Hair And Scalp Care Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global hair and scalp care products market was valued at USD 14.7 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. The global hair and scalp care products market is driven by the increasing consumption of hair care products, driven by the growing demand for natural and organic ingredients, and the rising popularity of hair styling and coloring products. Furthermore, the global hair care market is undergoing a shift from the traditional salon-based services to the usage of more innovative products and services at home.

The increasing demand for hair coloring and hair styling products is expected to drive the demand for the market in the coming years. Hair coloring products are used to cover gray hair, lighten hair, and add temporary or permanent color. Hair styling products are used to give a desired look to the hair, such as straightening, curling, and adding volume. Furthermore, the increasing influence of celebrities and influencers on the youth and the growing need for personal grooming are expected to drive the demand for hair and scalp care products.

The increasing emphasis on natural and organic ingredients, such as plant extracts and essential oils, is expected to drive the demand for hair and scalp care products. The natural ingredients used in these products are free from harsh chemicals, which makes them suitable for all skin types. Furthermore, the rising trend of premiumization is expected to drive the demand for these products. Furthermore, the increasing number of product launches and the growing demand for personalization of hair care products are expected to support the growth of the market in the coming years.

The increasing popularity of online retailing is expected to propel the market growth in the near future. The development of e-commerce platforms has made it easier for consumers to purchase hair and scalp care products from the comfort of their homes. Furthermore, the increasing presence of social media platforms, such as Instagram and YouTube, has allowed brands to reach out to a wide audience and promote their products. Moreover, the increasing number of mergers and acquisitions between companies is expected to provide more opportunities for market players in the coming years.

Product Insights

The hair care segment led the market and accounted for a share of around 34.8% in 2022. Growing awareness pertaining to hair and scalp health, increasing demand for natural and organic hair care products, and the emergence of various product innovations are some of the key factors driving the hair and scalp care market growth. According to an article published by Mckinsey & Co, in February 2021, the global hair care market is expected to reach $104 billion by 2023, with growth rates of 4 percent to 5 percent in the developed markets and 7 to 8 percent in emerging markets.

The scalp care segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Rising prevalence of scalp-related problems such as dandruff and hair loss, increasing demand for natural and organic scalp care products, and the emergence of various scalp care product innovations are some of the key factors driving the scalp care market growth. According to an article published by the University of Birmingham, in October 2020, around 54% of people reported experiencing dry scalp, 42% reported experiencing dandruff, and 34% reported experiencing itchy scalp.

Distribution Channel Insights

The supermarkets and hypermarkets segment captured a major share of over 41.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. Supermarkets and hypermarkets offer a wide variety of products and enable customers to compare products instantly. Moreover, these establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required hair and scalp care product.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The rising popularity of e-commerce platforms such as Amazon, Flipkart, and Nykaa has elevated the sales of beauty and personal care products. For instance, in June 2020, Amazon India launched an exclusive platform for hair and scalp care products. The platform offers a wide range of products from brands such as Dove, Pantene, Sunsilk, and Livon. The platform also provides beauty tips, product reviews, and expert advice from certified professionals.

Type Insights

The shampoo segment accounted for the largest revenue share of 78.3% in the year 2022. Shampoos are popular hair care products used to cleanse and revitalize hair. Shampoos are available in different forms such as liquid, cream, and powder, and are enriched with different ingredients such as proteins, herbal extracts, vitamins, and minerals. This wide availability of shampoos in different forms and ingredients is driving the demand for shampoos. Furthermore, the increasing demand for anti-dandruff shampoos is likely to further boost the segmental growth.

The conditioner segment is expected to expand at the highest CAGR of 8.6% over the forecast period. The increasing popularity of conditioners is majorly due to their hair nourishing and moisturizing capabilities. Furthermore, the rising trend of using natural and organic conditioners is also likely to boost the segmental growth. Additionally, the increasing number of hair styling products and the increasing demand for long-lasting hairstyles are also driving the demand for conditioners.

Regional Insights

Europe is expected to be the largest market for hair and scalp care products and accounted for a revenue share of more than 36.4% in 2022. This can be attributed to the presence of well-established cosmetics and personal care industry in the region. Moreover, the increasing demand for natural and organic hair and scalp care products is also expected to drive the regional market growth. For instance, in April 2021, the French natural hair care brand, Klorane, launched a new line of scalp care products.

Asia Pacific is expected to witness the fastest growth over the forecast period. Increasing personal care spending and rising awareness regarding hair and scalp care are the key growth drivers in the region. Moreover, the increasing penetration of e-commerce platforms has enabled manufacturers to reach out to a greater number of consumers. For instance, in February 2021, the leading Indian e-commerce platform, Amazon, launched a range of hair and scalp care products from the brand, Nunaat.

Financial Projections

In this part of the hair and scalp care products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenues for a hair and scalp care products business come from the sale of products, retail sales, e-commerce sales, and wholesale sales. Additionally, you may include other sources of income such as consulting services, affiliate marketing, and rent from store space.

