Home Textiles Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

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Report Overview

The global home textiles products market was valued at USD 212.7 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Home textiles products include bedding, towels, table linen, kitchen linen, and other items used in households. The growing demand for home textiles products is driven by the increasing preference for home decor and comfort. The growing trend of DIY home improvement and the rising demand for decorative and aesthetic products are further driving the market.

The rising inclination of consumers towards eco-friendly products is propelling the demand for home textiles products. The demand for organic and sustainable home textiles products is increasing due to the environmental concerns associated with the manufacturing of synthetic fabrics. Manufacturers are launching products made from organic fibers such as cotton, bamboo, and hemp. For instance, in January 2021, BekaertDeslee launched a new line of eco-friendly mattress textiles made from organic cotton, bamboo, and hemp.

The growing trend of home-based activities such as baking, cooking, and gardening is expected to drive the demand for home textiles products. Furthermore, the increasing number of urban households is further driving the demand for home textiles products. The rise in online retail sales of home textiles products is also aiding the market growth. The e-commerce platform offers various offers and discounts on these products, which is attracting more customers.

Furthermore, the development of new fabrics with improved properties is expected to augment the market growth. For instance, in April 2021, Lenzing AG, a global leader in the production of man-made cellulosic fibers, announced the launch of TENCEL™ Luxe fabrics with improved drape and softness for use in home textiles. Additionally, the increasing demand for multi-functional products is propelling the demand for the market. For instance, in October 2021, Lidl Luxembourg launched a new line of multi-functional home textile products such as a pillow that can be used as a body pillow and a blanket that can be used as a coverlet.

Product Insights

The bedding and bed linen segment dominated the market and accounted for a share of around 41.6% in 2022. The increasing trend of interior decoration and aesthetic furnishing of homes is the major factor driving the demand for bedding and bed linen. According to a survey conducted by the National Sleep Foundation in 2018, 89% of adults said having comfortable bedding is important for a good night’s sleep. Additionally, the growing popularity of customized bedding is also boosting the demand for bedding and bed linen.

The towels segment is anticipated to expand at the fastest CAGR of 7.4% over the forecast period. The growing demand for towels for personal hygiene, increasing awareness about hygiene, the rising popularity of decorative and luxury towels, and the growing demand for soft and comfortable towels are some of the major factors driving the market. Furthermore, increasing demand from hotels, spas, and resorts is also bolstering the demand for towels.

Distribution Channel Insights

The departmental stores segment is estimated to be the most attractive segment, accounting for over 43.2% of the market in 2022. Home textiles products are largely sold through departmental stores owing to the presence of different brands under one roof and the convenience of shopping for consumers. Hypermarkets, supermarkets, and discount stores are some of the other major distribution channels for home textiles products. The emergence of e-commerce platforms has provided a major boost to the overall home textiles market. Consumers are increasingly opting for online shopping due to factors such as convenience, discounts, and availability of a wide range of products. Moreover, the launch of dedicated websites and shopping apps by several market players is further contributing to the growth of the online distribution channel. For instance, Amazon, Walmart, and Macy’s are some of the major online retail stores for home textiles products.

Type Insights

The towels segment accounted for the largest revenue share of 40.1% in the year 2022. The increasing demand for home textiles is driven by the rising awareness of hygiene and health. The surge in the purchasing power of consumers, especially in the countries such as India and China is driving the demand for home textiles. In addition, the growing hospitality sector and the increasing demand for luxury home textiles are providing growth opportunities for the market. Furthermore, the increasing trend of customization in the home textiles is expected to provide opportunities for the market.

The bedding segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. The increasing demand for bedding products is driven by the rising disposable income of consumers and the increasing awareness of personal hygiene. In addition, the growing trend of online shopping is increasing the demand for home textiles, especially bedding products. Furthermore, the increasing consumer preference for luxury and premium bedding products is expected to propel the demand for bedding products in the coming years.

Regional Insights

Europe is expected to account for the largest revenue share over the forecast period. This is attributed to the increasing demand for home textiles and the growing need for comfort and luxury among consumers in the region. Moreover, the growing demand for organic and natural home textile products is estimated to contribute to the growth of the market in the region. For instance, in April 2021, Danish textile company Kvadrat launched a sustainable home textile collection of upholstery fabrics, curtains, and bedding.

Asia Pacific is expected to witness the fastest growth during the forecast period. An increase in the disposable income of consumers has led to the growth of the market in the region. Moreover, the increasing trend of online shopping is expected to further contribute to the growth of the market, as manufacturers are offering a range of products at competitive prices. Furthermore, the growing demand for eco-friendly products is expected to boost the market’s growth in this region. For instance, in April 2021, Indian home textile manufacturer Swayam launched an organic home textile collection.

