The global healthy snacks products market was valued at USD 54.3 billion in 2022 and is projected to expand at a CAGR of 6.2% from 2023 to 2030. Increasing awareness about the importance of nutrition and health is driving the demand for healthy snacks products. Consumers are now more focused on healthier options of snacks and food items that are rich in essential nutrients. This shift in preference is due to increased awareness about healthy diets and the growing trend of mindful eating. In addition, the growing health concerns and rising health consciousness among consumers have further propelled the growth of the market.

The increasing demand for convenience foods, such as ready-to-eat snacks, is also driving the market growth. Furthermore, the growing demand for organic snacks from health-conscious consumers is also driving the demand for healthy snacks products. For instance, in April 2021, The Hain Celestial Group launched a new line of organic snacks, including fruit and nut bars, nut butter filled pretzels, and popcorn.

The growing preference for natural and healthy snacks to replace traditional snacks, such as chips and cookies, is propelling the demand for healthy snacks products. Furthermore, the increasing demand for vegan snacks due to the growing awareness of animal welfare and environmental preservation is further driving the market growth. For instance, in February 2021, Hippeas launched a range of vegan snacks, namely, chickpea puffs, in both sweet and savory flavors.

The increasing number of mergers and acquisitions, collaborations, and product launches are expected to further drive the market growth. For instance, in April 2021, PepsiCo, Inc. acquired NaturalFoods, a healthy snacks provider, to expand its presence in the healthy snacks product market. Furthermore, in April 2021, Popcorn, Indiana LLC launched a new range of healthy snacks, including popcorn chips, popcorn and quinoa clusters, popcorn and chickpea puffs, and popcorn and pretzel clusters.

Moreover, the increasing trend of online grocery shopping is also driving the demand for healthy snacks products. The rising demand for healthy snacks products is further propelling the market growth. For instance, in July 2021, Hershey launched two new products under its health-conscious snack range, namely, Milk Chocolate with Superfoods, and Dark Chocolate with Superfoods. The increasing popularity of subscription-based services, such as snack boxes, is further accelerating the growth of the market.

The nuts and seeds segment held the largest share of the market, estimated at 38.0% in 2022. The surge in demand for healthy snacks is a major factor driving the growth of the market. Furthermore, the growing health consciousness among consumers has led to an increased demand for nuts and seeds as a healthier alternative to traditional snacks. According to an article published by the Chicago Tribune in November 2020, research has associated nut consumption with a decrease in cardiovascular disease and type 2 diabetes.

The fruits and vegetables segment is projected to register the fastest CAGR of 8.9% over the forecast period. The increasing demand for convenience food has shifted consumer preferences towards healthy snacks such as fruits and vegetables. According to an article published by the National Center for Biotechnology Information in February 2019, the consumption of fruits and vegetables is associated with a reduction in the risk of chronic diseases and obesity. Additionally, rising health awareness and the growing trend of vegetarianism are further augmenting the growth of the segment.

The supermarkets and hypermarkets segment held the largest share in the healthy snacks market in 2022, accounting for over 59.3% of the total market share. This is mainly due to the growing trend of shopping for food items from these outlets as it offers a wide range of products under one roof. Supermarkets and hypermarkets also offer convenience to consumers due to their easy accessibility and availability, which makes them the preferred choice for purchasing healthy snacks.

The online segment is expected to witness the highest growth rate over the forecast period. This is mainly due to the emergence of online grocery stores, which allow consumers to easily purchase healthy snacks from the comfort of their home. Moreover, the increasing number of health-conscious consumers and the growing trend of online shopping are expected to boost the growth of this segment. Additionally, the growing popularity of online subscription-based snack boxes is also expected to contribute to the growth of the online segment.

The organic segment accounted for the largest revenue share of 64.7% in the year 2022. Growing health awareness among consumers regarding the benefits of organic food is the major factor driving the demand for organic snacks. Companies such as PepsiCo and The Kellogg Company are expanding their organic snack portfolios to meet the growing demand. For instance, in June 2020, PepsiCo launched a new organic snacks brand named “Snacks Without Compromise” which includes organic granola, bars, and clusters. Moreover, the rising disposable income of consumers in developing countries is also fueling the demand for organic snacks.

