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Gluten-free Bakery Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global gluten-free bakery products market was valued at USD 11.2 billion in 2022 and is expected to register a CAGR of 8.2% from 2023 to 2030. The growing prevalence of gluten intolerance among people has resulted in the increasing demand for gluten-free products. Moreover, increasing awareness among people about the health benefits of gluten-free products is also boosting the demand. The rising demand for healthy and nutrient-rich products has further accelerated the demand for gluten-free bakery products.
In addition, the increasing demand for convenient and ready-to-eat products is driving the demand for gluten-free bakery products. The emergence of online grocery stores and the availability of various discounts and offers on online platforms have further propelled the demand for the product. The increasing trend of premiumization is also contributing to the growth of the market. For instance, in March 2021, UK-based brand Genius Foods launched a range of gluten-free bakery products. The brand has launched a range of gluten-free cakes, buns, and rolls.
Furthermore, the increasing number of gluten-free product launches by key players is expected to support the growth of the market. For instance, in December 2021, the multinational food-processing corporation Cargill Incorporated launched a range of gluten-free bakery products. The company has launched a range of gluten-free breads, buns, and rolls. In addition, the company has launched a range of products with no artificial ingredients, preservatives, and flavors.
The rising trend of veganism among people has further propelled the demand for gluten-free bakery products. The growing awareness about health and nutrition is leading to an increased demand for vegan products. Furthermore, the increasing number of campaigns and initiatives to promote veganism are also driving the demand for gluten-free bakery products. For instance, in July 2021, Veganuary, a vegan campaign, launched its 2021 campaign to promote the vegan lifestyle among people.
Moreover, the increasing shift of consumers towards healthy and organic products is also aiding the growth of the market. The increasing demand for products that are free from preservatives, artificial ingredients, and flavors is supporting the demand for gluten-free bakery products. Furthermore, the increasing demand for organic and natural products is expected to drive the market growth in the coming years.
Product Insights
The bread segment held the highest share in the gluten-free bakery products market in 2019, and is expected to remain dominant over the forecast period. The increasing demand for gluten-free bread is driven by the rising consumer awareness about gluten-free products. According to an article published by Food Business News, in April 2020, the sales of gluten-free bread have increased by 10.3% in the U.S. compared to the previous year. Furthermore, increasing consumer preference for healthy and organic products, and the growing awareness about the health benefits of gluten-free products are some of the key factors driving the market growth.
The cakes and pastries segment is projected to expand at the fastest CAGR of 8.2% over the forecast period. The rising demand for gluten-free cakes and pastries is driven by the increasing consumer preference for healthier and organic products. According to an article published by Packaged Facts, in January 2020, the sales of gluten-free cakes and pastries have increased by 8.2% in the U.S. compared to the previous year. Furthermore, increasing awareness about the health benefits of gluten-free products and rising disposable income are some of the key factors driving the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase gluten-free bakery products. According to a study by the Associated Press in 2020, the demand for gluten-free bakery products has increased significantly due to increased awareness of celiac disease and gluten intolerance. Supermarkets and hypermarkets provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required gluten-free product.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. E-commerce development in the gluten-free bakery products industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Eat Natural launched their online store focused on gluten-free bakery products. The website offers a wide range of gluten-free products such as cakes, cookies, breads, muffins, and pastries. In addition, it also offers health-conscious gluten-free products like vegan, sugar-free, and low-calorie options.
Type Insights
The gluten-free packaged food segment accounted for the largest revenue share of 66.3% in the year 2022. The rising awareness of the health benefits of gluten-free products among consumers is driving the demand for these products. Consumers are increasingly opting for gluten-free products due to the presence of several vitamins, minerals, and probiotics. Also, the growing demand for convenience food is driving the demand for gluten-free bakery products. For instance, in April 2021, Namaste Foods launched its new gluten-free baking mix, which is easy to make and provides a hassle-free baking experience.
The gluten-free bakery shops segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. The increasing number of gluten-free bakery shops across the globe is driving the segment. Consumers are more likely to visit a gluten-free bakery shop due to the assurance of the quality of products offered. For instance, in June 2020, Schär opened its first gluten-free bakery shop in Milan, Italy. The shop offers a wide range of gluten-free products such as bread, pizza, and cakes.
Regional Insights
Europe dominated the global gluten-free bakery products market and accounted for a revenue share of over 38.1% in 2022. The region has witnessed an increasing trend of gluten-free food products in retail stores and restaurants, mainly due to the rise in the number of people following a gluten-free diet. Additionally, the increasing demand for gluten-free bakery products from people with gluten intolerance, celiac disease, and other conditions is driving the market in the region. For instance, in February 2021, Coppenrath & Wiese launched gluten-free cheesecakes and other gluten-free bakery products in the U.K.
North America is expected to witness the second-fastest growth in the coming years. The presence of several gluten-free bakery product manufacturers, such as Schär, Udi’s, and Kinnikinnick, is a key factor driving the growth of the market in the region. Furthermore, the increasing popularity of gluten-free bakery products among health-conscious millennials and Gen Z is also driving the market in the region. For instance, in November 2021, Seattle-based company, Maninis Gluten-Free, launched a new line of gluten-free products, including gluten-free products such as muffins, bagels, and sweet breads.