Financial Projections

In this part of the home textiles products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a home textiles products business comes from sales of products such as bedding, curtains, cushion covers, quilts, blankets, and other home textiles. Here you will find a list with a description of each of them and other possible sources of profit such as discounts, online or bulk sales, or seasonal sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the home textiles business running will be described. The list of operating expenses includes product sourcing, wages, advertising, storage and warehousing, utilities, insurance policies, and others.

Key companies & market share insights

Some of the key companies operating in the home textiles market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, WestPoint Home launched a new collection of bedding products inspired by natural elements.

– In August 2022, Culp Inc. launched the Nature’s Own line of bedding and mattress products made from natural and organic materials.

– In October 2022, Welspun India launched a premium collection of home textiles with an emphasis on quality and sustainability.

Some of the prominent players in the home textiles market include:

– Welspun India
– WestPoint Home
– Mohawk Industries, Inc.
– Culp Inc.
– Springs Global
– GKH Group
– Victor Mills, Inc.
– National Textile Corporation
– Berkshire Hathaway Inc.
– Parkdale Mills, Inc.

Global Home Textiles Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global home textiles products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Bed Linen
– Bath Linen
– Kitchen Linen
– Table Linen
– Other Home Textiles

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

[Q]: What are the key drivers of the Home Textiles Market?
[A]: The home textiles market is being driven by a number of factors such as rising disposable income, increasing urbanization, the development of innovative products, changing lifestyles, and increasing demand for organic and natural products. Moreover, the increasing demand for home textiles from emerging markets such as India, China, and Brazil is also driving the growth of the market.

[Q]: What are the trends in the Home Textiles Market?
[A]: The home textiles market is witnessing an increasing trend of customization, with customers looking for unique, personalized products. In addition, the rise of digital printing and the increasing use of natural and organic materials are expected to drive the demand for home textiles in the coming years.

[Q]: Who are the Key Players in the Home Textiles Market?
[A]: Some of the key players in the home textiles market include Welspun India Ltd., Birla Century, Trident Group, Hengan International Group Co., Ltd., Kurlon Enterprise Limited, The Home Depot, Inc., and IKEA.

[Q]: What is the Potential of Product Innovation?
[A]: Product innovation is expected to be a major factor driving the growth of the home textiles market. Companies are focusing on the development of innovative products such as antimicrobial, stain-resistant, and water-repellent textiles, as well as products made from organic and natural materials.

[Q]: Which Region Offers the Largest Opportunity for Sales of Home Textiles?
[A]: North America is expected to be the largest regional market for home textiles, owing to increasing disposable incomes and changing lifestyles in the region. The Asia Pacific is expected to be the fastest-growing regional market for home textiles, owing to the increasing demand from emerging markets such as India, China, and Japan.

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Home Textiles Products Market Size, Share, & Trends Analysis Report (2023 – 2030)

Report Overview

The global home textiles products market was valued at USD 212.7 billion in 2022 and is projected to expand at a CAGR of 7.2% from 2023 to 2030. Home textiles products include bedding, towels, table linen, kitchen linen, and other items used in households. The growing demand for home textiles products is driven by the increasing preference for home decor and comfort. The growing trend of DIY home improvement and the rising demand for decorative and aesthetic products are further driving the market.

The rising inclination of consumers towards eco-friendly products is propelling the demand for home textiles products. The demand for organic and sustainable home textiles products is increasing due to the environmental concerns associated with the manufacturing of synthetic fabrics. Manufacturers are launching products made from organic fibers such as cotton, bamboo, and hemp. For instance, in January 2021, BekaertDeslee launched a new line of eco-friendly mattress textiles made from organic cotton, bamboo, and hemp.

The growing trend of home-based activities such as baking, cooking, and gardening is expected to drive the demand for home textiles products. Furthermore, the increasing number of urban households is further driving the demand for home textiles products. The rise in online retail sales of home textiles products is also aiding the market growth. The e-commerce platform offers various offers and discounts on these products, which is attracting more customers.

Furthermore, the development of new fabrics with improved properties is expected to augment the market growth. For instance, in April 2021, Lenzing AG, a global leader in the production of man-made cellulosic fibers, announced the launch of TENCEL™ Luxe fabrics with improved drape and softness for use in home textiles. Additionally, the increasing demand for multi-functional products is propelling the demand for the market. For instance, in October 2021, Lidl Luxembourg launched a new line of multi-functional home textile products such as a pillow that can be used as a body pillow and a blanket that can be used as a coverlet.

Product Insights

The bedding and bed linen segment dominated the market and accounted for a share of around 41.6% in 2022. The increasing trend of interior decoration and aesthetic furnishing of homes is the major factor driving the demand for bedding and bed linen. According to a survey conducted by the National Sleep Foundation in 2018, 89% of adults said having comfortable bedding is important for a good night’s sleep. Additionally, the growing popularity of customized bedding is also boosting the demand for bedding and bed linen.

