The global hair mask products market was valued at USD 1.6 billion in 2020 and is expected to reach USD 2.9 billion by 2027, registering a CAGR of 7.2% during the forecast period 2021-2027. Growing awareness regarding hair health among consumers has encouraged them to invest in hair masks as they are considered to be a more effective way of providing deep nourishment to the hair. Furthermore, the increasing popularity of hair masks among millennials, who are more inclined toward achieving healthy and thicker hair, is also boosting the demand for these products.

Moreover, the growing trend of hair spa treatments at home is also driving the growth of the market. The rising demand for salon-like services at home is fueling the demand for hair masks. As the pandemic has caused a closure of many salons, the demand for at-home solutions has increased significantly, thus driving the market demand. Also, hair mask products are increasingly being used as a part of regular hair care routines and are being used to protect the hair from environmental damage and to nourish the hair.

Furthermore, the growing demand for organic and natural products is also driving the market growth. Consumers are increasingly opting for natural and organic products as they are free from harsh chemicals. This has led to a surge in the demand for products with natural ingredients such as butter, oils, and honey. Additionally, the increasing number of product launches, backed by extensive research and development activities, is also propelling the growth of the market.

Moreover, the growing influence of social media is also contributing to the growth of the market. Consumers are increasingly being exposed to the latest trends and products, which is further increasing the demand for hair mask products. Also, the increasing number of influencers and bloggers endorsing these products is further boosting the demand. Additionally, the rising demand for travel-friendly products is also driving the growth of the market. Manufacturers are introducing products in easy-to-carry packaging, which is further increasing the market demand.

The hair mask segment dominated the market in terms of revenue in 2019 and is expected to remain the largest market over the forecast period. Hair masks have become an essential part of hair care regimes, as they are used to restore the health and shine of hair. According to the National Institutes of Health, in July 2019, hair masks are widely used to provide nourishment and moisture to the hair from the root to the tip. Furthermore, the presence of natural products such as aloe vera, coconut oil, olive oil, and other natural ingredients in hair masks has also been driving the market.

The hair care segment is estimated to expand at the highest CAGR of 8.9% during the forecast period. Haircare products are used to reduce hair damage, reduce hair breakage, and improve hair texture. According to an article published by the University of Halmstad, in November 2019, 63% said they use hair care products like shampoo, conditioner, and hair masks to maintain their hair health. In addition, rising awareness among consumers regarding the benefits of using haircare products is also driving the demand for hair masks.

The supermarkets and hypermarkets segment captured the significant share of over 37.7% in 2020. The growth of this segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase personal care and beauty products. According to a study by FashionNetwork.com in 2020, a majority of consumers prefer to purchase personal care and beauty products from a physical retail outlet as they can touch and feel the product before buying. Moreover, supermarkets and hypermarkets offer a wide range of hair mask products from different brands along with attractive discounts.

The online segment is anticipated to expand at a CAGR of 11.1% over the forecast period. The growth of the segment is driven by the increasing penetration of the internet and the rising popularity of e-commerce stores. Many local and international brands are launching their own websites and launching shopping apps to increase their visibility among consumers. In addition, e-commerce websites offer a wide range of hair mask products from different brands, as well as discounts and offers, which are driving the growth of the segment.

The DIY segment accounted for the largest revenue share of 44.2% in the year 2022. Consumers are increasingly opting for DIY hair mask products as they are affordable and can be used at home. Furthermore, the growing trend of natural products with natural ingredients such as avocado, almond, argan oil, and honey are also driving the demand for DIY masks. For instance, in April 2021, L’Oreal Paris launched its 1 Minute Hair Mask with Coconut & Argan Oil to provide a complete nourishment to the hair.

The salon segment is projected to expand at the highest CAGR of 5.3% over the forecast period. The increasing demand for professional hair treatments from salons is driving the segment. For instance, in April 2021, Unite Hair Care launched its European Therapy Hair Mask which is an intensive mask designed to restore moisture and eliminate frizz. Furthermore, the increasing trend of hair spas among consumers is also driving the demand for salon masks.

