 2021, 72% of respondents said they would go camping more often if they had the right accessories. In addition, increase in online sales of camping accessories is driving the market revenue.
Distribution Channel Insights
The speciality stores segment accounted for the largest share of the glamping products market in 2022. Speciality stores such as camping stores and outdoor stores offer a wide range of glamping products, from camping tents to camping furniture, bedding, kitchenware, and other camping accessories. These stores provide customers with an opportunity to view and touch the products before making their purchase. Speciality stores also provide customers with expert advice and recommendations on the best products for their camping needs.
The online segment is anticipated to register the highest CAGR over the forecast period. The increasing use of the internet and e-commerce platforms is the major factor driving the growth of the online distribution channel. The online platform provides customers with a wide range of glamping products and accessories with convenient purchase options, such as cash on delivery and online payments. In addition, the online platform also offers attractive deals and discounts, which further fuel the growth of the online segment.
Type Insights
The luxury segment accounted for the largest revenue share of 43.4% in 2020. The increasing popularity of glamping as an alternative to traditional camping has elevated the demand for luxury glamping products. Additionally, the rising disposable income of people in developed countries has also increased the demand for luxury glamping products. For instance, in December 2020, Lotus Belle, a U.K.-based company, launched a new series of luxury tents, which are designed to offer a comfortable camping experience. Also, companies such as Hyperlite Mountain Gear, Yonder Luxury Outdoor, and Go Glamping are introducing luxury glamping products such as ultra-lightweight tents and backpacks. These activities are propelling the growth of the luxury glamping market.
The budget segment is projected to expand at the highest CAGR of 10.3% during the forecast period. The increasing popularity of glamping as a recreational activity among the middle-income group has led to the growth of budget glamping products. For instance, in December 2020, US-based DECENT Company launched a budget-friendly glamping product, the DECENT Camping Tent. This product is designed to offer a comfortable camping experience at an affordable price. These activities are likely to increase the demand for budget glamping products during the forecast period.
Regional Insights
Europe is expected to dominate the global glamping products market in the forecast period, owing to the presence of some of the leading glamping operators in the region. The increasing popularity of glamping activities in countries such as the U.K., Germany, and France is expected to drive the growth of the market in the region. Additionally, the presence of a large number of high net worth individuals in these countries is expected to further enhance the demand for glamping products in the region.
The glamping products market in North America is anticipated to grow at a significant pace, owing to the increasing popularity of outdoor activities in the region. The increasing trend of eco-tourism and the presence of a large number of national parks and other protected areas in the U.S. and Canada are expected to drive the growth of the market in the region. Moreover, the rising demand for luxurious camping experiences is further expected to create lucrative opportunities for the market players in the region.
Financial Projections
In this part of the glamping products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your glamping business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a glamping products business comes from the sale of tents, sleeping bags, and other camping gear. Here you will find a list with a description of each of these items, as well as other possible sources of profit such as online sales, wholesales, and retail stores.
Projecting Expenses
In this section, all the regular expenses related to keeping the glamping products business running will be described. The list of operating expenses includes raw materials, production costs, wages, marketing and advertising, shipping and handling fees, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the glamping products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Kampgrounds of America launched a new range of glamping tents with a variety of sizes, styles, and amenities.
– In September 2022, Glamping Hub launched a new collection of luxury camping tents with built-in amenities such as climate control, indoor fireplaces, and private bathrooms.
– In October 2022, Glamping Tent Co. launched a range of glamping tents that can be customized according to the customer’s needs and preferences.
Some of the prominent players in the glamping products market include:
– Kampgrounds of America
– Glamping Hub
– Glamping Tent Co.
– Luxury Outdoor Adventures
– Glamping 365
– Glamping Sites
– Glamping.com
– Glamping Hub
– Tentrr
– Glamping Treehouse
Global Glamping Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global glamping products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Luxury Tents
– Furniture
– Kitchen Utensils
– Camping Equipment
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Online
– Offline
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the most popular Glamping Products?
[A]: The most popular glamping products include luxury tents, campers, yurts, safari tents, treehouses, cabins, tipis, RVs, and camper vans. These products provide consumers with the convenience of traditional camping but with added amenities such as air conditioning, Wi-Fi, and a fully-stocked kitchen.
[Q]: Who are the Key Players in the Glamping Products Market?
[A]: Some of the key players in the glamping products market include Kampgrounds of America Inc., Kamp’N Round, Glampers Group Inc., Glamping Hub LLC, and Recon Camping Solutions LLC.
[Q]: Which Region Offers the Largest Opportunity for Sales of Glamping Products?
[A]: North America is expected to dominate the global glamping products market due to the growing demand for outdoor recreational activities and the presence of numerous glamping sites in North America.
[Q]: What are the factors driving the glamping products market?
[A]: Factors such as rising disposable income, growing popularity of glamping, the emergence of eco-tourism, and increasing demand for outdoor recreational activities are driving the growth of the glamping products market. In addition, the increasing adoption of advanced glamping products such as luxury tents, campers, yurts, and safari tents are further driving the market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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