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Herbal & Organic Mascara Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global herbal & organic mascara products market was valued at USD 1.4 billion in 2021 and is expected to expand at a CAGR of 10.5% from 2022 to 2030. The rising demand for herbal and organic mascara products is driven by the increasing awareness among consumers about the adverse effects of using chemical-based makeup products on their skin. In addition, the growing trend of using natural ingredients to improve the overall quality of the product has also driven the market growth. Furthermore, the growing trend of vegan and cruelty-free products in the cosmetics industry is expected to boost the market growth.
Companies are launching new products with natural and organic ingredients to meet the growing demand for herbal and organic mascara products. For instance, in April 2021, L’Oréal launched its first vegan mascara, Infinite Lash, which is free of parabens, sulfates, and silicones. The product is made with a combination of organic ingredients such as castor oil and natural waxes. Furthermore, in December 2020, Pacifica Beauty launched its new organic mascara, Aquarian Gaze, which is infused with coconut oil and blue lotus flower, and is free from animal ingredients, parabens, phthalates, silicones, and talc.
In addition, the increasing demand for waterproof mascaras is also boosting the market growth. Companies are launching new waterproof mascaras to meet the requirements of consumers who prefer long-lasting makeup. For instance, in March 2021, Burt’s Bees launched its new waterproof mascara, Lash Lovelies, which is enriched with natural ingredients such as beeswax, sunflower seed oil, and shea butter. Furthermore, the rising use of mascaras in the form of water-resistant and smudge-proof eye makeup products is also driving the market growth.
The increasing popularity of online sales channels is also driving the market growth. The convenience of shopping from home and the availability of a wide range of products are some of the factors that are driving the growth of the market. In addition, the availability of discounts, offers, and rewards on the purchase of herbal & organic mascara products is driving the market growth. For instance, in May 2021, Sephora launched its new rewards program, which offers discounts, free product samples, and exclusive access to beauty experiences. This program has encouraged more consumers to purchase products from Sephora’s online store.
Product Insights
The herbal mascara segment is anticipated to expand at the fastest CAGR of 8.3% over the forecast period. Increasing demand for natural and organic cosmetics is driving the growth of the herbal mascara market. According to an article published by Organic Monitor, in April 2021, the global market for natural and organic mascaras is estimated to be worth more than US$ 125 million.
The organic mascara segment is anticipated to expand at a CAGR of 7.2% over the forecast period. The increasing use of natural and organic ingredients in the manufacture of mascaras has been a key factor driving the growth of the organic mascara market. According to a report published by Technavio, in October 2020, the organic mascara segment accounted for a share of around 22.3% in 2020. Furthermore, the increasing focus on adopting natural and organic products by consumers is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment held the largest market share of over 54.2% in 2022. Supermarkets and hypermarkets are the preferred distribution channels for herbal & organic mascara products due to their wide selection of facial care products. Moreover, the presence of a wide variety of products and brands along with promotional activities by the retailers, such as discounts and loyalty programs, drive the sales of herbal & organic mascara products in these stores.
The drug stores & pharmacies segment is anticipated to register the fastest CAGR of 12.3% during the forecast period. Drug stores and pharmacies provide convenient options to purchase herbal & organic mascara products. Several drug stores & pharmacies offer online delivery services, which further boosts the segment’s growth. For instance, in May 2021, CVS Pharmacy announced the launch of its online store, which offers a wide variety of health and beauty products, including herbal & organic mascara products. Additionally, drug stores & pharmacies also offer discounts and loyalty programs, which attract customers to purchase herbal & organic mascara products from these stores.
Type Insights
The herbal segment accounted for the largest revenue share of 47.1% in the year 2022. The demand for herbal and organic personal care products is increasing in the market, driven by the health-conscious consumer base. Herbal products are made from natural ingredients and are free from artificially synthesized chemicals, thereby making them safe to use. The presence of herbal ingredients such as aloe vera, chamomile, and green tea in the products provide additional health benefits, contributing to their increasing acceptance among consumers. Also, manufacturers are launching innovative products with natural ingredients to capitalize on the growing trend of herbal and organic products. For instance, in April 2021, Cosmetic Group, a French manufacturer, launched the organic mascara, “Oui Mascara”, made of natural ingredients and certified by ECOCERT.