Projecting Expenses

In this section, all the regular expenses related to keeping the hair and scalp care products business running will be described. The list of operating expenses includes product development, packaging, legal fees, wages, inventory, advertising, marketing, utilities, and insurance. It is important to be aware of all the costs associated with the business and to plan accordingly.

Key companies & market share insights

Some of the key companies operating in the hair and scalp care market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, L’Oréal Paris launched the Hair & Scalp Expert range of products, which includes a shampoo, conditioner, and scalp scrub specifically designed for scalp care.

– In August 2022, Henkel AG & Co. KGaA launched the ‘Hair & Scalp Therapy’ range of products for the Asian market, which includes a hair mask, scalp scrub, and hair serum.

– In September 2022, Procter & Gamble launched the ‘Hair & Scalp Care’ range of products, which includes a shampoo, conditioner, and scalp mask.

Some of the prominent players in the hair and scalp care market include:

– L’Oréal SA
– Procter & Gamble Co.
– Henkel AG & Co. KGaA
– Unilever PLC
– Johnson & Johnson
– Kao Corporation
– Shiseido Co., Ltd.
– Estee Lauder Companies, Inc.
– Avon Products, Inc.
– Church & Dwight Co., Inc.

Global Hair And Scalp Care Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hair and scalp care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shampoo
– Conditioner
– Hair Serum
– Hair Colorants
– Styling Aids
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Specialty Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to drive the growth of the hair and scalp care products market. Over the past few years, manufacturers have been introducing products with advanced technology, which is aiding the growth of the market. Furthermore, the introduction of organic and natural products, as well as products for specific needs, is expected to drive the market growth. Additionally, the introduction of personalized products and services is expected to significantly contribute to the growth of the market.

[Q]: Who are the Key Players in the Hair and Scalp Care Products Market?
[A]: The key players in the hair and scalp care products market include Unilever, L’Oréal, Estée Lauder Companies Inc., Beiersdorf AG, Procter & Gamble, Avon Products Inc., Kao Corporation, Shiseido Company Limited, Johnson & Johnson, and Godrej Consumer Products Limited.

[Q]: Which Region Offers the Largest Opportunity for Sales of Hair and Scalp Care Products?
[A]: Asia-Pacific is expected to show highest growth in the hair and scalp care products market due to the growing demand in countries such as India, China, and other South-East Asian countries. Additionally, the rising disposable incomes, increasing awareness of personal care products, and the presence of leading companies in the region are expected to fuel the growth of the market.

[Q]: What are the factors driving the Hair and Scalp Care Products Market?
[A]: The factors driving the hair and scalp care products market include the increasing demand for natural and organic products, rising awareness about personal hygiene, and increasing disposable income. Moreover, the increasing demand for anti-dandruff, anti-hair fall, and anti-bacterial products is expected to boost the growth of the market. Additionally, the growing trend of beauty and personal care products, such as hair conditioners, shampoos, and styling gels, is also expected to contribute to the growth of the market.

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Hair And Scalp Care Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global hair and scalp care products market was valued at USD 14.7 billion in 2022 and is projected to expand at a CAGR of 5.2% from 2023 to 2030. The global hair and scalp care products market is driven by the increasing consumption of hair care products, driven by the growing demand for natural and organic ingredients, and the rising popularity of hair styling and coloring products. Furthermore, the global hair care market is undergoing a shift from the traditional salon-based services to the usage of more innovative products and services at home.

The increasing demand for hair coloring and hair styling products is expected to drive the demand for the market in the coming years. Hair coloring products are used to cover gray hair, lighten hair, and add temporary or permanent color. Hair styling products are used to give a desired look to the hair, such as straightening, curling, and adding volume. Furthermore, the increasing influence of celebrities and influencers on the youth and the growing need for personal grooming are expected to drive the demand for hair and scalp care products.

The increasing emphasis on natural and organic ingredients, such as plant extracts and essential oils, is expected to drive the demand for hair and scalp care products. The natural ingredients used in these products are free from harsh chemicals, which makes them suitable for all skin types. Furthermore, the rising trend of premiumization is expected to drive the demand for these products. Furthermore, the increasing number of product launches and the growing demand for personalization of hair care products are expected to support the growth of the market in the coming years.

The increasing popularity of online retailing is expected to propel the market growth in the near future. The development of e-commerce platforms has made it easier for consumers to purchase hair and scalp care products from the comfort of their homes. Furthermore, the increasing presence of social media platforms, such as Instagram and YouTube, has allowed brands to reach out to a wide audience and promote their products. Moreover, the increasing number of mergers and acquisitions between companies is expected to provide more opportunities for market players in the coming years.

