The global gluten-free baking mixes products market was valued at USD 3.2 billion in 2021 and is projected to expand at a CAGR of 8.4% from 2022 to 2030. The increasing prevalence of gluten intolerance among individuals is a primary factor driving the demand for gluten-free baking mixes products. Furthermore, the rising health consciousness among consumers and the growing awareness of the benefits of gluten-free baking mixes products are major factors driving the market growth.

The prevalence of Celiac Disease and Non-Celiac Gluten Sensitivity (NCGS) is increasing, prompting people to switch to gluten-free diets. Additionally, increasing disposable income and the rising number of working women are also contributing to the growth of the market. Furthermore, the rising demand for convenience food is driving the market as gluten-free baking mixes products are easy to prepare and require minimal time.

The rise in the number of vegan and vegetarian consumers is also positively impacting the market. As gluten-free baking mixes products are vegan, the demand for them among vegan and vegetarian consumers is increasing. The availability of a wide variety of gluten-free baking mixes products, such as muffins, cookies, cakes, and pancakes, is also driving the market. Moreover, the increasing demand for healthful and organic alternatives is also boosting the market growth.

In addition, the increasing demand for gluten-free baked goods is also driving the market. The growing preference for on-the-go snacks and the availability of gluten-free snacks are further driving the market. Furthermore, the growing popularity of gluten-free diets is also driving the market as more people are opting for gluten-free products. Furthermore, the growing awareness of the health benefits associated with gluten-free baking mixes products is expected to drive the market during the forecast period.

The bread and pizza crust segment accounted for a share of more than 30% in 2022. The increasing demand for gluten-free baking mixes is being driven by the rising prevalence of celiac disease and gluten allergies globally. According to the National Celiac Association, in 2019, approximately 1 in 100 people have celiac disease. The rising popularity of gluten-free diets for health-conscious consumers and the increasing availability of gluten-free mixes in the market are further propelling the demand for gluten-free baking mixes.

The cake segment is anticipated to expand at the fastest CAGR of 8.6% over the forecast period. The rising demand for cakes among consumers and the increasing demand for gluten-free cakes are key factors driving the growth of this segment. Moreover, the increasing availability of gluten-free cake mixes in the market and the rising popularity of online shopping are further bolstering the growth of the market. According to an article published by the University of Halmstad, in November 2019, 62% of consumers said they preferred to buy gluten-free cake mixes online.

The supermarkets and hypermarkets segment held the major share of over 46.3% in 2022. The growth of this segment is mainly supported by the increasing availability of gluten-free products in supermarkets and hypermarkets. These establishments offer a wide range of products, allowing customers to purchase baking mixes based on their dietary requirements. Moreover, the presence of a product specialist in these stores helps customers to identify and choose the right product as per their requirements.

The online segment is anticipated to register the highest CAGR of 12.7% over the forecast period. The increasing penetration of the internet and the availability of various e-commerce stores have made it easier for consumers to purchase gluten-free baking mixes online. Companies are also focusing on launching their own online stores to directly reach the customers. For instance, in March 2021, Bob’s Red Mill launched an online store, BobsRedMill.com, to sell its gluten-free baking mixes and other products to customers.

The gluten-free bakery mixes segment accounted for the largest revenue share of 71.2% in the year 2022. The rising prevalence of celiac disease and gluten allergies among consumers is the primary factor driving the growth of the gluten-free bakery mixes market. Furthermore, the growing number of initiatives and awareness programs for gluten-free food products is contributing to the market growth. For instance, in 2021, the Gluten-Free Food Program (GFFP) launched a nationwide campaign to educate consumers about the benefits of gluten-free food and the importance of adhering to a gluten-free diet.

The organic bakery mixes segment is expected to expand at the highest CAGR of 9.8% over the forecast period. The increasing demand for organic products due to growing health consciousness among consumers is driving the growth of this segment. In addition, easy availability of organic bakery mixes online, as well as in stores, is further driving the segment growth. For instance, in 2021, Bob’s Red Mill launched an organic gluten-free pancake & waffle mix, which is made with organic stone-ground whole grain sorghum flour, tapioca flour, and potato starch.

