Heated Mattress Pads Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global heated mattress pads market was valued at USD 5.9 billion in 2022 and is expected to expand at a CAGR of 10.5% from 2023 to 2030. Heated mattress pads are gaining significant traction among consumers due to their ability to provide a comfortable and warm sleeping experience. Growing awareness about the therapeutic benefits of heated mattress pads is one of the major factors driving the market. Additionally, the increasing adoption of smart mattresses is also supporting the market growth.

The increasing demand for electric blankets is propelling the market. These blankets are equipped with temperature settings and are available at affordable prices. Furthermore, the introduction of smart blankets with advanced features such as temperature control, sleep tracking, and automated timer is driving the market growth. Additionally, these blankets are energy efficient and are available in a variety of shapes and sizes, which is further driving the market.

The increasing number of product launches to cater to the growing product demand from customers is expected to further support the growth of the market. For instance, in May 2021, Sunbeam Corporation, a subsidiary of Jarden Corporation, launched the Sunbeam® Heated Mattress Pad with Safe & Warm Technology. The product is equipped with advanced features such as 10 heat settings, a 10-hour auto shutoff, and a timer to help users customize their sleep experience.

The rising demand for automated and smart products has also impacted the market. For instance, in December 2021, Chili Technology introduced the ChiliPad Cube, a temperature-controlled mattress pad that helps people achieve a restful sleep. The pad is equipped with advanced features such as dual-zone temperature control, sleep tracking, and automated timer. Furthermore, growing demand for luxury mattresses is also driving the market. For instance, in December 2021, Sleep Number Corporation launched Sleep Number 360 Smart Bed with an intelligent temperature-balancing layer for a comfortable sleep.

Moreover, the increasing trend of mattress customization according to individual needs is also driving the market. For instance, in June 2021, Sleep Number Corporation introduced the Sleep Number 360 Smart Bed with temperature-balancing layers that can be customized according to individual needs. Furthermore, the increasing demand for organic mattresses is also boosting the market. For instance, in August 2021, My Green Mattress launched a new organic mattress pad with natural wool and organic cotton. The pad is designed to provide a healthy, comfortable, and breathable sleeping surface.

Product Insights

The electric heated mattress pads segment is expected to be the largest segment, holding a share of around 43.2% in 2022. The electric heated mattress pads segment is anticipated to benefit from the increasing demand for technologically advanced products. Growing awareness about the health benefits of using heated mattress pads is also driving the growth of this segment. Individuals suffering from joint pain, muscle soreness, and arthritis can benefit from the use of heated mattress pads as it helps in relieving the pain and providing relief. Furthermore, the growing disposable income among consumers has been playing a key role in driving the segment’s growth.

The non-electric heated mattress pads segment is expected to witness the fastest CAGR of 8.6% over the forecast period. This segment is expected to benefit from the increasing demand for sustainable and eco-friendly products. These products are powered by natural sources such as solar, wind, and water, and hence, do not require electricity for their operation. Moreover, changing consumer preference towards natural products will fuel the growth of the segment over the forecast period.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to dominate the market over the forecast period with a share of over 34.3% in 2022. This growth is mainly due to the increasing number of supermarkets and hypermarkets offering these products. Moreover, customers prefer purchasing from supermarkets and hypermarkets, as they provide a wide range of products and offer a variety of choices. They also allow customers to compare prices and features of the product.

In addition, the e-commerce segment is anticipated to register the highest CAGR of 14.2% over the forecast period. The increasing Internet penetration and rising number of e-commerce websites offering heated mattress pads are the major factors driving the growth of the segment. Furthermore, e-commerce websites provide discounts and offers, which make them a preferred option for customers. Moreover, online shopping provides customers with convenience and easy access to the product, which is further driving the segment growth.

Type Insights

The electric heated mattress pads segment is expected to be the largest segment in terms of revenue and is projected to reach USD 564.7 million by 2027. This growth can be attributed to the increasing demand for technologically advanced products and the growing awareness of the benefits of electric heated mattress pads. Additionally, the growing health concerns due to exposure to harmful electromagnetic fields generated by the electric mattress pads is the major factor driving the growth of the segment.

The non-electric heated mattress pads segment is expected to be the fastest-growing segment due to the increasing demand for eco-friendly products and the growing awareness of the health benefits of non-electric heated mattress pads. Additionally, the increasing affordability of these products is expected to boost the growth of the segment.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 40.2% in 2022. The presence of a large number of companies manufacturing heated mattress pads in the region is expected to drive the growth of the market. The rising awareness of health benefits among consumers is also expected to propel the growth of the market. For instance, in August 2021, Serta launched a new heated mattress pad, MyHeat, in the U.S. to offer a complete sleep system.