Financial Projections
In this part of the Gluten-Free Bakery Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your gluten-free bakery products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a gluten-free bakery products business comes from sales of products, catering services, and wholesale orders. Here you will find a list with a description of each of them and other possible sources of profit such as retail partnerships and online orders.
Projecting Expenses
In this section, all the regular expenses related to keeping the gluten-free bakery products business running will be described. The list of operating expenses includes ingredients and supplies, employee wages, rent and utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the gluten-free bakery products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Gluten-Free Palace launched a new range of gluten-free bakery products, such as breads, muffins, cookies, and cakes.
– In August 2022, Gluten-Free Express launched a new range of gluten-free cakes and cupcakes.
– In September 2022, Gluten-Free Kitchen launched a new range of gluten-free breads, donuts, and pies.
Some of the prominent players in the gluten-free bakery products market include:
– Gluten-Free Palace
– Gluten-Free Express
– Gluten-Free Kitchen
– Udi’s Gluten Free Foods
– Glutino Food Group
– Canyon Bakehouse
– Against the Grain Gourmet
– BFree Foods
– Essential Baking Company
– Rudi’s Gluten-Free Bakery
Global Gluten-free Bakery Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gluten-free bakery products market based on product type, distribution channel, region, and product category:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Bread & Baked Goods
– Snacks & Cookies
– Flours & Grains
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Grocery Stores
– Specialty Stores
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
4. Product Category Outlook (Revenue, USD Million, 2017 – 2030)
– Non-vegan
– Vegan
Frequently Asked Questions
[Q]: What are the Key Drivers for the Gluten-Free Bakery Products Market?
[A]: The key factors driving the gluten-free bakery products market are consumer preference for health and wellness, innovative product launches, increasing awareness about the health benefits of gluten-free products, and the availability of gluten-free products in the market.
[Q]: What are the Major Regional Markets for Gluten-Free Bakery Products?
[A]: The major regional markets for gluten-free bakery products are North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
[Q]: What Types of Gluten-Free Bakery Products are Available?
[A]: Gluten-free bakery products include breads, cakes, cookies, muffins, and other baked goods.
[Q]: What are the Emerging Trends in the Gluten-Free Bakery Products Market?
[A]: The emerging trends in the gluten-free bakery products market include the increasing use of natural and organic ingredients, the use of gluten-free grains and flours, an increase in the number of gluten-free product launches, and the emergence of gluten-free bakery cafes.
[Q]: What are the Key Strategies Adopted by Market Players?
[A]: Key strategies adopted by market players include product innovation, strategic partnerships, collaborations, and mergers and acquisitions.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

Gluten-free Bakery Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
Report Overview
The global gluten-free bakery products market was valued at USD 11.2 billion in 2022 and is expected to register a CAGR of 8.2% from 2023 to 2030. The growing prevalence of gluten intolerance among people has resulted in the increasing demand for gluten-free products. Moreover, increasing awareness among people about the health benefits of gluten-free products is also boosting the demand. The rising demand for healthy and nutrient-rich products has further accelerated the demand for gluten-free bakery products.
In addition, the increasing demand for convenient and ready-to-eat products is driving the demand for gluten-free bakery products. The emergence of online grocery stores and the availability of various discounts and offers on online platforms have further propelled the demand for the product. The increasing trend of premiumization is also contributing to the growth of the market. For instance, in March 2021, UK-based brand Genius Foods launched a range of gluten-free bakery products. The brand has launched a range of gluten-free cakes, buns, and rolls.
Furthermore, the increasing number of gluten-free product launches by key players is expected to support the growth of the market. For instance, in December 2021, the multinational food-processing corporation Cargill Incorporated launched a range of gluten-free bakery products. The company has launched a range of gluten-free breads, buns, and rolls. In addition, the company has launched a range of products with no artificial ingredients, preservatives, and flavors.
The rising trend of veganism among people has further propelled the demand for gluten-free bakery products. The growing awareness about health and nutrition is leading to an increased demand for vegan products. Furthermore, the increasing number of campaigns and initiatives to promote veganism are also driving the demand for gluten-free bakery products. For instance, in July 2021, Veganuary, a vegan campaign, launched its 2021 campaign to promote the vegan lifestyle among people.
Moreover, the increasing shift of consumers towards healthy and organic products is also aiding the growth of the market. The increasing demand for products that are free from preservatives, artificial ingredients, and flavors is supporting the demand for gluten-free bakery products. Furthermore, the increasing demand for organic and natural products is expected to drive the market growth in the coming years.
Product Insights
The bread segment held the highest share in the gluten-free bakery products market in 2019, and is expected to remain dominant over the forecast period. The increasing demand for gluten-free bread is driven by the rising consumer awareness about gluten-free products. According to an article published by Food Business News, in April 2020, the sales of gluten-free bread have increased by 10.3% in the U.S. compared to the previous year. Furthermore, increasing consumer preference for healthy and organic products, and the growing awareness about the health benefits of gluten-free products are some of the key factors driving the market growth.
