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Home Beer Brewing Machine Products Market Size, Share, & Trends Analysis Report (2023 – 2030)
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Report Overview
The global home beer brewing machine products market was valued at USD 5.2 billion in 2022 and is projected to expand at a CAGR of 13.9% from 2023 to 2030. The increasing popularity of craft beer and the rising number of craft breweries are among the major factors driving the market growth. The growing popularity of craft beer is due to its unique taste, flavor, and aroma. Furthermore, increasing availability and affordability of home beer brewing machines have propelled the growth of the market. The rising trend of do-it-yourself (DIY) home brewing has further increased the demand for home beer brewing machines.
The growing trend of home-brewing among millennials and Generation Z is also driving the market growth. According to a survey published by the Brewers Association in 2021, around 80% of millennials and Generation Z prefer craft beer over mainstream beer. Furthermore, increasing disposable income among millennials is allowing them to spend more on home beer brewing machines and accessories.
Key players are launching new products with advanced technology and innovative features to gain a competitive edge in the market. For instance, in March 2021, PicoBrew launched the Pico Model C, an advanced home beer brewing machine. The product offers a comprehensive and easy-to-use solution for home beer brewing and is equipped with a built-in fermentation chamber, a brewing keg, and a mobile app.
Additionally, the increasing number of craft breweries, rising consumer preference for home-brewed beer, and expanding e-commerce channels are further expected to boost the market growth. For instance, in May 2021, BrewDemon launched an online store for its home beer brewing products, offering a wide range of brewing kits and accessories. Further, the store provides detailed instructions to help customers brew their own beer.
The market is highly competitive and fragmented, with both international and local players present in the market. The leading players are focusing on strategic initiatives such as mergers, acquisitions, and collaborations to maintain their market position. For instance, in April 2021, Brewie launched a new home beer brewing machine, Brewie+, with a modern design and advanced features. The product offers a complete set of hardware, software, and services.
Product Insights
The home brewing machines segment is anticipated to be the largest segment in the global home beer brewing machine market. The growing demand for home brewing machines is mainly driven by the rising consumption of beer, the growing trend of craft beer and the popularity of home-brewed beer among beer lovers. According to an article published by The Economist, in February 2020, home-brewing is one of the most popular hobbies in the world and more than 1 million Americans brew beer at home. Furthermore, technological advancements have enabled the production of automated, compact and user-friendly home brewing machines, which are expected to fuel the segment’s growth.
The accessories and consumables segment is expected to register the fastest CAGR over the forecast period. This is attributed to the growing demand for brewing accessories such as bottles, funnels, hydrometers, and yeast, among others. Additionally, the growing popularity of home brewing beer has resulted in an increase in the consumption of consumables such as hops, malt, and yeast, among others, which is anticipated to drive the growth of this segment.
Distribution Channel Insights
The supermarkets and hypermarkets segment captured the major share of over 29.7% in 2022. The growth of the segment is mainly driven by the increasing availability of home beer brewing machines in supermarkets, which helps customers to purchase the product easily. In addition, supermarkets and hypermarkets offer a wide variety of beer brewing machines and products, which makes it easier for consumers to compare and purchase the most suitable beer brewing machine according to their budget and requirements.
The online segment is anticipated to expand at the highest CAGR of 11.3% over the forecast period. The growth of the segment is attributed to the rising penetration of internet, which has enabled customers to access a wide range of beer brewing machines and products offered by various retailers. Moreover, the increasing number of e-commerce websites and social media platforms offering discounts and promotions on beer brewing machines has resulted in an increase in the demand for beer brewing machines.
Type Insights
The entry-level segment accounted for the largest revenue share of 45.1% in the year 2022. The entry-level segment includes machines with basic features, such as a single-stage fermentation process, no digital temperature control and simpler user control, and these machines are less expensive than other machines. Increasing awareness about home beer brewing machines has resulted in a surge in the demand for entry-level machines. Furthermore, entry-level machines are widely considered a good starting point for home brewers.
The mid-level segment is anticipated to expand at the highest CAGR of 11.9% over the forecast period. The mid-level segment includes machines with advanced features such as digital temperature control, multiple-stage fermentation process, and higher user control. These machines are more expensive than entry-level machines, but are still quite affordable for home brewers. Furthermore, the availability of these machines in the market is increasing, which is driving their demand. For instance, in July 2020, Briess Industries launched two mid-level home beer brewing machines, i.e. the Briess Brew Commander and the Brew Commander Pro.
Regional Insights
Asia Pacific is projected to register the highest CAGR during the forecast period. This can be attributed to the increasing disposable income of consumers and the growing demand for craft beers in the region. Moreover, the growing popularity of home-brewed beers is expected to drive the market in this region. For instance, in January 2021, the Japan Beer Brewer Association launched the Japan Home Beer Brewing Championship.
