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Herbal Toothpaste Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global herbal toothpaste market size was valued at USD 2.34 billion in 2021 and is projected to expand at a CAGR of 8.2% from 2022 to 2030. Herbal toothpaste is gaining traction in the market owing to its natural ingredients and its ability to provide dental hygiene with minimal side effects. Herbal toothpaste products contain natural ingredients such as neem, pomegranate, clove, and aloe vera, which provide better coverage for oral health. Moreover, these ingredients are known to reduce the occurrence of bad breath, tooth decay, and cavities. Furthermore, these herbal toothpaste products are also known to reduce the occurrence of gingivitis and other gum diseases.
The increasing demand for natural and organic products is one of the key factors driving the growth of the herbal toothpaste market. Consumers are now becoming more health conscious and are shifting away from chemical-based products in favor of natural and organic products. This shift in consumer preference is creating a favorable environment for the growth of the herbal toothpaste market. Furthermore, the increasing awareness about the benefits of natural ingredients is another factor contributing to the growth of the herbal toothpaste market.
Moreover, the growing popularity of online shopping is also creating a favorable environment for the growth of the herbal toothpaste market. Online retail platforms are providing customers with easy access to a wide range of herbal toothpaste products. Additionally, the availability of discounted products on online retail platforms is further increasing the demand for these products.
Moreover, the growing trend of product premiumization is also driving the growth of the market. Vendors are introducing new products with innovative features and better packaging to attract consumers. For instance, in 2021, Colgate-Palmolive launched its herbal toothpaste range with a unique blend of natural ingredients such as neem, pomegranate, and clove oil.
Furthermore, the increasing number of product launches is also creating opportunities for market growth. For instance, in April 2021, Baidyanath launched a range of herbal toothpaste products with natural ingredients such as neem, pomegranate, and clove oil. The product was designed to provide better oral hygiene and reduce cavities, tooth decay, and bad breath. The growing popularity of such innovative products is expected to propel the market growth during the forecast period.
Product Insights
The herbal toothpaste segment led the market and accounted for a share of around 50.9% in 2022. Growing awareness among consumers regarding the importance of herbal and natural ingredients in toothpastes has been driving the demand for herbal toothpaste over the years. According to an article published by Green Living, in March 2020, herbal toothpaste is becoming increasingly popular as it contains less abrasive ingredients, which can help reduce enamel erosion and sensitivity.
The organic toothpaste segment is anticipated to expand at the fastest CAGR of 9.3% over the forecast period. Rising awareness regarding the benefits of organic products, increasing demand for eco-friendly and sustainable products, and mushrooming growth of online distribution channels are some of the key factors driving the organic toothpaste market growth revenue. According to an article published by The Hindu, in August 2019, organic toothpaste is gaining popularity as it does not contain any artificial sweeteners, colors, or preservatives. In addition, rising fashion trends and beauty awareness among individuals is another factor driving the growth of the market.
Distribution Channel Insights
The supermarkets and hypermarkets segment accounted for the major share of the Herbal Toothpaste Products market in 2022. The increasing consumer preference for supermarkets and hypermarkets as a primary source to purchase personal care products is driving the growth of the segment. According to a survey conducted by Statista in 2020, about 60% of consumers prefer to buy toothpaste from supermarkets and hypermarkets, as these establishments provide a wide range of products and offer convenience to customers. In addition, supermarkets offer discounts and loyalty programs, which further increase consumer inclination towards such retail outlets.
The online segment is projected to expand at the highest CAGR of 10.5% over the forecast period. The growth of the segment is mainly driven by the rising trend of online shopping and the increasing penetration of internet-enabled devices. Companies are launching dedicated websites and shopping apps to increase their brand visibility among consumers. For instance, in April 2020, Himalaya launched its online store, offering products such as toothpaste, oral care, and beauty care. The online store allows customers to purchase products at competitive prices and get their orders delivered to their doorsteps.
Type Insights
The herbal toothpaste segment is expected to account for the largest revenue share of 77.9% in 2022, owing to the increasing demand for herbal products and the rising awareness among consumers regarding the benefits of natural ingredients. The rising popularity of herbal products is attributed to the fact that they contain natural ingredients such as neem, clove, and aqua that are known to provide oral health benefits. Furthermore, the rising demand for herbal toothpaste in developing regions such as India, Mexico, and Indonesia is also driving the market growth.
