The global Greek yogurt products market was valued at USD 6.7 billion in 2021 and is projected to expand at a CAGR of 7.2% from 2022 to 2030. Greek yogurt is a type of strained yogurt with a thicker, creamier texture than regular yogurt. It is produced by straining the liquid whey from regular yogurt, which makes it higher in protein and lower in sugar and carbohydrates. Greek yogurt is a popular breakfast food all around the world, due to its health benefits such as high protein content and probiotic cultures, as well as its convenience.

The increasing demand for healthy and nutritious food products is expected to drive the market growth. The growing health consciousness among consumers is leading to an increase in the demand for Greek yogurt products. Furthermore, the rise in disposable income among consumers has enabled them to purchase premium and high-value Greek yogurt products. Additionally, the growing demand for organic Greek yogurt products among health-conscious consumers is likely to be a major factor driving the market demand.

Moreover, the increasing demand for Greek yogurt in developing countries is expected to be a major factor driving the market growth. For instance, in October 2021, Danone launched its Greek yogurt brand Activia in India. This launch is expected to help the company to increase its market presence in the country. Furthermore, the growing demand for Greek yogurt products in the foodservice industry is expected to drive the growth of the market. Foodservice distributors are offering various Greek yogurt products and flavors to meet the growing demand from consumers.

In addition, the increasing number of innovative product launches is likely to support the growth of the market. For instance, in May 2021, Chobani launched its new Greek Yogurt product line, Chobani Greek Yogurt with Protein, in the United States. The new product line is made with real ingredients and comes in three flavors – blueberry, peach, and strawberry. Furthermore, the growing demand for Greek yogurt products from food processors as an ingredient in various food products is expected to support the market growth. For instance, in April 2021, Danone introduced DanActive Probiotic Greek yogurt Drink in the United States. This product is expected to help the company to increase its market share in the country.

The traditional Greek yogurt segment led the market and accounted for a share of around 38.4% in 2022. Greek yogurt is gaining traction due to its health benefits such as high protein content and low fat content. Increasing awareness among consumers about the benefits of high-protein diets has been driving the demand for Greek Yogurt. According to a survey published by the Centers for Disease Control and Prevention, in 2018, 57% of women and 43% of men consumed yogurt on a daily basis. Furthermore, rising demand for organic yogurt is also driving the market growth.

The flavoured Greek yogurt segment is anticipated to expand at the fastest CAGR of 8.1% over the forecast period. The increasing demand for flavoured Greek yogurt is mainly due to its delicious taste and health benefits. According to an article published by the Wall Street Journal, in April 2020, manufacturers are introducing new flavoured Greek yogurt products and packaging to attract health-conscious consumers. In addition, the rise in demand for convenient packaging such as cups and tubes is also driving the growth of the market.

The supermarkets and hypermarkets segment captured a major share of over 35.6% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase food products. These establishments provide a wide selection of products and assist customers in making rapid purchasing decisions for the required product.

The convenience stores segment is anticipated to expand at the highest CAGR of 11.0% over the forecast period. The convenience stores are mainly located in areas with high population density and provide a wide range of food products with a quick and easy purchase option. This segment offers a variety of Greek yogurt products in various flavors and packaging sizes. For instance, in December 2022, 7-Eleven, a convenience store chain, launched Greek yogurt in five different flavors including strawberry, mixed berry, peach, blueberry, and mango.

The online segment is expected to register strong growth over the forecast period. The emergence of online retailing has significantly changed the way people shop. The online segment provides a wide range of options for consumers to choose from a variety of Greek yogurt products with attractive discounts and offers. In addition, buyers can read product reviews and ratings before making purchase decisions.

The plain Greek yogurt segment dominated the market in terms of revenue in 2022, accounting for 46.6% of the overall market share. Growing health awareness among consumers and the increasing demand for low-calorie dairy products are the major factors driving the growth of this segment. Furthermore, the convenience and availability of Greek yogurt as a breakfast item, snack, or dessert are expected to increase its demand in the coming years.

