The global healthcare wipes products market was valued at USD 4.9 billion in 2022 and is projected to expand at a CAGR of 8.1% from 2023 to 2030. The growing demand for healthcare wipes products is driven by the rising awareness among consumers regarding health, hygiene, and safety. Furthermore, the increasing prevalence of communicable and non-communicable diseases is boosting the demand for hygiene products. The health concerns such as allergies, infections, and skin problems are driving the demand for healthcare wipes products.

The increasing demand for personal hygiene products is driving the demand for healthcare wipes products. Moreover, the rising demand for organic and natural products is a major factor boosting the growth of the market. Additionally, the increasing trend of using wipes for the purpose of quick cleaning is boosting the demand for these products. Furthermore, the increasing demand for these products in the healthcare sector is driving the market growth.

The increasing availability of wipes in different sizes, fragrances, and textures is creating new opportunities for players in the market. Moreover, the increasing preference for alcohol-based wipes is driving the market growth. The market players are introducing innovative products to meet the changing needs of consumers. For instance, in April 2021, Kimberly-Clark Corporation launched a new line of healthcare wipes products under the brand name ‘Safe-Wipe’. The product is designed for use in non-critical medical settings and provides superior cleaning, disinfecting, and sanitizing.

Moreover, the rising demand for healthcare wipes in the hospitality, food, and beverage industry is another factor driving the market growth. For instance, in April 2021, X-Cell Hygiene Solutions launched a new range of healthcare wipes products specifically designed for the hospitality, food, and beverage sector. The product line consists of hand sanitizing wipes, surface sanitizing wipes, and multi-purpose wipes. Furthermore, the increasing demand for healthcare wipes in the travel and tourism industry is contributing to the growth of the market.

In addition, the increasing demand for wipes from the automotive industry is providing an impetus to the market growth. The automotive industry is utilizing healthcare wipes to clean and sanitize cars, vans, and other vehicles. For instance, in April 2021, 3M launched a new range of wipes specifically designed for the automotive sector. The product line includes wipes for cleaning and sanitizing car interiors, wheel trims, and other parts.

The disinfectant wipes segment held the largest market share of 70.2% in 2020. The demand for disinfectant wipes is increasing owing to the rising awareness about hygiene and safety, rising number of infectious diseases, increasing concerns about food safety and sanitation, and the growing demand from the hospitality industry. According to an article published by the Centers for Disease Control and Prevention (CDC), in August 2020, the use of disinfectant wipes is an effective way to reduce the spread of germs and other pathogens.

The personal wipes segment is expected to witness the highest CAGR of 8.2% from 2021 to 2027. This segment is mainly driven by the increasing demand for personal wipes from consumers due to the rising awareness of personal hygiene and safety. According to an article published by the World Health Organization (WHO), in May 2020, the use of personal wipes is an effective way to reduce the spread of infectious diseases. In addition, the rising demand for wipes from various end-user industries such as hospitality, food and beverage, and healthcare is further boosting the growth of the personal wipes market.

The supermarkets and hypermarkets segment held the largest share of the market in 2022. This can be attributed to the growing trend of shopping at supermarkets & hypermarkets, as they provide a wide range of products and personal care products. Moreover, the presence of skilled staff to assist customers in product selection and the provision of discounts and offers on personal care products are some of the factors contributing to the growth of the segment.

Online sales of healthcare wipes products are expected to witness rapid growth over the analysis period. The rise in smartphone penetration, the availability of healthcare products on e-commerce websites, and the increasing use of mobile applications are some of the factors driving the growth of the online segment. In addition, the emergence of new online players and the availability of healthcare products from various brands are contributing to the growth of the online segment. For instance, in November 2020, Amazon launched Amazon Care, an online store for healthcare products, such as wipes, sanitizers, and face masks.

The healthcare wipes segment accounted for the largest revenue share of 57.9% in the year 2022. The increasing demand for healthcare wipes in hospitals, clinics, and other healthcare facilities is a major factor driving the growth of the market. Healthcare wipes are used to disinfect surfaces, medical instruments, and hands of medical personnel. The rising prevalence of infectious diseases, such as COVID-19, has led to an increase in the demand for disinfectant wipes, thereby boosting the market growth.

