The global gluten-free products market was valued at USD 16.3 billion in 2022 and is expected to witness a CAGR of 8.2% from 2023 to 2030. The increasing prevalence of celiac disease and wheat allergies has been a major factor driving the market. Celiac disease is an autoimmune disorder caused by the ingestion of gluten-containing foods. According to the Centers for Disease Control and Prevention (CDC), the prevalence of celiac disease in the U.S. is 1% in the general population, and it is estimated that up to 3 million people suffer from the condition in the country. Moreover, the increasing awareness of the health benefits associated with gluten-free products is expected to drive the market over the forecast period.

Furthermore, manufacturers are introducing innovative products in the market to cater to the growing demand for gluten-free products. For instance, in October 2021, Kellogg’s launched a new range of gluten-free cereal products, including Special K Red Berries and Frosted Flakes, in the U.S. market. The products are made with gluten-free oats, which provide a variety of essential nutrients and a good source of dietary fiber. In addition, the rising trend of health-conscious consumers is expected to drive the demand for gluten-free products.

Moreover, the growing demand for convenience foods is expected to boost the market growth. Increasing disposable income and changing lifestyles have led to the development of convenience foods, such as ready-to-eat meals, frozen food, and snacks. Consumers are increasingly opting for convenience foods due to their convenience and easy availability. Moreover, the availability of gluten-free convenience foods is expected to further drive the demand for gluten-free products over the forecast period.

The increasing number of restaurants, cafes, and bakeries offering gluten-free products is further expected to support the market growth. The availability of these products in restaurants and cafes is fueling the demand from consumers, as they offer a wide range of gluten-free options. Moreover, the rising number of bakeries offering gluten-free products is expected to drive the market. For instance, in October 2021, California-based bakery Mrs. Fields launched a new line of gluten-free cookies, which are made with rice flour instead of wheat flour. The product range includes vegan, dairy-free, and other gluten-free options.

The baked products segment accounted for the largest market share of around 48.5% in 2020. Increasing consumer health awareness and rising prevalence of gluten-free diets are the major factors driving the growth of the baked products segment. According to a survey conducted by Mintel, in May 2020, 25% of total respondents said that they were looking for gluten-free snacks. Additionally, the growing demand for gluten-free products due to their health benefits and easy availability of gluten-free products in the market is contributing to the growth of the segment.

The cereal segment is anticipated to register the fastest CAGR of 8.7% during the forecast period. Growing awareness about the health benefits of gluten-free cereals and the convenience offered by them have been driving the segment. In addition, the growing trend of veganism and plant-based diets, which eliminate the consumption of gluten-containing products, is also augmenting the demand for gluten-free cereals. According to an article published by the University of Chicago Medicine, in April 2020, consuming gluten-free cereals can help improve gut health.

The supermarkets and hypermarkets segment captured the major share of over 34.3% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase gluten-free products. According to a recent survey, the majority of shoppers in the gluten-free segment find it easier to shop for gluten-free products in supermarkets & hypermarkets, as they can compare prices and product quality of gluten-free products from multiple brands in one place.

The online segment is anticipated to expand at the highest CAGR of 13.7% over the forecast period. The increasing penetration of the internet, along with the growing number of e-commerce websites, have enabled manufacturers to market and promote their products to a larger customer base. Additionally, the availability of gluten-free products online also makes it easier for customers to search for the desired product and compare prices from different vendors. Furthermore, the convenience of online shopping has also been instrumental in driving the growth of the segment.

The packaged food segment accounted for the highest revenue share of 70.1% in the year 2022. The increasing trend of health and wellness among consumers, especially among the youth, is driving the demand for packaged food products. Furthermore, the growing demand for convenience and on-the-go products, owing to the hectic lifestyle of consumers, is also propelling the demand for packaged food products. For instance, in August 2020, Dr. Schar, a brand of Dr. Schar Son, launched a range of gluten-free snacking products, such as Pretzel Bites, Bagel Thins, and Sunflower Seed Crisps.

The bakery segment is expected to expand at the highest CAGR of 7.0% during the forecast period. The growing demand for healthy bakery products is driving the market. Additionally, the introduction of innovative products by manufacturers is projected to drive the market. For instance, in November 2020, Canyon Bakehouse, a brand of Hearthside Food Solutions, launched a range of gluten-free bakery products, including Cinnamon Raisin Bagels, Everything Bagels, and Cinnamon Raisin Bread.

Europe is projected to be the largest market for gluten-free products, with a market share of more than 42.7% in 2022. This is attributed to the growing prevalence of celiac disease, which is the leading cause of gluten intolerance. This has led to rising demand for gluten-free products in the region, as consumers are more aware of the health benefits associated with gluten-free diets. Additionally, the increasing presence of supermarkets and hypermarkets across the region is further fueling the growth of the market.

North America is expected to witness the second-highest growth rate in the coming years. An increase in the disposable income of the population in the region is a key factor driving the growth of the market. Furthermore, the rising demand for convenience foods is expected to bolster the growth of the market in the region. Moreover, the presence of prominent players such as General Mills and Kelloggs is further expected to drive the growth of the market.

In this part of the gluten free products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your gluten free products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a gluten free products business comes from sales of the products, which may include gluten-free baked goods, snacks, and other food items. There may also be additional sources of income such as online sales, delivery services, and wholesale orders.

Projecting Expenses
In this section, all the regular expenses related to keeping the gluten free products business running will be described. The list of operating expenses includes ingredients, packaging materials, advertising, wages, utilities, rent, insurance policies, and others.

Some of the key companies operating in the gluten-free products market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Nestle launched new gluten-free cereal bars and snack bars.

– In August 2022, General Mills launched a new line of gluten-free products.

– In October 2022, Kellogg’s launched a range of gluten-free cereal and snack products.

Some of the prominent players in the gluten-free products market include:

– Nestle
– Unilever
– General Mills
– Kellogg’s
– Conagra Brands
– Kraft Heinz
– Boulder Brands
– Hain Celestial
– B&G Foods
– Dr. Schar Group

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global gluten-free products market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Baked Goods
– Dairy & Dairy Alternatives
– Snacks
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Natural & Specialty Stores
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Factors Driving the Gluten-Free Products Market?
[A]: The increasing prevalence of celiac disease, gluten intolerance, and wheat allergies are the key factors driving the growth of the gluten-free products market. The rising awareness about the health benefits of gluten-free products is also driving the market. Furthermore, the growing demand for convenience food products and the increasing popularity of vegan and vegetarian diets are some of the other factors contributing to the market growth.

[Q]: Who are the Key Players in the Gluten-Free Products Market?
[A]: The key players in the gluten-free products market include General Mills, Inc., Hearthside Food Solutions, LLC, Dr. Schär AG/SPA, Glutino Food Group, Hain Celestial Group, Inc., The Kraft Heinz Company, and Nestle S.A.

[Q]: Which Region is Expected to Dominate the Gluten-Free Products Market?
[A]: North America is expected to dominate the gluten-free products market due to the growing awareness about the health benefits of gluten-free products, increasing prevalence of celiac disease, gluten intolerance, and wheat allergies, and rising demand for convenience food products.

[Q]: What are the Opportunities in the Gluten-Free Products Market?
[A]: The increasing demand for gluten-free products in healthcare institutions and the growing number of new product innovations and formulations are some of the key opportunities in the gluten-free products market. Additionally, the increasing demand for gluten-free products from the developing countries is expected to provide further opportunities for the market players.