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Healthy Biscuits Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global healthy biscuits products market was valued at USD 12.4 billion in 2022 and is projected to expand at a CAGR of 8.3% from 2023 to 2030. Growing health consciousness among consumers is driving the demand for healthy biscuits products. Health-conscious consumers are looking for low-fat, low-sugar, low-sodium, and high-fiber biscuits products with natural ingredients. Moreover, the rising number of health-conscious consumers and the rising demand for functional biscuits are driving the market.
The growing demand for healthy snacks and sweet treats is also driving the market. Consumers are seeking healthier alternatives to traditional sweet snacks and biscuits, such as high-fiber and low-sugar biscuits. Moreover, manufacturers are launching innovative products to cater to the increasing demand for healthy biscuits. For instance, in December 2021, Britannia Industries launched Good Day Bliss biscuits, which are made from whole wheat and oats, providing fiber, calcium, and iron. The biscuits are also enriched with vitamins and minerals and contain no preservatives.
The increasing number of new product launches is also driving the market. Manufacturers are launching new products to meet the changing preferences of consumers. For instance, in August 2021, PepsiCo India launched a new range of healthier biscuits under the brand name Quaker Oat Biscuits. The biscuits are made with a combination of oats, wheat, and vegetables and contain no artificial flavors or colors. Moreover, the product range is also fortified with vitamins and minerals.
Furthermore, the increasing availability of biscuits products on e-commerce platforms is driving the market’s growth. The availability of biscuits products on e-commerce platforms has made it easier for consumers to buy these products. Moreover, e-commerce platforms also provide various discounts and offers on these products, which is boosting online sales. Additionally, the increasing number of promotional activities by market participants is also driving the market’s growth. For instance, in May 2022, Parle Products launched a promotional campaign for its healthy biscuit product range, which included discounts and offers.
Product Insights
The healthy biscuits segment led the market and accounted for a share of around 76.9% in 2022. The rising demand for healthy and nutritional food products among consumers has been driving the demand for healthy biscuits over the years. According to an article published by the National Institutes of Health (NIH), in March 2020, the number of consumers opting for healthy food products increased significantly. Furthermore, macro-level factors such as increasing awareness about the health benefits of healthy biscuits, rising disposable income among consumers, and mushrooming growth of distribution channels are bolstering the demand for healthy biscuits worldwide.
The gluten-free biscuits segment is anticipated to expand at the fastest CAGR of 9.7% over the forecast period. Growing awareness regarding the health benefits of gluten-free biscuits, rising health concerns, and the emergence of various gluten-free biscuits brands are some of the key factors driving the gluten-free biscuits market growth revenue. According to an article published by the Gluten Intolerance Group, in December 2019, 65% of people said they would purchase gluten-free products if they were available. In addition, increasing health-consciousness among individuals is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment dominated the overall healthy biscuits market in 2022, with a share of over 50%. The growth of this segment is mainly attributed to the increased consumer preference for supermarket and hypermarket stores as the primary source to purchase food items. Moreover, these stores offer a wide range of products under different price ranges, which helps customers in making quick purchase decisions.
The online segment is expected to register the highest CAGR of 12.4% over the forecast period. The growth of this segment is mainly attributed to the increasing number of online stores and the growing preference for online shopping. Moreover, the introduction of e-commerce websites and mobile applications has enabled customers to shop for healthy biscuits from the convenience of their homes. In addition, the availability of discounts and offers on online stores has further bolstered the demand for healthy biscuits.
Type Insights
The sweet biscuit segment accounted for the largest revenue share of 44.5% in the year 2022. The increasing demand for healthy alternatives to unhealthy snacks such as chocolates and cakes is driving the market. For example, in March 2022, Britannia Industries, one of the largest biscuit makers in India, launched a range of healthy biscuits called “Good day Health Biscuits” containing ingredients such as oats, multigrain, and wheat. The increasing trend of health consciousness among consumers is expected to boost the demand for sweet biscuits during the forecast period.