Organic Greek yogurt is anticipated to witness the highest CAGR of 8.3% over the forecast period. Consumers are increasingly preferring organic food products due to the health benefits associated with them. The rising demand for organic products, along with the increasing health consciousness among consumers, is projected to drive the segment’s growth in the forecast period. Moreover, the availability of organic-certified Greek yogurt in retail stores is anticipated to boost the segment’s growth.

Europe accounted for the largest revenue share of over 34.3% in 2022. This growth can be attributed to the increasing demand for Greek yogurt products in the region. This growth can be attributed to the introduction of innovative flavors, ready-to-eat snacks, and health-related benefits associated with Greek yogurt products. For instance, in May 2021, The Greek Gods Greek Yogurt launched a new range of Greek yogurt products with various flavors such as Blueberry and Lavender Oat, Apple and Honey, and Lemon and Cinnamon.

The Asia Pacific is expected to witness the fastest growth in the coming years. This growth can be attributed to the increasing awareness among consumers regarding the health benefits associated with Greek yogurt products. Moreover, the growing preference for healthy snacks and the rising disposable income of consumers in the region are expected to boost the growth of the market. For instance, in August 2021, Greek yogurt maker Fage launched a new range of Greek yogurt products in India.

In this part of the Greek yogurt products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Greek yogurt products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Greek yogurt products business comes from the sale of yogurt, yogurt-based drinks, toppings, and other related products. This business can also generate revenue from catering services and the sale of yogurt-related merchandise.

Projecting Expenses
In this section, all the regular expenses related to keeping the Greek yogurt products business running will be described. The list of operating expenses includes wages and salaries, rent, utilities, advertising, packaging, and others. Additionally, costs like insurance, licenses, permits, and taxes must be taken into account.

Some of the key companies operating in the Greek yogurt market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Chobani LLC launched a new line of Greek-style yogurt products with flavors like blueberry, peach, and strawberry.

– In August 2022, Fage International S.A. launched a new line of Greek-style yogurt products with flavors like vanilla, mango, and honey.

– In October 2022, Dannon Company Inc. launched a new line of Greek-style yogurt with flavors like raspberry, blackberry, and peach.

Some of the prominent players in the Greek yogurt market include:

– Chobani LLC
– Fage International S.A.
– Dannon Company Inc.
– Stonyfield Farm, Inc.
– General Mills, Inc.
– Nestle S.A.
– Kraft Foods Group, Inc.
– Wallaby Yogurt Company
– Danone SA
– Yoplait USA, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global Greek yogurt products market based on flavor, distribution channel, type, and region:

1. Flavor Outlook (Revenue, USD Million, 2017 – 2030)

– Plain
– Fruit
– Spice
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Natural
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Potential of Greek Yogurt Products?
[A]: Greek yogurt products are becoming increasingly popular around the world due to their high nutritional value and creamy texture. Greek yogurt is a healthy alternative to regular yogurt, as it contains more protein and fewer carbohydrates. Greek yogurt also contains probiotics that help to boost the immune system and aid in digestion. Greek yogurt products are also gaining popularity for their versatility and convenience as they can be used in a variety of dishes.

[Q]: Who are the Key Players in the Greek Yogurt Products Market?
[A]: The key players in the Greek yogurt products market include The Fage Group, Chobani LLC, Danone S.A., Yoplait, Dannon, Stonyfield, Wallaby Yogurt Company, Lifeway Foods, and The Greek Gods.

[Q]: Which Region Offers the Largest Opportunity for Sales of Greek Yogurt Products?
[A]: The largest opportunity for sales of Greek yogurt products is in Europe. This is due to the fact that the demand for Greek yogurt products is higher in Europe than in other regions.

[Q]: What are the factors driving the Greek yogurt products market?
[A]: Factors such as increasing health consciousness, rising demand for functional foods, rising disposable incomes, and the availability of a wide variety of flavors are driving the growth of the Greek yogurt products market.