The global healthy fruit and vegetable chips products market was valued at USD 1.73 billion in 2023 and is expected to grow at a CAGR of 8.2% from 2024 to 2031. The market growth is attributed to the increasing demand for healthy snacks that are low in calories, preservatives, and sugar. Furthermore, the increasing trend of snacking is also driving the market growth. Health conscious consumers are now shifting toward healthier snacks such as fruit and vegetable chips in order to maintain a healthy lifestyle. In addition, the increasing number of product launches by key players is also propelling the growth of the market.

Fruit and vegetable chips are processed through dehydration, baking, and frying techniques. The increasing demand for healthier snacks, such as fruit and vegetable chips, can be attributed to their nutritional content, availability, convenience, and affordability. Furthermore, the changing lifestyle of consumers and their increasing preference for natural ingredients is also driving the demand for these products. For instance, in March 2021, LAY’S launched a new line of vegetable chips with flavors such as Spinach and Kale, Beetroot, and Sweet Potato.

Moreover, manufacturers are investing in research & development (R&D) activities to develop innovative products. For instance, in October 2021, Kellogg’s launched a new line of fruit and vegetable chips, which are made from real fruits and vegetables and contain a combination of plant-based proteins and fiber. The company is targeting health-conscious consumers who are looking for a convenient and nutritious snack option.

In addition, the rise in the number of retail outlets, such as supermarkets and convenience stores, is helping to drive the market growth. Furthermore, the availability of a wide variety of these products online is also driving their demand. The e-commerce platform further provides various offers on these products, which is boosting online sales. Moreover, the increasing disposable income of consumers is also playing a key role in driving the growth of the market.

The fruit chips segment accounted for the largest market share in 2022 with a share of around 51.9%. The growing demand for healthy snacks globally is driving the demand for fruit chips. The health benefits associated with the consumption of fruits, such as antioxidants, vitamins, and minerals, are contributing to the product’s popularity among health-conscious consumers. In addition, rising awareness regarding the health hazards posed by the consumption of processed food is driving the demand for fruit chips.

The vegetable chips segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. The growing demand for snacks that are not only tasty but also low in fat and calories is driving the growth of the market. Furthermore, the increasing awareness about health benefits associated with the consumption of vegetables, such as more fiber, vitamins, and minerals, is driving the growth of the market. In addition, the rising popularity of organic snacks among consumers is also driving the demand for vegetable chips.

The supermarkets and hypermarkets segment held the major share of over 43.2% in 2022. The growth of the segment is mainly driven by the rising consumer inclination towards supermarkets & hypermarkets as a primary source to purchase healthy food products. According to a study by the International Food Information Council Foundation in 2020, supermarkets & hypermarkets are the most trusted source of information on healthy food products, with 76% of respondents citing them. Moreover, the availability of a wide range of healthy food products, such as fruit and vegetable chips, at a reasonable price is another factor driving the segment growth.

The online segment is anticipated to expand at the highest CAGR of 12.4% over the forecast period. The increasing availability of healthy food products on online marketplaces is a major factor driving the segment growth. Moreover, companies are increasingly focusing on online sales channels to increase their brand visibility among consumers. For instance, in April 2020, ‘The Good Crisp Company’, an Australian company, launched its vegetable chips in different flavors on online marketplaces, such as Amazon.com and Walmart.com. In addition, the convenience of online shopping and the availability of discounts and offers on online platforms further boost the growth of the segment.

The conventional segment accounted for the largest revenue share in the year 2022. The high demand for conventional healthy fruit and vegetable chips is attributed to the lower cost of production compared to organic products. Moreover, the availability of a wide variety of flavors and varieties of conventional chips is also driving the growth of the segment. For instance, in February 2022, Fancy Food Snacks, LLC, a U.S.-based healthy snack food company, launched a new flavor of conventional fruit and vegetable chips called “Spicy Lime.”

The organic segment is anticipated to expand at the highest CAGR of 11.3% over the forecast period. The rising awareness about the health benefits of organic food is driving the demand for organic fruit and vegetable chips. Furthermore, the presence of organic certification from various regulatory bodies, such as the United States Department of Agriculture (USDA) and the European Union, is also driving the growth of the segment. Additionally, the increasing availability of organic products through online and offline channels is further contributing to the growth of the segment.

Asia Pacific is expected to witness the highest growth over the forecast period. The increasing demand for health and wellness food products, rising disposable incomes, and changing consumer preferences towards healthy snacks is driving the growth of the market. For instance, in May 2021, the Indian brand, 24 Mantra Organic, launched a range of healthy fruit and vegetable chips in India.

Europe is projected to be the second-largest market, followed by North America. Rising consumer health awareness and increased food safety regulations are the major factors driving the market in the region. For instance, in March 2021, Germany-based company, Röstfein, launched organic vegetable chips in the country. The product is made from organic carrots, sweet potatoes, and beets.

In this part of the Healthy Fruit and Vegetable Chips business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your Healthy Fruit and Vegetable Chips business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a Healthy Fruit and Vegetable Chips business comes from the sale of the product. Other possible sources of profit include advertising, sponsorship, sales of related products, and online sales.

Projecting Expenses
In this section, all the regular expenses related to keeping the Healthy Fruit and Vegetable Chips business running will be described. The list of operating expenses includes production and packaging costs, wages, marketing expenses, insurance policies, advertising, and others.

Some of the key companies operating in the healthy fruit and vegetable chips market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In October 2022, Terra Chips launched its new range of sweet potato chips.

– In November 2022, Kettle Brand launched its range of organic apple chips.

– In December 2022, Deep River Snacks launched its range of fruit and veggie chips.

Some of the prominent players in the healthy fruit and vegetable chips market include:

– Terra Chips
– Kettle Brand
– Deep River Snacks
– The Better Chip
– Bare Snacks
– Popchips
– Simply 7 Snacks
– Biena Snacks
– Rhythm Superfoods
– Hippeas Snacks

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global healthy fruit and vegetable chips products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Potato Chips
– Corn Chips
– Plantain Chips
– Beetroot Chips
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Organic
– Conventional

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What are the major market trends driving the growth of healthy fruit and vegetable chips?
[A]: The increasing number of health-conscious consumers who are increasingly opting for snacks with high nutritional content is driving the growth of the healthy fruit and vegetable chips market. Furthermore, the growing demand for convenience food and growing demand for healthy snacks among millennials and working professionals, who prefer snacks with high nutrient content, are other factors driving the growth of the market.

[Q]: Who are the key players in the healthy fruit and vegetable chips market?
[A]: Some of the major players in the healthy fruit and vegetable chips market are Dole Food Company, Inc., Del Monte Foods, Inc., Frito-Lay North America, Inc., Kettle Foods, Inc., and The Hain Celestial Group, Inc.

[Q]: What are the different types of healthy fruit and vegetable chips available?
[A]: The different types of healthy fruit and vegetable chips available in the market include sweet potato chips, kale chips, banana chips, apple chips, potato chips, and others.

[Q]: What are the major regions in the healthy fruit and vegetable chips market?
[A]: The major regions in the healthy fruit and vegetable chips market are North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to dominate the market in terms of value and volume.

[Q]: What are the recent innovations in the healthy fruit and vegetable chips market?
[A]: Recent innovations in the healthy fruit and vegetable chips market include the introduction of new flavors, such as sweet and spicy, as well as the introduction of gluten-free and vegan chips. Additionally, manufacturers are utilizing advanced manufacturing techniques to produce chips with better taste and texture.