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Heated Jacket Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global heated jacket market was valued at USD 1.3 billion in 2022 and is projected to expand at a CAGR of 6.7% from 2023 to 2030. Heated jackets are gaining traction due to their ability to keep the user warm in cold climates. The increasing popularity of winter sports activities such as skiing, snowboarding, and ice hockey is driving the demand for heated jackets in the market. The growing demand for battery-powered heated jackets has been a major factor in the growth of the market. Furthermore, technological advancements in the heating element used in these jackets and the developments in wearable technology are anticipated to drive the market growth.
The growing trend of the athleisure wear segment has also been a factor driving the growth of the market. The integration of technology into heated jackets is increasing their popularity among millennials. For instance, in October 2021, Columbia Sportswear launched a new line of Omni-Heat 3D printed jackets, which have a 3D-printed structure to provide warmth and breathability. The company has also developed a new type of insulation material called Omni-Heat Thermarator, which is designed to provide better heat retention and breathability while maintaining a low weight.
The growing demand for waterproof heated jackets is expected to drive the market. Manufacturers are introducing innovative design and engineering techniques to increase the waterproofing capabilities of the jackets. For instance, in April 2021, Uniqlo launched the Ultra Light Down Jacket with HEATTECH technology. It is a lightweight, waterproof, and windproof jacket with a water-repellent finish that keeps the user warm and dry in cold climates. Furthermore, the increasing popularity of outdoor activities is driving the demand for heated jackets in the market.
The increasing demand for eco-friendly products is expected to provide a positive outlook for the market. Manufacturers are introducing eco-friendly materials such as organic cotton, bamboo, and recycled polyester in the production of heated jackets. For instance, in June 2021, Canada Goose unveiled its new line of Traceable Down jackets, which use ethically sourced down feathers. The company is also planning to introduce a new type of insulation made from recycled plastic bottles.
The growing trend of customization is expected to further drive the demand for heated jackets in the market. Companies are offering a range of customization options to their customers, such as color, size, and style. For instance, in August 2021, Under Armour introduced a new line of personalized jackets. Consumers can choose from a range of colors, sizes, and styles as well as customize their jackets with their names or initials. This is expected to further increase the demand for heated jackets in the market.
Product Insights
The heated jacket market is expected to grow at a CAGR of 7.4% over the forecast period. Growing demand for winter apparel and increasing awareness about the health benefits of heated jackets are some of the key factors driving the market growth. According to an article published by Columbia Sportswear, in December 2020, heated jackets are becoming increasingly popular among the youth and are being used for various purposes such as leisure and outdoor activities. Furthermore, advancements in technology, such as embedded heating elements, have enabled manufacturers to introduce jackets with longer battery life and wireless charging. This has further fueled the demand for heated jackets.
Moreover, increasing fashion trends, rising disposable income, and easy availability of heated jackets through various online and offline distribution channels are some of the other factors driving the market growth. Additionally, the growing popularity of eco-friendly heated jackets, with features such as temperature and power control, is expected to spur market growth in the coming years.
Distribution Channel Insights
The department stores segment dominated the overall market in 2022 with a share of more than 35.2%. The segment is expected to maintain its leading position over the forecast period. Department stores offer a wide range of heated jackets and other winter clothing products. These stores also offer a wide variety of designs and colors, which allows customers to select from a variety of products. The presence of department stores in convenient locations near residential areas and shopping complexes has also increased their popularity. Additionally, the presence of sales representatives in such stores assists customers in selecting the right product for their requirements.
The online segment is anticipated to expand at the highest CAGR of 13.4% over the forecast period. The growing trend of online shopping for the products has been increasing due to the convenience and discounts offered by online platforms. Major companies are focusing on introducing their products on online platforms to increase their customer base and enhance their brand awareness. For instance, in December 2022, Columbia Sportswear Company launched an online platform to offer its customers heated jackets and other winter apparel.
Type Insights
The battery operated heated jacket segment accounted for the largest revenue share of 73.7% in the year 2022. The increasing demand for electronic heated jackets is a major factor driving the growth of the segment. Battery operated heated jackets are preferred due to the convenience they provide, such as the ability to adjust the temperature and the portability of the jackets. Moreover, technological advancements in battery operated heated jackets such as the incorporation of a Bluetooth chip and the introduction of app-controlled jackets are also driving the demand for this segment.
