The global hard kombucha products market was valued at USD 1.9 billion in 2022 and is projected to reach USD 4.5 billion by 2030, expanding at a CAGR of 11.2% over the forecast period. Growing consumer awareness of health benefits associated with the consumption of fermented beverages is expected to drive the growth of the market. Hard kombucha is a fermented alcoholic beverage made using tea, kombucha cultures, and other ingredients such as herbs, spices, or fruit juice. The beverage contains a low amount of alcohol, usually 0.5-4.0%, and other health benefits, such as probiotics, which are beneficial for gut health. Hence, the increasing preference for health-beneficial drinks is expected to boost the market growth in the coming years.

The growing demand for organic and natural food products is also a major factor driving the market growth. Kombucha producers are using natural and organic ingredients to meet the growing demand for healthy and natural beverages. For instance, in October 2020, Buchi, a North Carolina-based hard kombucha producer, launched a new line of organic hard kombucha with flavors such as ginger, turmeric, and hibiscus.

The increasing number of product launches is further increasing the product portfolio of market participants. For instance, in March 2021, Flying Embers, a California-based hard kombucha producer, unveiled a new line of organic hard kombucha featuring flavors such as ginger, black cherry, and lemon-lime. The company is also introducing new product lines such as hard kombucha tea, which combines kombucha and iced tea. Furthermore, the growing demand for premium products is expected to further accelerate the growth of the market in the coming years.

The increasing availability of these products in various retail channels is driving the market. These products are widely available in supermarkets, hypermarkets, convenience stores, and online stores. In addition, the growing penetration of these products in the foodservice industry is expected to propel the market growth. For instance, in February 2021, Boochcraft, a California-based hard kombucha producer, announced the launch of its hard kombucha on tap in 10 bars and restaurants in San Diego. Furthermore, the introduction of alcohol-free hard kombucha is expected to provide a major boost to the market.

The alcoholic segment held a share of more than 70% in 2020. The growing demand for alcoholic beverages with low sugar content has been driving the market over the past few years. Hard kombucha is gaining popularity among health-conscious consumers, as it contains a low level of alcohol content coupled with probiotics and antioxidants. Furthermore, the growing millennial population, who are more health-conscious, are increasingly opting for this product. Additionally, the emergence of new flavors and the increasing number of manufacturers entering the market are further driving the growth of the market.

The non-alcoholic segment is anticipated to expand at a CAGR of 8.9% over the forecast period. The rising demand for fermented beverages with health benefits is driving the market growth. Non-alcoholic hard kombucha is a low-calorie, sugar-free and low-alcohol beverage that is gaining traction among health-conscious consumers. Furthermore, the increasing consumption of non-alcoholic beverages, as they are perceived to be healthier than alcoholic beverages, is driving the growth of the market.

The hard kombucha products market is primarily driven by the retail segment. Retail stores, both offline and online, are the major distribution channels for the sales of hard kombucha products. The offline retail segment is estimated to have the largest market share in 2022. Offline distribution channels include supermarkets, hypermarkets, convenience stores, drug stores, and specialty stores. Supermarkets and hypermarkets are the primary sales outlets for hard kombucha products, as they provide a wide range of products, convenient locations, and attractive packaging.

The online distribution channel is anticipated to register the highest growth rate over the forecast period. The increasing penetration of the internet, along with the increasing popularity of online shopping, has resulted in a surge in the sales of hard kombucha products through online retail outlets. Online retail stores offer convenience, a wide range of products, and attractive discounts. Further, the availability of hard kombucha products on e-commerce websites has made it easier for consumers to purchase these products.

The alcoholic segment accounted for the largest revenue share of 81.3% in the year 2022. The growing trend of hard kombucha among millennials and Gen-Z consumers, along with their increasing disposable income, is driving the segment’s growth. Additionally, the advent of craft breweries and craft soft drinks has increased the production of hard kombucha. For instance, in February 2022, Bon & Viv, a brand of The Coca-Cola Company, launched a hard kombucha called Bon & Viv Hard Kombucha. These activities make brands more visible and attract new customers.