The towels segment is anticipated to expand at the fastest CAGR of 7.4% over the forecast period. The growing demand for towels for personal hygiene, increasing awareness about hygiene, the rising popularity of decorative and luxury towels, and the growing demand for soft and comfortable towels are some of the major factors driving the market. Furthermore, increasing demand from hotels, spas, and resorts is also bolstering the demand for towels.

Distribution Channel Insights

The departmental stores segment is estimated to be the most attractive segment, accounting for over 43.2% of the market in 2022. Home textiles products are largely sold through departmental stores owing to the presence of different brands under one roof and the convenience of shopping for consumers. Hypermarkets, supermarkets, and discount stores are some of the other major distribution channels for home textiles products. The emergence of e-commerce platforms has provided a major boost to the overall home textiles market. Consumers are increasingly opting for online shopping due to factors such as convenience, discounts, and availability of a wide range of products. Moreover, the launch of dedicated websites and shopping apps by several market players is further contributing to the growth of the online distribution channel. For instance, Amazon, Walmart, and Macy’s are some of the major online retail stores for home textiles products.

Type Insights

The towels segment accounted for the largest revenue share of 40.1% in the year 2022. The increasing demand for home textiles is driven by the rising awareness of hygiene and health. The surge in the purchasing power of consumers, especially in the countries such as India and China is driving the demand for home textiles. In addition, the growing hospitality sector and the increasing demand for luxury home textiles are providing growth opportunities for the market. Furthermore, the increasing trend of customization in the home textiles is expected to provide opportunities for the market.

The bedding segment is anticipated to expand at the highest CAGR of 10.2% over the forecast period. The increasing demand for bedding products is driven by the rising disposable income of consumers and the increasing awareness of personal hygiene. In addition, the growing trend of online shopping is increasing the demand for home textiles, especially bedding products. Furthermore, the increasing consumer preference for luxury and premium bedding products is expected to propel the demand for bedding products in the coming years.

Regional Insights

Europe is expected to account for the largest revenue share over the forecast period. This is attributed to the increasing demand for home textiles and the growing need for comfort and luxury among consumers in the region. Moreover, the growing demand for organic and natural home textile products is estimated to contribute to the growth of the market in the region. For instance, in April 2021, Danish textile company Kvadrat launched a sustainable home textile collection of upholstery fabrics, curtains, and bedding.

Asia Pacific is expected to witness the fastest growth during the forecast period. An increase in the disposable income of consumers has led to the growth of the market in the region. Moreover, the increasing trend of online shopping is expected to further contribute to the growth of the market, as manufacturers are offering a range of products at competitive prices. Furthermore, the growing demand for eco-friendly products is expected to boost the market’s growth in this region. For instance, in April 2021, Indian home textile manufacturer Swayam launched an organic home textile collection.

Financial Projections

In this part of the home textiles products business plan we will provide a detailed breakdown of all income and expense categories of the business. These forecasts include cash flow projections and capital requirements for your business. Usually, these projections are drafted for a 5-year period.

Revenue Assumptions

The main source of revenues for a home textiles products business comes from sales of products such as bedding, curtains, cushion covers, quilts, blankets, and other home textiles. Here you will find a list with a description of each of them and other possible sources of profit such as discounts, online or bulk sales, or seasonal sales.

Projecting Expenses

In this section, all the regular expenses related to keeping the home textiles business running will be described. The list of operating expenses includes product sourcing, wages, advertising, storage and warehousing, utilities, insurance policies, and others.

Key companies & market share insights

Some of the key companies operating in the home textiles market are increasingly focusing on product launches and expansion of the distribution channel to gain prominent visibility among consumers. Some of the initiatives are:

– In June 2022, WestPoint Home launched a new collection of bedding products inspired by natural elements.

– In August 2022, Culp Inc. launched the Nature’s Own line of bedding and mattress products made from natural and organic materials.

– In October 2022, Welspun India launched a premium collection of home textiles with an emphasis on quality and sustainability.

Some of the prominent players in the home textiles market include:

– Welspun India
– WestPoint Home
– Mohawk Industries, Inc.
– Culp Inc.
– Springs Global
– GKH Group
– Victor Mills, Inc.
– National Textile Corporation
– Berkshire Hathaway Inc.
– Parkdale Mills, Inc.

Global Home Textiles Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global home textiles products market based on product, distribution channel, type, and region:

1. Product Outlook (Revenue, USD Million, 2017 – 2030)

– Bed Linen
– Bath Linen
– Kitchen Linen
– Table Linen
– Other Home Textiles

2. Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

– Supermarkets & Hypermarkets
– Online
– Others

3. Type Outlook (Revenue, USD Million, 2017 – 2030)

– Mass
– Premium

4. Regional Outlook (Revenue, USD Million, 2017 – 2030)

– North America
– Europe
– Asia Pacific
– Central & South America
– Middle East & Africa

Frequently Asked Questions

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