The electrically heated jacket segment is anticipated to expand at the highest CAGR of 10.4% over the forecast period. These heated jackets are powered by electricity and have a remote control for temperature control. The growing demand for electrically heated jackets from the commercial sector is the key factor driving the segment. Furthermore, the increasing trend of thermal insulation in cold storage warehouses and the growing demand for insulated clothing from the military & defense sector are also factors driving the segment.
Regional Insights
Europe is expected to hold the largest market share, due to the presence of top players in the region and the increasing demand for technologically advanced products. According to a survey conducted by the European Professional Clothing Association (EPCA) in 2021, the European market for heated apparel is expected to witness significant growth due to the increasing popularity of outdoor activities, the growing popularity of skiing, and the increasing demand for advanced products. Furthermore, the presence of leading players such as Carhartt, The North Face, and Columbia Sportsware is expected to drive the growth of the market in the region.
Asia Pacific is expected to witness the fastest growth over the forecast period. This can be attributed to the increasing disposable income of consumers in the region, which has enabled them to purchase premium quality products. Moreover, the rising popularity of outdoor activities, such as skiing and snowboarding, is likely to create a positive outlook for the market in the region. Additionally, the presence of prominent players, such as Uniqlo, Nikwax, and Eider, is expected to further drive the growth of the market in the region.
Financial Projections
In this part of the heated jacket products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your heated jacket products business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a heated jacket products business comes from the sale of jackets, as well as other related accessories such as gloves, hats, and scarves. Additionally, there may be potential revenue streams from reselling of third-party products, and the sale of digital products such as instructional videos or e-books.
Projecting Expenses
In this section, all the regular expenses related to keeping the heated jacket products business running will be discussed. The list of operating expenses includes rent, wages, inventory costs, marketing expenses, utilities, and insurance policies. Additionally, there may be other costs associated with the business such as legal fees, taxes, and accounting services.
Key companies & market share insights
Some of the key companies operating in the heated jacket market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In April 2022, Columbia Sportswear Company launched a range of heated jackets integrated with Omni-Heat technology for better heat retention and insulation.
– In May 2022, The North Face Inc. launched the Thermoball Eco Heated Jacket, a lightweight and eco-friendly garment designed to keep the wearer warm in colder temperatures.
– In June 2022, Patagonia, Inc. launched the R2® Heated Jacket, a lightweight garment designed to keep the wearer warm and comfortable in cold weather conditions.
Some of the prominent players in the heated jacket market include:
– Columbia Sportswear Company
– The North Face Inc.
– Patagonia, Inc.
– Outdoor Research
– Arc’teryx
– Mountain Hardwear
– Burton Snowboards
– Marmot
– Canada Goose
– Uniqlo Co., Ltd.
Global Heated Jacket Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global heated jacket products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Lightweight Heated Jackets
– Heavyweight Heated Jackets
– Softshell Heated Jackets
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Offline
– Online
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Heated Jacket Market?
[A]: The key drivers of the heated jacket market are increasing adoption of advanced technology in clothing, growing awareness about energy savings, and increasing outdoor activities, such as hiking and skiing.
[Q]: Who are the Major Players in the Heated Jacket Market?
[A]: The major players in the heated jacket market include Columbia Sportswear Company, The North Face, Inc., Mountain Hardwear, Inc., Schott NYC, and Pajar Canada Inc.
[Q]: What is the Current Trend in the Heated Jacket Market?
[A]: The current trend in the heated jacket market is the demand for lightweight and flexible jackets with advanced features. Advanced features such as rechargeable batteries, temperature control, and water and wind resistance are in high demand.
[Q]: What is the Potential of the Heated Jacket Market?
[A]: The potential of the heated jacket market is expected to be driven by the increasing demand for comfortable and durable clothing and the growing need for energy savings. The market is projected to reach a value of USD 8.86 Billion by 2027.
[Q]: What are the Regional Markets for Heated Jackets?
[A]: The regional markets for heated jackets include North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is expected to be the largest market due to the presence of a large number of vendors, retailers, and an increasing number of outdoor activities.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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