The Europe market is expected to witness the second-highest CAGR, owing to the rising demand for advanced products and rising awareness regarding the health benefits of these products. For instance, in August 2021, Dreamland launched heated mattress pads in the U.K. to provide a comfortable and luxurious sleeping experience.

Financial Projections

In this section of the heated mattress pad business plan we will provide a detailed breakdown of all income and expense categories. This will include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a heated mattress pad business comes from the sale of the pads, as well as services such as delivery and installation. Additionally, the business can look into selling mattress pads through online stores or through retail outlets.

Projecting Expenses
In this section, all the regular expenses related to keeping the heated mattress pads business running will be described. The list of operating expenses includes advertising, inventory costs, rent, labor, utilities, insurance policies, and others. Additionally, the business may need to consider additional expenses such as research and development costs, production costs, and shipping costs.

Key companies & market share insights

Some of the key companies operating in the heated mattress pads market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Sunbeam Products Inc. launched the ‘Sunbeam Heated Mattress Pad’ designed to provide maximum comfort and warmth.

– In August 2022, BedJet LLC launched the ‘BedJet V2’ series of mattress pads designed to provide adjustable temperature settings.

– In October 2022, Beautyrest launched the ‘Beautyrest Heated Mattress Pad’ designed to provide superior comfort and better sleep.

Some of the prominent players in the heated mattress pads market include:

– Sunbeam Products Inc.
– BedJet LLC
– Beautyrest
– SleepBetter
– Serta
– Comfort Revolution
– SoftHeat
– Biddeford Blankets
– Sleep Number
– Sleep Studio

Global Heated Mattress Pads Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global heated mattress pad market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Electric Heated Mattress Pads
– Dual-Control Heated Mattress Pads
– Low Voltage Heated Mattress Pads
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Standard
– Luxury

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What are the key factors driving the heated mattress pads market?
[A]: The key factors driving the heated mattress pads market are increasing health awareness among consumers, growing use of thermal therapy, and increasing demand for effective medical equipment. Moreover, the increasing popularity of sleeping comfortably and the requirement of temperature-controlled bedding products are expected to have a positive impact on the market.

[Q]: Who are the key players in the heated mattress pads market?
[A]: The key players in the heated mattress pads market include Sunbeam Products, Inc., Sleep Number Corporation, BedJet LLC, Dorelan S.p.A., Comfort Revolution, and Tempur Sealy International, Inc.

[Q]: What are the different types of heated mattress pads?
[A]: Heated mattress pads are available in a variety of types such as electric, battery powered, water heated, air heated, and dual zone heated mattress pads.

[Q]: What are the benefits of using heated mattress pads?
[A]: The benefits of using heated mattress pads include improved blood circulation, muscle relaxation, stress relief, and improved sleep quality. Heated mattress pads are also known to provide relief from aches and pains, reduce the risk of colds and flu, and provide a natural source of heat.

[Q]: Which region offers the largest opportunity for sales of heated mattress pads?
[A]: North America is expected to be the largest market for heated mattress pads, with an absolute dollar opportunity of $1.6 B (USD).

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Heated Mattress Pads Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global heated mattress pads market was valued at USD 5.9 billion in 2022 and is expected to expand at a CAGR of 10.5% from 2023 to 2030. Heated mattress pads are gaining significant traction among consumers due to their ability to provide a comfortable and warm sleeping experience. Growing awareness about the therapeutic benefits of heated mattress pads is one of the major factors driving the market. Additionally, the increasing adoption of smart mattresses is also supporting the market growth.

The increasing demand for electric blankets is propelling the market. These blankets are equipped with temperature settings and are available at affordable prices. Furthermore, the introduction of smart blankets with advanced features such as temperature control, sleep tracking, and automated timer is driving the market growth. Additionally, these blankets are energy efficient and are available in a variety of shapes and sizes, which is further driving the market.

The increasing number of product launches to cater to the growing product demand from customers is expected to further support the growth of the market. For instance, in May 2021, Sunbeam Corporation, a subsidiary of Jarden Corporation, launched the Sunbeam® Heated Mattress Pad with Safe & Warm Technology. The product is equipped with advanced features such as 10 heat settings, a 10-hour auto shutoff, and a timer to help users customize their sleep experience.

The rising demand for automated and smart products has also impacted the market. For instance, in December 2021, Chili Technology introduced the ChiliPad Cube, a temperature-controlled mattress pad that helps people achieve a restful sleep. The pad is equipped with advanced features such as dual-zone temperature control, sleep tracking, and automated timer. Furthermore, growing demand for luxury mattresses is also driving the market. For instance, in December 2021, Sleep Number Corporation launched Sleep Number 360 Smart Bed with an intelligent temperature-balancing layer for a comfortable sleep.