Europe accounted for the largest market share in 2021 and is expected to maintain its dominance throughout the forecast period. This is mainly due to the presence of a large number of hair care product manufacturers and suppliers in the region. Moreover, the growing focus on personal grooming and the rising awareness among consumers about the various benefits of hair masks are other key factors that are driving the market growth in this region. For instance, in April 2021, UK-based haircare brand, Coco & Eve, launched its new hair mask, ‘Super Hydrating Hair Mask’, with natural ingredients.

The Asia Pacific is expected to witness the fastest growth over the forecast period. This is mainly attributed to the increasing disposable incomes in the region, which has led to the increasing demand for hair care products. Moreover, the presence of a large number of hair care product manufacturers in the region is further propelling the growth of the market. For instance, in February 2021, the South Korean beauty brand, Amore Pacific, launched a hair mask product, ‘Mise en Scene Perfect Repair Deep Treatment Hair Mask.’

In this part of the hair mask products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your hair mask products. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a hair mask products business comes from the sale of the products online and in retail stores. Here you will find a list of all potential sources of revenue, such as sales of the products, subscription services, and wholesale orders.

Projecting Expenses

In this section, all the regular expenses related to keeping the hair mask products business running will be described. The list of operating expenses includes inventory, shipping, packaging, wages, advertising, market research, professional fees, taxes, and others.

Some of the key companies operating in the hair mask market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, L’Oréal launched the Serie Expert Pro Longer Hair Mask to provide nourishment and strength to damaged hair.

– In August 2022, Unilever launched its Love Beauty & Planet Murumuru Butter & Rose Hair Mask to provide intense hydration and softness to the hair.

– In June 2022, Kao Corporation launched its Deep Cleansing Hair Mask to provide deep cleansing and nourishing effects.

Some of the prominent players in the hair mask market include:

– L’Oréal SA
– Unilever
– Kao Corporation
– Henkel AG & Co. KGaA
– Johnson & Johnson
– The Procter & Gamble Company
– Shiseido Co., Ltd.
– Amorepacific Corporation
– Estee Lauder Companies, Inc.
– Avon Products, Inc.

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hair mask products market based on product type, distribution channel, application, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Conditioning Hair Mask
– Hair Repair Mask
– Scalp Treating Mask
– Hair Color Mask
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Application Outlook (Revenue, USD Million, 2017 – 2030)

– Professional
– Home Use

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Different Types of Hair Masks?
[A]: There are several types of hair masks available in the market, such as leave-in masks, deep conditioning masks, protein masks, moisturizing masks, and anti-frizz masks. Leave-in masks are applied after shampooing and conditioning, and are not washed out. Deep conditioning masks are used to nourish and repair dry, damaged, or color-treated hair. Protein masks are used to replenish protein in the hair, while moisturizing masks are used to add moisture and hydration. Anti-frizz masks are used to reduce frizz and add shine.

[Q]: Who are the Key Players in the Hair Mask Products Market?
[A]: Some of the key players in the hair mask products market include L’Oreal S.A., Unilever PLC, The Procter & Gamble Company, Shiseido Company, Limited, Ulta Beauty, Inc., Henkel AG & Co. KGaA, and Kao Corporation.

[Q]: What are the Factors Driving the Hair Mask Products Market?
[A]: The increasing demand for natural ingredients, rising disposable income in developing countries, and the increasing number of male consumers have been driving the growth of the hair mask products market. Furthermore, growing awareness of the benefits of hair masks and an increase in the number of beauty salons have been providing a boost to the hair mask products market.

[Q]: What are the Different Distribution Channels Used to Sell Hair Mask Products?
[A]: Hair mask products are mainly distributed through online retail stores, beauty salons, and department stores/hypermarkets. The online retail segment is anticipated to be the leading distribution channel, due to the convenience and easy accessibility of these products.

[Q]: What is the Potential of Product Innovation in the Hair Mask Products Market?
[A]: Product innovation is expected to be a key factor driving the growth of the hair mask products market. Companies are focusing on developing products with natural ingredients, such as jojoba oil, argan oil, coconut oil, and avocado oil, which are gaining popularity due to their beneficial properties. Additionally, the introduction of natural fragrances, herbal extracts, and vitamins is expected to generate more demand for these products.