The personal wipes segment is anticipated to expand at the highest CAGR of 8.1% over the forecast period. The convenience and ease of use of personal wipes are the major factors driving the growth of the market. Moreover, the increasing consumer spending on personal care products is likely to propel the market growth in the forecasted period. Furthermore, the increasing awareness among consumers regarding the benefits of personal wipes is likely to further boost the market growth.

Europe is expected to exhibit the largest market share over the forecast period. This growth can be attributed to the presence of a large number of healthcare facilities, stringent government regulations, and the rising demand for healthcare wipes. For instance, in May 2021, the European Union (EU) passed a regulation that requires healthcare facilities to use healthcare wipes for disinfection and cleaning purposes.

North America is expected to witness substantial growth during the forecast period due to the increasing demand for healthcare wipes from consumers. The rising awareness among consumers regarding hygiene and safety is the major factor driving the market in this region. Moreover, the presence of leading players such as Kimberly-Clark Corporation, Procter & Gamble, and Unilever is further expected to boost the market. For instance, in October 2021, Kimberly-Clark Corporation launched a new range of healthcare wipes in the US.

In this part of the healthcare wipes products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your new healthcare wipes product. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a healthcare wipes products business comes from the sale of the product and any related services. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.

Projecting Expenses

In this section, all the regular expenses related to keeping the healthcare wipes products business running will be described. The list of operating expenses includes wages, research and development, administrative expenses, utilities, insurance policies, advertising, and others. Additionally, when making your financial projections, you should consider the cost of raw materials and the cost of manufacturing the wipes.

Some of the key companies operating in the healthcare wipes market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2021, Procter & Gamble launched the Olay Fresh Effects wipes.

– In August 2021, Johnson & Johnson launched the Clean & Clear wipes targeted at teenage skin.

– In October 2021, Kimberley-Clark launched the Huggies wipes, which are alcohol-free and provide extra softness and protection for sensitive skin.

Some of the prominent players in the healthcare wipes market include:

– Procter & Gamble
– Johnson & Johnson
– Kimberley-Clark
– Unilever
– Hengan International Group
– Nice-Pak Products, Inc.
– Kao Corporation
– Medline Industries, Inc.
– SCA
– Edgewell Personal Care

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global healthcare wipes products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Antibacterial Wipes
– Disinfectant Wipes
– Baby Wipes
– Facial Wipes
– Lens Cleaning Wipes
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the Factors Driving the Healthcare Wipes Market?
[A]: The global healthcare wipes market is primarily driven by factors such as the rising population, increasing demand for medical care and hygiene, growing awareness of the importance of cleanliness and sanitation, and rising disposable incomes. Additionally, the increasing prevalence of lifestyle and chronic diseases and the growing popularity of medical tourism are expected to further drive the market.

[Q]: What are the Key Players in the Healthcare Wipes Market?
[A]: Key players in the global healthcare wipes market include Kimberly-Clark Corporation, Procter & Gamble, Johnson & Johnson, Nice-Pak Products, Inc., The Clorox Company, Hengan Group, Edgewell Personal Care, Unicharm Corporation, and Bemis Company, Inc.

[Q]: What Regions Offer the Largest Opportunity for Sales of Healthcare Wipes?
[A]: North America is expected to offer the largest opportunity for sales of healthcare wipes, with an absolute dollar opportunity of USD 5.9 billion. This is mainly due to the increasing prevalence of lifestyle-related diseases and the growing demand for medical care and hygiene in the region.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to be a major factor driving the market. Companies are increasingly introducing new products with improved functionalities and features, such as antimicrobial properties, to attract more customers. Additionally, manufacturers are focusing on developing innovative packaging and design improvements to create a positive brand image.

[Q]: What are the Future Trends for the Healthcare Wipes Market?
[A]: In the coming years, manufacturers are expected to focus on product innovations, such as increased convenience and safety, to meet the growing demands from consumers. Additionally, companies are expected to focus on sustainable packaging solutions to reduce their environmental footprint. The increasing demand for eco-friendly products is also expected to drive market growth in the future.