Moreover, the increasing trend of mattress customization according to individual needs is also driving the market. For instance, in June 2021, Sleep Number Corporation introduced the Sleep Number 360 Smart Bed with temperature-balancing layers that can be customized according to individual needs. Furthermore, the increasing demand for organic mattresses is also boosting the market. For instance, in August 2021, My Green Mattress launched a new organic mattress pad with natural wool and organic cotton. The pad is designed to provide a healthy, comfortable, and breathable sleeping surface.

Product Insights

The electric heated mattress pads segment is expected to be the largest segment, holding a share of around 43.2% in 2022. The electric heated mattress pads segment is anticipated to benefit from the increasing demand for technologically advanced products. Growing awareness about the health benefits of using heated mattress pads is also driving the growth of this segment. Individuals suffering from joint pain, muscle soreness, and arthritis can benefit from the use of heated mattress pads as it helps in relieving the pain and providing relief. Furthermore, the growing disposable income among consumers has been playing a key role in driving the segment’s growth.

The non-electric heated mattress pads segment is expected to witness the fastest CAGR of 8.6% over the forecast period. This segment is expected to benefit from the increasing demand for sustainable and eco-friendly products. These products are powered by natural sources such as solar, wind, and water, and hence, do not require electricity for their operation. Moreover, changing consumer preference towards natural products will fuel the growth of the segment over the forecast period.

Distribution Channel Insights

The supermarkets and hypermarkets segment is expected to dominate the market over the forecast period with a share of over 34.3% in 2022. This growth is mainly due to the increasing number of supermarkets and hypermarkets offering these products. Moreover, customers prefer purchasing from supermarkets and hypermarkets, as they provide a wide range of products and offer a variety of choices. They also allow customers to compare prices and features of the product.

In addition, the e-commerce segment is anticipated to register the highest CAGR of 14.2% over the forecast period. The increasing Internet penetration and rising number of e-commerce websites offering heated mattress pads are the major factors driving the growth of the segment. Furthermore, e-commerce websites provide discounts and offers, which make them a preferred option for customers. Moreover, online shopping provides customers with convenience and easy access to the product, which is further driving the segment growth.

Type Insights

The electric heated mattress pads segment is expected to be the largest segment in terms of revenue and is projected to reach USD 564.7 million by 2027. This growth can be attributed to the increasing demand for technologically advanced products and the growing awareness of the benefits of electric heated mattress pads. Additionally, the growing health concerns due to exposure to harmful electromagnetic fields generated by the electric mattress pads is the major factor driving the growth of the segment.

The non-electric heated mattress pads segment is expected to be the fastest-growing segment due to the increasing demand for eco-friendly products and the growing awareness of the health benefits of non-electric heated mattress pads. Additionally, the increasing affordability of these products is expected to boost the growth of the segment.

Regional Insights

North America dominated the market and accounted for the largest revenue share of over 40.2% in 2022. The presence of a large number of companies manufacturing heated mattress pads in the region is expected to drive the growth of the market. The rising awareness of health benefits among consumers is also expected to propel the growth of the market. For instance, in August 2021, Serta launched a new heated mattress pad, MyHeat, in the U.S. to offer a complete sleep system.

The Europe market is expected to witness the second-highest CAGR, owing to the rising demand for advanced products and rising awareness regarding the health benefits of these products. For instance, in August 2021, Dreamland launched heated mattress pads in the U.K. to provide a comfortable and luxurious sleeping experience.

Financial Projections

In this section of the heated mattress pad business plan we will provide a detailed breakdown of all income and expense categories. This will include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions
The main source of revenues for a heated mattress pad business comes from the sale of the pads, as well as services such as delivery and installation. Additionally, the business can look into selling mattress pads through online stores or through retail outlets.

Projecting Expenses
In this section, all the regular expenses related to keeping the heated mattress pads business running will be described. The list of operating expenses includes advertising, inventory costs, rent, labor, utilities, insurance policies, and others. Additionally, the business may need to consider additional expenses such as research and development costs, production costs, and shipping costs.

Key companies & market share insights

Some of the key companies operating in the heated mattress pads market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, Sunbeam Products Inc. launched the ‘Sunbeam Heated Mattress Pad’ designed to provide maximum comfort and warmth.

– In August 2022, BedJet LLC launched the ‘BedJet V2’ series of mattress pads designed to provide adjustable temperature settings.

– In October 2022, Beautyrest launched the ‘Beautyrest Heated Mattress Pad’ designed to provide superior comfort and better sleep.

Some of the prominent players in the heated mattress pads market include:

– Sunbeam Products Inc.
– BedJet LLC
– Beautyrest
– SleepBetter
– Serta
– Comfort Revolution
– SoftHeat
– Biddeford Blankets
– Sleep Number
– Sleep Studio

Global Heated Mattress Pads Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global heated mattress pad market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Electric Heated Mattress Pads
– Dual-Control Heated Mattress Pads
– Low Voltage Heated Mattress Pads
– Others

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Online
– Offline

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Standard
– Luxury

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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