The organic segment is anticipated to expand at the highest CAGR of 11.6% over the forecast period. The organic segment is expected to witness significant growth as consumers are becoming more conscious of the ingredients used in their cosmetics. Consumers, especially millennials, prefer organic products due to their natural ingredients, as they are less likely to cause skin irritations or allergies. Furthermore, the increasing awareness of natural and organic products, along with the growing use of social media platforms, is also boosting the growth of this segment.
Regional Insights
Europe is expected to remain the leading region in the global herbal & organic mascara products market during the forecast period. The region has witnessed a high demand for these products due to the rising awareness about the ill effects of chemical-based mascaras. Furthermore, the presence of leading players, such as L’Oréal and Revlon, is expected to drive the growth of the market in the region.
North America is expected to witness significant growth in the coming years. The increasing demand for cruelty-free and vegan products is a major factor driving the growth of the market in the region. Moreover, the presence of a large number of key players in the region, such as Estee Lauder, is expected to further drive the growth of the market. For instance, in November 2020, Estee Lauder launched its clean beauty mascara, which is made using natural and organic ingredients.
Financial Projections
In this part of the herbal & organic mascara products business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for the business. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenue for the herbal & organic mascara products business comes from the sale of the products. Additionally, other possible sources of income include wholesale orders, partnerships with other companies, and advertising revenues.
Projecting Expenses
In this section, all the regular expenses related to keeping the herbal & organic mascara products business running will be described. The list of operating expenses includes manufacturing costs, marketing and advertising costs, packaging and shipping costs, taxes, insurance policies, and others.
Key companies & market share insights
Some of the key companies operating in the herbal & organic mascara market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, L’Oreal Paris announced the launch of its Lash Paradise Mascara, which is enriched with natural ingredients like rosehip oil, jojoba oil, and argan oil.
– In August 2022, CoverGirl launched its Clean Fresh Mascara, which is enriched with natural ingredients like coconut oil and shea butter.
– In October 2022, Maybelline New York launched its Big Shot Mascara, which is formulated with natural ingredients like jojoba and sunflower oil.
Some of the prominent players in the herbal & organic mascara market include:
– L’Oréal Paris
– Maybelline New York
– CoverGirl
– Revlon
– Physicians Formula
– Almay
– Jane Iredale
– Pacifica
– e.l.f. Cosmetics
– W3LL PEOPLE
Global Herbal & Organic Mascara Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global herbal & organic mascara products market based on product type, distribution channel, and region:
1. Product Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mascara
– Eyeliner
– Eye Shadow
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Herbal & Organic Mascara Products Market?
[A]: The global herbal & organic mascara products market is primarily driven by factors such as an increased demand for herbal & organic mascara products, increasing disposable incomes, rising awareness about the benefits of herbal & organic mascara products, and the preference of consumers towards natural ingredients.
[Q]: Who are the Major Key Players in the Herbal & Organic Mascara Products Market?
[A]: Some of the major key players in the Herbal & Organic Mascara Products Market include L’Oréal S.A., Unilever, Procter & Gamble Co., Shiseido Co. Ltd., Revlon Inc., and Avon Products Inc.
[Q]: What are the Different Types of Herbal & Organic Mascara Products Available in the Market?
[A]: The different types of herbal & organic mascara products available in the market include water-resistant mascara, volumizing mascara, lengthening mascara, and curling mascara.
[Q]: What are the Major Distribution Channels for Herbal & Organic Mascara Products?
[A]: Herbal & organic mascara products are primarily distributed through supermarket/hypermarket, specialty stores, online stores, and other retail outlets.
[Q]: What is the Potential of Product Innovation in the Herbal & Organic Mascara Products Market?
[A]: Product innovation is expected to play a major role in the growth of the herbal & organic mascara products market. Manufacturers are focusing on the development of innovative products with natural ingredients to meet the growing demand from consumers. The introduction of smart features and improved application techniques are also likely to impact the market positively.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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