The savory biscuit segment is projected to expand at the highest CAGR of 8.0% over the forecast period. The rising demand for healthy snacks and snacks that offer a flavor boost is driving the growth of the savory biscuit segment. For instance, in April 2022, Parle Products, one of the leading biscuit makers in India, launched a range of healthy and tasty savory biscuits called “Parle Kreams”. These biscuits are made using multigrain ingredients such as ragi, oats, and wheat. The increasing popularity of these biscuits is expected to drive the segment’s growth in the forecast period.
Regional Insights
Europe is estimated to be the largest market for healthy biscuits, accounting for a market share of over 42.5% in 2022. This can be attributed to the rising preference for healthier snacks among consumers in the region. Moreover, increasing product visibility and availability through both online and offline channels is further expected to drive the growth of the market in Europe. For instance, Belgium-based Healthy Biscuits launched a range of products in January 2021.
Asia Pacific is expected to be the second-largest market for healthy biscuits, registering a CAGR of 7.7%. The presence of a large population and rising disposable income, particularly in India and China, is expected to drive the growth of the market in the region. Moreover, the rising trend of health consciousness among consumers is further expected to drive the market in the region. For instance, in May 2021, Oreo launched a range of healthy biscuits in India.
Financial Projections
In this part of the healthy biscuits products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your healthy biscuits business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a healthy biscuits business comes from the sale of products, such as retail sales, wholesale sales, online sales, and sales at events. Here you will find a list with a description of each of them and other possible sources of profit such as fundraising, food & beverage, the sale of merchandise, and leasing the place for parties and corporate events.
Projecting Expenses
In this section, all the regular expenses related to keeping the healthy biscuits business running will be described. The list of operating expenses includes raw material costs, wages, packaging costs, advertising, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the healthy biscuits market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In July 2022, Parle Products launched its new range of digestive biscuits with oats, almonds, and other natural ingredients.
– In August 2022, Britannia Industries launched its range of fiber-rich biscuits.
– In October 2022, ITC Ltd. launched the Sunfeast Farmlite range of biscuits with flax seeds, oats, and other natural ingredients.
Some of the prominent players in the healthy biscuits market include:
– Parle Products Pvt. Ltd.
– Britannia Industries Ltd.
– ITC Ltd.
– United Biscuits
– Mondelez International, Inc.
– Kellogg Co.
– Dabur India Ltd.
– PepsiCo, Inc.
– Anmol Biscuits Ltd.
– Britannia Industries Ltd.
Global Healthy Biscuits Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global healthy biscuits products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Low-Calorie Biscuits
– Low-Fat Biscuits
– Low-Sugar Biscuits
– Fortified Biscuits
– Organic Biscuits
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Convenience Stores
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What is the Potential of Product Innovation in the Healthy Biscuits Market?
[A]: Product innovation is playing a critical role in the healthy biscuits market. The introduction of fortified biscuits, organic biscuits, and sugar-free biscuits are driving the market growth. Consumers are increasingly seeking products that are healthy and natural, which has created a need for manufacturers to create innovative products. As a result, manufacturers are introducing new flavors, textures, and forms of healthy biscuits.
[Q]: Who are the Key Players in the Healthy Biscuits Market?
[A]: Key players in the healthy biscuits market are Associated British Foods Plc, United Biscuits, Mondelez International, Inc., The Kellogg Company, Unibic Foods Pvt. Ltd., Britannia Industries Limited, Foods & Inns Limited, and GlaxoSmithKline Plc.
[Q]: Which Region Offers the Largest Opportunity for Sales of Healthy Biscuits?
[A]: Asia-Pacific is anticipated to be the most lucrative region for healthy biscuits market due to the rising demand for healthy snacks among the health-conscious population in the region.
[Q]: What are the factors driving the healthy biscuits market?
[A]: Factors such as the rising awareness about health and wellness, the increasing demand for organic and gluten-free products, and the growing trend of snacking are driving the market growth. Additionally, the increase in disposable income and the growing demand for convenient snacking options are also contributing to the growth of the market.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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