The cakes and pastries segment is projected to expand at the fastest CAGR of 8.2% over the forecast period. The rising demand for gluten-free cakes and pastries is driven by the increasing consumer preference for healthier and organic products. According to an article published by Packaged Facts, in January 2020, the sales of gluten-free cakes and pastries have increased by 8.2% in the U.S. compared to the previous year. Furthermore, increasing awareness about the health benefits of gluten-free products and rising disposable income are some of the key factors driving the market growth.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 41.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets and hypermarkets as a primary source to purchase gluten-free bakery products. According to a study by the Associated Press in 2020, the demand for gluten-free bakery products has increased significantly due to increased awareness of celiac disease and gluten intolerance. Supermarkets and hypermarkets provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required gluten-free product.
The online segment is anticipated to expand at the highest CAGR of 12.6% over the forecast period. E-commerce development in the gluten-free bakery products industry has been rapid, with companies launching online websites and shopping apps to increase their brand visibility among consumers. For instance, in December 2022, Eat Natural launched their online store focused on gluten-free bakery products. The website offers a wide range of gluten-free products such as cakes, cookies, breads, muffins, and pastries. In addition, it also offers health-conscious gluten-free products like vegan, sugar-free, and low-calorie options.
Type Insights
The gluten-free packaged food segment accounted for the largest revenue share of 66.3% in the year 2022. The rising awareness of the health benefits of gluten-free products among consumers is driving the demand for these products. Consumers are increasingly opting for gluten-free products due to the presence of several vitamins, minerals, and probiotics. Also, the growing demand for convenience food is driving the demand for gluten-free bakery products. For instance, in April 2021, Namaste Foods launched its new gluten-free baking mix, which is easy to make and provides a hassle-free baking experience.
The gluten-free bakery shops segment is anticipated to expand at the highest CAGR of 8.3% over the forecast period. The increasing number of gluten-free bakery shops across the globe is driving the segment. Consumers are more likely to visit a gluten-free bakery shop due to the assurance of the quality of products offered. For instance, in June 2020, Schär opened its first gluten-free bakery shop in Milan, Italy. The shop offers a wide range of gluten-free products such as bread, pizza, and cakes.
Regional Insights
Europe dominated the global gluten-free bakery products market and accounted for a revenue share of over 38.1% in 2022. The region has witnessed an increasing trend of gluten-free food products in retail stores and restaurants, mainly due to the rise in the number of people following a gluten-free diet. Additionally, the increasing demand for gluten-free bakery products from people with gluten intolerance, celiac disease, and other conditions is driving the market in the region. For instance, in February 2021, Coppenrath & Wiese launched gluten-free cheesecakes and other gluten-free bakery products in the U.K.
North America is expected to witness the second-fastest growth in the coming years. The presence of several gluten-free bakery product manufacturers, such as Schär, Udi’s, and Kinnikinnick, is a key factor driving the growth of the market in the region. Furthermore, the increasing popularity of gluten-free bakery products among health-conscious millennials and Gen Z is also driving the market in the region. For instance, in November 2021, Seattle-based company, Maninis Gluten-Free, launched a new line of gluten-free products, including gluten-free products such as muffins, bagels, and sweet breads.
Financial Projections
In this part of the Gluten-Free Bakery Products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your gluten-free bakery products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a gluten-free bakery products business comes from sales of products, catering services, and wholesale orders. Here you will find a list with a description of each of them and other possible sources of profit such as retail partnerships and online orders.
Projecting Expenses
In this section, all the regular expenses related to keeping the gluten-free bakery products business running will be described. The list of operating expenses includes ingredients and supplies, employee wages, rent and utilities, insurance policies, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the gluten-free bakery products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Gluten-Free Palace launched a new range of gluten-free bakery products, such as breads, muffins, cookies, and cakes.
– In August 2022, Gluten-Free Express launched a new range of gluten-free cakes and cupcakes.
– In September 2022, Gluten-Free Kitchen launched a new range of gluten-free breads, donuts, and pies.
Some of the prominent players in the gluten-free bakery products market include:
– Gluten-Free Palace
– Gluten-Free Express
– Gluten-Free Kitchen
– Udi’s Gluten Free Foods
– Glutino Food Group
– Canyon Bakehouse
– Against the Grain Gourmet
– BFree Foods
– Essential Baking Company
– Rudi’s Gluten-Free Bakery
Global Gluten-free Bakery Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gluten-free bakery products market based on product type, distribution channel, region, and product category:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Bread & Baked Goods
– Snacks & Cookies
– Flours & Grains
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Grocery Stores
– Specialty Stores
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
4. Product Category Outlook (Revenue, USD Million, 2017 – 2030)
– Non-vegan
– Vegan
Frequently Asked Questions
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
To request a free sample copy of this report, please complete the form below.
We value your investment and offer free customization with every report to fulfil your exact research needs.

GET A FREE SAMPLE
This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.
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