Europe is expected to dominate the global market, owing to the rising health consciousness among consumers and increased prevalence of gluten-intolerance amongst the population. In 2018, the European Union passed regulations that made it mandatory for all food products labeled as ‘gluten-free’ to have no more than 20 parts per million of gluten. This has led to an increase in the availability of gluten-free products in the market, driving the growth of the global gluten-free baking mixes market.

North America is expected to be the second-largest market, driven by the growing demand for convenient food products and the growing number of health-conscious consumers in the region. The increasing prevalence of food allergies and food intolerances, such as celiac disease, has also led to an increase in the demand for gluten-free products. In addition, the presence of large multinational companies, such as General Mills, Inc., is expected to drive the growth of the market in the region.

Asia Pacific is expected to witness the fastest growth during the forecast period, driven by the rising disposable incomes of the middle-class population and the growing demand for convenience food products in the region. The rising awareness regarding the health benefits of gluten-free products is also expected to boost the market in the region.

In this part of the gluten-free baking mixes products business plan, we will present a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your baking mixes products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a gluten-free baking mixes products business comes from the sale of the gluten-free baking mixes, retail sales, and wholesale. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and selling to other businesses.

Projecting Expenses
In this section, all the regular expenses related to keeping the gluten-free baking mixes products business running will be described. The list of operating expenses includes ingredients, packaging and shipping, wages, advertising, and others.

Some of the key companies operating in the gluten-free baking mixes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In September 2022, Enjoy Life Foods launched a new line of gluten-free baking mixes.

– In August 2022, Bob’s Red Mill launched a new line of gluten-free baking mixes for cakes and other desserts.

– In July 2022, Jovial Foods Inc. launched a line of gluten-free baking mixes for cookies and desserts.

Some of the prominent players in the gluten-free baking mixes market include:

– Enjoy Life Foods
– Bob’s Red Mill Natural Foods
– Jovial Foods Inc.
– Gluten Free Pantry
– Conagra Brands Inc.
– General Mills, Inc.
– Schär AG/SPA
– Dr. Schär AG/SPA
– BFree Foods
– Ener-G Foods, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gluten-free baking mixes products market based on product type, distribution channel, and region:

1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)

– Cakes
– Brownies & Bars
– Cookies
– Rolls & Biscuits
– Pancakes & Waffles
– Muffins
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Estimated Growth Rate of the Gluten-free Baking Mixes Market?
[A]: The global gluten-free baking mixes market is expected to grow at a CAGR of 5.8% from 2020 to 2027.

[Q]: What are the Factors Propelling Market Growth?
[A]: Factors such as increasing number of health-conscious consumers and increasing awareness about gluten-free products among people with gluten intolerance are propelling the growth of the gluten-free baking mixes market.

[Q]: Who are the Key Players in the Gluten-free Baking Mixes Market?
[A]: Key players in the gluten-free baking mixes market include General Mills Inc., The Kroger Co., Conagra Brands, Inc., Hain Celestial Group, Inc., Ener-G Foods, Inc., Dr. Schär AG/SPA, Krusteaz, Bob’s Red Mill Natural Foods, Inc., and Namaste Foods, LLC.

[Q]: What are the Benefits of Gluten-free Baking Mixes?
[A]: Gluten-free baking mixes offer many benefits, such as they are easy to use, they provide a convenient baking experience, they are suitable for people with gluten intolerance and allergies, and they are often lower in fat and calories than traditional baking mixes.

[Q]: What are the Major Regional Markets for Gluten-Free Baking Mixes?
[A]: North America is expected to be the largest regional market for gluten-free baking mixes, followed by Europe and Asia Pacific. The growth of the gluten-free baking mixes market in these regions is mainly attributed to the increasing prevalence of celiac disease, gluten intolerance, and other allergies.