The organic toothpaste segment is anticipated to register the highest CAGR of 8.3% from 2021 to 2027. The rising awareness among customers regarding organic products and increasing organic product launches are expected to drive the segment growth. For instance, in April 2021, Colgate-Palmolive launched an organic toothpaste in the U.S. under its brand name ‘Hello Naturally Friendly.’ The product was launched with a natural toothbrush and natural mouthwash. These activities are likely to propel the demand for organic toothpastes in the forecast period.
Regional Insights
Europe is expected to be the leading region in the herbal toothpaste market, with a share of over 37.2% in 2022. This can be attributed to the presence of numerous manufacturers in the region offering a wide range of herbal toothpaste products. Furthermore, growing demand for herbal products owing to the increasing health awareness among consumers is expected to drive the growth of the market in Europe. For instance, in April 2021, Himalaya Herbal Healthcare launched its herbal toothpaste range in Germany.
Asia Pacific is expected to register the fastest growth during the forecast period. This can be ascribed to the increasing demand for natural and organic products for oral care in countries such as India, China, and Japan. In addition, the growing awareness among consumers regarding the benefits of herbal toothpaste products is expected to drive the market growth in the region. For instance, in April 2021, Vicco laboratories launched its VICCO Vajradanti Herbal Toothpaste in India.
Financial Projections
In this part of the herbal toothpaste business plan, we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your herbal toothpaste products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main sources of revenues for an herbal toothpaste business come from the sale of products, retail store sales, online store sales, and wholesale distribution. Here you will find a list with a description of each of them and other possible sources of profit such as advertising, promotional campaigns, and subscription services.
Projecting Expenses
In this section, all the regular expenses related to keeping the herbal toothpaste business running will be described. The list of operating expenses includes raw materials, packaging costs, wages, shipping expenses, advertising, and others.
Key companies & market share insights
Some of the key companies operating in the herbal toothpaste market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In June 2022, Colgate-Palmolive Company launched a new herbal toothpaste with natural ingredients such as neem, clove, and mint.
– In August 2022, Himalaya Drug Company launched a new range of herbal toothpaste with natural ingredients such as tea tree oil, aloe vera, and eucalyptus.
– In October 2022, Dabur India Ltd. launched an herbal toothpaste with natural ingredients such as neem, peppermint, and clove.
Some of the prominent players in the herbal toothpaste market include:
– Colgate-Palmolive Company
– Himalaya Drug Company
– Dabur India Ltd.
– Patanjali Ayurved Ltd.
– Procter & Gamble Co.
– GlaxoSmithKline plc
– Unilever plc
– Henkel AG & Co. KGaA
– Lion Corporation
– Marvis Toothpaste
Global Herbal Toothpaste Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global herbal toothpaste products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Natural Herbal Toothpaste
– Organic Herbal Toothpaste
– Others
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Pharmacies
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Mass
– Premium
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Key Drivers of the Herbal Toothpaste Market?
[A]: The global herbal toothpaste market is driven by factors such as rising consumer awareness of natural and organic ingredients, increasing demand for organic products, and increasing disposable incomes. Additionally, the increasing popularity of herbal toothpastes due to their natural ingredients, growing health consciousness and the availability of various flavors are also among the major drivers of this market.
[Q]: Who are the Key Players in the Herbal Toothpaste Market?
[A]: The key players in the global herbal toothpaste market include Colgate-Palmolive Co., Procter & Gamble Co., GlaxoSmithKline plc, Unilever, Himalaya Herbal Healthcare, Dabur India Ltd., Patanjali Ayurved Ltd., and Marico Ltd.
[Q]: What are the Latest Trends in the Herbal Toothpaste Market?
[A]: The latest trend in the global herbal toothpaste market is the increasing preference for herbal products, due to the perceived health benefits they offer. Moreover, companies are focusing on launching new herbal toothpaste products to cater to the growing demand of consumers.
[Q]: What Region Offers the Largest Opportunity for Sales of Herbal Toothpaste?
[A]: Asia-Pacific is expected to be the largest and fastest-growing regional market for herbal toothpaste due to the increasing demand for herbal toothpaste in countries such as India, Japan, and China.
[Q]: What are the Benefits of Herbal Toothpaste?
[A]: Herbal toothpastes offer several benefits, such as reduced risk of cavities, reduced inflammation in the gums, protection from plaque, and fresher breath. Additionally, herbal toothpastes are believed to have anti-bacterial properties, which can help reduce the risk of tooth decay and gum disease.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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