North America is expected to witness the second-fastest growth in the coming years. Increasing consumer preference for home-brewed beer, growing microbrewery culture, and the presence of prominent players such as PicoBrew and Blichmann Engineering are some of the key factors driving the market in this region. For instance, in 2020, Blichmann Engineering launched a new product, named the BrewEasy, for home beer brewing in the U.S.
Financial Projections
In this part of the home beer brewing machine products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your home beer brewing machine products. Usually, these projections are drafted for a 5-year period.
Revenue Assumptions
The main source of revenues for a home beer brewing machine products business comes from sales of the brewing machines, ingredients, and accessories. Here you will find a list with a description of each of them and other possible sources of profit such as franchising opportunities, online sales, subscription services, and the sale of merchandise or branded apparel.
Projecting Expenses
In this section, all the regular expenses related to keeping the home beer brewing machine products business running will be described. The list of operating expenses includes marketing and advertising costs, wages, utilities, insurance policies, and others. Additionally, you need to consider costs related to the production and distribution of the machines, ingredients, and accessories.
Key companies & market share insights
Some of the key companies operating in the home beer brewing machine market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:
– In August 2022, Anheuser-Busch InBev launched the Brewbot home beer brewing machine that allows users to brew their own beer with a few taps on their smartphone.
– In October 2022, Molson Coors launched the TAPROOM home beer brewing machine, which is designed to produce brewery quality beer in the comfort of one’s home.
– In December 2022, Heineken launched the HomeBrew beer brewing machine, which is designed to provide an easy and efficient way to make fresh beer at home.
Some of the prominent players in the home beer brewing machine market include:
– Anheuser-Busch InBev
– Molson Coors
– Heineken
– Brewie
– PicoBrew
– Craft A Brew
– BrewJacket
– BrewDemon
– Brewie+
– Mr. Beer
Global Home Beer Brewing Machine Market Segmentation
This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global home beer brewing machine products market based on product, distribution channel, type, and region:
1. Product Outlook (Revenue, USD Million, 2017 – 2030)
– Home Brewing Equipment
– Home Brewing Ingredients
– Home Brewing Accessories
2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
– Supermarkets & Hypermarkets
– Online
– Others
3. Type Outlook (Revenue, USD Million, 2017 – 2030)
– Electric
– Manual
4. Regional Outlook (Revenue, USD Million, 2017 – 2030)
– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa
Frequently Asked Questions
[Q]: What are the Factors Driving the Home Beer Brewing Machine Market?
[A]: Factors such as the availability of home beer brewing machines at affordable prices, the ease of use and convenience, the high demand for craft beers, and the increasing popularity of home beer brewing machines among millennials are expected to drive the growth of the global home beer brewing machine market.
[Q]: Which Region Offers the Largest Opportunity for Sales of Home Beer Brewing Machines?
[A]: North America is expected to account for the largest share in the global home beer brewing machine market, owing to the presence of a large number of beer brewing companies, and the increasing demand for craft beers in the region.
[Q]: Who are the Key Players in the Home Beer Brewing Machine Market?
[A]: Key players in the global home beer brewing machine market include PicoBrew Inc., PicoBrew Inc., WilliamsWarn Ltd., Brewie Ltd., and BrewArt Ltd.
[Q]: What Technologies are Used in Home Beer Brewing Machines?
[A]: Home beer brewing machines typically use advanced technologies such as automation, computer-controlled brewing, and temperature control. These technologies allow for precise control over the beer brewing process, ensuring consistent results.
[Q]: What are the Benefits of Home Beer Brewing Machines?
[A]: Home beer brewing machines offer a range of benefits, such as reducing the cost of purchasing beer, providing the ability to brew craft beer at home, and allowing users to experiment with different recipes. Additionally, home beer brewing machines are easy to use and do not require a high level of technical knowledge.
Research Methodology
Impact Analytix employs a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In Addition, a recurring theme prevalent across all our research reports is data triangulation which looks market from three different perspectives. Critical elements of the methodology employed for all our studies include:
Preliminary data mining
Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For a comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical issues and trends are obtained from surveys, technical symposia, and trade journals. Technical data is also gathered from an intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, and pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.
Statistical model
Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression, and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, industry experience, and domain expertise.
Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of the technology landscape, regulatory frameworks, economic outlook, and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:
Market drivers and restraints, along with their current and expected impact
Raw material scenario and supply v/s price trends
Regulatory scenario and expected developments
Current capacity and expected capacity additions up to 2030
We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.
Primary validation
This is the final step in estimating and forecasting our reports. Exhaustive primary interviews are conducted, face to face as well as over the phone to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts, and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation but also provide critical insights into the market, current business scenario, and future expectations and enhance the quality of our reports. All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:
Market-leading companies
Raw material suppliers
Product distributors
Buyers
The key objectives of primary research are as follows:
To validate our data in terms of accuracy and acceptability
To gain an insight into the current market and future expectations
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