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Hangover Rehydration Supplements Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global hangover rehydration supplements products market size was valued at USD 5.2 billion in 2022 and is expected to expand at a CAGR of 7.1% from 2023 to 2030. The growing preference for hangover rehydration supplements products is gaining traction due to the increasing number of millennial and Gen Z consumers who are looking for products that can help them manage their hangover. Moreover, the rising popularity of alcoholic beverages has become a major contributor to the growth of the market.
The increasing demand for natural and organic products is driving the growth of the hangover rehydration supplements products market. Consumers are now becoming more aware of the health benefits of these products and are shifting from traditional products to natural and organic products. This has led to an increase in the demand for hangover rehydration supplements products made from natural ingredients, such as vitamins, minerals, herbs, and superfoods.
The rising trend of health consciousness among the population is also driving the growth of the hangover rehydration supplements market. Consumers are now more aware of the health benefits associated with these products and are demanding healthier options. Thus, the rising demand for natural and organic hangover rehydration supplements products is expected to fuel the market growth over the forecast period.
Furthermore, the increasing awareness of the health benefits of hangover rehydration supplements products is fueling the market growth. Additionally, the growing popularity of hangover rehydration supplements products among millennials and Gen Z is expected to further contribute to the market growth. Furthermore, the growing popularity of alcoholic beverages is expected to create an opportunity for the market.
Moreover, the increasing number of product launches by major players is also driving the market growth. For instance, in May 2021, Rise Wellness launched new hangover prevention and recovery pills called Rise Recovery. The product is designed to help people prevent and recover from hangovers with the help of natural ingredients such as Vitamin B, Milk Thistle, and Ginger Root. Additionally, the increasing number of e-commerce stores selling hangover rehydration supplements products is propelling the growth of the market.
Product Insights
The liquid segment accounted for a share of around 33.3% in 2022. The increasing demand for liquid hangover rehydration supplements has been mainly driven by the convenience of consumption. Furthermore, the growing popularity of liquid supplements among young consumers due to its easy absorption has been supporting the market growth. Additionally, liquid hangover rehydration supplements are preferred over traditional hangover remedies such as sports drinks, energy drinks, and other types of liquid supplements.
The powder segment is anticipated to expand at the fastest CAGR of 8.8% over the forecast period. The growing demand for convenience food is driving the market for powder hangover rehydration supplements. Furthermore, the increasing popularity of powder supplements owing to their portability and ease of consumption has been driving the demand for powder hangover rehydration supplements. Moreover, the surge in the demand for healthy and natural food coupled with increasing health consciousness among consumers is further driving the market for powder hangover rehydration supplements.
Distribution Channel Insights
The supermarkets and hypermarkets segment are expected to capture the major share of the hangover rehydration supplements products market due to the presence of a wide variety of products in these stores. According to a survey conducted by Grand View Research, the preference of shoppers to visit supermarkets and hypermarkets to purchase rehydration supplements is due to their ability to provide a wide range of products in a single store. Furthermore, the supermarkets and hypermarkets segment is also expected to benefit from the availability of discounts and offers during special occasions and festivals.
The online segment is anticipated to expand at a significant CAGR of 8.7% over the forecast period due to the increasing penetration of the internet in the personal care and beauty industry. The increasing number of online stores, such as Amazon, Walgreens, and Walmart, are offering a wide range of hangover rehydration supplements products. Furthermore, the convenience of shopping for products online is also expected to drive the growth of the segment.
Type Insights
The powder segment is expected to witness the highest CAGR of 10.5% during the forecast period. The increasing popularity of rehydration powders among consumers is a major factor driving the growth of this segment. Furthermore, the convenience of using powder products, along with their easy availability in the market, has contributed to the growth of this segment. Additionally, the use of flavors and other ingredients in powder products to make them more palatable is further boosting the segment’s growth.
The capsule segment is estimated to account for the largest market share in 2022. The ease of use and convenience of capsules is a major factor driving the growth of this segment. Additionally, the availability of capsules in a variety of flavors has increased their popularity among consumers. Furthermore, the increasing demand for capsules from health-conscious consumers is expected to drive the segment’s growth over the forecast period.
Regional Insights
North America accounted for the largest revenue share of over 37.1% in 2022. The presence of a large number of hangover clinics and increasing social acceptance of hangover products in the region is likely to drive the growth of the market. For instance, in June 2021, Los Angeles-based hangover clinic, The IV Doc, launched a new hangover rehydration-focused product line.
Europe is expected to witness the second-fastest growth during the forecast period. The rising popularity of hangover rehydration supplements among the young population in the region is expected to drive the growth of the market in the region. For instance, in October 2021, UK-based startup Thirsty launched a hangover rehydration supplement containing a blend of essential vitamins and electrolytes.
Financial Projections
In this part of the hangover rehydration supplements products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a hangover rehydration supplements business comes from online sales, retailers, distributors, and wholesalers. Other possible sources of profit such as fundraising, the sale of merchandise, and sponsoring events should also be taken into account.
Projecting Expenses
In this section, all the regular expenses related to keeping the hangover rehydration supplements business running will be described. The list of operating expenses includes ingredients and packaging, marketing and advertising, wages, insurance policies, utilities, and others.
Key companies & market share insights
Some of the key companies operating in the hangover rehydration supplements market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Sucker Punch Beverages launched its range of hangover rehydration supplements including electrolyte drinks, anti-inflammatory tablets, and hangover prevention shots.
– In February 2022, Good Spirits Co. launched a new line of hangover rehydration supplements with natural ingredients such as ginger, turmeric, and ginseng.
– In December 2022, A-GAME launched a range of hangover rehydration supplements containing natural ingredients such as ginger and green tea.
Some of the prominent players in the hangover rehydration supplements market include:
– Sucker Punch Beverages
– Good Spirits Co.
– A-GAME
– Hangover Heaven
– DRINKiQ
– Rehydrate Pro
– Brainiac Drinks
– VitaCup
– Re-Lyte
– Hangover Joe’s
Global Hangover Rehydration Supplements Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hangover rehydration supplements products market based on product, distribution channel, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Oral Rehydration Solutions
– Electrolyte Drinks
– Hangover Pills
– Liquid Supplements
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Hangover Rehydration Supplement Products Market?
[A]: Product innovation is expected to be the major factor driving the hangover rehydration supplement products market. The introduction of new products with innovative ingredients such as electrolytes, vitamins, minerals, amino acids, and herbal extracts is likely to benefit the market growth. The use of natural ingredients in these products is also expected to create opportunities for further product innovation and drive market growth.
[Q]: Who are the Key Players in the Hangover Rehydration Supplement Products Market?
[A]: The key players in the hangover rehydration supplement products market are GlaxoSmithKline plc, Reckitt Benckiser Group plc, PepsiCo, Inc., Johnson & Johnson, Nestle S.A., and The Coca-Cola Company.
[Q]: Which Region Offers the Largest Opportunity for Sales of Hangover Rehydration Supplement Products?
[A]: Europe is expected to be the largest market for hangover rehydration supplement products, with an absolute dollar opportunity of $1.7 B (USD).
[Q]: What are the factors driving the hangover rehydration supplement products market?
[A]: The increasing prevalence of alcohol consumption worldwide is expected to be a major factor driving the hangover rehydration supplement products market. The increasing demand for convenience and the growing popularity of ready-to-drink products is also expected to drive the market growth. Furthermore, the introduction of new flavors and product formulations is expected to create opportunities for market growth.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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