The conventional segment is anticipated to expand at the highest CAGR of 6.2% over the forecast period. Companies such as Hershey and Mondelez International are offering conventional snacks such as chips and wafers at a comparatively lower price than organic snacks. This factor is creating a positive impact on the growth of the conventional segment. Additionally, the growing number of convenience stores and supermarkets in various emerging countries is increasing the availability of conventional snacks, which is also contributing to the growth of the segment.

Asia Pacific is expected to be the fastest growing region in the healthy snacks market over the forecast period. An increase in the number of health-conscious consumers in the region, along with the rise in disposable income and changing lifestyles, is likely to drive the market growth. In addition, the presence of prominent players such as PepsiCo, Nestlé, and Unilever in the region is expected to further boost the market growth. For instance, in May 2021, PepsiCo Inc. launched a range of healthy snacks such as Quaker Oats and Quaker Crunchy Granola in India.

North America is expected to hold the second largest share in the market. The region is home to well-established companies such as Kellogg’s, General Mills, and PepsiCo, which have a strong presence in the region. However, the market is likely to be impacted by the increasing number of health-conscious consumers who are shifting from unhealthy snacks to healthy alternatives. For instance, in April 2021, Kellogg’s launched a range of healthy snacks such as protein bars, cereal bars, and snack bars for health-conscious consumers in the region.

In this part of the healthy snacks products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your healthy snacks business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a healthy snacks products business comes from the sale of the product, wholesaling to retailers, and online sales. Here you will find a list with a description of each of them and other possible sources of profit such as the sale of merchandise, fundraising, and sponsoring events.

Projecting Expenses
In this section, all the regular expenses related to keeping the healthy snacks products business running will be described. The list of operating expenses includes production costs, packaging costs, marketing and advertising, wages, rent, utilities, insurance policies, and others.

Some of the key companies operating in the healthy snacks market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, PepsiCo Inc. launched a range of healthy snacks and beverages under its Quaker brand.

– In August 2022, Kellogg’s launched a range of granola bars, trail mixes, and snack bars under its Bear Naked brand.

– In October 2022, Nestlé launched a range of protein-rich snacks under its PowerBar brand.

Some of the prominent players in the healthy snacks market include:

– PepsiCo Inc.
– Kellogg’s
– The Kraft Heinz Company
– General Mills, Inc.
– Nestlé
– The Hershey Company
– Mondelez International, Inc.
– Mars, Inc.
– Kellogg’s Australia
– Campbell Soup Company

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global healthy snacks products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Fruit Snacks
– Nut & Seed Snacks
– Popcorn
– Protein Bars
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Conventional
– Organic

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

[Q]: What is the Growth Potential of the Healthy Snacks Products Market?
[A]: The global healthy snacks products market is expected to register a CAGR of 8.3% during the forecast period of 2020 to 2025, owing to the growing health consciousness among consumers, as well as the increasing demand for convenience foods. The growing demand for healthier alternatives to traditional snacks is also driving market growth.

[Q]: Who are the Key Players in the Healthy Snacks Products Market?
[A]: Key players in the global healthy snacks products market include PepsiCo, Inc., The Kellogg Company, General Mills, Inc., The Kraft Heinz Company, Nestle SA, Mondelēz International, Inc., Mars, Incorporated, and Kellogg’s India.

[Q]: What are the Key Trends in the Healthy Snacks Products Market?
[A]: The key trends in the global healthy snacks products market include increasing demand for plant-based snacks, rapid product launches, and the increasing demand for organic snacks.

[Q]: What are the factors driving the Healthy Snacks Products Market?
[A]: Factors driving the global healthy snacks products market include the growing health consciousness among consumers, the increased demand for convenient and healthy snacks, and the rising demand for organic and plant-based snacks. Additionally, the increasing demand for on-the-go snacks and the growing popularity of plant-based diets are also driving market growth.