Product Insights

The hair care segment led the market and accounted for a share of around 34.8% in 2022. Growing awareness pertaining to hair and scalp health, increasing demand for natural and organic hair care products, and the emergence of various product innovations are some of the key factors driving the hair and scalp care market growth. According to an article published by Mckinsey & Co, in February 2021, the global hair care market is expected to reach $104 billion by 2023, with growth rates of 4 percent to 5 percent in the developed markets and 7 to 8 percent in emerging markets.

The scalp care segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Rising prevalence of scalp-related problems such as dandruff and hair loss, increasing demand for natural and organic scalp care products, and the emergence of various scalp care product innovations are some of the key factors driving the scalp care market growth. According to an article published by the University of Birmingham, in October 2020, around 54% of people reported experiencing dry scalp, 42% reported experiencing dandruff, and 34% reported experiencing itchy scalp.

Distribution Channel Insights

The supermarkets and hypermarkets segment captured a major share of over 41.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase beauty and personal care products. Supermarkets and hypermarkets offer a wide variety of products and enable customers to compare products instantly. Moreover, these establishments also provide a reasonable selection of products and assist customers in making rapid purchasing decisions for the required hair and scalp care product.

The online segment is anticipated to expand at the highest CAGR of 13.2% over the forecast period. The rising popularity of e-commerce platforms such as Amazon, Flipkart, and Nykaa has elevated the sales of beauty and personal care products. For instance, in June 2020, Amazon India launched an exclusive platform for hair and scalp care products. The platform offers a wide range of products from brands such as Dove, Pantene, Sunsilk, and Livon. The platform also provides beauty tips, product reviews, and expert advice from certified professionals.

Type Insights

The shampoo segment accounted for the largest revenue share of 78.3% in the year 2022. Shampoos are popular hair care products used to cleanse and revitalize hair. Shampoos are available in different forms such as liquid, cream, and powder, and are enriched with different ingredients such as proteins, herbal extracts, vitamins, and minerals. This wide availability of shampoos in different forms and ingredients is driving the demand for shampoos. Furthermore, the increasing demand for anti-dandruff shampoos is likely to further boost the segmental growth.

The conditioner segment is expected to expand at the highest CAGR of 8.6% over the forecast period. The increasing popularity of conditioners is majorly due to their hair nourishing and moisturizing capabilities. Furthermore, the rising trend of using natural and organic conditioners is also likely to boost the segmental growth. Additionally, the increasing number of hair styling products and the increasing demand for long-lasting hairstyles are also driving the demand for conditioners.

Regional Insights

Europe is expected to be the largest market for hair and scalp care products and accounted for a revenue share of more than 36.4% in 2022. This can be attributed to the presence of well-established cosmetics and personal care industry in the region. Moreover, the increasing demand for natural and organic hair and scalp care products is also expected to drive the regional market growth. For instance, in April 2021, the French natural hair care brand, Klorane, launched a new line of scalp care products.

Asia Pacific is expected to witness the fastest growth over the forecast period. Increasing personal care spending and rising awareness regarding hair and scalp care are the key growth drivers in the region. Moreover, the increasing penetration of e-commerce platforms has enabled manufacturers to reach out to a greater number of consumers. For instance, in February 2021, the leading Indian e-commerce platform, Amazon, launched a range of hair and scalp care products from the brand, Nunaat.

Financial Projections

In this part of the hair and scalp care products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main sources of revenues for a hair and scalp care products business come from the sale of products, retail sales, e-commerce sales, and wholesale sales. Additionally, you may include other sources of income such as consulting services, affiliate marketing, and rent from store space.

Projecting Expenses

In this section, all the regular expenses related to keeping the hair and scalp care products business running will be described. The list of operating expenses includes product development, packaging, legal fees, wages, inventory, advertising, marketing, utilities, and insurance. It is important to be aware of all the costs associated with the business and to plan accordingly.

Key companies & market share insights

Some of the key companies operating in the hair and scalp care market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In July 2022, L’Oréal Paris launched the Hair & Scalp Expert range of products, which includes a shampoo, conditioner, and scalp scrub specifically designed for scalp care.

– In August 2022, Henkel AG & Co. KGaA launched the ‘Hair & Scalp Therapy’ range of products for the Asian market, which includes a hair mask, scalp scrub, and hair serum.

– In September 2022, Procter & Gamble launched the ‘Hair & Scalp Care’ range of products, which includes a shampoo, conditioner, and scalp mask.

Some of the prominent players in the hair and scalp care market include:

– L’Oréal SA
– Procter & Gamble Co.
– Henkel AG & Co. KGaA
– Unilever PLC
– Johnson & Johnson
– Kao Corporation
– Shiseido Co., Ltd.
– Estee Lauder Companies, Inc.
– Avon Products, Inc.
– Church & Dwight Co., Inc.

Global Hair And Scalp Care Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hair and scalp care products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Shampoo
– Conditioner
– Hair Serum
– Hair Colorants
– Styling Aids
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Specialty Stores
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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