The non-alcoholic segment is anticipated to expand at the highest CAGR of 8.6% over the forecast period. The increasing health consciousness among consumers is propelling the demand for non-alcoholic hard kombucha drinks. Additionally, the rising trend of mocktails among consumers is driving the demand for non-alcoholic hard kombucha. For instance, in December 2021, Mocktail, a UK-based hard kombucha company, launched a craft non-alcoholic kombucha in various flavors, such as Pink Lady, Pina Colada, and Mojito.

Europe is estimated to account for the largest market share in terms of revenue in 2022. Factors such as the increasing demand for health and wellness products, changing lifestyles, and the presence of numerous hard kombucha manufacturers in the region are contributing to the growth of the market in Europe. For instance, in June 2021, Mondiale launched its new hard kombucha line in the UK, which is made from a combination of organic ingredients and natural flavors.

North America is expected to be the fastest-growing region in the upcoming years, primarily driven by factors such as the increasing popularity of hard kombucha, rising health consciousness among consumers, and the growing demand for flavored alcoholic beverages in the region. For instance, in October 2021, Wild Kombucha launched its new hard kombucha line in the US, which is made from organic ingredients and natural flavors.

In this part of the hard kombucha products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your hard kombucha products business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main sources of revenues for a hard kombucha products business come from the sale of hard kombucha products, such as cans, bottles, kegs, and growlers, as well as online sales, subscriptions, and tasting room sales. Other possible sources of income include catering services, wages from employees, and sponsorship.

Projecting Expenses
In this section, all the regular expenses related to keeping the hard kombucha products business running will be described. The list of operating expenses includes raw materials, packaging materials, wages, marketing expenses, insurance policies, advertising, and others.

Some of the key companies operating in the hard kombucha market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Kombrewcha launched a new range of hard kombucha, in flavors such as pineapple, peach, and strawberry.

– In August 2022, Boochcraft launched a new line of hard kombucha with flavors such as ginger, lemon, and raspberry.

– In October 2022, Wild Tonic launched its hard kombucha line, with flavors such as blueberry lavender, cherry hibiscus, and mango ginger.

Some of the prominent players in the hard kombucha market include:

– Kombrewcha
– Boochcraft
– Wild Tonic
– Buchi Kombucha
– Health-Ade Kombucha
– GT’s Living Foods
– Mikkeller ApS
– Better Booch
– Humm Kombucha
– Bucha Live Kombucha

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global hard kombucha products market based on product, distribution channel, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Alcoholic Hard Kombucha
– Non-Alcoholic Hard Kombucha

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Key Drivers of the Hard Kombucha Products Market?
[A]: Some of the key drivers of the hard kombucha products market include the growing demand for beverages with health benefits, the preference of consumers for natural and organic products, increasing urbanization, and the growing demand for low-alcohol content beverages. Additionally, the rise in disposable income and the increasing trend of health consciousness among consumers are driving the market.

[Q]: What are the Major Challenges Faced by the Hard Kombucha Products Market?
[A]: The major challenges faced by the hard kombucha products market include the need to reduce the production cost of hard kombucha products, the stringent regulations from government authorities, and the lack of awareness regarding the health benefits of consuming hard kombucha products.

[Q]: Who are the Major Players in the Hard Kombucha Products Market?
[A]: The major players in the hard kombucha products market include Kombrewcha, GT’s Living Foods, Brew Dr. Kombucha, House Kombucha, and Health-Ade.

[Q]: What are the Key Trends in the Hard Kombucha Products Market?
[A]: Some of the key trends in the hard kombucha products market include the increasing demand for flavored variants, the increasing focus on health benefits, the increasing focus on innovation, and the increasing sales of hard kombucha products through e-commerce stores.

[Q]: What are the Opportunities for Hard Kombucha Products?
[A]: The hard kombucha products market offers immense opportunities for market players. The growth of the market is expected to be driven by the rising trend of health consciousness among consumers, the increasing demand for organic and natural products, and the increasing demand for low-alcohol content beverages. Additionally, the increasing demand for flavored variants and the rising popularity of e-commerce stores are expected to create lucrative opportunities for the growth of the market.